branded a fool (General Comments)

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Product:	General Comments
Date:	17/08/00 (5 review reads)
Rating:

Advantages: none

Disadvantages: waste of ink and paper, and irritating

Even ongoing news events have to be marketed to us now. Editors obviously feel that we are unable to follow the thread of a situation so they have kindly created Brand logos for the major stories.

Local papers are the worst culprits. For the petrol price debate, any articles on that subject are smartly marked up with a smashing picture of a petrol pump topped with an an inflatable pound sign.

Another local paper used the catchy logo "Roads of Death" the words in bold, behind a crumpled up car. This one was added to any tales of further road casualities.

There are logos for bullying, educational issues, the crisis in the national health service and so many more.

Perhaps if a few extra words on each subject were added,instead of cheesy graphics we might be better informed people, still capable of deciding what the article referred to.

Summary: