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The seminal women's magazine
Good Housekeeping Magazine
Member Name: cerys82
Good Housekeeping Magazine
Advantages: Great information, well written
Disadvantages: none, but aimed at the older market really
Good Housekeeping is a staple magazine that has been on newsagents shelves for over 80 years. Released monthly and retailing at £3.40 for circa 200 pages an edition, it also has a corresponding website - www.allaboutyou.com/goodhousekeeping.
The front page has an inspirational female celebrity featured. The cover also features a lot of text explaining what is inside, so it is generally quite easy to gather just on the surface whether this edition holds any particular interest to you.
As an indicator, here is how the contents page is divided so you know what you can expect from it.
Good reading - the main features of the magazine, this includes the in-depth interview with the celebrity on the front cover, a problem page with TV clinical psychologist Dr Tanya Byron, book reviews, features on family life and inspirational female and work/life balance.
Good choices - testing and tips by the Good Housekeeping Institute; extremely useful advice on household products, where it picks items around a theme - thoroughly tests them and gives feedback under a number of criteria including value for money, ease of use etc - in essence very similar to the thoroughness of Which
Good health - tips on health and wellbeing - including a nutrition Q+A, problem page with a GP , diet and health tips as well as relevant recent news from the field.
Good looks - tips on beauty and fashion, key looks for the season, economic beauty buys and how to dress/ wear make-up for your particular needs
Good homes - tips on how to get the best out of your interiors and gardens
Good food - a really good number of great, wholesome and very cookable recipes - often with economic and calorie restraints applied without compromising on flavour.
Great escapes - information and features on travel both home and abroad
Just for you - information on subscriptions and featured vouchers and special offers.
In every issue - readers letters, an article by novelist Kathy Lette, horoscopes, article by Sandi Tolksvig.
As with all magazines, Good Housekeeping contains a fair amount of advertising, but it is certainly not as prominent or as invasive as I have seen in others. The articles are well considered and written and you will get a good amount of useful information on them. The features are sensitively written for the most part and there is a nice sense of community coming from them. The tone is certainly not patronising.
Throughout the magazine there are a lot of useful tips and advice, particularly when it comes to reducing waste and getting the most of your money. Information that anybody would need. They have a really good line in doing features on 'real women' - inspirational stories from everyday women who have overcome hardships, in some magazines these can seem farfetched but here they really work and have the desired effect. They do not just assume that the reader has tons of money at their disposal and is already successful, focussing instead on the notion that with modern pressures - nobody is superwoman and sometimes bad things happen and instead guide you to a more inspirational way of thinking, often through practical, straightforward advice. In some of their fashion and beauty features - the models chosen tend to represent 'real' women's body shapes than being exclusively and obviously models.
As I have alluded to before, the recipes in this magazine are particularly good. As a recipe hoarder myself, I often keep hold of most of the ideas featured here. They generally feature seasonal ingredients and contain the type of details that are really useful and that you do not always get in some magazines as the recipes are generally filler or an afterthought - for example, preparation cooking times are clearly indicated as well as nutritional information as well as reasonably priced accompaniment wines. Often, they will give additional tips on how to plan your cooking times effectively, if putting together a suggested menu eg for dinner parties.
It also does a really good line in budget recipes - working out how to get the best meals for your money and providing information on how to make the best use of leftovers and standard storecupbard ingredients. The recipes are vaunted as being 'triple tested' by the team, so it is extremely unlikely that you will find any errors in the methods.
There is certainly a degree of the aspirational about the magazine's content however - the interiors featured are stunning and much of the fashion is on the higher end of the department store budget , yet without being designer.
What is particularly impressive is that, although I would wager that the key audience of the magazine is for women aged 35 - 60's, I think there is a lot here that would be of interest to women of most ages. As someone in their late twenties, I have gained a lot of knowledge and practical tips from looking at it. It also does a really good job of considering a wide variety of ages in the production of its beauty pages so it is not prohibitive.
In a highly crowded market, I number this magazine as being amongst the best out there when it comes to value for money for the content it contains. It has a great deal of integrity and heart and cannot really be faulted in my opinion. I certainly learn something from every edition I pick up. Above all it is just a really good read.
Summary: One of the best quality magazines out there