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I have to admit to being the most fickle kind of purchaser of women's magazines - in that I generally only buy them if they have decent freebies in them. I picked up Grazia just on the off chance. It costs £1.95 and is unusual in the glossy women's magazine field in that it comes out weekly rather than monthly.
The front cover, I think slightly belies what is inside and makes it look a bit more of a hysterical celebrity focussed one than it is. It tends to be a bit preoccupied with misleading headlines eg 'Russell kisses a girl (but its not Katy) but when you read the article you find out the that the kissee (is that a word?!) is an old friend.
After a few pages of 'hot' fashion items and a 3 page section on the front cover lead story (usually with huge images) , yu get into the 10 hot stories section which contains a mix of celebrity, fashion, models, perhaps something of a political/royal bent if that is relevant, and something about current TV/film if there is something particularly pressing eg X Factor.
This is followed by some journalism led stories and opinion pieces, all with a female bent - maybe in response to recent published and publicised research eg health issues, female unemployment, weight issues etc.
This is followed by Fashion Jury which looks at some outfits that celebrities have been photographed in during the week and commented on by Grazia staff members.
Lowri Turner is a columnist and prides herself on being particularly provocative at times even if her arguments do not have a massive of substance. Paula Reed, the style director and sometime media personality, also has a column which is largely around designer fashion.
To be quite honest, the main focus of this magazine when you get into it is fashion, and it contains a number of fashion spreads, some of which feature items which are more on the high street/high-end high street side and the proper photo shoots lean more towards actual designer stuff. Also on the more down-to-earth side, they have an article called 'style hunter' where they snap seeming normal peole on the street and ask them about their outfits - inviting visitors to their website (www.graziadaily.co.uk) to comment also.
There are also sections on make-up and beauty which try to cater to a number of different skin/hair types.
Towards the back there is generally a recipe, some interior design stuff, as well aso some promotional features - for example they have recently completed a six week challenge with staff members and Reebok Easy Tone.
There are a few pages around 'culture ' - covering TV for the next week, music and film releases.
There is also a letters page where readers respond to articles in previous editions as well as the obligatory horoscopes and a competition at the back.
As you may have guessed by my tone throughout the description, I was not massively impressed by Grazia. I find it a bit of an odd mish-mash of tones and subject matters. On one hand you have the vapid, borderline hysterical celebrity worship, then you have the very heavy bent towards fashion. I like that it covers a range of clothing items from say George @ Asda all the way through to Burberry, however it all just feels a bit insubstantial - not being able to go into the detail of something like Elle.
The culture section is something which desperately needs to be fleshed out - I would have thought that this would be quite easy - it's a weekly magazine and what would it take to put in a few film,TV reviews, or even some book ones.
Probably the strongest elements are the topical articles, generally written by freelancers or people experienced in that particular issue - as these can use the weekly format to really get to the heart of something current before it gets forgotten about or out of date - but then these are not really given the room to breathe and really expand on the issues that they raise.
In general for a 130 + page magazine it is really rather slight and advertising heavy. I understand and appreciate that it is a weekly magazine so has an incredibly fast turnaround,but I feel that that does not mean that women want something that they can flick through in 20 minutes, having paid £2 for the privilege.
Even the way it is laid out shows that it really does not have much written content to go around - the pages are set out with oversized imagery, there is a lot of advertising (but hey this is a womens magazine so that does go with the territory somewhat).
I would go so far as to argue that you would get similar content but in a much more substantial way by spending 10p more and getting The Sunday Times or Telegraph and reading their associated women's glossies - Style and Stella - and then you get a whole load of other stuff with them as well at least.
In conclusion, I would not go out of my way to purchase/read this again - I think by setting themselves as a weekly magazine - they have sacrificed decent content and you can get much better reading elsewhere.
I love clothes and girly things so a great women's magazine is always welcome to me (sweeping generalising so sorry because I realise not all women are make-up/clothes/shoes obsessed and we sometimes like topics which are in no way featured in these magazines - I know this by personal experience). Most women's magazines are, generally about true life experiences, celebrity and fashion. I don't follow any fashion because I already know what style I like and it's already been done but I do enjoy reading about fashion; true life experiences are everywhere but they tended to portray all men as useless or inferior when I read them in other weeklies (very unfair) and celebrities these days don't interest me. I always preferred a specialist subject magazine (music, travel, history etc.) which fits into my personal interests: but as I'm sure you'll agree, they can be a little expensive!
However, I have been a little addicted to this weekly magazine a long time now in a weird way. I used to buy it at least every week at about £1.90 along with monthly magazines like Glamour or Vogue, both of which I used to love as well. I liked this because even though I began reading it in my late teens, I liked how it had a mature stance and featured famous people who generally speaking, actually do something and not just pictures of the latest Big Brother star in her bikini bouncing around with her boyfriend in the sea. I don't want to sound very old and supposedly boring but I think sometimes that young women are treated rather patronisingly and most are more intellectually thinking than many aspects of the written media that is aimed at them realise.
I still buy these magazines every now and again but due to financial restrictions or lack of time, I don't buy them as consistently as I would have.
Basically, if you like your fashion and clothes, you'll love this but be warned: they do feature lots of designers or pricey gear and I used to think the style was 100% designer snobbery then I realised they featured a 25% off deal at high street chains like Mango, New Look and Wallis which I didn't previously think they would ever do! So in fairness, there is some of your high street there.
Grazia is Italian by origin and was founded there in 1938 and the UK version began just a few years ago.
It is without a doubt aimed at the fashion-loving, mature woman but in they do feature young women and celebrities so it's not an age thing, necessarily (what I was attempting to refer to with the patronisation claim). There are editions printed in Germany, Australia, Croatia, Serbia, France, India, Bulgaria, Portugal, Greece and Japan as well.
At the beginning of the magazine you're given a rundown of top ten recommended fashion items; these are usually quite tempting from dresses to bracelets or shoes but of course they're usually out of the ordinary person's budget. Worth reading and drooling over if you like clothes and accessories, though.
There are usually about ten top stories featured with generally contains articles about celebrities (the top story is usually featuring a celebrity on the cover of the magazine) and fashion news. These stories can be contrived, like with much of the written press, so like anything, it's not always going to be true and it's usually grossly exaggerated (so-and-so is splitting up after a huge argument or she's not worn her engagement ring in three days - my reaction is usually: 'So what?!') but it does make a fascinating read (I'm still not obsessed with celebrities.. honest!). The main story is usually spread over two or three pages and the other nine big stories are on one or two pages each. Jennifer Aniston, Angelina Jolie, Cheryl Cole, Sarah Jessica Parker and unsurprisingly Kate Moss seem to be amongst Grazia UK's favourite, often featured celebrity ladies. They are also the victim of some relatively overblown articles.
However they also do a lot of positive articles on women and sometimes, move away from fashion and turn the reader's attention to problems worldwide such as third world poverty and do a moving job of reporting on it.
My favourite part of this glossy is the Style Hunter section which was always the two to three pages worth on ordinary women (albeit evidently well off unless they got that designer jacket on eBay) on the streets (usually London - only the trendsetting spots though, we're not talking Peckham ) and a rundown of what they are wearing. You get a snap of them posing in the street with their name and the shops or label they bought each piece of item from. I think it is interesting to see how our bravely dressing women put together such creative pieces and it usually provides you with some layering or colour coordination inspiration. This was usually the first section I flipped the pages to through to find. I wouldn't dress like this ladies but I love seeing what other people like.
Another section further in is when three guests give their personal opinion on a celebrity look. Journalists such as those from the tabloids, other magazines, the Guardian etc. and Grazia writers will each give a sentence or two on about three regularly photographed women and scrutinise their appearance recent snap. This is usually a pretty sarcastic and slightly pretentious section. There is also a word or two from a reader via the website which is usually a little kinder than the journalists. The guests will often put things like, 'She looks like she's wearing my granny's curtains,' or, 'It would have been better had she added some accessories,' or something along those lines!
So it is all very encouraging as far as backing the modern woman, isn't it? Well, further in you do get a little more support.
There is usually a real life story which, usually features a woman sharing her recent problematic journey over two pages. Again, the people featured are so often relatively high-earning, middle-class, smart women but spending hundreds of pounds on the latest Prada doesn't free them of personal difficulties elsewhere. The stories are never desultory and are usually written with a hint of optimism in the end. They often have a phone number/s on the page should you require help with the same problem featured in their story (like domestic abuse or a miscarriage of justice) and sometimes there's an expert opinion.
Elsewhere, there's features on the usuals: music, horoscopes, TV, films and reader's letters as well as columns written by journalistic women like Lauren Laverne and Lowri Turner giving their pros and cons of certain fashion trends or serious topics or the who turned up at Glastonbury wearing what. At lease you're not bombarded with sex relationship tips!
There is usually a very attractive five or six page fashion spread of a model or two showing off the latest catwalk theme and in small font: the name and the prices (you've guessed it, usually on the other side of high street bargain prices). However, some people are deservedly rich and if I had the money I would say no to to some of it; it just doesn't inspire the ordinary working class woman.
Finally you end with a competition to win a designer prize; usually a handbag with two or three smaller designer items like a phone, fragrance, make up item, purse etc. It is a somewhat tempting competition because in big letters they'd make sure you know how much that bag they're giving away is worth. Usually in the stupid region of £1000 or something. Then there is what's inside it like the £70 perfume and so on. However, the good thing about it was not only the fancy prize but the fact that they claim that all proceeds go to a very worthy charity. Good on them.
Ultimately it is a very attractive magazine. If only you were able to buy some of the clothing or accessories featured! It has got a nice design, and a layout that is easy to read, consistently so and it is very colourful, particularly the cover.
Like a lot of the press, Grazia have had their fair share of controversies. They were accused of digitally changing the Duchess of Cambridge, Kate Middleton this year by slimming her appearance.
Worth reading also is Grazia's website: www.graziadaily.co.uk
There they have about the magazine itself as well as the lowdown on the fashion shows, competitions, beauty and hair blog as well as the opportunity to subscribe to the physical magazine at the bottom of the main screen.
So there's a lot that this magazine doesn't always offer me such as affordable clothing ideas and it is all fashion slave based. Many readers or women featured may be in a different world financially and the tone can be a little pretentious but I find it a really enjoyable read and the magazine itself is glossy and attractive. There are one or two fashion adverts filtered throughout which personally, I love. I love fashion photography so I enjoy these but I know this can annoy a lot people. It's not as bad as Vogue, though. It is mostly original content but the adverts have to suit the medium and they do.
All in all a little pricier and upmarket than other women's weeklies but a lot classier but is designer heavy and can be a little pretentious.
There comes a time in a girls life when Heat magazine or Closer just don't appeal so much anymore. It's at this point that Grazia steps in to fill the void. Grazia is a weekly glossy magazine that covers fashion, showbiz news and real life features. It's lay out is classy and clear and the articles are interesting and current. For a weekly magazine it feels more like a monthly like Marie Clare or Red. It focuses more on fashion than magazines like Heat or Closer which tend to thrive on Z list celebs. The celeb news it does cover tends to be slightly classier that those types of mags. So instead of Jordan, Kerry Katona or the latest X factor reject you get Jennifer Anniston or SJP.
Its closest rival on the magazine rack would be Look magazine the whereas Look focuses on the lower end of high street buys like Peacocks or Primark, Grazia looks at mid range to top end such as Top Shop and Whistles.
Each issue starts off with the Fashion Charts which is a rundown of pieces in the shops which have caught the mags eye (though be warned if you fancy purchasing something in these charts they sell out almost immediately) This is followed by the top 10 current news stories which can cover anything from Pippa Middleton's relationship status to the troubles in Syria. This is then followed up by longer articles, fashion photospreads and usual magazine features like Horoscopes and Letters. The back page is always taken up by the bag giveaway where you can win a designer handbag full of goodies like phones and sunglasses. The money for this goes to charity and Grazia readers have raised a huge amount during the magazines life time.
Current fashion and news stories presented in a classy and stylish way.
It's aimed at mid to high end consumers so you won't find Z list gossip or the cheapest clothes/cosmetics.
I dont tend to buy magazines very often but from time to time I do like a bit of celebrity gossip, although I do tend to go for Heat or Closer as my favourates.
A couple of weeks back, I had a coupon for Grazia magazine and thought I'd give it a go. I looked pretty good from the front cover, lot's of colour and plenty of features so I was looking quite forward to reading it.
Grazia is a weekly glossy mag and has a variety of features inlcuding horoscopes, letters, news, health and beauty and fashion. Like most mags, there is a lot of advertising to bulk it out but for £1.95 you tend to get around 160 pages, so its not bad value really.
At some points, you will fins that every other page is an advert, which is expected from glossy mags, but not something I particularly like or enjoy.
To be honest, I found this magazine pretty dull and nowhere near as exciting as the front cover suggested. Luckily I hadn't paid much for it though.
The features are all the usual celebrity news, which is fine even if it isnt very original. It was the other features I found particularly boring. The fashion pages were bland, not at all eye-catching like they usually are and the health and beauty sections offered products, but not many suggestions or much advice.
Don't get me wrong, this is not the worst magazine ever, but there are others that are a lot better and more interesting, and yet they are a lot cheaper!
If you have read any of my reviews this week then you might have guessed that I've been buying a lot of magazines this week. I've been sick this week so as I've been home more than usual I bought myself a few magazines to keep me occupied. Although I might as well not have bothered buying so many because most of them are just full of adverts and rubbish - especially this one.
It only cost me £1 so I shouldn't really complain too much. But I expected this to be so much more interesting that it actually was when I got round to reading it. I had a quick flick through and read a couple of the stories but after about fifteen minutes or so I was completely bored with reading it and gave up with it.
Grazia is aimed at women, I would say it is probably more aimed towards those in their late 20s and older because my mum seemed to enjoy this more than I did. It is published weekly and has got pages of celebrity gossip, stories about current affairs, fashion and lifestyle tips.
I usually love looking at the fashion pages in magazines but I didn't so much with this one - normally I like looking to see if there is anything I can treat myself to as I am a bit of a shopoholic I'll admit, but I couldn't afford anything in this as all the clothes they show are designer and most of them cost over £100 which is just so expensive.
The celebrity gossip in this isnt' that good either, it's standard and nothing particularly interesting. I've found that with reading so many magazines this week that all magazines say different things on different topics of gossip - I didn't already but I won't be completely trusting anything I read in a celebrity magazine from now on.
Overall this was only £1 so I'll give it 3 stars out of 5. I won't be buying it again though and I don't think I would recommend it to a friend.
This is my favourite weekly by far. It comes out every Tuesday and costs £1.95. So it is a bit more expensive than some other weekly magazine, but it's definitely worth the extra.
It doesn't just cover celebrity gossip or real life stories (although it does still contain both of these) it also has politics sections, current affairs, and good, thought provoking journalism.
A favourite section of mine is the 'fashion charts' where it does a 1-10 countdown of their best brands of the week, with an example of each. It veers between high street and high-end designer (for example, in a recent issue, it had a pair of £30 River Island trousers next to a gorgeous £1,500 Jil Sander bag) and it's nice to both see some things you can afford, and also drool over beautiful things you can aspire to.
There's then a 10 hot stories section, where it counts down the top stories of the week, in a journalism format. These can be "celebrity shocker" stories, political issues, current affairs and fashion trends. The articles are always quite wordy, so it's a good magazine to last you a while, rather than just loads of pictures with captions underneath like some weeklies.
There's usually a written debate between two female journalists about a particular issue, following a 'yes' and 'no' format, one arguing for each. For example this week, it was Jane Moore and Carole Cadwalladr arguing about whether it's women's fault that our MP's are all men. This debate is usually engaging and interesting to read, and always aimed at issues affecting women, which is quite refreshing.
There are adverts in the magazine, but they're usually pretty relevant and there are not nearly as many as you would find in other magazine of a similar calibre, for example Vogue or Elle (although I know they're both monthlies).
There are a few weekly columnists - Fiona McIntosh, Polly Vernon and Lauren Laverne, who do issues of the week, fashion, and culture respectively. These sections are always interesting. I particularly like Polly Vernon's column as she writes about interesting fashion trends and presents a way to work them that you may not have thought of before.
There's the good old 'fashion jury' section, where they rip into people's outfits, but perhaps in a slightly more restrained way that some other magazines.
There's a section that covers recent parties in a 'Vogue' or 'Harper's Bazaar' kind of way, but if that's not really your cup of tea (it's not mine) then it's a short section and you can just skip over.
Grazia is obsessed with Sex and the City, so it's been a great source of information in the weeks running up to the movie release.
There's then a higher end fashion shoot, which can be a little dispiriting as all the clothes are very expensive (in the recent issue, I saw a gorgeous pair of shoes, only to have my hopes scuppered as I realised they were £590). however as I've said they try to include high street stuff aswell, so it could be worse. they also do a profile of a high street shop each week, which has led me to go into a variety of new shops that I wouldn't usually go into to search out a dress of a shirt, and I have found some lovely stuff.
Hair and beauty sections are there too of course, and they too are of good quality, with expert advice, and cheaper products mixed with the more expensive ones.
There is also always a competition on the back page to win a gorgeous designer bag stuffed with things - and some of the money always goes to charity.
For the past few months- whilst temporarily staying with my mother- I have been a regular Grazia reader. My mum buys this as part of her weekly shop, which surprised me as it's quite fashion-heavy, and she's not ever really been one to keep up with fashion all that much.
In my opinion it is clearly aimed at slightly older women than the usual weekly magazines, and those with a little more disposable income. Although high street fashion is covered to a degree, they certainly don't shy away from covering top-end clothes and accessories.
I find that there is a good mix of stories in Grazia- they cover "celebrity gossip", but in a much more sympathetic way than most other magazines. Due to the fact that they're a weekly publication they are on the ball with world news, and major political events. They include true-life stories, but of a higher calibre than the "my fiance ran off with the bin-man" you get in some weeklies.
In all honesty, I probably wouldn't buy Grazia myself. The only reason for this is that I don't feel it is all that relevant to my life.. I wouldn't necessarily buy any other weeklie mags either. Of the lot though, I'd say Grazia is the pick of the bunch when it comes to style and substance.
My favourite weekly women's magazine and it stands up well to the monthlies, the Grazia is a weekly magazine hitting the shelves on a Tuesday morning and priced about the £2 mark. It is aimed at the Vogue/Elle style readers, differentiating itself from the other weekly magazines by being more fashion led and not too trashy or celeb driven.
It has high end advertising which is also seen in the Vogue & Elle.
It roughly comes in at 134 pages and the Editor in Chief is Jane Bruton.
It's regular features include:
Fashion Charts - 2 pages of that weeks fash packs top 10 items from High Street to Designer.
Cover - Story - more in depth article.
10 Hot Stories - stories that everyone is talking about from fashion led content to world news and celebs.
Grazia Report - taking a hard look at issues that affect its readership from health to current news.
Column Pages - Laura Craik & Fiona McIntosh
Grazia Interview - Celeb interview
Grazia First Person - real life story that is of interest, has a current edge and not of a sensational style.
The Fashion Jury - a professional fashion panel and readers disect 4 celebs outfits.
Grazia Real Life
Grazia Shopping Trend - all the latest fashionPart People & Shh - rumours and pics from all the best parties.
Grazia Fashion - fashion stories covering from designers to high street.
Hot New Trends - all the latest front the front rows.
Style Hunter - 6 street chic readers spotted and what the reader's think.
Health & Beauty Section - this season's must have make up & beauty to health related topics and fitness regimes.
Grazia Living - lifestyle and interiors
Recipe of the week - easily made
Grazia Advice - Mary Portas at her best straight talking.
Culture Charts - top 10 films, theatre, book, tv shows, music recommendations and picks of the week.
Lauren Laverne - Grazia's Arts Columnist on all things cultural.
And finally - Grazia News
Grazia Letters - readers have their say
Column (Single Actually) - this follows a writer's life and changes every 6 months to a year.
Final Page - Grazia Giveaway a designer bag full of loot given away to raise money for a different charity each week.
I thoroughly enjoy the Grazia it is a meaty read with great fashion and an excellent weekly mag. Well worth the read and £2.
I used to read Grazia magazine quite a lot as I thought it was good value at £2 a copy however recently it has seemed to go a bit down market in the topics it covers, pandering to the X Factor generation and as such I read it very rarely these days and purchase it even less.
I bought it mainly because of the fashion features and for this it is a good magazine, it is just that recently it has gone more clebrity centric and that is not what I'm looking for in a magazine.
It is a stylish magazine and it always looks quite sleek and well designed. While some of the fashion items are well out of my price range some are rather affordable and in shops that are very accessible to everyone, not ones tucked away in some Knightsbridge back street where you need a platinum card and an appointment to get in.
The articles are well written and some of them are quite thoughtful in the content they contain however these are becomming fewer in number and replaced with some of the celebrity pap that other magazines do just as well.
It does still do the human interest articles and depending on the subject matter these can be quite entertaiing and informative and the health and beauty section is always worth a read.
Certainly this is not the worst magazine on the market hoever I do think it needs to re-look at the direction it is taking otherwise it will lose its edge over the competition and be just another celebrity obsessed magazine that is fed by the celebrities press agents and paparazzi photographers.
Grazia is a magazine that I have been buying more recently. It has been around for a couple of years now and is a more classy celebrity and fashion magazine.
Grazia is a weekly magazine that currently costs around £1.95 a week. Sometimes they have a voucher inside to get money off the next issue which is good. It comes out on a Monday but should be available to buy all week.
You can tell that Grazia is a bit more classy than your normal celebrity magazine instantly looking at the front cover. There is usually a picture of a celebrity, but this will be a celebrity looking galamorous rather than looking bad. The writing is usually all themed around a colour which is used all over this cover. This gives it a nice sophisticated look. Like other magazines with fashion in them it usually has some pictures of some of the items of clothings it has within it. It also states some of the main stories on the cover so you know what is inside the magazine. The cover looks really glossy and glamorous and does attract you to the magazine.
Inside the contents are split into sections including news, features, fashion, health and beauty, living, culture and letters. As you can see from this list the magazine has got lots of different areas of interest in it so there is bound to be a section you want to read. It then tells you where you can find each article.
The paper inside the magazine is different from other magazines as it is a bit more matte instead of the shiny paper normally used. Again I think this makes the magazine feel more classy and looks more expensive.
The articles in Grazia tend to be more lengthy than your average celebrity magazine. They are written more in a newspaper column style rather than just a short statement. It makes Grazia a bit more of a read amd you can get into the stories more. They have stories about celebrities and also real people. These stories tend to be fairly serious and there are not loads of stories about so and so losing weight or gaining weight etc. I do like this as I feel that you are getting stories that you wouldn't get in other magazines. They also have stories on serious issues such as rape, domestic violence and charity work. These make the magazine much more intellectual and these articles are very factual and can teach you about issues you may not know much about.
The fashion in this magazine is quite high end. I don't think I can afford most things they have in this magazine but it does make it very aspirational. I enjoy looking at all the items and seeing what I would have if I had the money. For people who do actually have the money I am sure the magazine is very helpful in helping them choose items. It shows all the latest trends so even if you can't afford the designer version you could try and find a high street copy cat version that you could buy. A lot of the magazine is based around fashion so I would say if you weren't interested in fashion this magazine may not be for you.
As well as fashion there is a health and beauty section. Again the items here are quite high end and not always affordable. It does though help you with learning how to achieve certain looks.
Other parts of the magazine include a lifestyle type section. This includes articles like where to go on holiday, which restaurants to eat at etc. It also has a recipe that you can try and make if you want to. There is a letters page where people can write in and say what they think about articles that they have read in the magazine. This is one of my favourite pages as I like to read about peoples personal opinions.
Grazia can be quite heavy so if you are looking for a light read I would go for another magazine. It is heavily fashion based so is great for any fashionistas out there. The articles are cleverly written and normally provoke thought. For the price of just under £2 I think it is great value for money and it is an enjoyable magazine.
I started buying Grazia Magazine a couple of years ago and I think it has just got better and better. It takes me a little under an hour to read it and it is pure bliss to sit down (uninterupted, kids in bed) and escape into the pages. It has a fantastic mix of fashion, articles and all the latest celebrity news. The fasion pages are great as they cover all the latest must haves and the articles I find inspiring and interesting It is a grown ups magazine and is far more superior to Heat, Now etc. It also has alot of offers, 25% off high street shops etc. £1.95 for a weekly glossy is quite pricey so I have recently started a subscription which is fantastic as I get it delivered to my door and it only costs my £1 per week. I also got a fab free gift, a bottle of Elizabeth Arden perfume.
I LOVE LOVE LOVE GRAZIA MAGAZINE!!!
Grazia magazine has it all; celebrity gossip, real life, fashion and beauty tips. The best thing about Grazia Magazine is that it is out every week.
The Celebrity Gossip in Grazia seems more substantial than most glossies, with its 10 top things that have happened this week. It also has an interview with a celebrity who is popular or has something happening that week.
The real life stories in Grazia are always interesting but I do not think they are any different from most.
The fashion pages are all filled with clothes that are unaffordable for me and people without a couple of spare thousand pounds. But they are so pretty to look at it doesnt matter. Most designer clothes can be found in cheaper versions on the high street anyway. So these pages are good to find ideas for outfits.
The Beauty pages in Grazia are invaluable, they regularly rate beauty products (which are affordable) and beauty treatments. They also give tips on how to do your make up or hair, giving step by step guides with affordable products.
Being a student I can't always afford magazines (seeing as beer feels like a better choice) but when I visit my friend she donates me her old ones and they don't really date much because it is still interesting even a month later.
Scanning the shelves of womens weekly magazines you can't help but feel dissapointed about the content of many! The stories are somewhat similar to an episode of Jeremy Kyle - however Grazia is the diamond in the rough. Not only does it feature designer fashion alongside high street, it also provides real journalism. The stories featured are of real interest to young educated women and focus on world issues aswell as celebrity gossip. I love Grazia for all these reasons - it never fails to interest me and although the designer fashion advertised is out of my price range it doesn't hurt to look. Also, Grazia is a positive magazine - it doesn't set out to 'rip apart' celebrities but rather portray them in a positive light that is refreshing for a womens magazine - not least a weekly! So, no more weekly stories of how some mad woman married her cat, but real honest journalism with a dash of fashion to boot.
So Grazia is a weekly magazine, costing £1.90, but a couple
of times it has been reduced to £1. This makes it a tiny bit more expensive than other weekly magazines such as Look or More.
Grazia is not only about fashion, but current affairs and real life stories. It discusses light hearted issues on 'a new designer in town,' but also contrasting pieces on world politics such as the current economic climate. Complex articles are very informative and are explained clearly, giving you a lot more knowledge about the world we live in.
I don't think Grazia have thought about their target audience well enough. Weekly magazines are bought primarily by under 25s from a working class background, conclusively, fashion articles should be on high street shops. Grazia however, have filled their fashion section, with clothes which a magazine such as Vogue would write a piece on, that is to say expensive and 'high fashion.' I find myself asking the question; why are they showing me the new Prada boots?! I can't afford them! And neither, can most other Grazia readers.
Grazia would be such a good magazine if it could aim certain sections at its real targt audience. I think more people would buy it, and sales would flourish. The rest of it is good though.
For the purposes of this review I have read the issue dated 9th March.
***What's it like?***
This magazine is aimed at women and consists of 115 pages, with lots of adverts thrown in. Although there are lots of ads, instead of just Prasda there are some that are in reach of the ordinary consumer, such as TK Max and Aptamil etc. It doesn't appear overly snobby. It has a glossy front cover (this one is graced with Jennifer Aniston), but doesn't have the thick spine of it's dearer counterparts (Elle, Marie-Claire ect). Having said this it is around half the price.
It is mostly concerned with what the celebs are doing or more importantly what they are wearing! This edition contains coverage of London's Fashion week and an Oscars frock special!!
It is very concerned who celebs are currently going out with and has lots of gossip of this type. It has a couple of real life stories - 'Was I right to let Mr Perfect go? and 'My laid off life', depicting 3 women who have been made redundant and telling their story.
There is also a Health and Beauty section, Living section, the best of the weeks TV, a letters page, horoscope and goodie bag (which gives the chance to win a Gucci bag worth £1135.
The front cover claims it has been voted magazine of the year - couldn't work out by who though!!! Could have been my auntie!!
There is also an associated website - www.graziadaily.co.uk.
This is not a thinking person's magazine, it is what I think of as chewing gum. If you just want a quick read and a guilty peek at what the celebs are up to then it is ok. I don't find it as creepy as Hello or OK, which suck up to the celebrities - it just seems like a bit of lighthearted fun. I did enjoy the couple of stories that were included, because I like to read about 'real' people.
I have read this magazine whilst at the hairdresser and I will honestly say I don't think I would personally buy it regularly. It is £1.90, which in comparison to the other magazines I have previously mentioned is cheap. After all the other magazines might be bigger, but so are the amount of adverts in the more expensive magazines.
I know it's a bit shallow, but I kind of liked seeing all the dresses that were worn at the Oscars. I suppose it offers a bit of escapism from normal everday life.
This was interesting, but I thought that overall, there was a bit too much emphasis on fashion in general. It would have been nice to see a bit less of this and a few more articles.
If I was on a train journey then I might buy it for a bit of light easy reading - I could pretty much read it in half an hour.
If you are interested in buying it regularly there are better options that buying this weekly. You can currently get a 12 week subscription from the magazine group for £14.00. They are also giving away a free gift - 'Subscribe to Grazia today and save up to 42% PLUS receive your FREE Organic Pharmacy Antioxidant Face Gel & Serum. Worth £45.'
There are only 12 of these free gifts left though!