Newest Review: ... unemployment, weight issues etc. This is followed by Fashion Jury which looks at some outfits that celebrities have been photographed... more
Glossy, yes but that's about all....
Member Name: cerys82
Advantages: Some articles are topical and interesting
Disadvantages: Lacking in content - therefore expensive for what you get
I have to admit to being the most fickle kind of purchaser of women's magazines - in that I generally only buy them if they have decent freebies in them. I picked up Grazia just on the off chance. It costs £1.95 and is unusual in the glossy women's magazine field in that it comes out weekly rather than monthly.
The front cover, I think slightly belies what is inside and makes it look a bit more of a hysterical celebrity focussed one than it is. It tends to be a bit preoccupied with misleading headlines eg 'Russell kisses a girl (but its not Katy) but when you read the article you find out the that the kissee (is that a word?!) is an old friend.
After a few pages of 'hot' fashion items and a 3 page section on the front cover lead story (usually with huge images) , yu get into the 10 hot stories section which contains a mix of celebrity, fashion, models, perhaps something of a political/royal bent if that is relevant, and something about current TV/film if there is something particularly pressing eg X Factor.
This is followed by some journalism led stories and opinion pieces, all with a female bent - maybe in response to recent published and publicised research eg health issues, female unemployment, weight issues etc.
This is followed by Fashion Jury which looks at some outfits that celebrities have been photographed in during the week and commented on by Grazia staff members.
Lowri Turner is a columnist and prides herself on being particularly provocative at times even if her arguments do not have a massive of substance. Paula Reed, the style director and sometime media personality, also has a column which is largely around designer fashion.
To be quite honest, the main focus of this magazine when you get into it is fashion, and it contains a number of fashion spreads, some of which feature items which are more on the high street/high-end high street side and the proper photo shoots lean more towards actual designer stuff. Also on the more down-to-earth side, they have an article called 'style hunter' where they snap seeming normal peole on the street and ask them about their outfits - inviting visitors to their website (www.graziadaily.co.uk) to comment also.
There are also sections on make-up and beauty which try to cater to a number of different skin/hair types.
Towards the back there is generally a recipe, some interior design stuff, as well aso some promotional features - for example they have recently completed a six week challenge with staff members and Reebok Easy Tone.
There are a few pages around 'culture ' - covering TV for the next week, music and film releases.
There is also a letters page where readers respond to articles in previous editions as well as the obligatory horoscopes and a competition at the back.
As you may have guessed by my tone throughout the description, I was not massively impressed by Grazia. I find it a bit of an odd mish-mash of tones and subject matters. On one hand you have the vapid, borderline hysterical celebrity worship, then you have the very heavy bent towards fashion. I like that it covers a range of clothing items from say George @ Asda all the way through to Burberry, however it all just feels a bit insubstantial - not being able to go into the detail of something like Elle.
The culture section is something which desperately needs to be fleshed out - I would have thought that this would be quite easy - it's a weekly magazine and what would it take to put in a few film,TV reviews, or even some book ones.
Probably the strongest elements are the topical articles, generally written by freelancers or people experienced in that particular issue - as these can use the weekly format to really get to the heart of something current before it gets forgotten about or out of date - but then these are not really given the room to breathe and really expand on the issues that they raise.
In general for a 130 + page magazine it is really rather slight and advertising heavy. I understand and appreciate that it is a weekly magazine so has an incredibly fast turnaround,but I feel that that does not mean that women want something that they can flick through in 20 minutes, having paid £2 for the privilege.
Even the way it is laid out shows that it really does not have much written content to go around - the pages are set out with oversized imagery, there is a lot of advertising (but hey this is a womens magazine so that does go with the territory somewhat).
I would go so far as to argue that you would get similar content but in a much more substantial way by spending 10p more and getting The Sunday Times or Telegraph and reading their associated women's glossies - Style and Stella - and then you get a whole load of other stuff with them as well at least.
In conclusion, I would not go out of my way to purchase/read this again - I think by setting themselves as a weekly magazine - they have sacrificed decent content and you can get much better reading elsewhere.
Summary: There are a lot better womens glossies out there
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