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HARPERS is for rich cosmocrats who go to posh parties. The rich? The adverts are for penthouses from £1.5 million, flats at £5000 per week, Cartier, Chopard, Jaguar... (not for people who worry about the minimum wage and the masses of kids living in poverty) Cosmocrats? The October 2000 edition describes cosmocrats as the "high earning elite taking over the world...they weekend in Bali and know to buy Prada in Tokyo rather than Milan...They not only look good (thanks to a cocktail of superior genes and hordes of personal trainers, herbalists, and masseurs...),they command SIX FIGURE SALARIES AND AS MANY SHARE OPTIONS..." (So, they are the guys who award themselves high salaries, even if their company's share price is sinking). Posh parties? The diary pages feature names like KHASHOGGI (arms dealer?), AITKEN, and Robin Cook.... (Where do they get their money from? How superior are their genes?) WHAT'S IN HARPERS? 1.Fashion 2.Travel 3.Health 4.Home decoration 5.Columns on jewellery, food... 6. Features: In October 2000 we had the sort of article to appeal to the typical HARPERS family: CONFESSIONS OF A HOLYWOOD MADAM. Cathy Gold says "I...have a last name that people think is Jewish. But the showbiz guys, most of whom are Jewish, got off on the idea of a Jewish hooker...A lot of guys pay $1000 an hour. It's $5000 per night. $25000 for a weeks trip....who can pay prices like that?...internet types, stockbrokers on holiday, TV writers...stars, Arabs, politicians...the usual suspects." The October edition also has Duncan Fallowell (author of the excellent travel book 'TO NOTO' , publ. Bloomsbury )quoting a well known lady writer. Barbara Cartland says, "Today, when the man comes home tired from work, instead of (the wife) saying 'Oh darling, are you tired? Now sit down and let me get you a drink,' the wife gets on about her day, or mo
ans at him, so of course he carries on with his secretary...These days there are so many pushy, pushy, pushy women...The children from broken homes, remember, are never quite normal...." I suspect that Barbara was not a typical Harpers person.
I don't understand who this magazine is for. It doesn't really seem to be tailored to any one audience bracket in particular. It does seem to be for the older and more sophisticated woman-about-town but from that point I'm lost. There are lots of articles on country-type stuff like horses and how to treat your staff, but there are also city articles like where the best place is to lunch etc. Does the magazine assume that all readers have a country retreat AND a city hide-away? I agree with TigerTiger, if you are under 45 and don't own either a country retreat or a horse then do not buy this rag. If, on the other hand, you need advice on how to order your servants baout, well, this is for you.