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Should be renamed 'So What?'
Member Name: jennikitten
Date: 04/12/09, updated on 04/12/09 (66 review reads)
Advantages: If you can't read, you won't be missing out. Good for collages.
Disadvantages: Too big, too pointless
I love all kinds of trashy magazines, from Love It! to Glamour, whether that's for the comedy value alone or interesting stories and discussion. However, a few weeks ago I noticed that Hello was on sale for just £1. I never normally buy it as I think it's too expensive, so I picked it up thinking it would make a nice change.
A couple of pages in, I remembered why I never buy it. Even if they were handing it out free, I probably wouldn't pick up a copy. I love words (though I appreciate visuals) and this magazine is mainly big pictures with captions. The first few pages were photos of some clothes designer's home in Italy, and despite being a large, glossy paged magazine, the quality of some of the images was exceptionally poor and grainy. This is something I complain about in gossip magazines that sometimes have no other picture resources, not a supposedly high-brow image-focused magazine where the full page pictures are taken especially for them. I think they have some resolution and printing issues to sort out, or maybe some sacking of lazy or incompetent staff.
Secondly, there was a distinct lack of information. It was all 'This bed is from x century, this carpet was designed by y' etc. I didn't even recognise the designer, but if I had I would know barely more about him (except for the fact that his swimming pool is surprisingly small for such a large house). There was no story. There was no development, no detail, not even any tacky clichés to be found. It was kind of like if you switched on the news and the newsreader said 'This is a tree' with a picture of a tree in the background. Hello needs to be renamed 'So what?'. It completely failed to hold my interest at all.
Normally I greedily read my magazines, then instantly feel I should have made them last longer for the cost. It's been a good couple of weeks now and I'm not even halfway through this magazine because it's basically the world's most boring collection of pictures with tiny boring captions and short, pointless blocks of text, mostly about people I don't know and have no interest in. Maybe I'll get to the article about Victoria and Brooklyn Beckham soon, but I fully expect that to be more non-news, and pictures of them I've probably already seen on the Internet.
There are plenty of different magazine styles out there, from celebrity gossip to real life stories, to discussions and debates and statistics, helpful articles etc., but Hello has none of these things. It's too big to read comfortably, being a larger size than typical magazines, and if they made it smaller if would be easier to hold and turn the pages, and they'd have less of a problem with poor quality images. Not recommended.
Summary: If you want to look at lots of pictures, try the Argos catalogue - at least it's free