“ Spin off newspaper of the Independent. „
The 'i' Newspaper was first published in October 2010. At 20p on a weekday and 30p on a Saturday this is the cheapest daily newspaper I can see on the stands in Birmingham. There is also an web based subscription - which I have not tried - as like to read a newspaper properly. The "I" based on and owned by Independent newspaper. It has a similar feel, has the "I" to the Independent - that can tell it is the same brand. This is a smaller paper than then Independent, so a quicker read. Which is an appeal - as I can read it at work during breaks and on the way home when travel by train/bus. - There also seem more adverts which must go towards the cost of the publication. Both news and sport are well covered. I like the brief but up to date discussion on the main news of the day... there is also a great part which coverers some bits that the other main newspapers are talking about. Sport, football of course plus cricket and other sports are well presented - with good reporting of the games. There is also a good what's on section which includes that days television. The "I" Newspaper is cheap - yes but is at the same time high standard publication. This can be read quickly - this suits a commuter. The Saturday edition goes into a little more depth some of the stories and gives a good introduction to the sporting events that will take place over the weekend. A good value newspaper which I enjoy reading.
Since the 'i' Newspaper was released in October 2010, I have nearly purchased it every day. The newspaper is owned by the Independent but I find it more interesting and much better value than the original paper. The newspaper costs 20p Monday to Friday and from 2011, a large Saturday edition was launched, costing 30p but you can also buy pre-paid subscription vouchers which work out cheaper over 1 year. For exactly half the price of The Sun, you get a quality newspaper written in an iconic and slightly quirky way featuring stories which do not appear in the other newspapers. The paper is also quick to read and I guess it was designed to appeal to commuters who would otherwise pick up a free paper as they do not have the time to read a full version of the Independent. One thing I really like about the 'i' is the news and sport 'matrix' at the start of the paper, outlining all of the main stories featured inside. Overall, I would recommend purchasing the i over the other quality newspapers, mainly because of its great value for money but also its engaging writing style.