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For a while, the internet industry in the UK did not have its own forward-looking publication to comment on the industry. Net heads were reading all of the US publications and waiting, waiting for a UK magazine that was as quality as the ones produced in the US. Now, these US mags are coming in droves, settling in the UK and the Industry Standard is one of the first. The magazine produces top quality stories while the magazine's website also provides top breaking news stories, analysis and general UK-catered hoo-hah. Journalists have been plucked from otherwise illustrious national newspapers so the quality of writing remains top rate. Furthermore, the features in the magazine are in-depth, thoughtful and interesting.