“ Six times a year, you'll get a magazine mailed to your home filled with sneak previews of new Lego products, exciting comics, exclusive posters, and cool contests. You can join for free by completing the application found in the set you purchased or by going to Lego's web site. „
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A recently brought a lego set and with it came a leaflet encouraging me to sign up to the lego club magazine for free so I did. Lego Club magazine is a free magazine which come out quartly to it's subscribers.
When the first magazine came through the door, the magazine's content was very dissapointing. You expect a magazine which comes out quartly to have quite a bit of content in it. A magazine that I buy weekly has more content than the lego club one.
As I took a look through it I saw that basically the whole magazine is mostly made up of cartoons and things that are not very interesting. So I showed it to my next door neighbours son who is about seven and it he didn't find it very interesting either.
This magazine could offer the reader a whole lot more but it dosen't. The only good thing about it is that it's free. I certainly won't be renewing my subscription and I highly reccommend that you don't subscribe to it even though it's free. It is probably great for younger readers who are really into lego. The age range that it's suited to is about seven to ten year olds but no younger or no older because otherwise it probably wouldn't be interesting.
Last year my son had pestered me for ages to allow him to join the Lego club, so after a while he wore me down and I duly signed the parents consent and forwarded the subscription. As I had expected he was disappointed with the return, basically five magazines a year of about 4 pages & a factfile type thing. Therefore, he lost interest very quickly. The 12 months subscription was due to expire and like any other company trying to keep your business Lego wrote and advised it was time to renew. We did'nt responed to the letter asking for more money and assumed our membership would cease. Well, what a surprise - in the post we received another letter headed GREAT NEWS - 1 Years free membership!!!!! "We wrote to you recently to remind you to renew your membership with the LEGO World Club, but we still haven't heard from you. We don't want you to miss out so we have decided to EXTEND your membership FREE OF CHARGE!!!! Enjoy this latest copy and look forward to 5 more copies over the next 12 months". What a con - I could have easily coughed up the subscriptions for the renewal and would have been none the wiser.