| Product: |
Look Magazine |
| Date: |
27.04.08 (96 review reads) |
| Rating: |
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Advantages: Once in a while it is an easy read
Disadvantages: Not enough content
I read Look because I received an offer to have it for £1 for 6 issues, which is a pretty good saving as it normally costs £1.40 per week. Anyone who knows me knows that I buy far too many magazines, but I can think of nothing better than a long bath with a newly bought magazine. I always have a slight feeling of excitement when it is a brand new edition. Sad I know, but sometimes it is just nice to disappear into the world of celebrity. Look is all about the glamour really. It is brightly coloured, always has an in the news celebrity on the cover, and the photographs are bright and eye catching. It is a weekly magazine which focuses heavily on fashion, cosmetics and celebrities, with a couple of real life stories just to try and balance the content I think. The articles are generally short and snappy meaning that the magazine flows very quickly. The fashion items are a must for anyone wanting to keep their finger on the pulse of what is in vogue, and generally this includes the high street with the odd high cost designer item thrown in for good measure. There are also small sections dedicated to horoscopes, problems and current TV, book and film reviews.
To give you some more detail, I am going through the magazine from the end of March which had a picture of Amy Winehouse with the headline "6 months to live.....I just can't give up drugs". Turning over there is always an upbeat intro from Ali Hall the editor, who is generally salivating over some shoes or a handbag she has seen in one of the shoots. Following on from that is "This Week We Need" which included a £2.50 belt from Primark and a £299 pair of Chloe gold sandals. As with any decent fasion/celebrity magazine, there is always a line up of famous people in various dresses being anonymously critiqued. Then it moves onto the headline story where not surprisingly, you find that Amy Winehouse has not been given 6 months to live, in fact it is a "friend" who says her current antics could see her dead within that time. Well...I could have given the magazine that gem of information and I have never even met Ms Winehouse!
Each week there is the Look interview, and this week it was Christina Aguilera. The questions are well thought out and not the standard dross such as "who last saw you naked". Moving on from there, we get to have a look at the homes of Jessica Alba, Seal & Heidi Klum and Jennifer Anniston. Here there are no huge revelations, as they are sprawling mansions with all the mod cons. Carrying on the theme of celebrity watching, there is always a page called "Love Lives" where reported new couples are posted, any divorces or splits are mulled over and relationships generally put under the spotlight. This week we had Lewis Hamilton hooking up with Danii Minogue and Pamela Anderson's latest conquest. After this, it is all about the fashion...on trend jeans, desirable sunglasses, how to look like model Agynes Deyn (no thanks!) and the best of patchwork handbags currently on sale. The real life stories are well written and deal with the subject matter carefully. One of them always tends to follow a story from a foreign country, and this week it was female Russian bodyguards.
Without a doubt I am not this magazine's target audience. I am a 30 something working mum, who needs to lose a few pounds and could never pull off the latest Kate Moss collection at Top Shop......those days are long gone! At a guess, I would say the target audience are 20-30 year olds with generous disposable income or parents who should really know better!! Once my 6 issues have been delivered, I will be cancelling the subscription as there is just not enough reading in this magazine to make me want to have it on a weekly basis. However, if you do then you can call 0845 676 7778 and quote 24 which may get you a free gift, or visit www.look.co.uk/charles, which again may get you a Charles Worthington gift set when you subscribe.
Summary: Weekly fashion mag
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