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    Your dooyooMiles Miles

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      07.01.2003 17:10
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      This is where theediscerning gets on his high horse and slags something off big time. Hope it's fun for all concerned. Late last year theediscerning completed a junkmail offer for a 3 month subscription to the UK edition of the men's lifestyle magazine Maxim, purely because it was at the special rate of £1 for the quarter. He knew what he was letting himself for, in that there would be a huge percentage of the magazine covered in products he had no interest in, and probably would never have heard of, lots of soft-soft porn pics of people he probably had never heard of, and some stupid "articles" about the modern man. The purpose of the first is wholly to make money, which Maxim does, he is sure. It doesn't seem to carry the ABC audience figures, and he certainly ain't gonna check out elsewhere how much it sells, as he would only make him feel more pessimistic about the world around him. The purpose of the second is purely for teenage boys to masturbate to on their slow roads to being men. They are a pernicious, debasing evil (the pics, not the teenagers), if such a immoral word can be used, as they feature none of the hallmarks that make the delights of British womanhood what they are - namely individuality, wit, fullsome natural figures, and a character. The purpose of the third is just to waste time, and to make sure coke-addled journalists can be overpaid with some semblance of self-belief that their life has been made worthwhile. Of course, theediscerning was hoping for a little more for his £1 than the above multiplied by three - especially as it was the Christmas period as well. And he did. The first month, he got a free "advent" calendar. Yes, 24 pics of semi-nude bimbos, most with foreign names, because maxim readers like the exotic, most with pierced navels (yeuck! gubber off with your pseudo-daring, Hindi-nose-ring-parasitizing body corruption), and most complet
      ely unheard of. The second month theediscerning was proud to get a comedy DVD with the benefit of some sampler clips from other DVDs, and a whole episode of The Office (yay!), season one (slightly less loud yay). Smashing, and when theediscerning eventually buys a DVD player (scheduled for 2007, currently) he will be pleased as punch. The last month he got a "supplement" for no real reason, featuring three characterless females in undress, and various suggestive poses. By this time you may well be thinking theediscerning is a humourless, frigid prude, with fire and brimstome emitting from his nostrils if he comes across the sight of female flesh. Well, bunkum, theediscerning loves naked flesh, especially that of his partner; and he could tell a tale or two about his sexlife that could make your mouse cable fry. While theediscerning has been typing this he has had the ignominy of Christina Aguilera's jacksie staring at him from beside his monitor. Aren't values lax in public libraries these days?! Theediscerning does not care one jot about some American broad, whose music he will never buy, and has even less wish to get pictures of her 99% nude in a paddling pool. The current issue also features Jerri Byrne (who the hell...?), Paulina Rubio (again, who...?), and a whole host of lesser "lovelies", who are even more obscure. There are pictures of boobies to illustrate an "article" about relationship self-defense, which is itself worth a minor rant in passing - who the hell needs advice on what to do if your girl likes to shop too much? Jaysis, get a grip. You're supposed to love your partner, which includes wanting to be with her every minute of her life, even if she's currently half-way through trying on 37 pairs of jeans. If theediscerning can be thrown out of a New Look changing room because he wanted to be with someone (on a platonic level) then you sure as h
      ell can too. There is also the delight of Miss Office Angel 2002, which appears to have been a complete year-long effort to get 12 decent, attractive (mostly), individual females and turn them into bland, characterless, unattractive totty. Well done. If theediscerning can put his mind into that of a Maxim reader for a while, then why couldn't we have (fnarr, fnarr) a shot (oo-er) or three of Dawn from The Office? British talent, a burgeoning star, and one of the best things about something completely excellent. And extremely attractive, or so it would appear. There you have the case for current interest, as the second series was blazing the airwaves at that time, and a decent way in to get some interesting journalism, such as asking how it is that such attracive young actresses as her (and Liza Tarbuck and Klaus Kinski's daughter) can be sprung from such ugly mugs. And of course, once we'd have seen her semi-nude in Maxim, and read a paragraph or two about her love life, we would have got to know "all" about her, and would have practically felt as if we'd bedded her last week. Or isn't that the intention of this type of "journalism?" As far as the actual journalism goes, half of it is very cheap and shoddy, and relies very heavily on photos to save effort. (The other half theediscerning refuses to read, but will discuss in a minute.) Three months ago one of the reporters was on a trip of a lifetime to Chernobyl. Lucky him, and we would of course get a decent bit of reportage in return, with lots of interesting fact and demonstrations of what life is like now. Well, that might have been the intention, and we mostly got somewhere. It still stands out as a highlight of the subscription period. Two months ago, and the same reporter has saved money by getting a flight from The Ukraine to Siberia, to add a couple of paragraphs to his CV about some Jesus-freak who
      has a cult following. Well done that man, and well done the staff writer. Blimey, the average dooyooer has greater output than these guys. If only we could get paid as much... This month there is of course a discussion on the future of ecopolitics, and a fiction special introduced by Will Self, and featuring Geoff Ryman, somebody easily labelled "the next Zadie Smith" and lots of other brilliant hopes for the future culture of the land. Oh, sorry, our mistake. There's a two-inch long interview of a bloke who stood on a puffer-fish on holiday, and an X-ray of someone who'd shoved a jam jar up his Harris. Easy mistake to make though, even though Geoff Ryman would never be mentioned in such an exclusively heterosexual club as World Maxim. Here we all have to be interested in boffing young skinny bimbos, and of course, all have to pander to the wishlists of the bastardised yuppies that run this sort of publication. Yes, all the lifestyle tosh about this sort of effort is based on wish-fulfillment, from the adverts, down the adverts-disguised-as-journalism, that tell us how we should live our lives. This month we need all aspire to owning a £31,000 BMW, with which to carry home our new article, which apears to be a metal box with a few tiny holes punched in. It is indeed a metal box with a few tiny holes punched in, and is the latest in mood lighting. £330 to you please. It's a wonder why we're not all invited to join in with the American chap who built his own loop-the-looping roller-coaster (honest). The photographic evidence is the best bit of the issue being looked at. And of course, no man can do without clothes - else how could we get to pull all the females in Maxim? Luckily, there is a monthly fashion (victim) parade. This month's is the best, because it was photographed in near as much pitch black. Thee' kids you not. This type of drivel, where we must all confo
      rm to a template that you must all recognise is horrid, is just ridiculous. The adverts all suggest choice, unique qualities and ways to make a stand and be different, while offering completely the opposite. Such an argument can be better put by any media studies A-level student, so it's not worth reading here and now. To get back to the product in hand (soon to be in recycling bin), it sucks. There are faint glimmers of humour to be had on the jokes page - in between the pointless pictures - and on the regular page where someone rings up a customer hotline (this month, the Odeon cinema ticket service) and gives what is usually given. Oh dear, the latter is just as if Henry Root and his fivers had never existed... Maxim - and here it must be said that it stands alongside all the other similar mags in shoddy guilt - is responsible for (at least) attempting to turn every man into a bland, label-wearing, power-buying, hyperconsuming, MP3-addicted twit (and no, that's not theed's first choice of vowel). In this world all females are reduced to thong-wearing randy sufferers, who, apparently, all men can bed, and love - just as long as they don't shop. Is there a better description of hell?

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        26.08.2002 13:18
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        I think internet is great to find good bargains.last month I have seen a banner. it was a maxim advert. they were offerin three issues of maxim for £1. I thouht i should give it a try.Last week i received my first issue. I think it is quite impressive. there are lot features and showbiz gossips, different issues featuring men. the only thing I didn't like about maxim was a lot of typical full page photographs just make the magizine more heavier. Overall it is a good value for money

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          31.10.2001 09:45
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          • "More Adverts"

          Loaded Magazine was launched a few years ago and there was a media explosion shortly afterwards, as magazine companies jumped on the bandwagon. No longer were men restricted to Top shelf porn and fishing magazines, they could now enjoy reading something a bit more substantial. Maxim soon emerged to challenge the big boys and is now one of the front runners in the battle for top "lads" magazine. I have been a subscriber to Maxim for a couple of years now, so I have "researched" the pages for many months and will share my views with you. As with all "lads" magazines, the front cover usually boasts a nice glossy picture of an attractive model or actress in a skimpy outfit. To go with this are a few brief descriptions of the "features of the month" and a smutty innuendo of some kind (ok so this doesn't attract members of mensa but then that is not exactly their targeted readers!) At this stage it is often wise to hold the magazine open, upside down and over a bin to allow a small rainforests worth of leaflets to drop out. You are now safe to turn to the content page. The content page is very helpful, listing items under sub headings ie features, fashion, ladies, etc (ladies takes you straight to the featured models/actresses, in a few sexy poses and is a must for the more perverted errrr selective readers who like to get the pictures out of the way first!) Flicking through the magazine you will notice a funny smell, usually a cross between disinfectant and washing up liquid. This is because the magazine usually contains numerous adverts, many of which attach a free sample of shampoo or after-shave. Again, now might be a good time to pluck them out and throw them in the bin, as prolonged exposure to these during a long reading session, can lead to slight nausea and a feeling that you are sitting in a chemists. There is a letters page, this contains contributions from
          the readers and a small prize is given to the letter of the month (£100). No contributions of a quality on par with a Shakespear play, but they can often be interesting or make you grin a bit. The jokes page is my favourite part of the magazine and an area in which it excels. More often than not the jokes are original and will make you laugh out loud. To me it is worth getting the magazine just for these! Throughout Maxim there are the usual articles that will appeal to men (and some women) from the age of 15 up to 50. Most are related to tough manly sports and ways to get drunk or get laid.There is also a "sex clinic" and "health" section. These are tackled very light heartedly and should not really be taken as good or sound advice! Quite often readers are asked to contribute to various surveys, the results of which are printed in later editions. These surveys are very tongue in cheek and range from the best lager to the sexiest models. I have already mentioned briefly about the "ladies" section and although this is mainly "drooling" fodder, the selected model is interviewed (albeit by male journalists that have spent too much of their time watching carry on films and learning the art of innuendo) and usually you can at least find out thier favourite sexual position, what they like to do with ice cream and who is thier ideal man (actually that's normally all you find out!) Newly released albums, videos, DVD's and films are also given the Maxim treatment and receive a summarised review. Not substantial enough to tell you much, but they do give you enough information to allow you to look into the new releases further, should they spark an interest in you. Overall, Maxim is in my opinion, the best Mens magazine on the market if you are actually looking to read something. FHM, Loaded and such like tend to have more to look at in the way o
          f pictures, with less emphasis on written content. The back half of Maxim is solely reserved for advertisements hidden under the guise of fashion tips. Personally I skip this part as it is a complete waste of time for me. However male fashion victims will probably pass out at all the designer clothes and accessories on display! Subscription will save you around 45%, failing that, each monthly edition will cost you £3. Definitely a magazine to get if you are looking for something to read on a long train journey or flight. But definitely not for the intellectually gifted, who will soon lose interest after skimming the pictures!

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            07.09.2001 02:45

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            • "Constant stream of adverts."

            Each to their own. I read the other ops prior to writing this. Glad I did but it seems most people enjoy this mag. I got 3 for 1p during a trial & never reading mens mags anymore, I was intrigued to find out the attraction in a mens mag advertised by "Sex" but without any sex! So having read 3 a 4th even after cancelling the direct debit, I can say that I am not impressed. Looking at the October 2001 issue, it"s hard to believe that I think the mag is trash. Sprawled on the front is Louise,(lucky Redknapps babe).But inside are the most unflattering pics of this girl that is the average happily married mans dream that I have ever seen. They are un-sexy in every way. There are some slightly interesting articles inside such as; Slip into some Mules & What are you laughing at. But the overall impression is the incredible number of adverts; both in your face & used in a more subtle way as features in disguise. Just to back the adverts thing up; in this issue of 259 pages, there are 139 adverts, most of them spread over either a full or double page. Even with Atomic Kitten dressed as schoolgirls, (Again almost un-sexy) this mag hits me as taking the urine out of a huge amount of people willing to spend £3 per month,(or the cheaper way of subscribing) The opinion by brownp1 of 5/7/01 says it all. Sorry, not my cup of tea.

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            07.08.2001 19:08
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            Okay people here it is. I am lying here and getting ready to give you another installment on cobby's dead brain. My girlfriend lying beside me, screaming "WRITE AN OPINION ON MAXIM". So quivering in my boxer shorts i immediately agreed. I mean this is suppose to be a mens magazine and yet my girlfriend buys it more than i do? hrmm.. puzzled. Either my girlfriend is really really cool, or perhaps she is swinging in another direction. And what makes the matter worse is, she wants to write an opinion on the girls from the magazine.. hrmmm.. puzzled again? Is it just me or is this starting out like a "Dear Dr Love letter" .. Anyway anyway anyway.. She is always complimenting the magazine for using the girls in a tasteful manner. In the interviews with the women they actually interview them as a person and not just a way to exploit them and flaunt them all over the mags cover. Okay she has just leaned over to me and told me the girls are damn sexy?? hrmm puzzled once more. Just me or should i start my "Dear Dr Love letter" now.. Nah she was saying that the women are damn sexy so they do draw the attention of the perverted male. She says, It is good the way that when the men are finished releasing there love frustration all over the pictures it gives them something to read afterwards. But anyway moving on *As i am getting worried now that my girlfriend is playing with her breasts and talking about the sexy women of maxim* *Cobby leans over and asks what else she wants to write about* She also wants to compliment the help/health questions in the magazine. That there is information there for both sex. Be it sex questions that benafit both. Or personal help questions. All in all it offers great help and support for both. So she is sitting here fuming at the point that it shouldn't be classed as a men's magazine, it should be geared towards both men and women. Uh oh .. here she goes with more. I think she is on a woman power trip .. So sorry guys you will have to bear with me. Okay she is saying; It gives women a chance to see what men are thinking about and what there interests are. So in other words they want to know the type of women you look at when you are in the street. So it gives them a heads up on your "checking out women" skills. Yes guys THEY SEE WHO YOU ARE LOOKING AT. Oh hang on .. back to her comments.. She is saying that the magazine is not all about sex. It has great articles about new technology, countries, traveling etc... Okay the roundup: It's a damn good magazine, It's good for a "releasing love frustration" bit worrying as my girlfriend said that. It's good for a read, Good for a laugh an all round must buy each month... Now my part.. <e.mail start> Dear Dr Love I think my girlfriend is in love with the women from the maxim magazine, Can you help? Yours Truely Cobby <e.mail finish> hahaha.. Okay just kidding ... =P

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              06.07.2001 00:34
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              • "no real babes"

              At 36 am I too old? This is the question I have to ask myself after reading the last 2 issues of Maxim and finding them on the whole to be a pile of humourless trash am I too old, or too married to enjoy a lads mag? My perusing of the mags in the newsagent I still find a lot to titillate and interest me in Loaded or FHM so the only conclusion I can draw is that, comparing them to top shelf publications, Maxim is the equivalent of Fiesta to Loaded’s Mayfair or FHM’s Penthouse i.e. in that in all aspects it lacks quality control. This comparison to porn mags I believe to be quite valid, as SEX is what sells both these types of magazines. Looking at Maxim in more depth: The cover: The front cover of maxim features the compulsory scantily clad female, who in the last 2 issues I have singularly failed to recognise. This month its Lady Victoria Hervey – who? She also has the distinction of not being spectacularly attractive which surely is the role of the cover babe. The opening salvoes Readers letters – A pretty poor set, obsessed with the female form and with no sense of humour at all – if this is the standard of the readers its true that every magazine gets the readers it deserves (or should that be the other way round). Short articles on the girl in the new magnum ad, catapulting dead horses, DIY rockets and computer generated women all very poor / sick Better is News of the Weird – highlighting strange acts from around the globe, a Q&A page and a joke page. And Finally Nightschool which boasts of extra tuition for the advanced lover but is actually just an excuse to show pictures of women in underwear. The features This is what turned me right off in the last issue due to a pathetic article on lesbians, and while nothing plumbs these depths the standard doesn’t exactly break new ground This issue features: Girls: the 10 beat sets of legs, and
              articles on Susan Ward, Jakki Degg and Lady Hervey. No I don’t know who these are either and the standard of journalism revolves around asking questions about blowjobs and nude scenes. Adventures: An article on Alligator hunting is fun, but the feature on natural disasters has been done better elsewhere The odd: Articles on a transvestite bank robber and top 20 required inventions (voice activated undoing bra is #1) don’t qualify as exactly stimulating reading Fashion & reviews Surprisingly these are well thought out, and give sound advice on clothes, books, films, music & games with a hit miss maybe voting system. Having read the rest of the magazine you may wonder about the editor’s dubious taste but all points are intelligently argued. The last word More short articles including “Loose Cannons” a thought provoking feature detailing how celebrities hit the self-destruct button which last month featured Frank McAlvennie, and this month Bobby Fischer. So what’s wrong with the magazine? The major complaint is the “cheapness” of the magazine. This is meant to be a quality publication yet the standard of journalism wouldn’t be acceptable in a sixth form magazine, the depth of investigation is minimal, picture styling and layout is basic it assumes that all we want is cheap thrills without having to turn our brain on. I believe it is the top selling lads mag which maybe shows that the editor knows his market but to paraphrase a popular expression – just because a million flies like a pile of cow dung, its still a pile of s**t. If you want sex have the honesty to get a top shelf magazine, otherwise get Loaded or FHM which actually have an amount of quality in the journalism and presentation. Just in case you’re wondering why I have taken 2 issues to come to these conclusions I accepted a special offer to receive 3 issues for 1p each and on readi
              ng them this penny looks to be the right price rather than the rather expensive £3 cover price.

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                02.05.2001 09:52
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                I have to admit, when I first opened Maxim, I thought it was written by a 14 year old boy. However, upon further inspection, it is one of the funniest things I've ever read. My boyfriend has a subscription and I'm a bit embarrased to say that I get excited when the new issue comes. Being a straight woman, I skip the scantily clad girls...but the articles are hysterical and more informative than expected. One of my favorites is the food reviews by Hiroki.

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                  01.03.2001 03:00
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                  Recently the men's magazine market has been flooded with new titles. The newer releases have all tried to bring a fresh aspect but Maxim continues to outshine its rivals in every respect. The price is £3, which may not seem cheap but if you like the mag the subscription deals bring the cost down by a fair bit. At the moment I get my copy delivered to me before it hits the shops, with all supplements for £9.99 for 6 issues. This almost halves the price and if you don't like the magazine you get a 3-month risk free trial where you cancel your subscription at any point in the first 3 months and get a full refund. A good deal all-round. Anyway back to the magazine. The first thing that hits me in any magazine nowadays is the unbelievable amount of adverts you get before you even get to the index. I preferred the old practice of putting all the ads at the end where they were easier to ignore but this is exactly the reason they have been moved. After the index we have the usual letters page. It can be entertaining and is a good way to start the mag. There is a prize of £100 for letter of the month so maybe better spending your time writing to Maxim than to Dooyoo? (just joking) The same features make up the next 40 or so pages every month. This is probably my favourite part of the magazine as you grow used to the format. Highlights in this section are News of The Weird (self-explanatory) and How To.... How To takes a few humorous topics a month and explains the best way to do it. This month we have drive without petrol and pass the buck as well as a few others. The next half of the magazine is usually made up of true-life stories, features and at least one spread of a model/actress. I think this is the main part of the magazine and to a large extent dictates how successful an individual issue will be. The final section of the magazine concentrates on Fashion, Film and Video, Music, Game and the drea
                  ded adverts. By the time I get to this section I am normally skimming the magazine as it is normally 200+ pages. I suppose it is a good idea to have this section at the end as everyone's tastes will differ and you can just look at the parts which interest you. Maxim is an excellent read for either skimming through or for spending a long train journey reading. Quite often I will skip an article only to go back later and be surprised by just how good it was. Check it out, as I said above I think it’s the best out there. FHM comes close but Maxim just pips it.

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                    14.11.2000 19:26
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                    I am a monthly subscriber to this magazine and I cannot wait for it to drop through the letter box each month. For those of you who believe it's just semi naked ladies look again, as there are many interesting articles on world events. The magazines does contain many semi naked ladies and usually comes with a supplement containing for mentioned ladies which is part of the reason I buy it (honesty is a good thing). The magazine also contains joke pages, books, film, music and DVD reviews. There are pages on new fashions and gadgets and many joke articles e.g. "how to live like a lord no.34". It obviously has it fair quote of articles on sex and fitness, and sometimes these are combined articles. Many female friends also read this magazines, but skip the obviously photos, as they find it's content funnier and more enjoyable than many female magazines. I would recommend this magazine to anyone, so if you want to check it out go to their web site or read it next time your at the hairdressers.

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                      03.10.2000 23:44
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                      As the so-called lad-mags go, this is probably one of the better ones. There are a range of interviews, photo-shoots, reviews, and true life stories. I particularly enjoy the crime articles, which although gruesome, are interesting. The selling point though, as with other such publications, is the glamorous photo-shoots of sexy women, whether famous or otherwise. These mags have a reputation for almost pornographic material, but I believe that this applies much more to publications such as Front. The photos are generally pretty good, and there are always some stunning ladies, although the interviews are lame (e.g what do you look for in a boyfriend?, what are you currently plugging? etc). Having read the magazine for a while now, I think that things are not as good as they were, especially the value. The size has dropped drastically, whilst the adverts have been constant, thus reducing the number of articles. Maxim only becomes a value read when a subscription is taken out, which reduces the cover price by almost half. The other big criticism I have is the articles promising to make you irresistible to the opposite sex, and tips on how to maintain a great relationship. Whilst some of the information may be useful, most is either plainly obvious, or just pure rubbish. The worst part is that after a while, they rehash old articles and advice. Quite often, I recognise old articles with a new theme, and different pictures. If you are after good writing, and varied topics, publications such as GQ are a lot better, but if you don’t mind fitting the lad-mag stereotype, then Maxim is your best bet.

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                      21.09.2000 17:42
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                      Anyone who regularly reads Maxim must surely be a brain dead tosspot of the very highest order. This magazine is full to bursting with mindless irrelevant rubbish that 'men' are supposed to like. It is a hideous pile of sexist garbage for people with extremely tiny brains and even tinier todgers. Imagine taking all the news stories out of the Sun newspaper and just leaving the mindless opinions and idiotic and forgettable articles. Then take page 3 and put it on another 20 or so pages. Perhaps interview one of the page 3 girls in an attempt to show that you are interested in their 'personalities.' Finally stick some headlines on the cover. Good examples would be, 'How to last more than 20 seconds in bed' and 'What to do when your girlfriend leaves you for someone with a personality.' And there you have it. Another issue of Maxim. The magazine for thick shallow senseless cretins. It's great.

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                        18.09.2000 01:23

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                        I bought last month's maxim because I've never read it before, I'm afraid I won't be reading it again. I think the publishers must have a pretty low opinion of men in general. It consists mostly of soft-core pics of here-today/gone-tomorrow female 'celebrities', dodgy fashion + football features and endless glossy ads for men's anti-wrinkle cream (seriously). Is that really all the average guy in the street cares about ? And not forgetting those thinly disguised 'advertorials', as if there isn't little enough actual content already. I just felt like it tries WAY too hard to be 'laddish'. I like Loaded, but this just feels like a cheap, cynical rip-off. Save your money...

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                        23.08.2000 03:31
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                        So men's lifestyle magazines haven't changed much, eh? Well, unfortunately you'd be right. The usual character traits are omnipresent as always. A not-very-well-known good-looking woman who is featured in an advert will be there on one page, partially clothed. You'll get your strange events happening around the world section. A jokes page. You'll get your B-list celebrity partially clothed (heck, if you're lucky you'll get an A-list celebrity). Then a real-life story that usually contains extreme violence and usually entails of one man's survival in a foreign destination or a criminal's undoings. And perhaps you'll have a wacky feature that wouldn't be out-of-place with something like The Sun. And then another not-very-well-known good-looking woman partially clothed again. Then you'll get the bits that are added on and masquerade as being useful such as the guide to clothes, cars, accessories and brief, reviews of films, music and books. However not a lot can do it as good as this. A guilty pleasure in every sense of the phrase.

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                          20.08.2000 21:29
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                          Maxim In the now crowded market for 'Mens' magazines, excluding those that are of a true top shelf variety, Maxim magazine is considered by many to be the poorer relative of its more successful counterpart FHM. I don't buy this magazine every month, maybe one in two, and perhaps the same for FHM. I am of the opinion that both magazines are comparable in content and in information value, and both usually prove to be a good value read for less than three quid. Obviously, both magazines are aiming mainly for the twenty-something audience, although they undoubtedly attract a number of older readers (trying to recapture their youth) plus many younger ones (who want to appear to be more mature). The now familiar tactic of placing a half naked female celebrity on the front cover is wearing a little thin, although I suspect that I, like many other readers, see past this to the content of the magazine (if we wanted to buy something more risque we would be reaching for the top shelf instead - right?). Where else can we men obtain information on music, film, TV, sport, fashion, news, celebrities, jokes, new products, and advice all in one magazine. Sure, there are other publications that cover one or more of these topics in much more detail, but Maxim's great strength is that is an all-encompassing read, but manages to be fun at the same time, unlike some of the other magazines on the market - GQ, Esquire etc. that tend to aim for a slightly older audience. Without wanting to harp back too much to the success of FHM, Maxim is undoubtedly following in the footsteps of its more successful competitor, although it usually manages to appear different enough to warrant its place in the market. In conclusion, I would recommend Maxim to any man between the ages of 18 to 30, as a general magazine to pass the time for a long train or coach journey, or just to read in your quieter moments at home. In
                          fact, we should think ourselves very lucky today to have magazines of this ilk, as our fathers in the 1960s or 1970s did not have anything like this to read.

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                          20.08.2000 02:44

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                          To update this opinion, I only need to add Maxim attracts more mature readers with opmion pages, more oldies (male) and more pictures of babes. I am in my second year of a Maxim (UK edition) subscription. Maxim features lots of babes and other typical lads mag items including sportsmen, true crime, reality, gadgets and how to… plus lots of older men who are apparnelt popular again (eg Status Quo, Richard Whiteley etc) Perhaps older men are buying these magazines as well. The girls featured have usually been in soaps, tv ads or on MTV as VJs plus one or two others who are big somewhere in the Americas or Australia. However the interviews do not tell you enough basic info about them (eg precise birthplace, age or date of birth etc). There is some interesting information but if you know nothing about them then the obvious things would be nice. For example, I read in the August edition that Kelly Hu (in Martial Law) is Hawaiian but how old is she? GQ does do this much better. There is plenty of advice on sex and women. Sarah Hedley’s in your face style will be liked by many. I do miss the easier to take in column of Louise Bagshawe. However would you write for Maxim, if you were one of the wealthiest women in Britain? Perhaps that what makes her style so good? Nevertheless Kelly Russell’s article in the September 2000 edition suggests she may be a good writer for Maxim. September’s issue had a good ARAMIS LAB SERIES FOR MEN freebie voucher. Finally, Nipple Count: typically zero (excluding the advertising, which seems to have a higher count) Competitions: typically a few and occasionally quite a lot. Pages: over 200

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