Not JUST boobies and advertisements!!! (Maxim)

Member Name: Judgee

Product:	Maxim
Date:	31/10/01 (197 review reads)
Rating:

Advantages: Good Jokes, A lot to read, Lots of lovely looking laaadies!

Disadvantages: Adverts, Adverts, More Adverts

Loaded Magazine was launched a few years ago and there was a media explosion shortly afterwards, as magazine companies jumped on the bandwagon. No longer were men restricted to Top shelf porn and fishing magazines, they could now enjoy reading something a bit more substantial. Maxim soon emerged to challenge the big boys and is now one of the front runners in the battle for top "lads" magazine. I have been a subscriber to Maxim for a couple of years now, so I have "researched" the pages for many months and will share my views with you.


As with all "lads" magazines, the front cover usually boasts a nice glossy picture of an attractive model or actress in a skimpy outfit. To go with this are a few brief descriptions of the "features of the month" and a smutty innuendo of some kind (ok so this doesn't attract members of mensa but then that is not exactly their targeted readers!) At this stage it is often wise to hold the magazine open, upside down and over a bin to allow a small rainforests worth of leaflets to drop out. You are now safe to turn to the content page.


The content page is very helpful, listing items under sub headings ie features, fashion, ladies, etc (ladies takes you straight to the featured models/actresses, in a few sexy poses and is a must for the more perverted errrr selective readers who like to get the pictures out of the way first!)



Flicking through the magazine you will notice a funny smell, usually a cross between disinfectant and washing up liquid. This is because the magazine usually contains numerous adverts, many of which attach a free sample of shampoo or after-shave. Again, now might be a good time to pluck them out and throw them in the bin, as prolonged exposure to these during a long reading session, can lead to slight nausea and a feeling that you are sitting in a chemists.


There is a letters page, this contains contributions from
the readers and a small prize is given to the letter of the month (£100). No contributions of a quality on par with a Shakespear play, but they can often be interesting or make you grin a bit.


The jokes page is my favourite part of the magazine and an area in which it excels. More often than not the jokes are original and will make you laugh out loud. To me it is worth getting the magazine just for these!


Throughout Maxim there are the usual articles that will appeal to men (and some women) from the age of 15 up to 50. Most are related to tough manly sports and ways to get drunk or get laid.There is also a "sex clinic" and "health" section. These are tackled very light heartedly and should not really be taken as good or sound advice!


Quite often readers are asked to contribute to various surveys, the results of which are printed in later editions. These surveys are very tongue in cheek and range from the best lager to the sexiest models.


I have already mentioned briefly about the "ladies" section and although this is mainly "drooling" fodder, the selected model is interviewed (albeit by male journalists that have spent too much of their time watching carry on films and learning the art of innuendo) and usually you can at least find out thier favourite sexual position, what they like to do with ice cream and who is thier ideal man (actually that's normally all you find out!)


Newly released albums, videos, DVD's and films are also given the Maxim treatment and receive a summarised review. Not substantial enough to tell you much, but they do give you enough information to allow you to look into the new releases further, should they spark an interest in you.


Overall, Maxim is in my opinion, the best Mens magazine on the market if you are actually looking to read something. FHM, Loaded and such like tend to have more to look at in the way o
f pictures, with less emphasis on written content. The back half of Maxim is solely reserved for advertisements hidden under the guise of fashion tips. Personally I skip this part as it is a complete waste of time for me. However male fashion victims will probably pass out at all the designer clothes and accessories on display! Subscription will save you around 45%, failing that, each monthly edition will cost you £3. Definitely a magazine to get if you are looking for something to read on a long train journey or flight. But definitely not for the intellectually gifted, who will soon lose interest after skimming the pictures!

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