“ Publisher: MindCandy / A magazine based around Moshi Monsters. „
My sons have had a bit of an obsession with the playground craze, Moshi Monsters. We have been collecting the figures, and it was inevitable that my sons would notice this magazine on the shelves as we did our weekly shop seems though the magazines are located just inside the door at child eye height.
When it comes to magazines, I don't mind buying my children them as long as there is something within the magazine that feels that it is worth the cover cost. Usually my kids head for the one with the biggest gaudiest plastic toy at a cost of around a fiver, which gets a firm no. However, this one at £2.99, though initially looking a bit overpriced on a quick scan, is actually not too bad value. This is a monthly magazine, and similarly to adult magazines, you can take out a subscription and get this delivered to your door at a small cost saving.
The magazine comes inside a plastic bag each month, to keep safe the free gifts that come with the magazine. I quickly realised that the magazine was aimed at people who are members of the Moshi Monster website community, as one of the free gifts is always a piece of paper with codes on to use on the website. On the website, you have your own moshling creature and you design your own home to live in through earning currency (Rox) and buying items in the shop. The free items that we have been given have been things like wallpaper or vehicles, or extra Rox to spend on the site.
Alongside the online gift, there is usually a physical freebie like a pencil topper, a keyring, or some stickers. My favourite free gift we have had was a large poster for children to colour in. This was as big as 8 pieces of A4 paper stuck together, featuring lots of my childrens favourite characters, so they were thrilled about it, and from my point of view, they were engaged for a long time decorating this poster so I certainly got my moneys worth.
Each magazine is 52 pages, and while there are a few adverts within wanting you to subscribe to the magazine and buy related merchandise, it is also quite packed with things to do. My children like looking at the readers artwork. My oldest son spends time completing all the puzzles which are maths and english skill based. There is a double page spread which has lots of small puzzles (The Puzzle Palace) and these are all the same games you can play on the website to earn Rox. There are then usually other puzzles such as word searches and mazes on other pages.
There is always a Daily Growl section, which is the newspaper in Moshi land. This updates the child to things happening in the World of Moshi. There are then craft activities giving ideas of things to make or cook, and information about Moshi characters, and usually a couple of colour posters the child can put up in their bedroom.
I find there is much more to this magazine than I first expected. I thought it would be aimed at quite young children, but actually, I find that this magazine is a little too difficult for both of my children. My eldest son is 6 and a half, and has a really good reading age of at least 8-9, and the text size and format is slightly above where he is really. He has a good go at it, but he needs some adult help with quite a few of the activities. My younger son who is nearly 5 hardly uses the magazine at all. A quick flick through the pictures, and then playing with the free gifts usually. He normally loves to do mazes and is very good at them, but the mazes here are very complex and off putting for him. So if you are buying this for your children, consider what you want them to get out of it and if it is age appropriate for them.
I think for £3, it is very good value due to the amount and type of content. It seems quite thin when you see it in the packet at the shops, but there is a lot to it. It isn't just a load of rubbish pulled together and given a high price due to the characters being popular. I am happy to buy this for my kids even if it is a little old for them as they have interest in it, and I feel it stretches them to get better with their reading and writing, and is aspirational to them because there is incentive to improve to access it all. I might not have been quite so keen to buy it if my children were not on the website however, as the first copy seemed to go straight over their heads. Then, we joined the site, and my children found the Puzzle Palace online and actually started to know more about the characters that they had collected and it all became a lot more interesting to them. Then they spent more time looking through it and using the magazine properly.
Perfect branding in this magazine, and not over-priced for what you get in it in my opinion.
Moshi Monster Magazine
My little one absolutely loves Moshi Monsters, a craze that began online and has now grown immensely world wide, with Moshi clothing, accessories, merchandise, toys and so much more. Now I do not profess to know everything about Moshi Monsters, though my little one certainly thinks she does! She is obsessed with the unusual looking little creatures!
Although I thought that maybe she was too young for the magazine, she was desperate to have it. She has a star chart when she does things like tidying her room, so when she reached a certain amount, I let her choose her own magazine and surprise, surprise, she chose the Moshi Monster magazine. I still stick by that it is too young for her, though she has chosen it a few times and loves looking through it.
I am using issue number 25 as a basis for this review.
The glossy cover varies, though it is not the most fetching cover ever seen, though it is eye catching to fans of this craze. It is a 50 page magazine which is a good length and is only £2.99 which is cheaper than most magazines. It also comes with a number of free gifts, and usually they seem to be along the same lines such as some Moshi sweets, mash up cards, online codes and such like.
Inside the magazine is what you might expect to see in a childrens magazine, though obviously all Moshi related. You generally get the following;
Daily Growl: Moshi Monster news and competitions
Moshling pictures sent from children online as well as Moshi Fan photos
Information about certain Moshi Monsters
Quizzes and challenges
Comic strips and other stories
Puzzles which match those found on the online game site
Craft pages (though not many)
How to draw Moshlings
There are also a certain amount of advertising for Moshi Monster items and online goodies though it is not an overabundance.
In my opinion, although the magazine is a little too old for my five year old, it is still a fantastic magazine for youngsters and it has a lot of things to do to keep them entertained. My little one does find a lot to do, though I have to read the stories and help out with the puzzle pages, though this is not a bad thing - it keeps up both entertained for quite a while!
My little one absolutely loves it, even though some bits are aimed at older children. I don't suppose Ill be buying Peppa Pig magazine again now. They grow up so fast!
Moshi Monsters is a craze that is sweeping most primary schools, sweeping so much that they have released their own magazine, Moshi Monsters Magazine. The fact that my sister is both obsessed with Moshi Monsters and reading has led to them being left in the car, so anytime I'm waiting in it I tend to always end up flicking through it absent mindedly.
I'd say the magazine is suitable for any Moshi fan and also for those aged 3 and up. It costs around £3 but has the option to be subscribed to, but it is definitely worth this as it encourages kids to read but also keeps them occupied for a while. It can be found in most newsagents and supermarkets to and is released monthly. I'd say it is fine for any age, as long as they have basic reading skills.
The magazine always comes with free gifts for kids, and they always are moshi monster related. Usually they are random codes for the game combined with some other little gifts, for example this month they had mouldable popping chocolate which was pretty decent! Granted half of it does end up in the tiny toys collection, however most of them my sister has played with for a while.
The magazine is basically a colour explosion as every page seems ridiculously bright and colourful, although this is a bonus in my opinion! It is designed very well for a magazine as there is not too much information on the page and is written in a way that will definitely appeal to kids. It also has a great amount of pictures, drawn with cute little details and exactly like the moshi monsters themselves on all the pages.
Throughout the magazine, there are loads of things to keep a moshi fan amused. Along with kids drawings and letters sent in, there is also loads of little games and quests for the kids to complete. These are challenging in my opinion and my mum is definitely glad about these being included as they keep my sister occupied for ages. They also test a wide variety of skills, whether it be answering questions from comprehension or general knowledge or testing their math skills through younger versions of sudoku or code cracking.
It's also good for the crafting side, as they often have instructions on how to build moshi related things such as cakes, little paper crafts or in the most recent issue, moshis out of mouldable chocolate. They are always really helpful and the instructions are designed in such a way, they don't require an adults help.
There are also things such as posters, which go up on my sisters wall pretty much every time she gets the magazine. They're always very cute and designed well. However, also included throughout is random comic panels which have cute little stories and are designed with great little details on all the moshlings.
Overall, this magazine is great for moshi fans however I also think other kids could enjoy it, as it is full of little puzzles to keep people occupied and cute comic panels. It is designed with kids in mind, and my sister can spend ages reading it, so it is definitely worth purchasing especially as it keeps kids occupied.