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No1 magazine is a glossy magazine which is produced and published in Scotland and retails every fortnight for just £1 making it one of the cheapest glossy magazines out there. It covers celeb gossip, health and beauty, social issues, travel and real life and aims to put a Scottish slant on them.
As far as celebrity content goes, No1 takes much the same approach as UK wide magazines. Every issue there is a double paged spread where they rate or slate celebs dress sense but I can't say I always agree with their choices. There is also a celebrity round up which sadly always features Katie Price as well as the A listers. The interviews are normally with Scottish based celebs such as Darius or River City cast but the issue I have in front of me features interviews with the Sugababes and the X Factor judges. There is also a Scottish celeb round up every fortnight but the issue in front of me seems to have lots of non Scots who just happen to be in the country for some glitzy event. The interviews are the usual shallow type of questions you would expect in any magazine and you never really learn much from them.
There are always a couple of good articles covering wider social issues. The issues covered in the edition I have in front of me are Africa's Child Witches and redundancy. The articles are always well written and thought provoking but never go into any real depth.
Fashion and beauty are always big in a womans magazine and No1 is no different, the fashion is a mixture of high street and designer brands and the beauty products used are generally within the price range of the average woman.
So far the parts of the magazine I have talked about could be featured in any glossy UK mag but it is the uniquely Scottish features I like. Kaye Adams has a regular column which looks at life in a wry and humourous way and I like the fact she frequently throws in Scots words. There is a weekly feature on successful Scots women from different sectors such as business, the arts or media. The restaurasnt review is always a good read and mostly features restaurants in the central belt and the cooking column always features recipes from Scottish chefs.
There are a few things I don't like about the magazine, every week they have Hello! Style photoshoots at Scottish events like charity balls or Ayr races Ladies day. I couldn't really care less about the wealthy people who go to these events and half the time they look like a dog's dinner in their posh frocks. There is a typical naval gazing column from a woman called Rowan boring us all with the details about her mundane life with her toddler called O and it has the typical middle class angst about buying the tot designer goodies and making sure his development is suitably advanced to keep up with the other mums at the nursery gates. The home design articles are always good to read, after all we all like nosing at other peoples homes but with the homes included being restored castles then there is little the average reader can put into practice in their real life.
No1 can't seem to fully decide who it is aiming at, when it first started out it cost £3.50 and was a Scottish Hello! and seemed to be aimed at the chattering classes who went to the types of balls and charity functions featured and there were far more pictures of people who were introduced according to their family connections. It has since dropped in price and the articles and fashion would seem to be aimed at the average woman in her 20's or 30's with just a token smattering of photoshoots aimed at the Scottish IT girl. It could do with choosing one identity and sticking with it, the articles about balls and castles doesn't mix too very well with celeb gossip or high street fashion.
No1 magazine is a reasonably good read when compared to other Woman's magazines but like all the other glossies it always leaves you feeling a bit unsatisfied when you have finished. However since it is only £1 an issue I will continue buying the odd issue as some light entertainment.