“ Womens magazine published in UK. „
I have to admit that I am not a huge buyer of magazines. I do like them it's just I generally find them a bit expensive for the amount of reading you get out of them, especially compared to a good weekend paper. I do tend to make an exception of this when it comes to the summer however and will often buy a couple of month's bundle to take on holiday with me. I normally go camping, so I have quite a bit of time with not much else to do but read.
Prima is one of the magazines that I normally buy and is one of the cheaper monthly women's magazines at £2.99. It generally comes in at around 160 pages.
Perhaps a good way of describing the content of the magazine is to describe the content like the index does.
These articles are mainly around seasonal fashion and incorporate fashion shoots and examples of where to buy high street examples of trends. In this issue I am currently reading, this refers to a sort of photographic list of all different types of shoes for autumn. For the most part the fashion featured is probably mid-to-higher end high street eg Joules, Jones bootmaker, John Lewis, Laura Ashley, Marks & Spencer etc.
This comprises of beauty and make-up tips, such as new products, a reader makeover, reader testing of a particular beauty product.
Some stories of people who are sharing interesting life stories, generally career-related, travel-based, overcoming tragedies etc.
Tips on money saving, legal matters, gadgets and problem pages and family life
Ideas for interior design, gardening tips, home and garden makeovers and advice.
Ideas for crafting clothing and items for the home - largely knitting or sewing. Every month there is also a pattern available for readers to obtain by calling a premium rate number. Subscribers get the pattern with their magazine delivery
20 pages of food related information including a a number of recipes and cooking tips.
Advice and articles - mainly medical, but also some alternative therapies, fitness, problem pages and wellbeing.
Readers short stories, letters, contirubtions and tips, competitions, surveys, travel articles, antiques, horoscopes.
Quite often, the magazine comes with a separate recipes or craft booklet.
To start with, its probably fair to say that as a 31 year old without kids, I am not in its main target demographic. I believe it is mainly aimed at women from their late 30s who probably have families who are not that young,looking at the people who are featured within it and the fashions/shops that they promote. I do not mean anything against it because of that though as I still find it an enjoyable read.
It contains lots of tips to do with the home and cooking which I have found useful. My favourite part of the magazine is probably the recipes. They generally choose ones that are tasty and well-thought out without being overly complicated or expensive. I collect recipes and frequently use ones that I have obtained from Prima as they tend to contain a lot of stuff that I already have in the house.
It seems that its main focus is to be informative, which it is. There is a lot of focus put on providing short sharp tips on all sorts of things, from household ideas to cookery. They are also very big on getting readers to send in their own tips.
It is perhaps fair to say that as a relatively cheap monthly magazine, it does not go into depth with its articles in the way that say Red or Good Housekeeping do. Even the features and short stories are incredibly brief, which can give the impression that it is quite bitty and not all that substantial which I suppose in places it is. That said, on the occasions that I have read it I have always come away feeling like I have gained some ideas from reading it, particularly around cookery.
Maybe it's due to the size of the magazine, but I have to be honest and say that it does not appear to be quite so burdened with the need to fill itself up with adverts as the expense of providing original content like so many of other women's glossies do which is something to be commended. Also, it is very straightforward and does not seem to be one of those magazines that sets impossibly high expectations for women as regards beauty and wealth and in that way is more friendly and approachable.
I also like the sheer breadth that it covers with the subject matter that it covers. Whilst, as alluded to before it does not really go massively into depth about things it at least touches on a lot of things that I think would be of interest and useful to its target demographic. That said, it does not really seem that interested in popular culture which is slightly surprising. It could be that it does not want to be tied to other women's magazines which have a celebrity on the cover and those types of interviews.
In conclusion, this is a solid, well put together and informative magazines. It will never break any boundaries or win any massive design awards but it is a satisfying and interesting enough read.
Prima magazine is a British monthly magazine for women. The magazine is aimed at women in their thirties and above. The current price of the magazine is £2.99 (September 2012).
Whilst I had heard of Prima magazine, I had never read it before. I was recently in the supermarket searching for a magazine, when I came across this one; judging my the cover - it looked very interesting, and so I bought it.
The magazine features all aspects of life; home life, family life, cooking, gardening, beauty, health, horoscopes, real life stories, money, travel, craft (card making and knitting) and so there is definitely something for everyone in this magazine. One thing I like about this magazine is the fact that there a few pages dedicated to each different subject I.e cooking and gardening. So there is plenty to read on in each topic.
Readers play quite a large part in the magazine; they send in their stories, letters, pictures, tips etc. I really enjoyed all the parts where the readers got involved as I find it interesting and inspiring reading about other readers (I.e real people's lives). The last page is even dedicated to a reader - "24 hours in the life of...". This issue features a lady who works at Battersea Dogs and Cats Home, and she tells you all about her day. I found this to be interesting and inspiring. They also have a section where you can see inside a room in a reader's house, with tips on how you too can get the look.
There is some fashion in this magazine; I liked how the looks featured are suitable for all ages as they are quite classy (quite pricey too - some items featured are over £50 etc). I like how they have the 'models wearing the clothes' and then have notes all over the page with notes like 'wear this top like this, or with this'. I think that's especially helpful especially to someone (like me) who isn't that experimental with fashion.
There are some adverts in here; mainly advertising all 'ladies' things, such as shampoo and toothpaste and 'home' products such as washing powder etc. Whilst there were quite a few adverts; as they were things that relate to me; everyday items (and not overly expensive items etc, I didn't mind.
I loved this magazine; there's something 'perfect' about it. It is very friendly and has a real 'homely' feel to it. I found it to be interesting, helpful and incredibly inspirational. All the tips, articles etc. seem to help you have a 'perfect life'. To me it seems that the magazine is about being the best you can be.
I thoroughly enjoyed this magazine, even though I am 21 (and from the articles in the magazine, I could see that they are aimed at women over 30 yet I didn't feel too young at all for the magazine. I have been recommending it to loads of women and will definitely continue to buy it.
Thanks for reading!
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