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      04.04.2010 11:24
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      More adverts and product recommendations than articles

      At £2.80 this is one of the cheaper monthly magazines. The cover boasts all the usual requirements of a girly mag (that's one for girls as opposed to the other sort) namely diets, 5 ways to achieve something you didn't know you wanted to achieve, make-up tips and recipes.

      It starts with a full page advert which is one of many. In fact almost 1 in 4 pages is an advert which means that the 154 page magazine contains an awful lot. Still I've come to expect that, at least none are for imitation Viagra (not in this issue anyway).

      The letter from the Editor spouts the sort of drivel that you expect from a magazine, it doesn't actually tell you anything it merely regurgitates the contents of the index complete with page numbers.

      The magazine itself is divided into 7 sections:

      Fashion:

      Lots of suggestions for seasonal and fashionable clothes but despite these items being readily available on the high street you'd have to part with in excess of £200 per outfit. Theres usually a great feature on something or other for under a certain figure. In this case its "great knits under £30" it could also be titled the most hideous knits on the high street. Theres a handy section on jazzing up your 9-5 wardrobe including a bright red suit perfect for when Coco the clown gets an office job.

      Beauty:

      This includes many handy hints on applying make-up including the correct way to use filler and avoiding trout pouts. It could have been in Swahili and I'd have had more of a clue what they were on about. No doubt the handy hints are very handy if you're make up bag is the size of the average suitcase required for a 2 week family ski holiday. Still if you're cack handed with that sort of thing you'll be glad to know they recommend semi-permanent make-up at a mere £295 for one application which should last approximately 12 months I assume that's after you've paid out £200 for botox to uplift the corners of your mouth. The recommendations all seem very very expensive and prey on peoples insecurities.


      Real Life:

      This section contains the obligatory how I lost half my bodyweight whilst living on a diet of chocolate and champers to become a curvaceous size 10. Well Ok its not that extreme but it might as well be. Other helpful features include reader tests of dating agencies.


      Homes:

      You too can renovate an entire house in your spare time in just under six months with no formal DIY training nor any idea how you use a hammer. The mere idea is just a bit scary.

      Life Etc:

      Dear dead partner, how I battled with cancer and won and other uplifting but covered to death topics.


      Cookery:

      Yep, it's a girly mag so it needs a recipe or three. Of course what I'd like to see ifs a cheap yet tasty calorie laden chocolate coated monstrosity requiring minimal washing up but instead I'm invited to make liver and bacon soup (urgh), celeriac mash (double urgh) and pork meatloaf (pass the sick bucket).

      Mind, Body & Soul:

      Featuring, diets, age appropriate exercise regimes. You'll be delighted to hear that your average 40 something is capable of running the London Marathon whilst 50 year olds shouldn't run for fear of developing osteoporosis. For those in their 60s vibration is recommended but sadly not the Ann Summers kind.


      Fine for a ten minute flick though whilst in the dentists waiting room but far too depressing for regular reading.

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      17.01.2010 19:47

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      A long time advisor and friend!

      I am a regular subscriber to Prima and have been for the last 5 years. I like the variety of articles in the mag and find that it can take me 2 or 3 days to read it through (I dont read it form cover to cover-just dip into it as and when)
      I like toshare the readers experiences and enjoy the fact that the people featured are taken from across a broad range of ages (usually 30-60's).
      I really like the variety of recipies which usually include diet tips (as women in this group are probably all trying to loose weight!). There are plenty of family related features aand advice which I have found to be useful as my own family has grown.
      I like the fashion features as they include ideas and suggestions for women of all shapes and sizes- we all need a little fashion advice from time to time! It ensures that I dont get stuck in a rut either make up or fashion wise as I can see what is on trend.
      The only problem I have with Prima as a subscriber is that I dont get the free gifts that come with it from time to time.

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      27.09.2009 20:09
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      Well balanced magazine caters for a wide audience.Articles are always very interesting & informative

      I used to buy Prima on a regular basis, but gave it up due to cost. However I missed reading the magazine so much that I investigated the option of subscribing on an annual basis. This has proved to be much more economical, and I would it recommend subscribing if you wish to read Prima every month.

      Prima caters for a wide range of age groups through a large variety of topics featured inside. For example, in a recent issue, it had lots of suggestions for skin care for the age range 20 to 60 +. The latter age group is often ignored by magazines and it is refreshing to find an up to the minute publication recognising that women over 60 still want to look well groomed and radiant.

      The cookery pages are full of tempting and easily prepared food. Each recipe is accompanied by a useful Tip which provides extra guidance to the novice cook.

      Regular features include fashion ideas with knitting and sewing patterns, beauty tips, home & gardening and travel.

      One regular feature that I enjoy is entitled "My life put simply". This is where a reader comments about their life, interests, hobbies and pleasures. It is good to read about ordinary people, and compare their lifestyle with your own. They often recommend a book or film that is special to them. I have been introduced to new authors through this article and learned more about different genres of films

      All in all, Prima is a well balanced, well informed magazine that will satisfy the more discerning reader who wishes to learn and improve their life rather than reading about celebrities and their disastrous lives.

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        24.11.2008 13:48
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        A good straighforward lifestyle magazine filled with tips

        Well, Prima is another magazine I bought last week just because it promised a freebie with it!

        I really am a sucker for freebies but am I glad I bought Prima!

        Tow reasons really:
        - the freebie: you have to cut the coupon inside the magazine and take to any Elizabeth Arden counters in large Boots. You then get a free consultation (where you just have to pretend you may be interested in their products) and then you either buy something or you don't (like me) and they give you a superb Eyeshadow quad (the Go Red for Women special edition).
        They say it's usually worth £25 pounds but when scanned it said £10. Still one of the best freebies ever.

        Ok I did have to buy a magazine. Prima costs £2.50 but Asda sell them for £1.50!
        So even better.

        _ the December issue is very much focused on Christmas, which I don't mind.
        You will find lots of advice on gifts, what to wear, how to set your festive table, some recipes. I find the articles on what Christmas means to some people very touching in places. There are also some really good tips on how to cope with the stress of organising Christmas. I know it is often talked about, I found it useful nonetheless.

        I also liked the make over pages as it gave me a glimmer of hope. Yes, anybody can look better with better make-up and better hair styling. It is reassuring to see the before/after photos.

        I think the quality of writing is very good and the photos absolutely gorgeous. They'll make you look forward to Christmas I think.

        It is a magazine I'd definitely recommend and will consider buying again especially if it has a great freebie or coupon for great freebie inside!

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          01.11.2008 18:32
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          A great value, feature packed magazine for women!

          I think i must be the only one of my friends who reads Prima! I'm 30 and discovered it last year and now read it every month! I have always considered it to be a magazine for women probably 45+ . I suppose it depends on your lifestyle rather than your age as to whether you would find it interesting.
          I started reading it last year when i was engaged and thinking about marriage, babies and houses and found loads of useful tips in Prima. Now i'm 30, single and not thinking about marriage or babies i still find Prima a great read!!

          It has a little bit of everything in it - real life articles (that are actually sensitively written not sensationalist like the kind you get in Real People, or Pick Me Up or those kind of cheapy magazines). The most recent issue - December - for example has a story about a lady who found her long lost brother.

          The standard contents each month consists of:
          Fashion - a few pages dedicated to clothes for that season, they show clothes from High Street stores rather than designer which means its affordable fashion for most people. The models they use look like they are aged 30+ - again not all women in their 50's and 60's and the clothes they show are trendy rather than "comfortable"!! Prima also has a dress making pattern each month that you can send off for free. If you are a subscriber then the pattern is included automatically free every month. I can't sew to save my life so i've never sent off for one or attempted to make anything but the patterns are not for old frumpy style dresses and clothes they are fairly modern. The one this month is for a little black dress that can be worn for the christmas party season (if i attempted to make this i doubt i'd be finished by next christmas but that says more about my needlework skills i think rather than the quality or ease of use of the Prima patterns).

          Another section they always have which i do like (though again due to previously mentioned lack of sewing skills i've never actually made any of these!) - they have a craft section - little craft projects that you can cut out and keep - 4 to an A4 page with the picture of what it will look like on the front and the instruction on how to make it on the back. I'm always cutting these out - they do lots of lovely shabby chic/ vintage looking items but unless you can glue them together rather than sew i think they are going to stay in the file i have for them collecting dust! For someone who is more crafty and handy than me then there are some great things to make. This month suprise suprise it is Christmas stockings - 4 different types all very cute and vintage style!

          They have a beauty section including reader makeovers, a Real life section which includes true stories such as the one i mentioned about the lady finding her brother. But also they have short reads and articles and snippets - such as tips on how to do things, insights into other peoples lives and how they do things etc. For example this month being the Christmas edition they have focused on 6 women talking about special things that have happened to them at Christmas. (All very heartwarming and lovely!!) Also they have featured cut price christmas tips and usually each month they will have some kind of money saving feature.

          I have to admit i like to save money wherever i can so i look forward to buying Prima when they mention they have money saving tips - i don't know why i do becuase 9 times out of 10 it is nothing new if you read websites such as moneysavingexpert.com or www.fool.co.uk but for others who aren't avid bargain hunters and money savers then the tips are usually quite good.

          They have a homes and gardening section - again they show affordable items for the home and where to get them and this is my favourite section at the moment as i am hoping to move into my own little studio flat in a few weeks time!

          There is a cookery section - the recipies are not fancy but more geared towards cheapish family meals and the occasional nice sounding pudding.

          Lastly there is the usual pages you get in most magazines - star signs, a few competitions, some crossword type puzzles, a couple of pages on travel, some readers letters etc.

          The topics covered in Prima are quite vast and i think thats why i like it - its not a fashion magazine or a celebrity magazine or even a home or garden magazine it is a mish mash of little snippets of information, stories and things of interest that makes the magazine great to just flick through and pick out what you want to read and then go back to different things later.
          I love it and best of all when i'm finally finished with it i hand it over to my 86 year old nan who loves it too! So i guess it really is a magazine for all age groups!

          Oh and it is also only £2.50! Cheaper than a lot of other magazines!

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          13.12.2006 10:43
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          Great value magazine.

          Prima – a magazine name known to many, and quite rightly so because Prima means first or leading and I feel it is a leading magazine in the area it covers and it certainly covers lots of areas.

          It started back in October 1986, and although at that time I thought it was expensive I did buy it as there was always a free pattern and I made a lot of my clothes in those days, so it was a bargain. This magazine has moved with the times and is bang right up to date now and is one of the popular magazines sold at most newsagents, although many people have it delivered as this is a perfect start to your day – or used to be when post came in a morning! Although probably not aimed at the younger end of the market it does have some articles suitable for all ages.
          I always buy one at the airport at it is a magazine that you can pick up, glance at, read little bits and go back to at a later time. I like to flick through and always spot something I missed before. I never leave it behind as there is always something I want to keep and it’s a magazine that friends and family like to browse through too.

          *PRICE*

          Buying a copy of Prima over the counter costs £2.30. Sometimes in the magazine there is a special offer encouraging you to buy a subscription. I have ordered mine using just £6.90 of Tesco Clubcard vouchers for a 12 month subscription, sounds like excellent value! I do love a bargain!
          If you go online you can find a trial of 3 copies for 99p! WHSmith sell the offer of a years subscription for £29.99, so it is worth shopping around for!

          *SIZE*

          Just slightly shorter and slightly wider than an A4 sheet of paper, but much heavier!! In fact I just weighed a copy and it is 0.75lb. with approximately 170 pages.

          *COVER*

          Decided I would start at the very beginning, a very good place to start! The name “prima” is in bold lower case letters at the top of the cover, there is usually a picture in the centre and lots of snappy details about the contents, for instance 50 Easy ways to revamp your home, Get more energy in 5 minutes flat, Beat the clock dinners etc.

          *CONTENTS*

          After 2 or 3 pages of large adverts there is an Editors page. The editor always writes a letter, usually tying in with some of the features and there is a list of all the editorial staff and information about PPA – the Periodical Publishers Association. The address and telephone number of prima are given and the e-mail address. It is also part of the National Magazine Company. The Contents page is part pictures and part writing, or should I say two pages, dividing the contents clearly into sections.

          Fashion – there is always several articles on this popular topic. It tends to be in a set order and the first part of the magazine has ideas about fashion for a certain season or holiday. How to cope with a certain problem , like disguising a small bust, finding the right pair of trousers whether you have long legs or large tummy, there is always a solution. A page under the name of fashion notebook, brings the latest news of High street and catwalk fashion with perhaps a competition to win a giveaway item.

          Beauty - we all like to dream don’t we and so we learn what new potions are available, often members have tested products from all price ranges, and so we can find out who it’s suitable for, what is in it, who tried it, their verdict and the rating out of 10. In the May edition it was all about Britain’s favourite face creams and 10 were tested. For all you Avon fans, the Anew wrinkle corrector came out very well! In the edition I’ve got at present there was also an article in question and answer form on hair with suggestions of different products to solve the problem. As with the fashion section there is a Beauty Notebook with latest beauty news and pampering products.

          Features – there are always some features to get your teeth into so to speak. This might be about prima people, perhaps something outstanding that they have achieved, may be they were very ill or injured, perhaps they fought back to enjoy life to the full or did something very courageous. Always with photographs which make it more interesting.

          Home – most of us have to work within a budget, so ideas how to transform our homes on a budget are helpful. Tips and wise buys are added with this article. For instance first impressions last so your hallway needs to be stylish – important if you are selling your home, one idea was that a mirror can make a pokey hallway look bigger. Paint rather than wallpaper in your hall as it easier to touch up scuffs from family and pets. Other rooms are also covered, with fresh ideas in the kitchen, glamorise your bathroom by livening up your loo seat or relax in a beautiful bedroom. Lists of stockists are given with telephone numbers. There are always lots of pictures and prices making it easy to decide what you would like to do in your home.
          Easymakes – instead of the patterns which must have been expensive, prima now gives clear instructions on how to make an article and lists all the materials you will need and easy instructions how to make it. On the Home Solutions page every month an expert rounds up the latest decorating tips and offers advice getting the best for your home. The Home notebook has short articles on different subjects, perhaps cheap and chic bedding, or unusual crockery. Five of the best vacuum cleaners, a giveaway and you can win £25 for a reader’s tip!
          Gardening comes under the title banner of Homes, and there is a section to interest the gardeners amongst us, or even give ideas to those who hate gardening! There maybe an easymake section here too, with instructions how to make a bouquet or a simple floral arrangement. The garden notebook also has a reader’s tip and the winner gets £25 – I wish I had read the tip of putting sponges in the bottom of hanging baskets as they retain the moisture and need less watering. Too late now, but I will try it next year. Again the notebook page is full of ideas, tips and has a competition. Tip to stop slugs eating your Hostas, is transfer to containers, daub Vaseline around the rim and mulch with a thick layer of gravel.

          Making Life Simple- articles, letters, easymakes it is all there. You can even win a free years subscription by having a letter printed.

          Cookery – my favourite pages! There are always delicious recipes with mouth watering photographs. I find it helpful that they include the cooking time, the cost per portion, and especially the calories breaking it down to fat and carbohydrate content. The recipe is in bold print and the instructions are clear. There even may be a tip on how to make something simpler or how to vary the taste. The step by step cookery page is good for the novice cook and leads you carefully through each stage. I like the cut-out-and-keep cookcards, there are 4 pictures on one page and the recipe and instructions are printed on the back. There is a Reader’s kitchen page where the readers can ask a question, share a recipe or give a tip. There is a competition for a favourite recipe with a prize of a set of saucepans worth over £300! The Cookery notebook page shares tips and advice on new products, what is in season and sometimes compares similar products to rate which one is best.

          Mind, Body and Soul – there are articles on health matters, perhaps a section on depression, panic attacks, female problems. One I liked in the last magazine was “How to have your cake and eat it!” - detailing what fat and calories are in various cakes and biscuits. An innocent little custard cream biscuit has twice as much fat as a Kellogg’s Special K bar! An excellent article on how to get more energy in 5 minutes flat, I’m off to twiddle with my toes and then maybe I’ll be carrying on writing all night. An holistic doctor answers questions giving advice, there are also telephone numbers giving expert advice on some medical matters.

          Prima promotions – some pages are under this heading it may be look like a cookery page but is clearly labelled so you know they are advertising but the information is written in a helpful form, like how to roast a joint from the English Beef and Lamb Executive, or raising awareness about Freedom Foods, stepping out in style in Hush Puppy shoes. I was actually surprised that there were about 56 pages devoted to adverts apart from these promotions, I hadn’t realised there were so many, but I’m sure some of the really expensive glossy magazines must have more adverts and I know the adverts do keep the cost down.

          Certain features are in every month –there is a Creative Idea – It may be a knitting pattern for a cardigan or how to knit stylish cushion covers. A pattern for a dress or other clothes is available free, only one per person and it takes about 10 working days, can be ordered by phone or by sending in a coupon. Reader’s offers are also available – for example a saving of £120 on a Singer sewing machine. There is a page devoted to children with something to make and a Kids notebook page with tips and ideas and of course a giveaway too! Not a free child I hasten to add! There is a Crossword each month and you could win £500! There is a small Travel section, with information on home and abroad and even here you can save money with Reader’s offers.

          Treat yourself – has a page of offers you can enter to win, perhaps a Luxury weekend or a camera, which you can enter by telephoning or writing.
          After a few pages of adverts there is the last page “Spoil yourself” – a page full of indulgent treats guaranteed to make you feel good about yourself. There is even a recipe in this edition to treat your body to a boost. If you can’t afford a visit to a salon, then give yourself a body polish. Mix 1 tablespoon of Demerara sugar, and one of caster sugar with 4 tablespoons of honey, a couple of squirts of lime juice, a teaspoon of ground ginger and a pinch of cinnamon. Rub it in circular motions over your body before rinsing off in the shower. You’ll smell and look good enough to eat!

          Obviously magazines change but I think you can get the idea of the contents to expect if you haven't ever read a Prima.

          I think you can tell that although I am not a Prima Donna or a Prima Ballerina I am most certainly a big Prima fan!

          One interesting fact I noticed was that Prima is available on CD or floppy disc for blind or disabled people from TNAUK (The Talking Newspaper Association UK), there is a charge for this. They supply most magazines and as I am a voluntary reader and presenter of our Local Newspaper (which is supplied free) for the blind and partially sighted in this area I can recommend such a magazine as a gift for people who used to enjoy reading and are no longer able to do so.

          If you're stuck for a gift for a lady then why not give a subscription to Prima, it lasts all year and I'd like one please!

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            20.07.2001 04:17
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            When I first came across Prima in the 1980's it was a new type of magazine. It was very thick and full of crafty ideas. Since the 1980's it has changed very little, it is not as fat as it used to be but it is still filled with ideas. At first glance you may think that this is a magazine like many other woman’s magazines. When you open it up you will find lots of fashion pages these fashions are not aimed at teenagers but people like me. There is the obligatory horoscope, in my opinion a waste of space but not everyone thinks like me. Life style articles about real people and their lives, what it is like living with a teacher, policeman or maybe a dying spouse. There are always people’s lives to find out about. Health issues are covered with particular reference to women and their families. Children’s disorders are looked at and how to cope with their behaviour. Do not forget the makeovers they can do great things with clothes that I can not afford! Celebrity interviews, advice pages all the standard candidates for a woman’s magazine are there. What makes this magazine different is the craft and cookery pages. I know other magazines do have craft ideas and recipes but this one has more than most and some of them I might even try. All types of crafts are covered woodwork, knitting, crocheting, appliqué, dying, paper mashie and dress making. Some issues particularly near holidays will have special ideas for children to make. They have even started a section on hints about repairing clothes. The one thing, which makes this magazine worth the price, is the pattern pieces. You get clothes patterns, often dresses I have regularly used them for my clothes and those of my children. There are regularly wedding clothes, my daughters bridesmaid dress was from a prima pattern. It seems that most issues come with a free gift these days. It m
            ay be a bag or a document case or even a novel to read. I think that prima is worth the £2 it costs but I do not buy every issue as a lot of the same ground is covered as in magazines I still have from years ago. It is a magazine with something for many people but only worth buying if you like to make things whether craft or cookery.

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              14.06.2001 07:49

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              When I first came across Prima I thought I had died and gone to heaven. This magazine has every thing of interest to me. Fashion, not the sort for young girls but the sort of clothing us slightly more mature people can wear. Food, it includes all sorts of food items. One month there may be lots of diet recipes and another month it is Italian food. There are plenty of ideas in each issue to keep you going till the next Handicrafts, there are plenty of ideas of things to make, and patterns to help with the making. There is always a garment to make and usually other sewing activities. I usually look at these ideas and think that one day I might try them. There are usually some health features in each month and plenty of other things to read. It does not take too long to read each copy of Prima but there is a wealth of other things to keep you busy in the magazine.

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              28.03.2001 19:41

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              I used to read my Mom's Prima and unlike any other women magazines it used to take hours to read rather than half an hour. Packed with useful hints for cooking and crafts (which I love). But lately it seems to target the rich housewife. I cannot afford the rich foodstuffs it suggests you make. The crafts are very difficult to make - and it doesn't suggest places to obtain your neon pink plastic sheets to make lampshades. The makeup and clothes while lovely - are too expensive. Prima has a very mumsy reputation and it has been slightly embarrassing picking it up at the newsagents, however, now I have found something better - try Essentials.

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              16.11.2000 18:12
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              When I sa the Prima Christmas Traditions magazine for sale I snapped it off the shelf. As a lover of Prima magazine I was looking forward to helpful tips and hints for Christmas. What a let down. I wasted £2.50 which I did not think too expensive at first as Prima has never let me down. Now it does so Big style. The magazines recipes are full of ideas such as sprouts with chestnuts, to figs wrapped in bacon. Most ingrediants are not widely available unless you live in a big town or city and I have to say although many sounded wonderful once I inspected the ingredients required..yuch. I know tastes differ but come on, how many of you have figs in bacon on Christmas day!! There are certain traditions which have not been covered. The gift recommendations again are useless to me as they are Harrods, Fortnum and Mason, Selfridges etc. It seems to me the publication has been geared towards the upper market rather than the "common people" and you need to have a lot of money. Even the ideas for decorations assume you live in a great big fancy house with a massive garden, not one idea fir small home/flat owners. Even the ideas for novelty wrapping paper and tags, well they are old ideas that they have shown every year, not one new idea, so I cannot even say it was worth it as I got one new idea!!! All in all I was very dissapointed the only saving grace is the darling little girl on the front cover as for the rest, litter tray lining I'm afraid.

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              08.11.2000 17:35
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              This is a fantastic, good , all round magazine!!! Its more trendy than people think and covers such a wide range of subjects you can not go wrong. It is jam packed of good articles advice and yummy recipes. I have been buying this magazine for nearly 7 years now and still find it still interesting and very good value for money. I personally love to sew and find the patterns great, even if you are a beginner you will find these patterns a good way to start. This magazine is like having all put into one. You will find advice on all matter of beauty, hair, clothes, cooking and health. you will find a story to read a puzzle to do and a few freebies too. This months edition, december 2000 is packed full of inspriration for christmas with good ideas and lovely things to make including some for the kids to make too. The free gift is a wallet, which is just an extra bonus to what I consider a well priced magazine. Indulge and enjoy!!!

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              02.10.2000 18:08
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              I have just brought my first copy of this as my baby picked it up for me and i thought I shall have a read for a change. It cost £1.90 and I got a free tote bag worth £10. The mag is very glossy not too heavy, quite a few adverts, lovely photographs and articles for every woman. There is a pattern for a dress ideal for people who can sew. Decent recipes with calories and fat per portion, teh pics make the food look really tasty. There are alot of problem pages and the advice given is clear and concise. The fashion pages are okay. I thought that it would be more for the older woman but I found it very interesting and I think I will eb buying it again next month. I especially liked the real life stories. Hearing somebody elses experiences is very heartwarming. Loads of help with things like hair etc and the tips do actually work. The travel pages are lovely and you want to go and book a holiday!!! A very good read surprisingly. Worth a look.

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              16.08.2000 02:21
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              Being a seasonal dressmaker...I tend to get my sewing machine out once a year for a few weeks, I like to look in Prima for their pattern of the month. Consider the cost of sewing patterns, which can be quite expensive, and the cost of Prima which has not just a sewing pattern, knitting pattern, embroidery/cross stitch, sometimes stencils, plenty of recipes, fashion shots, health and beauty tips, good stories...there is no competition. You can't read Prima in one go. It's a coffee table magazine, one you can pick up and put down many times. It is aimed at everyone really (female) but more especially the over 20s probably with children. It is well presented, glossy and often gives a free gift. Well worth the value.

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              11.08.2000 03:50
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              Prima is an excellent all round read that is aimed at all women. It has lots of different articles, along with sections on fashion/beauty, health, money, lots of different recipes and there is a free pattern every month which enables you to make a variety of different clothes and other makes. The magazine is well put together and every month there are lots of different articles, the features are often accounts that an individual/family have gone through and there are often numbers to call along with advice from professionals on whatever the subject matter may be. Prima is visibly different every month and does not just regurgitate old articles. It is an excellent all round read that appeals to women off a variety of different ages.

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              19.07.2000 20:00
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              Prima is a little difficult to describe. It is neither a fashion magazine, nor a home magazine, a health title nor a craft title. It has a jumble of everything I suppose. There is usually a few pages of affordable, down to earth fashion at the front of the magazine, then youw ill get some craft features. These include crafts for the home as well as knitting, crochet or sewing projects. You always get a free pull out tissue paper dress pattern with every issue if you are into dress making. Then comes a bit of cookery, all this interspersed with articles about health, kids, education - the whole gamut really. I used to buy the magazine but I stopped buying it after I was interviewed for an article about ADHD. Although I told the journalist one set of things, unfortunately my words were twised and 'angled' into something completely different from what I actually said, therefore they lost all cradibility with me as to the articles they feature. Maybe they are all biased or slanted? Anyway, apart from that, it's an OK mag if you have lots of different interests.

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