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Sainsburys The Magazine

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18 Reviews

Sainsbury's Magazine is bursting with indulgent treats and meal ideas to help you get ready for Easter. At only £1.20, purchase your copy instore or buy online.

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      03.01.2010 18:41

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      Great value!

      Sainsbury's magazine is priced at £1.40. I believe it is printed on a monthly basis. I particularly like the magazine for recipe ideas. There is genrally a good selection of recipes with lots of ideas for every day meals as well as those for special occasions and also lots of lovely pudding and cake ideas so there should be something for everyone! The magazine also usually contains a feature os shopping for a particular event or occasion ie. easter or christmas gifts. What I particularly like about this is the fact that the products featured are not only those sold by Sainsburys themselves but by a range of retailers. There are uaually a number of featured advertisments in the magazine for products available in Sainsburys and these often include a recipe or serving suggestion which is useful. Usuall there is a page of vouchers within the magazine, its a bit hit and miss as to whether these are for things you buy but when they are its a great added bonus!

      I think for the price it is a fabulous magazine, the content is just as good as some other magizines which cost atleast twice as much.

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      11.12.2009 21:49
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      Monthly glossy from Sainsbury's with articles and a huge number of recipes to try.

      Sainsbury's Magazine is the in-house glossy produced by Sainsbury's, one of the UK's largest retailers and it has this year received the accolade of winning Customer Magazine of the Year from the PPA awards for the third-time.

      Selling around 300,000 copies a month, this gorgeous A4 glossy has definitely shaped up to be a rival to other lifestyle and foodie magazines in the market. Sold at check-outs of Sainsbury's stores for a reasonable £1.40, the magazine is published monthly and, I believe, appears to be targeted at young 30-somethings (although the magazine would be popular with people of all ages!) with a clear focus on food and recipes. Sainsbury's also produce a quarterly magazine, provided and posted free for Nectar loyalty card holders called 'Fresh Ideas' which covers similar style, food and drink features.

      The magazine contains around 240-something pages of articles, features and adverts. I recently bought the December 2009 issue - Sainsbury's 200th Celebration Issue - with a beautiful Christmas theme for gifts and recipes.

      The magazine is divided into sections, being:

      - Good Food - a massive range of recipes, best-buys and food and drink features, all designed around the festive season and what is in season.
      - Features - special articles on the theme of the magazine, the December 2009 copy focussing on gift-giving (and buying presents on a budget) and the history of festive celebrations.
      - Good Living - beauty, fashion, travel and well-being articles
      - For You - reader offers and competitions
      - Issue staples - read letters, coupons and other offers

      The magazine is definitely focussed toward recipes and food and drink articles. The recipes cover a wide range, for starters, main meals and desserts (together with specialist jam and chutneys), as well as drink and wine guides. In addition, the recipes range in terms of difficulty (with easy recipes for novice cooks - such as soups, salads and quick meals - as well as luxurious and impressive feature meals and even, in the December issue, full menus for Christmas dinner parties). I love trying out new recipes, particularly when ingredients are accessible and the instructions given so clearly, and I really enjoyed the Sainsbury's Magazine recipes (trying out homemade mince pies and vegetarian butternut, cheese and goat's cheese tartlets) - they were easy to follow, the gorgeous photos in the magazine gave me a fantastic impression of how they should turn out and - most importantly - they were delicious!

      The recipes are - for me - what makes this magazine worthwhile. With Jamie Oliver as its own celebrity chef, there are a huge range of featured recipes from Jamie as well as other well-loved food writers and cehfs (such as Delia Smith, Nigel Slater and James Martin) as well as wine and drinks advice from much-loved writy Olly Smith. These really add a touch of class and variety to the recipes and add extra value, given how these rare, treat recipes from such celebreity writers can often cost a bomb as part of their own book collections!

      The Magazine is cram-packed with adverts (as with any glossy) and again these have a good and drink focus, as well as some being for Sainsbury's food, drink and clothing promotions to coincide with in-store deals. I had not expected so many adverts (it feels like every other page is a promotion feature) but I did not find these too off-putting, as some of the adverts even have small, simple recipes and meal suggestions which are interesting.

      In addition to the features, recipes and adverts(!), there are also a huge range of coupons and reader offers. The December issue has a dedicated page of coupons to provide £7.70 off your shop, on a range of 'essential' and useful products, as well as a 'buy one main meal, get another for £1' coupon for ASK restaurants, which I believe is good value for eating out. The Magazine also has a range of reader offers which gives discounts for spa treatments and other offers. As well as the coupons and offers, there are also reader giveaways (postcard-entry competitions) - with the December 2009 issue giving away absolutely loads of gifts to celebrate its 200th issue.

      Overall, I love this magazine. I feel that, despite the numerous adverts and product promotions scattered throughout the magazine, it is really good value and is perfectly-targeted to those consumers who love reading about food and trying a wealth of new recipes. Gorgeously presented, this magazine definitely stacks up against all the usual, lifestyle and food glossies as being fantastic value for money, incredibly useful and an altogether glamorous (and now much-loved) addition to my coffee table magazine stack!

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      01.11.2009 17:51
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      A good magazine with lots of recipes, hints and home making ideas.

      Review of Sainsbury's Magazine.


      Sainsbury's supermarket produce their own magazine, available in store for £1.40. It is a large glossy type of magazine and as you might expect from a supermarket publication, is very Sainsbury's product and food orientated.

      The magazine includes lots of articles and features too, on diverse topics such as home decor, fashion, make up, travel and well being. Most issues have a useful amount of money off coupons inside too, only redeemable in Sainsbury's, but usually worth having nevertheless.

      The copy I am reviewing is the November 2009 issue. The magazine consists of a total of 218 pages. The Magazine front gives readers a run down of the contents, such as 'Come and Get it' (40 recipe ideas for winter nights), Eat Well, Feel Great, 30 pages of lifestyle inspiration.

      The first two pages of the magazine are dedicated to an index which is laid out in a very clear and practical fashion, the sub headings include 'Great Food', Everyday Easy, Features, Good Living, For You and Regulars. Page 7 is a recipe index, I think this is a particularly useful feature and one that many readers would use.

      The magazine has the usual readers letters, questions and answers sections, special offers, advertising features and competitions, November's competition has a top prize to win of a family holiday to the French Alps, a nice prize by anyones standards.

      As with most magazines the advertising does take up a great deal of the publication, whilst I appreciate that magazines rely on their advertisers for revenue, I find the ads tedious and boring as the same ones seem to pop up everywhere! Of course that is just my personal opinion, perhaps others love seeing the 'Dove' real women ads or the L'Oreal 'because you're worth it' woman....

      The content of the Sainsbury's magazine is aimed primarily at women, however I am sure that many men would also enjoy the publication. I consider it to be targeting a wide age range. For example, the November 2009 issue contains an article about recipes to try out with small children, an feature about starting a family in your 40's and a selection of recipes suitable for entertaining friends and family. Something for everyone really.

      In comparison to other 'glossy' magazines, Sainsbury's Magazine represent s good value for money, but only if your interests sway towards cooking and food! I have to admit that I don't actually buy this magazine, my mother (aged 76, proving the magazine appeals to all ages!) buys it regularly and passes it on to me.

      To conclude I would recommend this magazine to others, it is certainly worth £1.40, especially as the money off coupons inside are well worth having, November 2009 issue has coupons worth over £6, approximately £3 of which my family will use. Can't be bad!

      Thank you for reading,

      ©brittle1906 November 2009

      N.B. Please note: my reviews may be found on other review sites under the same user name brittle1906

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      21.10.2009 21:19
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      A cheap good quality read

      This magazine is available for £1.40 from Sainsburys. It comes out every month and generally comes in at just under 200 pages. There are occassional free gifts such as mini packs of food items eg chocolate bars. The Christmas issue generally comes with a recipe calendar for the following year.

      There is a nice clear contents page with a diagram which indicates the features that were advertised on the front page. the content of the magazine is generally split into a number of sections - great food, everyday easy, features, good living, for you (offers and competitions), and In Every Issue.

      The actual recipe index is split into the following categories - soups, salads, mains, starters, snacks and sides, puddings baking and drinks. There are circa 50 recipes per issue. They also have a "cook with confidence" section which contains basic and nutritional information.

      I would say that that is predominantly aimed at women, not least if you look at the adverts which are largely based around beauty or female interest products. There are a lot of adverts, but thse are actually not that invasive and probably on a par quantity wise with mainstream women's magazines.

      Each issue generally contains a number of voucher - mainly food and drink orientated but sometimes also connected with advertising features.

      The magazine contains features on eating out, real life stories, health, self awareness and a "Hotlist" which details new films, books, exhibitions, shopping , TV, events, theatre.

      There are a lot of advertising features which are generally food based and will most likely feature recipes around the advertised ingredient.

      Strangely, the subscriber offer at £26 for 12 issues makes it significantly more expensive than the £16.80 it would cost if you bought all of those issues instore and largely cancelling out most of the financial benefit of any free gift that may be offered.

      I find the recipes to be largely great, highly accessible, seasonal and easy to follow. I generally have a few to several every issue that I end up doing again and again. They are especially good at providing recipes like stew and casseroles, soups and ideas for worknight evening meals. The ingredients involved are generally easily accessible and not too expensive. the dishes are beautifully photographed.

      There is an obvious bias towards Sainsburys branded products as you would expect but the sheer breadth of products that all supermarket chains have these days means that you should not have to look to far to find an alternative in your own local store if it is not a Sainsburys.

      It is common for each issue to have a special section which is specific to that particular edition. For example, recently there was one that had a large section dedicated to preparing cupcakes and their variations.

      It often features well-known/celebrity chefs recipes and articles , particularly if they have a new book coming out! However, Jamie Oliver and particularly Nigel Slater are regular contributors.

      At a time when people are staying in more and preparing their own elaborate meals/having more dinner parties - there is a useful section in the form of a set menu of 3 course and associated side dishes. There are also features on beauty, gardening, health and travel which often contain some interesting information and tips.

      In conclusion, I think that this is a really good magazine. I know that it is not usually standard to pay for a supermarket magazine, but in reality I do not find that to be too much of an issue. As a sporadic purchaser of the more mainstream and widely available women's magazines - I find this to be much better value for money that any of those at less than half their price. It is definitely a high quality lifestyle magazine in looks and content. There is often a lot of information in here which is for keeps so I often keep hold of these magazines for a long time for reference.

      I would highly recommend this magazine if you want a reasonably priced yet surprisingly substantial read.

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        16.02.2009 13:58
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        Full of useful information!

        I picked up the March 2009 edition at the checkout last week. The supermarket was so busy I forgot to pick up a magazine so since this was easier then traipsing back I thought I would try something new. I was pleasantly surprised, it took me a while to read all the different sections, it was full of information and good value as well!

        It costs £1.40 which compared to other consumer magazines I thought was good value. It also came with £7.10 of vouchers you could cut out and take back on your next visit. They were not for things I would normally buy but there were some good deals and it would be a way of trying something new for a bit cheaper. For example they had 50p off for Smoked Haddock fillets, £1 from Purina Natural balance at food and also a voucher for £2 off any Huggies nappies! So anyone who buys these products would get their money straight back!

        They also have various offers you can take them up on - another reason I bought the magazine. I am going to use the offer of getting 2 for one on spa treatments but they also had a deal for two for one main meals at Cafe Rouge and an offer to save £130 on luxurious duvets.

        Obviously the focus of the magazine is food. It has a mass of recipes for you - almost 60 in this edition and a good range of different types - such as soups, salads, meat vegetarian, fish, seafood, vegertarian and puddings / sweet things! The recipes all have a colour photo to go with them(and look very appetising!). They also have nutritional information such as calorie and fat intake per serving. My favourite selection this month was 20 easy midweek meals - quick and delicious recipes for when we are busy after work. They don't have hundreds of different ingredients and often they are ones you will find in the cupboard (I hate recipes which means you have to go out and buy 20 ingredients you probably wouldn't ever use again!). These included Speedy Beef in ale, Sticky Chicken with rice and a quick Fish Curry. It also has a quick 5 way suggestions for salmon fillets so it gives you plenty of ideas and inspiration to get trying new things.

        This isn't just a food magazine though. One of my favourite sections was called the 'Hotlist' - which included quick reviews of new release items such as DVDs, CDs and Books - as well as ideas for shopping, events, thetare, shows and television.

        The magazine also has a letters page, interviews with celebrities (this issue interviews Rob Brydon and Ruth Jones from Gavin and Stacey and is an amusing read), articles (such as how to make decisions in your life), as well as sections focusing on beauty, health/ well-being, and travel. There are also competitions to answer. There was a very interesting article about 10 retreats in the UK to visit - for some idyllic and relaxing breaks.

        I would say most women would enjoy this magazine and it is definitely good value. I think this will be a new trolley jumper for me.

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          11.02.2009 01:28
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          Get stuck in! You'll love it.

          I absolutely LOVE Sainsburys Magazine! I have to admit that I have about a hundred of them. All packed full of wonderful recipes that I havent even covered a fraction of. I adore cooking, its what Im about really. Im forever, pickling, chutneying and jamming, baking, roasting and casseroling for my family. Bit of a cookaholic really. Just LOVE food and Im not alone, many women (and men of course!) are slaves to their palates. If this is your weak spot then The Sainsburys Magazine certainly offers you the best in food. I do mean the best! I have yet to have a recipe from its sweet pages fail me!
          On opening this magazine, there on the first page is a whole spread (full page) of money off vouchers (this month totalling £7.10) which in present times is not to be sniffed at!
          There is more than enough foody information within its pages, a delight of famous chefs giving their mouthwatering recipes, hints and tips.
          A modern day recipe book holds little more than this at 10 times the price, sometimes more.
          As well as recipes for all manner of meals, desserts, cakes and pies, there is much more in here. Competitions (this month to win Luxury weekend breaks to von Essen Hotels plus a crate of Stoneleigh wines). Readers offers (ie buy one main meal, get one free at Cafe Rouge)
          There is a letters page, A Whats In Store monthly feature, a fantastic travel section and lots lots more.
          If I had the pick of all the foody magazines, all the home magazines, in fact the whole range of womens magazines I would always prefer my good old Sainsburys Magazine any day of the week.
          The overall look of the Magazine is class! The photos top notch. U cant beat it whatever one may say. Go on try it! For a mere £1.40 I think you will agree that you get a whole bunch of enjoyable reading, creative cooking and good down to earth advice for a bargain price. ENJOY

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            30.01.2009 18:01
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            Excellent value and really useful

            There was a long queue in my local Sainsburys when I went to do my weekly shop a few days ago. Waiting at the checkout I started browsing through the latest issue of Sainsburys magazine to pass the time. The issue is February 2009. I don't think I've ever looked at this magazine before, but as I flicked through the pages I was pleasantly surprised at how colourful and interesting it seemed. There were several articles I wanted to read as well as lots of recipes. When it came to be my turn to get served I added the magazine to my shopping on the conveyorbelt. The price was only £1.40, so I thought why not give it a try and read it in the comfort of my own home instead of standing at the checkout.

            I'm glad I bought it as I've found so much to read and this magazine really gives pricier, more upmarket magazines a run for their money. It's about 150 pages long, the first page being full of coupons which you can use to get money off your next shop in Sainsburys. The total value of these 10 coupons is £4.71, but of course it is unlikely that you will be buying every one of the items. The one coupon I will definitely use is for 50p off Herbal Essences. The other coupons include Anchor Light Spreadable, Danone Activia and Finlandia Vodka. The snag is that you can only use the coupon in Sainsburys, not any other supermarket, but for me that's not a problem as I shop there regularly anyway.

            Next there are readers' letters and brief news items about forthcoming films, books and events. There is another opportunity to save money by claiming free cinema tickets for previews of a film called Hotel For Dogs. There are 15 cinemas across the country offering this promotion but it's only for one night which is the 5th of Feb. All the same, if you are within reach of one of the cinemas listed it is an opportunity for a cheap night out. You only have to buy the popcorn.

            Then there is a selection of recipes for 20 meals which work out at under £1 a person. Smoked mackerel gratin, salmon and dill hash and skinny parsnip soup are some of the meals. The next few recipes are Chinese e.g crispy king prawns with chilli sauce, and after that is a recipe for Valentine's cookies which look really lovely.

            India Knight is the author of an article about cutting back on spending. Money saving ideas are very much at the heart of this issue of the mag. As it says on the cover "Live well, spend less." There is a list of 50 top tips on how to economise and some of the tips give details of websites where you can find further info.

            Now we have more recipes, some by Rick Stein which as you would expect focus mainly on fish. Nigel Slater writes a piece about beef dripping along with a couple of recipes of his own, then there is an item by Simon Hopkinson with a recipe for a chicken, leek and mushroom pie. That recipe looks very nice and I have earmarked it to try. Delia Smith tells us how to use cheaper cuts of meat, then Anjum Anand gives us some tasty Indian recipes. Again I have seen meals in this section I would like to cook myself. Later is another good suggestion - sausage casserole with cheddar dumpling.

            Now we come onto the section that is about healthy living. This kicks off with a good article on beauty bargains and then there is a piece on how to beat the winter blues. There is an easy diet, again with recipes and some general hints about healthy eating. Also you can send off for a free yoga DVD, but you have to pay postage which is £1.99.

            Finally there are some pages about home style, new books, and travel.

            I think that all this is great value for money for the cover price of £1.40. If I use the Herbal Essences coupon that will effectively bring the cost of my mag down to 90p. I have paid a lot more for other magazines and not found half as much to interest me as I did in this Sainsburys mag. There is quite a lot of advertising throughout the magazine and naturally Sainsburys is promoted in a big way. But these factors did not put me off as I still enjoyed reading the contents and I gained a lot of information and recipe ideas. I would definitely buy this again as I think it's great for the price.

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            08.01.2001 23:30

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            I use to buy the Sainsbury's magazine. The only reason for not buying any more is not because it is rubbish (which it is not) but because I am trying to save money. Yes I know it is only £12 a year but over 30 years is £360 that is a lot of money especially when you think about the interest that you are losing by spending. I revert back to the Sainsbury's magazine. I very rarely buy any magazines so it was my treat of the month. There are about £8 of vouchers in the front of the magazine. I never use Sainsbury's for a big shop just for all the little bits and pieces that I can not get anywhere else. The major thing that I find off putting is the glossy cover and pages inside. I am sure that they could cut the cost of the magazine by using normal non-glossy paper. My personal take on that is that they think the food looks better on glossy paper. And people think that it is really expensive magazine. It does cover lots of things. Like health and money at the back. Things and places to go. You can join the gourmet club. Or what ever it costs and you can go on loads of tasting sessions all over the place. It costs about £25 and some times they give you a free bottle of win or something like that to encourage you to join. They also seem to have a few competitions scattered through the magazine. One with the kids stuff and then others like a new oven or a cruise. There are ads in there as well as a few more vouchers direct from the manufacture some times they are for Sainsbury's other are. Oh and lots about food. I forgot to mention that. (How could I when I believe that is the whole purpose of the magazine) I would never cook half the food, as I am what is commonly known as a fussy cow. But they do one recipe for people trying to cut their budget. A letters page is tucked in at the front. I can only see that as a way of patting themselves on the back. By saying what a good job we d
            o. And if we did not help you this time we will the next. Overall not to bad. But you have to remember that it is slanted heavily towards Sainsbury's. if you remember that it is not to bad a read.

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            30.12.2000 22:37

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            for £1 this has to be a good buy with writers such as Delia Smith and Nigel Slater. Not too much Sainsbury's advertising either - just a section on what is new in store. I think it is much better than Waitrose Food Illustrated which is thinner, double the price and contains a lot of Waitrose advertising.Sainsbury's magazine also covers fashion, beauty and health although the main emphasis is on food. I often cook the recipes that are in this magazine.

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            31.10.2000 00:28
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            Sainsburys magazine For a supermarket magazine, this one is excellent. It's eyecatching, and inviting in a high class kind of way. I have reservations about ALL glossy magazines, especially ones full of superficial stuff, whether it's fashion, makeup, celebrities... you name it... it's all symbolic of consumerism at its worst. But, now I've got that out of the way, this glossy magazine seems, somehow, more worthwhile than some of the others. Its not solely based on advertising the goods that you can buy in the stores, although of course that is clearly one of the intentions behind its publication. There are over 250 pages in the November issue, and yes, a good part of that is devoted to food (but the recipes look delicious, and there's nothing that looks too complicated or outlandish to try out), but it's all quality stuff, and the photography makes it look very appetising. Delia Smith is a regular, with articles on basic cooking (e.g. omelettes). Then there are wine features, and tips on the best buys, from Malcolm Gluck. There are many other, more general, articles, too - most of which I found very interesting. For example, an interview with Cameron Diaz, health snippets, general interest subjects (genetic engineering) and there's a regular column from Sue Townsend. The thing I like is that, like with the food and wine features, the writers are real experts in their area, like Gay Search (gardening pages); and you get short stories from writers such as Ian Rankin and Lynda la Plante. There are plenty of money-off vouchers, which tend to be for the more luxury items (the organic range, posh coffees) but there's usually more than £1's worth that I end up using, so you get the money you paid for the magazine back.

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            16.10.2000 23:21

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            Given that Delia Smith's husband edits this magazine, and Delia's sponsorship links with Sainsburys were quite big, it's no surprise that sometimes the Sainsbury's Magazine seems to be an arm of St Delia's fanclub. I don't like Delia at all, and I think that the link is increasingly untenable, given that the mag seems determined to drift upmarket. Delia's style doesn't fit with this, so it seems strange that a much-trailed new Delia series should have accompanied the mag's snazzy new makeover. Despite this, the magazine has definitely gone for a more gourmet audience, and given the competition this isn't really surprising. Waitrose are now the sponsors of posh foodie magazine 'Food Illustrated', while BBC Good Food is now, under the editorship of the marvellously named Orlando Murrin, unquestionably heading away from family suppers and towards posher nosh. At a £1, it is obviously the cheapest food mags, and the coupons at the front and in various adverts mean that you can effectively get the mag free some of the time. A lot of the recipes are good - Nigel Slater writes in each issue and there is a nice feature on where ingredients come from. There are frequently high-standard features on different cuisines, and the wine section is excellent. I can't comment on the lifestyle / health articles, because I never read them.

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            25.09.2000 20:16
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            This has recently had a bit of a facelift - the new cover makes it even more classy than before. And it is a quality magazine, I think - far better than you'd expect from a supermarket magazine. Most of the features are about food and drink, and a lot of the time it is obviously designed to get you to buy various products from Sainsburys, featuring new products which are available in store. But it's interesting despite that, and there are plenty of recipes which I always feel like trying out (plus a handy recipe index). There's other, more general interest things in the magazine, as well - interviews (Judi Dench this month) It may look glossy but it's quite practical - for example there's a health section, and gardening items (Gay Search - you also get decent contributors who know what they are writing about). Even if you're not bothered about the good read, it's probably worth buying for the coupons. I never want to buy all the products they give money off, but this month there was about £3 worth I think I'll use - so you easily get your money back.

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            24.08.2000 19:51
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            This has to be the best value supermarket magazine ever. It is a very well-written informative and entertaining publication which I would be exteremly happy to pay twice or even more the purchase price were I to buy it at a newsagents or book store. The money off coupons are so useful and generous that at times I have returned to the store to buy a second copy! This is such a jolly good read that at times one almost forgets that it is a supermarket publication! I was also lucky enough to win an excellent prize in one of their competitions! Jolly well done Sainsburys!

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              17.08.2000 03:02
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              I am probably in the minority here, but I don't much like Sainsbury's 'The Magazine.' I have only bought it on a few occasions and that was purely for the coupons but I've found that there isn't really much in there that interests me. OK, it covers food and of course recipes, but they aren't the kind of recipes I'm looking for. They always seem to need ingredients that I don't have in my cupboard and aren't able to buy in our local (smallish) Sainsbury's. It comes across as a 'high faluting' (& I don't know how to spell that I'm afraid) magazine, not meant for us lesser mortals. The articles that talk about other things apart from recipes and food are, in a nutshell, boring. It is a thick magazine, I'll grant you that, but definitely not for me!

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              07.08.2000 01:54

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              ok, some people like it some people don't. but it really is one of my personal favorite magazines. sometimes i'm tired of following celebrity news from entertainment magazines and feel like seeing some good food stuff and that's the time i buy sainsbury's magazine :) consider those free coupons, recipes (with ingredients from the sainsbury's itself, of course) and sometimes competitions.... i think £1 is well worth it. you'll probably call it a food magazine cos almost everything in it is about food (food from sainsbury's in particular). and you probably think that £1 is too much for a food magazine as you can get free recipes and food information from packagings of some food products. but hey, if you do your grocery shopping from sainsbury's (like i do, cos i don't have a tesco nearby....sob.....), this is probably the best recipe book you'll ever find.

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