Sainsburys The Magazine

This has to be the best value supermarket magazine ever. It is a very well-written informative and entertaining publication which I would be exteremly happy to pay twice or even more the purchase price were I to buy it at a newsagents or book store. The money off coupons are so useful and generous that at times I have returned to the store to buy a second copy! This is such a jolly good read that at times one almost forgets that it is a supermarket publication! I was also lucky enough to win an excellent prize in one of their competitions! Jolly well done Sainsburys! ...

I am probably in the minority here, but I don't much like Sainsbury's 'The Magazine.' I have only bought it on a few occasions and that was purely for the coupons but I've found that there isn't really much in there that interests me. OK, it covers food and of course recipes, but they aren't the kind of recipes I'm looking for. They always seem to need ingredients that I don't have in my cupboard and aren't able to buy in our local (smallish) Sainsbury's. It comes across as a 'high faluting' (& I don't know how to spell that I'm afraid) magazine, not meant for us lesser mortals. The articles that talk about ...

We get Sainsbury's MAgazine most months but not for the free coupons. Yes in theory they are worth more than the Magazine and sometimes they are general but most times they are only useful if you have something of a strange diet and a deep wallet. That said, the Magazine is good enought to stand on its own. The information on food is good and at least on a par with that from other much more expensive glossys. The recipes and advice are generally first class too. In my experience they are easy to prepare, excellent value and easy to adapt for non-Sainsbury ingredients. Oh...and generally they taste wonderful too! All in all its a great package and ...