Keep it in the family (Sainsburys The Magazine)

Member Name: moronboy

Product:	Sainsburys The Magazine
Date:	16/10/00 (23 review reads)
Rating:

Advantages: Good recipes, dead cheap

Disadvantages: For a pound, it's easy to overlook them

Given that Delia Smith's husband edits this magazine, and Delia's sponsorship links with Sainsburys were quite big, it's no surprise that sometimes the Sainsbury's Magazine seems to be an arm of St Delia's fanclub. I don't like Delia at all, and I think that the link is increasingly untenable, given that the mag seems determined to drift upmarket. Delia's style doesn't fit with this, so it seems strange that a much-trailed new Delia series should have accompanied the mag's snazzy new makeover.

Despite this, the magazine has definitely gone for a more gourmet audience, and given the competition this isn't really surprising. Waitrose are now the sponsors of posh foodie magazine 'Food Illustrated', while BBC Good Food is now, under the editorship of the marvellously named Orlando Murrin, unquestionably heading away from family suppers and towards posher nosh.

At a £1, it is obviously the cheapest food mags, and the coupons at the front and in various adverts mean that you can effectively get the mag free some of the time. A lot of the recipes are good - Nigel Slater writes in each issue and there is a nice feature on where ingredients come from. There are frequently high-standard features on different cuisines, and the wine section is excellent. I can't comment on the lifestyle / health articles, because I never read them.

Summary: