Newest Review: ... for every day meals as well as those for special occasions and also lots of lovely pudding and cake ideas so there should be something f... more
Not free, but very good value for money
Sainsburys The Magazine
Member Name: cerys82
Sainsburys The Magazine
Advantages: Good content, reasonable price
Disadvantages: Perhaps biased towards Sainsburys products, but in reality this is not a big deal
This magazine is available for £1.40 from Sainsburys. It comes out every month and generally comes in at just under 200 pages. There are occassional free gifts such as mini packs of food items eg chocolate bars. The Christmas issue generally comes with a recipe calendar for the following year.
There is a nice clear contents page with a diagram which indicates the features that were advertised on the front page. the content of the magazine is generally split into a number of sections - great food, everyday easy, features, good living, for you (offers and competitions), and In Every Issue.
The actual recipe index is split into the following categories - soups, salads, mains, starters, snacks and sides, puddings baking and drinks. There are circa 50 recipes per issue. They also have a "cook with confidence" section which contains basic and nutritional information.
I would say that that is predominantly aimed at women, not least if you look at the adverts which are largely based around beauty or female interest products. There are a lot of adverts, but thse are actually not that invasive and probably on a par quantity wise with mainstream women's magazines.
Each issue generally contains a number of voucher - mainly food and drink orientated but sometimes also connected with advertising features.
The magazine contains features on eating out, real life stories, health, self awareness and a "Hotlist" which details new films, books, exhibitions, shopping , TV, events, theatre.
There are a lot of advertising features which are generally food based and will most likely feature recipes around the advertised ingredient.
Strangely, the subscriber offer at £26 for 12 issues makes it significantly more expensive than the £16.80 it would cost if you bought all of those issues instore and largely cancelling out most of the financial benefit of any free gift that may be offered.
I find the recipes to be largely great, highly accessible, seasonal and easy to follow. I generally have a few to several every issue that I end up doing again and again. They are especially good at providing recipes like stew and casseroles, soups and ideas for worknight evening meals. The ingredients involved are generally easily accessible and not too expensive. the dishes are beautifully photographed.
There is an obvious bias towards Sainsburys branded products as you would expect but the sheer breadth of products that all supermarket chains have these days means that you should not have to look to far to find an alternative in your own local store if it is not a Sainsburys.
It is common for each issue to have a special section which is specific to that particular edition. For example, recently there was one that had a large section dedicated to preparing cupcakes and their variations.
It often features well-known/celebrity chefs recipes and articles , particularly if they have a new book coming out! However, Jamie Oliver and particularly Nigel Slater are regular contributors.
At a time when people are staying in more and preparing their own elaborate meals/having more dinner parties - there is a useful section in the form of a set menu of 3 course and associated side dishes. There are also features on beauty, gardening, health and travel which often contain some interesting information and tips.
In conclusion, I think that this is a really good magazine. I know that it is not usually standard to pay for a supermarket magazine, but in reality I do not find that to be too much of an issue. As a sporadic purchaser of the more mainstream and widely available women's magazines - I find this to be much better value for money that any of those at less than half their price. It is definitely a high quality lifestyle magazine in looks and content. There is often a lot of information in here which is for keeps so I often keep hold of these magazines for a long time for reference.
I would highly recommend this magazine if you want a reasonably priced yet surprisingly substantial read.
Summary: A cheap good quality read