Sainsbury's magazine, a good source of recipe ideas (Sainsburys The Magazine)

Member Name: brittle1906

Product:	Sainsburys The Magazine
Date:	01/11/09 (166 review reads)
Rating:

Advantages: Good quality magazine.

Disadvantages: Content heavily food and home orientated

Review of Sainsbury's Magazine.


Sainsbury's supermarket produce their own magazine, available in store for £1.40. It is a large glossy type of magazine and as you might expect from a supermarket publication, is very Sainsbury's product and food orientated.

The magazine includes lots of articles and features too, on diverse topics such as home decor, fashion, make up, travel and well being. Most issues have a useful amount of money off coupons inside too, only redeemable in Sainsbury's, but usually worth having nevertheless.

The copy I am reviewing is the November 2009 issue. The magazine consists of a total of 218 pages. The Magazine front gives readers a run down of the contents, such as 'Come and Get it' (40 recipe ideas for winter nights), Eat Well, Feel Great, 30 pages of lifestyle inspiration.

The first two pages of the magazine are dedicated to an index which is laid out in a very clear and practical fashion, the sub headings include 'Great Food', Everyday Easy, Features, Good Living, For You and Regulars. Page 7 is a recipe index, I think this is a particularly useful feature and one that many readers would use.

The magazine has the usual readers letters, questions and answers sections, special offers, advertising features and competitions, November's competition has a top prize to win of a family holiday to the French Alps, a nice prize by anyones standards.

As with most magazines the advertising does take up a great deal of the publication, whilst I appreciate that magazines rely on their advertisers for revenue, I find the ads tedious and boring as the same ones seem to pop up everywhere! Of course that is just my personal opinion, perhaps others love seeing the 'Dove' real women ads or the L'Oreal 'because you're worth it' woman....

The content of the Sainsbury's magazine is aimed primarily at women, however I am sure that many men would also enjoy the publication. I consider it to be targeting a wide age range. For example, the November 2009 issue contains an article about recipes to try out with small children, an feature about starting a family in your 40's and a selection of recipes suitable for entertaining friends and family. Something for everyone really.

In comparison to other 'glossy' magazines, Sainsbury's Magazine represent s good value for money, but only if your interests sway towards cooking and food! I have to admit that I don't actually buy this magazine, my mother (aged 76, proving the magazine appeals to all ages!) buys it regularly and passes it on to me.

To conclude I would recommend this magazine to others, it is certainly worth £1.40, especially as the money off coupons inside are well worth having, November 2009 issue has coupons worth over £6, approximately £3 of which my family will use. Can't be bad!

Thank you for reading,

©brittle1906 November 2009

N.B. Please note: my reviews may be found on other review sites under the same user name brittle1906

Summary: A good magazine with lots of recipes, hints and home making ideas.