Finally! A mag that doesn't need to patronise (Shape)

Name: den

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Product:	Shape
Date:	18/08/00 (31 review reads)
Rating:

Advantages: genuinely informative

Disadvantages: US edition better than UK

You can tell this is an American magazine - simply because it doesn't assume all its readers are downright stupid. It can tell you that an excercise will challenge your obliques, for example, without finding it necessary to interrupt the narrative to tell you what these are. That doesn't mean this is only a health and fitness magazine for experts, far from it - if you don't know where your obliques are, to use that example, there will be a handy anatomical diagram next to the story. This is health and fitness for those who take the subject seriously. It cites a wealth of academic and commercial sources to back up its right on the button stories about what the latest thinking is in all areas of the subject matter. It's also highly motivational, but not in that overwhelming way that some American publications can have. Having waxed lyrical, it must be said the Enlish edition isn't as good as the US one, not least because they've 'dumbed it down' for the UK market. Now that really is sad

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