“ Free weekly womens magazine in UK. „
Stylist magazine is primarily aimed at women. The magazine is a freemium, which means there is no actual cost to its reader as the magazine is funded by advertisements alone (the same model that Metro newspaper works on).
Stylist is handed out to commuters a few nights per week, but there is a subscription option of £1 per week.
The core readership is working women. The magazine in my opinion is fantastic as it is for somebody who thinks, but isn't too high brow and sneery.
Although the subjects covered may look like any other women's magazines (i.e. shopping, relationships, travel), this magazine is different in the fact it is intelligently written and tends to come at subjects from a different angle.
If you were to throw one criticism at Stylist you would say it was possibly pitching itself too high in some areas. For example, the shopping sections can contain some fairly aspirational pieces at high prices, something that could alienate women who would never dream or be able to afford to drop £1800 on a handbag.
As well as articles on the 'typical' women's magazines topics, this magazine also broadens its depths to cover subjects such as art or literature, writing pieces that give a fascinating insight into the backgrounds of authors or artists.
The standout section in Stylist magazine is its column which is authored by Lucy Mangan. Her writing style is totally accessible yet highly personal. Her choice of subject matter can wildly differ on a weekly basis, from current affairs to the joys of being a mother. She isn't afraid to laugh at herself or to choose a controversial topic to discuss. She is the personification of this magazine: an educated woman who has a wide range of interests. Mangan is also/has also been a columnist for the Guardian and her quality as a writer shines through.
The magazine is designed to be read on the train, but even with a 40 minute commute I struggle to read the whole magazine as it is so dense in imaginative content.
If I was going to criticise Stylist at all I would say for them to feature more products which are purse friendly, but I also agree with the merits of showing off items that are aspirational and gives people something to aim for.
Next time you are at the station and have this magazine thrust towards you, then I urge you to give it a try. You will not regret it.
Ps - stylist magazine - please create a kindle version I can subscribe to??