The Daily/Sunday Sport (The Sunday Sport)

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Product:	The Sunday Sport
Date:	06/03/01 (116 review reads)
Rating:

Advantages: can be highly titilating at times

Disadvantages: if you want to know what's going on in the world - forget it

“I was abducted by a Spaceship and Alien doctors probed me and enlarged my boobs” – said 19 year old blonde model Maria (36HH) from Hunstanton.

This and other wholly unbelievable ‘stories’ are the kind of ‘tat’ can be found within the pages of the infamous Daily Sport. Just about anything to do with Sex, Soaps, Cel;ebrities – some of it is even true….not much I grant you.

They will put a certain ‘spin’ on any kind of story. You’ll see headlines like “Coronation Street star in drugs bust” or “Soccer star in gang bang sex scandal”. But until you read the story what you don’t realise is that the Corrie ‘star’ is some little known actor who had a walk-on part in the soap five years ago – and the drugs bust happened at a nightclub that he goes to occasionally and didn’t concern him anyway! Oh yes that ‘Soccer star’ – the lookalike of as Premiership foreign import that appeared in a third rate porn movie in 1998. Yes, THAT ‘Sex scandal’ !

Nasty rumours abound that ONCE – the Sports did actually carry a NEWS Story – but these allegations are as yet unproven.

The ‘Sport’ now over 10 years old and was founded on the ‘Sun’ principle ‘Sex Sells Papers’, but they just went completely ‘over the top’. A passable Sports coverage used to be embellished by a photograph on the sport page each day of a topless babe wearing (just) the kit of a Football League team. ‘See Jane get your team’s kit on and then …get it off !” What more could Sports fans want?

The pages of the paper have always been liberally laced with Girls of all shapes and sizes (and some of those SIZES !!) in various stares of undress – but with the emphasis firmly (oh yes Very FIRM some of them) on ‘getting their t**s out
for the boys’. No political correctness here. Chauvinist in the Extreme and loving it too.

But it is a formula that has worked. While other newspapers, have cut back on their flesh content - the ‘Sport’ carries a ‘boob count’ each day (invariably over the 30 plus mark.) And while many other Newspapers (does the Sport count as a ‘news’ paper ?) have struggled with falling circulation, resorted to offering enormous Prizes etc or even folded like Today (remember those famous 3D Colour images) – the ‘Sport’ just continues to titillate it’s ‘readers’ and turn in a profit.

It is to journalism what Prince Naseem Hamed is to Modesty. People may ‘slag off’ the Sun and the Daily Star for their somewhat ‘trashy’ appearance – but hold on, have they ever read the Sport. OK So no one really READS the Sport. But it has taken ‘trashy and tacky’ to new levels.

I must confess that I have passed the time browsing through the pages of this paper. Amazed at the rubbish contained within, but obviously (being a man AND a photographer) impressed by the photography!! But after a while it all rather wanes – the models are often ‘surgically enhanced’ (sometimes horrifically so) and so caked with make up to make them appear as unreal. Even the so-called ‘real housewives’ or ‘first timers’ that appear at regular intervals and through different promotions are no more ‘real’ that the rest. ‘Reader Jenny rang us to say she’d love to appear in the ‘Sport’ and give the boys a thrill’ – oh yes, but we only paid her £200.

It is all pretty harmless innovensive, extremely low brow stuff. Appealing to the same male hormones that gave the ‘Sun’ such a boost throughout the 80s and have launched no end of ‘lad-mags’ like ‘Front̵
7; and ‘Loaded’ in the past couple of years.

Ultimately, The ‘Sport’ reminds me of a few years ago when a friend I know would get absolutely worked up at the thought of going on holiday abroad and seeing loads of girls topless by the pool or beach. Day one that is - Day two, still good, Day three more selective, Day four a bit blase, by Day five you virtually ignore it (them!). The ‘Sport’ is the same - good novelty value at first, but after a few days of looking at yet more photos of painted 'models' with falsely enlarged frontages - you feel like you want something...err a little better. You do one of two things - buy a colour soft porn magazine - or buy a proper NEWSpaper! The choice is yours....

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