| Product: |
Daily Express |
| Date: |
06/12/00 (40 review reads) |
| Rating: |
 |
Advantages: Higher audience ratings?
Disadvantages: Issue-led paper
Recently, Richard Desmond, the man behind pornographical magazines such as "Asian Babes", and who is now affectionately known as "The People's Pornographer" by 'The Daily Mail', has just beaten the likes of the Barclay twins to buy 'The Express'. Richard Desmond also owns 'OK!'. He has changed the face of 'The Express', and is planning to change it into an issue-led newspaper as opposed to a politically-led newspaper. Rosie Boycott, the editor of 'The Express', was shocked when Desmond went against his word and changed a boost that was on the front page. A boost is a small advertisement by the newspaper for something inside the paper. It is extremely doubtful whether Rosie will keep her job - myself and many others think she will resign within a very short period of time. 'The Daily Star' is also owned by Desmond, and that is the red-top paper that he will be displaying all of his pornography in. In both papers, he will publish photographs taken from his 'OK!' magazine. This takeover is generally good news for 'The Star' but bad news for 'The Express', who are not in favour of the issue-led idea. Desmond has a reputation for being ruthless. Once he locked a worker in a closet for the duration of a meeting for being late. Who knows? Maybe he'll revitalise 'The Express'. It's a case of wait and see.
Summary:
|
Last comment:
|
logiluke - 06/12/00 I don't read the Express myself, but from what I know about it and Desmond, this can only be a bad thing for the paper's 1million readers. Maybe they better start looking elsewhere, before the Express becomes as trashy a tabloid as the Star. |
|