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I picked this up in a little newsagents in Manchester back in January and have been back there for a copy every month! It was on the counter, since it's a little bit smaller than the majority of magazines on the market, (its roughly the same size as Cosmopolitan and X-Ray) so caught my eye when I was buying some other things. The Profile's content is pretty widely varied. Covering everything from music, (big and small artists), film, (they interviewed George Clooney in issue 2 and Edward Norton in the most recent) and television, (The Simpsons man!) but it all gels together really well. The writing is cool and chatty and is funny in places. The features are always well put together and look good, plus there have been some pretty ace interviews in there, Asian Dub Foundation, Kelly Osbourne, Red Hot Chili Peppers, Linkin Park, the aforementioned Clooney and Norton, the Jackass cast, (which was apparantly an exclusive), Kiefer Sutherland and more. But one of the most unique parts of the magazine is this 'unsigned' section that they carry. as a musician, (without a contract too!) I was really impressed to see that a magazine has finally taken upon itself to give space to some of the up and coming bands from not just the north west but from the rest of the country too. I just listened to Beurau De Change on their reccommendation. Its a nice little magazine, better than the NME and that lot on the occassion. It reminds me of Heat in it's early incarnation.