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The Fairytale is Over...
Member Name: norton501
Date: 10/05/10, updated on 03/01/13 (49 review reads)
Advantages: Glossy Mag
Disadvantages: Not what it used to be
I have been buying and reading Vogue since I was about 16. I used to get it every few months when I was doing my A Levels and stopped buying it when I went to university as it was too expensive. The copies I had read I used to keep in a big pile and then if I was researching for images for an art project, I used to go through the magazines with scissors and cut them to shreds.
I managed to get a good deal on a subscription to Vogue a few years ago. The deal at the time was 12 editions for £16 which is a massive saving off the £4plus cover price. My subscription was set up swiftly and my first magazine arrived in the post around six weeks after I had returned the subscription card. I had a letter from Conde Nast to confirm the direct debit too so I can vouch for their efficiency as far as the subscription to the magazine goes.
Thereafter, I received the magazine around 10th of each month. I find there is a massive change in the thickness of the magazine. Some months it is really slim- less than a centimetre thick when you look at the spine. Other months it is really heavy. September/October is a good month to buy Vogue at these editions are normally the largest.
The magazine is on glossy paper and I find in most editions there are a selection of pages inside that are cardboard with adverts on for perfumes- the companies obviously pay Vogue a small fortune to have their advertising spreads printed on special card inserts. This takes me on to my main bug bear about Vogue: the sheer volume of full page adverts.
When you open the magazine, there are atleast 17 pages of adverts before you get to any writing. In the May 2010 edition, the first half of the contents page is on page 18. 8 pages later, there is the second half of the contents page. Then there is two sides with text on across the next 19 pages! The first article starts on page 41. The magazine is pretty much all full page photos of advertising campaigns for companies like: Ralph Lauren, Louis Vuitton, Lancome, Chanel, Gucci, Armani etc.,
Not all the pages are numbered so if you are trying to find a certain article, it may take you a while and also if you are reading something interesting, quite often the article will end mid sentence and you have to flick right to the back where the very end inches of all the articles can be found. You would think they would tell their journalists to have a word limit or they could edit the articles to fit on two or three sides.
The emphasis of the magazine is fashion- top end Haute Couture and Boutique High Street fashion (Jaeger, Monsoon, Karen Millen...places where you would not get much change from £300 for a dress). I find their catwalk coverage is less than it used to be. Sometimes there is a supplement with the magazine where the top catwalk looks are collated.
Vogue has a food section, a classifieds section and a horoscope section. There are many many editorial full page spreads of one model in one dress. I have found now every issue of Vogue has a Hollywood star on the front. They used to just be about models and quite wealthy people wearing Haute Couture that none of us mere mortals could ever hope to afford! Vogue used to be more of a fairytale read about billionaire heiresses in £100,000 plus dresses for the ball. Now it is about Gwyneth Paltrow or Sienna Miller holding a Louis Vuitton handbag or Danni Minogue on if she has a lifestyle guru or if she does yoga etc.,
In my opinion, by trying to merge Hollywood actresses and High Fashion whilst ensuring all the models look super healthy/ airbrushed, Vogue has shot itself in the foot a bit as it is just not as special as it used to be. You used to be able to buy it and see pictures of dresses and accessories/ jewellery you could only see yourself buying if you won the lottery. It was the stuff dreams were made of. Now, I prefer Elle as Elle seems to be stepping into the gap Vogue has left.
Summary: More down to earth and more about working mums now who shop in Jaeger
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