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2True was the very first makeup brand that I ever bought makeup from, when I was 13 and had just started wearing makeup. I didn't know where to begin with makeup and didn't really think to much about the brands, and therefore decided to buy from 2True as it was the cheapest makeup brand on the Superdrug website. After a few months of wearing makeup I no longer bought makeup products from 2True. I know tend to go to either go for higher street brands or well known makeup brands like Maybelline or Rimmel.
The other day, I was looking through all my old makeup and came upon this 2True lipstick that I hadn't used in years. Before all you beauty people say "ewww that is not hygienic". I know I'm sorry okay!
Anyway, I decided to try the lipstick and I became sooooo in love with the color. It was a pretty bubblegum pink type color. The only thing is, the 'gloss' tone it made awfully sticky and not nice to wear. The product didn't stay long at all.
Overall, my complete opinion about this product would be that is very nice, however it isn't lasting, I wouldn't really purchase these products again if I am being completely honest. I think it is pretty obvious anyway because of how cheap it is. I would just tell you to save your money and get a better price lipstick. I know you can get fairly cheap lipsticks like this from MUA. Which is cheap and extremely long lasting.
'2true Glosswear Lipstick'
I purchased 2 of the '2true Glosswear Lipsticks' from 'Superdrug' which is the only place I know of '2trues' availability as far as stores go, on the other hand '2true' is widely available online.
The range has only 5 shades but they are all quite varied, I purchased two of them for only £1.99 each, which in my opinion is an absolute bargain, the lightest shade which is 'Shade 2' which is a pretty pale pink and then a dark red colour which is 'Shade 10' which is a deep berry red, a perfect autumn shade and the darkest shade available from the 'Gloss wear' range.
On first wearing these lipsticks I found they where creamy and applied with ease, I found both shades to be equally pigmented, the darker shade had a little more shimmer in it than the pale pink shade. Because of there pigmentation only one application to the upper and then the lower lip were necessary to achieve my desired colour and over all look. Although they are creamy and apply very well they are in no way greasy and as a result do not slide around or smudge.
After a few hours of wear I found my lips to be dry and I had to apply a lip balm to put the moisture back into my lips. I also found the lip colour had faded and so I had to do a retouch to get my desired colour back, I found that 'Shade 10' faded much quicker then any of the lighter shades but the pale pink colour tended to dry my lips out more.
I am fairly indecisive when it comes to the look of the packaging for this product. On the one hand it is compact and simple and it also has a clear spot located at the top of the cap which is useful because helps you see what shade the lipstick is without having to uncap it. On the other hand it has I cheap look to it and when the cap is removed the metal surrounding the product itself is fairly flimsy.
I would repurchase the 2true Glosswear Lipstick' purely because I think the quality of product you get for the money you pay is fantastic.
Superdrug have a good selection of value ranges in store, one of which is 2true. I've long been a fan of 2true blushers, but it wasn't until fairly recently that I ventured into trying out their lipsticks, picking up shade number 3 in the glossywear range for 1.99. There are only 5 shades in the range, and this one is a dusky pink - exactly like the one pictured above.
It comes in a simple black tube - very basic, but it does the job it's intended for, allowing the lipstick to be extracted and retracted without and struggles, and despite taking a few knocks whilst floating about in my handbag, I've never had an occasion where the lid has fallen off. I do like that the lid has a clear visibility window at the top allowing you to see the shade without having to take the lid off - I wish all my lipsticks had this convenient feature.
This lipstick doesn't apply easily- it's quite soft, and has a little bit of a waxy taste to it. I do feel it is difficult to be precise with this , so I tend to apply to the middle of my lips and use a brush to bring the colour to the edges and have it looking neat and tidy. I have found I need to apply more than one layer to get a decent build up of colour though, with this initially appearing less vibrant on my lips than it did in stick form. As the name indicates, this does have a slight glossy sheen, although really I thought it would be much more obvious. I ended up painting over with a clear gloss to achieve the effect I had desired. I also found that this lipstick came off far too easily, and just wasn't long lasting at all.
In conclusion, whilst there are some products in the 2true range that I would give my hearty recommendation, this isn't one of them - it is tricky to apply precisely, doesn't really deliver on the colour, and doesn't gloss up enough. It also comes off too easily. I can only give this 2 stars - good for a little girls dressing up box perhaps, but not for me.
I have become a fan of 2true's Moisture Drench Lipstick because of the strength of the pigment. All the more amazing is the fact that it costs £1.99. For that reason I decided to try a lipstick from the companies other lip range - known as Glossywear Lipstick. It costs the same low price, and is available in a mix and match offer of any 3 2true products for £4.99.
Superdrug are the only High Street stockists of 2true, which is a budget make up range. It is really aimed at teenagers judging by the look of the models on the company website, but I won't let that fact stop me buying from them! They make a full range of cosmetics, and I have found many of them to be surprisingly good. They don't seem to offer a large range of colours within any particular make up category, with the exception of their nail polishes. I wasn't therefore surprised to find that the Glossywear lipstick comes in just 5 shades although the range is refreshed from time to time. [I have seen discontinued colours listed on sites such as Ebay.] I have shade no.3, which looks a dusky pink in the tube and lighter on the lips. It definitely isn't the candyfloss pink that it appears on the brand's website. The other colours available at the moment are the standard light and mid pinks plus a darker red. If you want something more unusual or a nude lipstick for example, you won't find it in this collection.
The lipstick is supposed to be creamy textured, and it is said to offer " luscious lip colour with a lasting gleam".
The lipstick comes in quite a simple tube but it doesn't feel flimsy and does the job. It twists up easily and the lid clicks shut firmly which is all I want. Apart from that, the first thing I noticed about this lipstick is that it hardly has any scent to it. I was pleased at this because the brands other lipstick range, the Moisture Drench lippies, smell and taste like wax crayons even if they are otherwise good. I can't taste this one at all.
The lipstick does not feel anywhere near as creamy as I was expecting from it's description on the website. It feels a bit hard textured at first if anything. I was very disappointed to see how little colour had imparted to my lips when I had applied one layer. There was only fractionally more pinkness there than before I started. Thankfully, it is possible to build the colour up, but to get a colour approaching what it looks in the tube I need to go over my lips 3 times at least, blotting as I go. At least what colour that is there is applied evenly, if thinly, rather than going on in fits and starts. I tried applying it with a lipbrush too, but the colour doesn't pick up well on that either.
WORTH THE EFFORT?
The finish is glossy but I don't think it is much more so than any other non-matte lipstick. As the lipstick is called Glossywear, I did think the gloss would be more pronounced. The sheen is nice though. I like the colour that I have and the fact it needs building up does mean I can vary the strength of the finished result. I would rather have a strongly pigmented lipstick for speeds sake however. That would also no doubt last longer. I found that this lipstick disappears very quickly indeed - within a few hours even if I don't eat or drink! Considering how much I put in in the first place this is quite an achievement. It goes without saying that it isn't transfer proof.
The fact that 3-4 layers is absolutely necessary to get a colour approaching what it is supposed to be, and the fact the lipstick needs very frequent application, means it isn't such good value as the low price would suggest. Compared to 2true's Moisture Drench lipstick which costs the same, it is a relatively poor product. I have decided to award it 3 stars taking into consideration the low price but I feel I have erred on the generous side. I wouldn't recommend it, because even if you are on a budget you could get a better product for the same price, or even less if you were to buy a lippie from Make Up Academy's £1 range. In short I would not recommend it as the level of colour is poor, and it doesn't last for any time at all.
[This review also appears on Ciao under my user name.]