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Asda George Under Eye Concealer

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1 Review

Brand: Asda / Type: Concealers / Suitable for: Eye

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      25.02.2013 22:00
      Very helpful



      Not for me

      When I recently ran out of my usual under-eye concealer, I made the mistake of trying to save myself a few quid by opting for Asda's own version of a very similar product. I usually use Collection 2000's illuminating undereye concealer, and although this doesn't exactly break the bank at £4.99, I was swayed by the special offer price of £3 of the Asda one. And yes, perhaps the packaging had some influence as it was quite classy looking being a graphite grey colour and almost metallic. At full price it's £4.50, and it comes in three shades: light, medium and dark.

      The concealer is one of those with an inbuilt brush, and you have to click the end to dispense the product. This takes a while on first application, but after that it only requires the odd click here and there to dispense the concealer. The brush is of reasonable quality, being soft against the skin. I found the blending of this product impossible, however, and no amount of blending with the brush and my fingers would allow this concealer to match my skin tone. The consistency of the concealer is quite thick, and this means it always feels like it's sitting on top of the skin instead of being blended into the skin for a natural finish.

      Admittedly, I did opt for the medium shade instead of the lightest shade, but I'm convinced the result would have been very similar with the lighter shade. It wasn't so much that the colour was too dark for my skin, but more that it was quite orange in pigmentation, and this meant that not only did it draw attention to my dark circles, but it also made the skin around my eyes look orange. An orange-eyed panda is not a good look.

      Unfortunately, this purchase turned out to be a bit of a false economy for me, as I literally only attempted to use it a couple of times before deciding I'd be better off without applying any concealer than using this. That gives a good idea of how badly I got on with this product, as I am very self-conscious about the circles under my eyes, and I won't leave the house without concealer usually. I am very pale in colour, and I would suggest if you are pale it would be wise to steer clear of this concealer. It seems to suit warmer bronzed tones, so if you like the tanned look it might work better. For this reason I'm giving it two stars instead of one.

      (Review may also appear on Ciao under the username Gingerkitty)


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