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Avon Anew Age Transforming Foundation

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£12.50 Best Offer by: amazon.co.uk marketplace See more offers
7 Reviews

Brand: Avon / Type: Anti-Ageing / Subcategory: Foundation / What it does: Rejuvenates,

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    7 Reviews
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    • More +
      13.08.2013 14:25
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      A proven, tested age intervention product - Anything that helps the fight against the signs of aging

      Technical:

      Avon Anew Age Transforming Foundation

      Size: 30ml

      Recyclable glass bottle with plastic lid and hand pump

      The icons on the bottom of the bottle advise the user that the shelf life is 24 months once the product is opened and that the container is recyclable.

      The details are printed straight onto the glass.

      Price: £15.00 but Avon products frequently on offer.

      Claims:

      "Say hello to the future of make-up. The power of Anew's anti-aging technology in a luxurious foundation. Instantly disguises imperfections, smoothes fine lines and evens skin tone for a flawless finish."

      Packaging:

      Arrives pleasingly packaged in a white cardboard box that has indulgent looking gold text. A leaflet is enclosed and the colour is easily identified from the outside of the box as it is stamped on the lid.

      Description:

      Age Transforming Foundation with SPF 15.

      Contains: active ingredients Collegen; Elastin; Hydroproteins listed on the leaflet and many other ingredients listed on the outside of the box.

      Review:

      I (used to) love Avon products and always look forward to receiving a catalogue; I first tried this product when it was new and age transforming foundation and foundation with SPF was still new and exciting and this product was marketed as a 3 in 1 miracle worker. So I just had to give it a go. In fact the price was so good that I bought 3 in different colours to try. A main advantage of this range is the large range of colours and hues. However, if I look objectively, whilst the product range has a good selection of colours for typical white British skin the darker Asian or Afro-Caribbean skin is not so well catered for and that is something Avon should address urgently, their current face of Avon is Alyshia Dixon, so hopefully she will actually have some input into this oversight. The foundation has quite a thin texture ensuring that it is easy to smooth onto my face. I have used it both with a make-up sponge and fingertips and do find the fingertip method easier as it needs careful smoothing in around places like the nose creases. I do find a look in a mirror a few minutes after application is in order to ensure that there are no missed or patchy areas, but a quick rub around sorts out any unevenness. With considerate application I find Avon Anew a nice easy to use foundation that with little effort evens out my skin tone, stays put well and works brilliantly as a foundation on my eye lids for eye shadow, negating the need for an additional product. Many products I have tried are not suitable for my sensitive eye area and I even have to take care applying to the crows feet area near my eyes as some products "bleed" towards my eyes and cause me all sort of problems that I don't need to go into here as the point is this product does not cause any problems. I like a foundation that allows my skin to breathe, that does not transfer onto my clothes and that smoothes and brightens my skin. This product delivers on all levels. If you have read my review of Q10+ day cream, you may remember my comments about that cream balling and affecting the appearance of my foundation? This was the foundation I was using when I first experienced that problem on trying the Q10+. I tried another foundation product and discovered that the problem was with the moisturiser not the foundation. So I renewed my allegiance to Anew Foundation. The stay-ability of this product is a big bonus too, if I go out again in the evening and I am already wearing a lesser product I need to refresh my foundation, not so with Anew, it lasts all day which as I am so busy is a big plus, it is great to not have to worry about my make-up.

      At the beginning of the review I mentioned that I tried three colours at first, well I have now got it down to two, one in the winter months and one in the summer months. This system works really well and with a 24 month shelf life I can confidentially put an opened bottle away at the end of each season for the next year's use. The product is translucent enough that my natural colour will shine through, yet thick enough that it hides an old burn scar and is a great base when I apply bronzer or blusher. I finish with powder and with this product I am always happy with the results. One negative I have noticed is that I have learnt not to put this product on my upper lip, as due to the fine hairs there, it tends to clog the pores and accentuate the upper lip hair problem. However it is translucent enough that it is easy to blend the product onto my face avoiding that area altogether and I almost forgot to advise that I ha eve to do so, having become so adept. I am impressed how easily this cleans off, especially considering the staying power of the product. If I need to dry my face after being in the rain, I do notice some transfer onto the towel, but generally under normal conditions, including hot weather this make-up stays put impressively.

      I aim to look after my skin and look out for products with SPF, so this product having the benefit of an SPF 15 to help protect my skin from UA, UVB and free radicals is a definite plus and for me an essential part of choosing a product.

      The fragrance:

      The fragrance is so subtle it is barely there , which suits me well, as I like to choose my perfume, not have lot of fragrances competing and potentially clashing .

      What I like about it:

      Covers well and lasts.

      What I don't like:

      Colour range could be improved to cater better for darker skins.

      Draws attention to upper lip hair if used in that area.


      Best for:

      30+ skin especially if you seek quality at an affordable price.


      Not for:

      Younger skins would benefit from a foundation aimed at younger skin, this is aimed at 30+

      Why You Should Try It:

      The Avon Age Transforming Foundation leaflet informs the purchaser that the product has immediate benefits of diminishing fine lines, blemishes and age spots. That it evens out skin tone for a flawless finish and that skin appears healthy and younger looking. With continued use your skin is actually transformed with improvements of skin texture visible after one week, reduction in fine wrinkles and improvement in skin tone after four weeks. They advise that it is a proven, tested age intervention product. Well any product at £15.00 or less that promises all of that has got to be worth a try?! I am certainly pleased with the results and consider this part of my defence against aging skin. Avon Anew is certainly comparable to products in much higher price brackets and it is certainly my favourite Avon foundation.

      To apply:

      After cleansing and moisturising simply pump a little into your hand and smooth over the face, I tend to dab a little onto each cheek and spread from there, place a minute amount onto each eyelid to prime that area for eye shadow, smooth some carefully along my forehead and blend a dab onto the bridge of my nose before blending down under my jawbone to lose the evidence of a make-up line under my chin, I carefully check that I have a nice smooth transition near my ears and that I have not allowed any build up around my nose creases. I leave for the time it takes to clean my teeth and apply blusher or bronzer on top, finishing with a flourish of powder to set the make-up.

      To Remove:

      Simply wash your face with your favourite cleanser or facial cleaning lotion.

      Advantages:

      Easy coverage, honest and reliable.

      Price and Availability: Usual price is £15.00 for 30ml bottle, however Avon frequently have offers in their catalogues. Available via a Representative from the Avon Catalogue, Avon on-line, Sometimes outlets such as eBay or Amazon (see the Dooyoo links).

      6 month update - changed to "used to" love Avon - I am increasingly finding that there are better products out there!

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    • More +
      13.12.2011 20:57
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      I would recommend this product

      I absolutely love make up and I'm constantly buying something or other even when I already have more then plenty In my make up bag. I have been using this foundation for a few months now along with another foundation. I bought this product from my Avon Rep (as its exclusive to Avon) for £10 pounds for a 30 ml bottle, I believe I bought as part of an offer - spend this amount on certain pages and get a discount on the foundation. I believe the full price is £15 for this product. I have spend a lot of money on products from Avon and there products in my opinion especially there foundations are very hit and miss (but more miss no consistency), I have bought 10 foundation at least from Avon and this foundation is the one that has pleased me the most. I found the others mostly rather rubbish to be honest so I have become a nervous buyer from Avon in regards to foundations, I now mostly buy eye make up from there and blushers.
      This foundation calms to disguise imperfections, smooth fine lines and evens skin tone (which is stated in the Avon catalog not on the bottle). While I'm not sure it actually meets all these clams as I haven't really seen any change in my skin tone or fine lines I do like the product. The product makes my skin rather luminousness and my skin looks a little more healthy from having it on. I find blending this product takes a bit more work then some foundation but worth it when done. Also it has a pump action which makes it easy to get the required amount of foundation and therefore stops the drying you can get around the nozzle of some foundation, so a less messy way of storing foundation

      The annoying thing about this product is the bottle only has a brief English description of the product which basically states that it's foundation and is SPF 15. Most face products from other places come with some kind of description on how best to use the product or what the product achieves but you basically get nothing with this, no information at all. The bottle doesn't even of state what the foundation calms to do just like all the other Avon products I have bought. I cant really remember if this foundation came in a box with a bit more information but if that was the case it has been discarded, so the information would be more suited to be place on the bottle, if that was the case.
      Conclusively a good foundation which is lasting well and I just may replace once its finished. With me it's a price issue even though it's not very expensive having paid £10 for it, I just feel £10 is a suited price for this product not £15 as I feel its a bit expensive at this price. I think I could find a better foundation than this for that price of £15. But on the other hand It looks lovely on, even though it takes a bit more effort to blend into the skin properly and it contains sun protection and I'm always a fan of foundations that have sun protection.

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    • More +
      28.08.2010 10:55
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      Avoid this foundation, it is not worth £5 of anyone's money!

      My mum tried this and wasn't a huge fan so I gave it a go. Usually I am quite pleased with any of Avon's foundations but this for me was a big disapointment.

      This foundation comes in a glass bottle with one of those pump action tops, the glass is transparent so you can see what you're getting and you get 30 mls in a bottle. On the front you have the Anew logo in gold and the writing: "Age transforming foundation, fond de teint repulpant anti-age." in white underneath, don't quote me on this but I'm pretty sure the latter bit of writing is french. This foundation also claims to have an SPF of 15 so added protection when you go out in the sun.

      Anyhow, let's get on to the actual foundation itself. The foundation I used was "Cream" or so the bottle claims but I found it to be far too orangey! After applying a tiny bit and spending ages rubbing it in my face resembled something of a certain Mr David "That's the real deal!" Dickinson... not a good look as far as I'm concerned. Another thing that really put me off is that this foundation has a really strong smell of fake tan, I'm not a lover of fake tan at all and never use it so I find the smell rather horrible - it actually makes me feel sick!

      I found this foundation to be cleggy and awful, it made my face look patchy no matter how I applied it, whether I used a sponge or my fingers. When you look at this foundation in the bottle it looks fine but the colour is a lot different when you put it on your skin. I found this foundation didn't really let my skin breathe at all, in short I hated it! This foundation did nothing for my complexion at all, don't waste £5 on it and avoid it at all costs!

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    • More +
      11.04.2010 03:00
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      A good foundation, thick consistensy offering good coverage!

      I never usually order much from Avon, I'd much rather buy something then and there and have the product with me in my hand able to take home and use that day. I hate waiting around. Impatience is a trait of mine evidently! However, I had heard good things about some of the Avon foundation ranges, I was intrigued and decided to have a flick through my Mum's Avon catalogue one day to see what all the fuss was over.

      I generally like foundations that claim that they are anti aging. Max Factor's Age Renew is one of my favourites .They are generally thicker and offer more coverage- presumably to fill up wrinkle lines. That's why I opted for Anew Beauty Age Transformation make up. The bottle was a good size (30ml) and it claimed to be able to actually transform the texture of your skin- incredible! Possible? Not so sure. But I was willing to buy it to find out!

      The texture of the foundation is of a good standard for my skin. It is thick and smooth, it is a good consistency. One that I knew as soon as I felt it that it was going to give my skin a good amount of cover up. I also ordered the lightest shade possible as I have quite fair skin. The tone was spot on and it didn't take a lot of rubbing in to blend in perfectly.

      Something that I would say is that because the foundation is quite thick it really helps to have a fully moisturised face underneath so that skin can breath and is not being completely dried out. Let it breath! A good feature of the foundation is that it really has the staying power. A lot of foundations tend to smudge off or come off when exposed to different weather conditions. Not this one though, only at the end of a long day with either a facial wipe or some face wash would this one budge! Perfect.

      I really like how the foundation case is designed. The case is glass with a large white lid and the foundation is released by a pump, meaning that you can control how much you choose to put on. Brilliant if you have a tendency to pour or squeeze too much foundation out of a regular tube.

      The foundation comes in 6 different shades from Ivory to several beige based tones. I recommend to women who want a good level of coverage and want a thicker, good quality foundation. Yes £15 is quite a lot for a foundation but the pot will last you ages (mine has been going for a year so far and I'm only just gone past the half way mark). It costs around £15 from Avon and at the moment they are doing a deal whereby if you buy this foundation you will receive a free Anew Beauty Age Transforming concealer! Woo!

      Thanks for reading dooyooers! :)

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      • More +
        17.11.2009 16:45
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        I LIKE IT AND AM PLEASED WITH THE RESULTS!

        I like to order make-up from my Avon representative from time to time and am a fan of their 'Anew' range of make up. I have been using the Avon Anew 'Age Transforming Foundation' for the best part of a year now and I have really found it to be a good product.

        What I like about the Anew foundation is that the colour really matches the tone of my skin. I have a very pale complexon and this means that I struggle at times to find a suitable product to use on my pale skin.

        The Anew foundation comes in a variety of shades - five in total from memory, and these range from a darker tone to much paler colours, but the one I like to use is the 'Ivory' shade. I will be honest and say that it took a few trials of buying different shades from the range before I found the right one that suited my skin. This is the downside to buying my make up and cosmetics from a brochure as I cannot test the products properly to see how they match my skin tone. These errors are expensive in this case, as the price of this foundation is £15 a go!

        Anyway now that I have found a suitable shade I am quite happy that I have found the right product for my skin. The main thing that I like about this foundation is that it doesn't feel 'caked' when it is on my face and I get the impression that my skin can breathe a little underneath my make up.

        The Anew foundation is marketed as being an anti-aging product but to be honest I haven't really noticed any big difference after using this foundation so I tend to think that this is a bit of a gimmick by the company and I am unconvinced.

        What I do like though is how light the product feels - and looks - when it is applied to my skin, and I don't think that it emphasises the crows' feet at my eyes the way that some other 'heavier' foundations do! To me it feels more like a tinted moisturiser product rather than an actual foundation.

        I did mention that the price of the foundation is £15 which I know is quite expensive when compared to other brands such as Boots or Rimmel but as this is marketed as an 'Anti aging' product I did expect to pay more for it. The bottle is quite a generous size and is 30ml whereas my last foundation product was only 20ml so at least in this case I am getting a larger sized product.

        I think that the Anew foundation is very easy to apply to my face and I can do so with either a sponge or just by rubbing it in with my fingertips. I suffer from quite dry skin on my hands so I usually prefer to rub it in with a make up sponge but this is obviously down to personal preference.

        I like to use the foundation when I am in Spain as the product contains a SPF 15, meaning that my skin is protected from those hot sun rays!

        It is possible to get the foundation as part of a promotional offer from Avon for example they were recently running an offer where I could choose a free Beauty Bonus bag (Cosmetic bag and five products two of which were full sized) worth £39 if I spent over £20 on Anew products.........

        This suited me down to the ground as I knew I was running out of foundation and wanted to stock up anyway!

        I would verymuch recommend the Anew Age-Transforming Foundation and I for one will continue to buy it!

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        • More +
          16.08.2009 16:31
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          See review.

          After visiting with my friend one day, she informed me that she was no longer going to be an Avon representative, and would I like to see if she had anything I wanted from her Avon box, I said sure as I am never one to turn down a freebie or two!

          After being handed a box that was half full of goodies, she suitably "sorted me out" with enough make up and goodies to last me a good month or two, god bless you, you know who you are!

          After being given an assortment of creams and lotions the product that I will now review for you was the only one that I disliked out of the lot!

          The product I will now review is - "Anew age transforming foundation, spf 15"

          The packaging for this product is very elegant, all creams and gold's with the briefest of information on it, this doesn't surprise me in the slightest, Avon are not the best at giving information out on products, and if there is some it's usually in a language that can't decipher.

          The bottle itself screams quality, the bottle is a upstanding glass bottle, with a white lid, beneath which is a pump action nozzle, that when pushed gives out just the right amount of foundation per application, not like the plastic tubes that I always squeeze too much out of then end up looking washed out!

          This foundation claims that not only will it even skin tone and smooth fine lines, protect against the sun's harmful rays with an SPF of 15, but effectively transforms the skin improving texture and clarity after just 4 weeks of use, wow that's a big claim to live up to!

          After pumping a small amount onto my finger the first thing I notice is the smell. It has a strange, almost medicinal smell to it, but in no way unpleasant.

          I smooth the cream over my face in the same manner I do with my usual foundation.

          Now I have not got the best skin in the world, I have always been prone to spots and get the distinct feeling I always will, so if this lives up to it's claims this should mask these a little, (I'm not stupid, only pollifiller will cover my blemishes completely), but also reduce down the fine lines appearing with increasing haste on my face!

          The foundation I have to say is very thin in consistency, even though it does go some way to covering my skin, it doesn't really even skin tone at all and seems to cling to my blemishes quite unattractively.

          After applying this and covering with my powder I can now leave the house without scaring young children in our street, though not for very long.
          After an hour or so the foundation has effectively melted off my face, with me having to re-apply a good few times during the day, not only this but a week after using it continuously, (I do stick with things for a while, even if there crap!), I noticed my skin was getting really spotty and actually quite sore, after that I stopped using it!

          The other thing that annoyed me was how much it affected my eyes, now I am not stupid, if I had actually got some of this into my eyes I would have expected a reaction of sorts, but I have always put foundation around my eyes and onto the lids, one day my eyes water so badly my husband thought I had been crying.

          I have to say this is not the first of the Anew make up range I have tried and been disappointed with, but as we all have different typed skin this really would have to be your call.

          Price wise I was amazed to find that this retails at around £15.00 a bottle, I am so glad I didn't pay for this or it would have gone straight back.

          For more information visit - www.avon.co.uk, alternatively see you local representative.

          Thanks for reading x

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          • More +
            15.08.2009 12:58
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            A good product if you dont mind the sticky feeling!

            Still on my quest for the perfect foundation, i tried this on the reccomendation of a friend.

            Avon is a brand that i have used many times before, it is well known and has been around for years, i remember the lady calling at my mums door when i was little with the lovely little book that i loved to get my hands on even though i was only about seven! "Avon calling"

            I decided to try the Anew age transforming foundation and its available in five colours but i decide to go for the nude shade.

            The foundation comes in a glass bottle and has 30ml of product inside, when you take the lid off its a pump dispenser and i found that if you pumped it too hard you could waste a lot of the product.

            I did find that a little goes a long way with this foundation so you only need a tiny bit, the consistancy of the foundation is quite light and does not look heavy when pumped out, i did find however that when its applied to the skin it appears thicker so less really is more with this one.

            It did blend in very well and worked on my combination skin all over, i do have to say that it did feel quite sticky when i was wearing it and you know that you have it on.

            It does give good coverage and blends very well, but it does sit on the skin and i was certainly aware that it was there, but it did last all day

            I did like the fact that it had a little bit of sheen to it but if you apply too much you could end up looking like you have been the gym for a few hours rather than having a slight glow.

            The foundation has a SPF of 15 so you may not need sunscreen underneath it

            As for the age transforming aspect, it did not improve the apperance of the few lines i have.

            It can be purchased in the usual way of ordering from an Avon representive but you can also order it directly from Avon, by calling or going online.

            When i purchased the product it was on special offer at £ 5.50 but i think that the usual price is approx £7.00

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