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Avon Anew Beauty Age Transforming Concealer

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£8.50 Best Offer by: amazon.co.uk marketplace See more offers
6 Reviews

Brand: Avon / Type: Anti-Ageing / Subcategory: Concealers / What it does: Rejuvenates,

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    6 Reviews
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    • More +
      03.12.2012 10:18
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      Not a good colour, wouldnt buy again

      I am 38 and the years are beginning to show, I have been using concealer for many years, but I am now finding myself pulling my skin back to see what I would look like without wrinkles. I don't have huge frown lines or anything, but a few more laughter lines than I would like.

      I saw this Age-Transforming concealer in the Avon book and ever the optimist, decided to try it out to see if I could, in the words of Cher 'Turn back time'. I bought the Natural Fair shade which was a little orange for my liking if I am being honest. The product comes in pen form and after twisting the bottom, concealer is pushed through the bristles ready to be brushed onto the needed areas.

      The main areas I need to use concealer on, is the dark circles I have under my eyes, I have fine lines round the corners of my eyes and mouth and slightly deeper lines from the edge of my nose to my mouth. I applied this to those areas first and blended. The dark circles under my eyes were not really covered, due to the orange colour that I didn't like I didn't want to apply it too thickly and show this colour off more, but a thin layer was not doing the job. I applied it also round my fine lines and although it covered them, it just looked like I had covered my lines with concealer.

      I have tried using this blended with another concealer I have that isn't so orange and it does cover better, my lines are still visible but I am used to that now. I won't buy this again as £9 is very expensive for a product I use with another product just because I don't want to throw it away. I like the fact it contains SPF15 but I would never go outside wearing this so the protection is wasted on me. I am not sure whether mixing it with another colour would dilute the factor anyway.

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      17.12.2010 17:55
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      not the best but not the worst

      This age-transforming concealer can be bought from Avon, through either your Avon representative if you have one, or if you don't then you are still able to buy it, via the Avon website. It can also be found on eBay. The concealer is part of the Anew range, a range from Avon that is designed for anti ageing. Even though I'm too young yet to be worrying about anti ageing I still decided to buy a product from this range because it is also meant to be Avon't most premium, best quality range.

      In the Avon brochure the normal price for this concealer is stated as £9. It is available to buy in two different shades; fair and mediium. When I bought this I originally chose the shade 'medium' but even with a tan in the summer it was still much too dark and I ended up sending it back and reordering it in the shade 'fair' instead. Fair isn't a perfect match but it blends OK with my skin tone. I think if this product was to be improved then there should be more variety of shades available. This isn't a huge problem though, after all you don't use this to cover your whole face, only your under eyes or where you have any blemishes you want to hide.

      Overall I think this concealer is OK, it is nothing special really, but it does do the job I suppose. Its not the best concealer I've ever used though and there are cheaper ones out there which work the same or better than this. The brush on design is a weakness because there's a knack to twisting the end to get the concealer to come out and I think some people might not work out how to use it. But a good point about the concealer is that when you use it to cover a spot it stays on for a good while. And if you already use Anew make up then this will match the make up you use.

      3 stars thanks for reading xo

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      • More +
        28.07.2010 17:44
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        Great product

        Avon Anew Beauty Age Transforming Concealer is Avon's new concealor with a light texture but does make the difference!

        When we usually buy those chalky type concealers for around the eye area we end up looking like we have been in a fight with a power puff! So Avon has brought out a new concealer to help that embarrassing problem. Yes it might be pricey but it depends where you look!

        The product itself is perfect for the eye area, not so much for spots and blemishes but definitely the eye area. Whether your wanting to look younger or even just to get rid of those pain in the butt dark circles this is very good. The texture is light but not runny or chalky just right. There's nothing worse then both them textures in concealors and foundations. I bought mine from my local Avon rep and it came within a week.

        I do suffer with lots of blemishes but I tend to make them worse by a habit of picking which I will stop! But anyway the anew stick doesn't cover the spots up very well but it does with visible lines and bags!

        Its age transforming and I know I really cant say I need it for that as I am 22 but I do suffer from the nasty dark black circles. Plus when cause I do make up on people I do get different age ranges and different skin types. This one is good for any women and comes in light, fair and medium. Its great for crow's feet and lots of us young and old suffer from them! It goes on very light in colour so remember to dust your cheek powder a little near it nobody wants to look like they've been wearing the sunglasses in the sun!

        Its not easy to cover up things on our faces when they are quite visable but if you get the right thing you defernitly feel that more confident in yourself. So you do want a product that will do a great job. Avon have many other Anew ranges from skin care to make up and lots in health and beauty. I like the slogan Anew its about feeling a new you and feeling better once you are happy with the product and your skin which I agree with totally.

        Rememeber brush this on by twisting the cap at the bottem once or twice and letting the concealor come out gradually instead of rushing it out or it will be a waste of the product and all over the place. Gently sweep in semi circles around the eye area or blemished area then ver so gently dab and blend with your pinky finger to get a more even coverage. Give it a try the cost of this product by Avon is £8 but this can be bought online alot cheaper and around £3.50!

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        06.11.2009 23:40
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        I like

        I am not a big fan of Avon Products/Cosmetics, which in fairness is more due to my very sensitive skin than any issue with Avon itself. I do however like Avon Anew Concealer.

        The product is well packaged and easily dispensed. It comes in a white stick/tube and is dispensed by twisting the bottom until it clicks. The Concealer is dispensed onto a brush that is used to apply the product.

        I don't think that I noticed any dramatic anti-ageing signs, but I am living in hope that I don't actually require any anti ageing. I do think however the product is soft, gentle and kind to the skin. The Concealer is a soft liquid and blends in easily and well to the skin. I don't have great skin and found the Concealer gave me good coverage without blocking my pores.

        The price of the Concealer varies greatly depending on offers available. I initially paid £12 but have on two occasions received it free with other (and far more expensive) Anew products.

        I have read other reviews about this product and it would appear I am alone in being a fan. But for me, thumbs up! Good coverage and easy on the skin.

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        13.07.2009 00:46
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        There's cheaper and better out there!

        Being the local Avon lady myself I always like to try the products myself, I have never been the biggest fan of concealer and have never really had much of a use for it, but sometimes when I get the odd blemish it does help to give that bit of extra coverage. Opting for the Anew concealer which is typically aimed at the more mature lady to aid anti ageing I thought I was in for a treat and would get that bit of extra coverage I feel I sometimes need, (being only 18 I don't need the anti ageing but it was part of an offer I opted for.) However, on arrival of the product I wasn't best pleased at how small the actual tube is for the amount of money Avon charges for the product I was disgusted £8.50 is the usual price, (even though I did get it in conjunction with another offer so it worked out cheaper overall.) So after that initial shock I hoped that the product would be really good and you only needed to use a small amount, (hence the amount given) sadly I couldn't have been more wrong. The product looks very nice and is almost pen like for easy application, however, appearances can be deceiving the product inside the nice looking tube is not worth the money! I found it gave me little coverage for the areas I needed it and the dark circles under the eyes, which in the Avon book it says: "94% of women saw an improvement in dark circles" well I do believe that I'm part of the 6% which didn't see an improvement. In all honesty the areas which I wanted cover looked no different from just wearing my normal foundation. Also when I did want to see a difference I found that I had to put quite a bit on, not really that great when you only have a small amount to begin with.
        Overall I wouldn't recommend this product for coverage, in its defence however I cannot comment on the anti ageing effects to which it may offer a little more help.

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          11.06.2008 21:16
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          Rubbish in a stick

          I have been writing reviews for this and other sites for several years now (five to be exact) and never in all that time have I written about a product I hated so much as this one. In fact the sole reason I am writing this review, is to warn others not to part with their hard earned cash for this item. Seriously, you will regret it.

          I have been using Technic Brilliant Touch Concealer for quite some time now. Technic is a very cheap brand, and the concealer only costs about £2. Although it's excellent for the price I find it wears off quite quickly, so when I was coming to the end of my last tube, I decided to try something else. Flicking through the Avon catalogue, I came across their Anew Beauty Age-Transforming Concealer. I'm only 23, but I'm starting to get fine lines under my eyes, so thought this product would kill two birds with one stone.

          ~About the Product~

          This concealer is part of Avon's anti-ageing range, Anew. Avon say this product will not only hide dark circles under your eyes, but will also help to get rid of lines and wrinkles. It contains SPF15, so protects against the sun, and as we all know sun damage can cause premature ageing.
          It is available in two shades - Natural Fair and Natural Medium.

          ~Packaging~

          Like all Avon cosmetics, this comes packaged in a box. I find this a little unnecessary, but never mind, at least it's easily recycled. The actual concealer itself comes in pen form, and actually looks quite nice. The casing is white with gold flecks running through it, giving it a shimmery and expensive grown-up look. The writing is all embossed in gold.
          The bottom of the pen twists up, dispensing concealer into the brush, so that it can be applied directly to the area under the eyes.

          ~My Experience~

          Being very pale skinned, I ordered Natural Fair. On twisting the base of the tube, I could see some of the concealer come out onto the brush. The colour looked OK in the brush, but as soon as I applied it to my skin, I was shocked. They've sent me the wrong colour, I thought. I checked the box. 'Fair' it said. I checked the pen....yes, 'Fair' was printed on there too. So if this was supposed to be fair coloured, why did I have two extremely dark orange smudges under each eye?

          It might look OK when it's blended in, I reasoned with myself. I tried to blend it. Oh my God, what was this stuff? The concealer seems to be a normal texture when it's dispensed. Just like a cream, and just like my cheap-but-brilliant Technic one. When rubbed in however it was like nothing I've ever used before. It sunk into every fine line under my eyes, and made the dark purple shadows under my eyes look horrendous. It was soooo orange, you would not believe. Oompa Loompa's aside, I've never seen anyone with a skin tone like that! When I rubbed the concealer, instead of blending out easily across the under-eye area, it just moved with my finger, only stopping to sink into every little crease!

          Not one to be defeated, I wiped it off and tried again. Again it went on fairly orange, but I tried to put only a tiny amount on, and patted it in, rather than rubbing. Again, I was just left with a streaky orange mess - my dark circles weren't covered, and every line was now filled with the sickly orange cream. The purple of my under eyes stood out even more, now they had a luminous orange glow.

          I left this stuff on for a while - maybe 10 minutes- before removing it this time. I walked up to the mirror and couldn't believe it. This stuff had actually moved, and was now in both my eyes! Actually floating about in the corner of my eyes! Not only did that totally freak me out, but is that not dangerous? As I wear contact lenses, I'm not afraid of putting my fingers near my eyes to get rid of this, but I was still really shocked.

          I gave up, feeling thoroughly disappointed with the product, but even tried it again the next morning, in the hope the crap results from the day before had all been a bad dream. No such luck. In fact things had got worse. Now when I twisted the base of the brush, a big blob of cream would come out from the bottom of the bristles, and wouldn't dispense properly. This meant when the lid was replaced, the cream got smeared all down the side of the pen, so next time I took the lid off, it was covered in dried on concealer.

          ~Price~

          This costs £8.50 from Avon or www.avonshop.com

          ~Conclusion~

          I am so angry about wasting good money on this product. The colour was completely not as described. The stuff doesn't blend at all, and for something that describes itself as anti-ageing, I found it just drew attention to fine lines by sinking into them, and leaving orange track marks under the eyes. My advice would be to avoid this at all costs.

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        • Product Details

          A clever concealer that not only disguises imperfections, but also helps to reduce fine lines and wrinkles /