If Anew how crap this was I wouldn't have bought it! (Avon Anew Beauty Age - Transforming Concealer)

Member Name: pink_glitter

Product:	Avon Anew Beauty Age - Transforming Concealer
Date:	11/06/08 (149 review reads)
Rating:

Advantages: Tube looks quite nice?

Disadvantages: Everything else!

I have been writing reviews for this and other sites for several years now (five to be exact) and never in all that time have I written about a product I hated so much as this one. In fact the sole reason I am writing this review, is to warn others not to part with their hard earned cash for this item. Seriously, you will regret it.

I have been using Technic Brilliant Touch Concealer for quite some time now. Technic is a very cheap brand, and the concealer only costs about £2. Although it's excellent for the price I find it wears off quite quickly, so when I was coming to the end of my last tube, I decided to try something else. Flicking through the Avon catalogue, I came across their Anew Beauty Age-Transforming Concealer. I'm only 23, but I'm starting to get fine lines under my eyes, so thought this product would kill two birds with one stone.

~About the Product~

This concealer is part of Avon's anti-ageing range, Anew. Avon say this product will not only hide dark circles under your eyes, but will also help to get rid of lines and wrinkles. It contains SPF15, so protects against the sun, and as we all know sun damage can cause premature ageing.
It is available in two shades - Natural Fair and Natural Medium.

~Packaging~

Like all Avon cosmetics, this comes packaged in a box. I find this a little unnecessary, but never mind, at least it's easily recycled. The actual concealer itself comes in pen form, and actually looks quite nice. The casing is white with gold flecks running through it, giving it a shimmery and expensive grown-up look. The writing is all embossed in gold.
The bottom of the pen twists up, dispensing concealer into the brush, so that it can be applied directly to the area under the eyes.

~My Experience~

Being very pale skinned, I ordered Natural Fair. On twisting the base of the tube, I could see some of the concealer come out onto the brush. The colour looked OK in the brush, but as soon as I applied it to my skin, I was shocked. They've sent me the wrong colour, I thought. I checked the box. 'Fair' it said. I checked the pen....yes, 'Fair' was printed on there too. So if this was supposed to be fair coloured, why did I have two extremely dark orange smudges under each eye?

It might look OK when it's blended in, I reasoned with myself. I tried to blend it. Oh my God, what was this stuff? The concealer seems to be a normal texture when it's dispensed. Just like a cream, and just like my cheap-but-brilliant Technic one. When rubbed in however it was like nothing I've ever used before. It sunk into every fine line under my eyes, and made the dark purple shadows under my eyes look horrendous. It was soooo orange, you would not believe. Oompa Loompa's aside, I've never seen anyone with a skin tone like that! When I rubbed the concealer, instead of blending out easily across the under-eye area, it just moved with my finger, only stopping to sink into every little crease!

Not one to be defeated, I wiped it off and tried again. Again it went on fairly orange, but I tried to put only a tiny amount on, and patted it in, rather than rubbing. Again, I was just left with a streaky orange mess - my dark circles weren't covered, and every line was now filled with the sickly orange cream. The purple of my under eyes stood out even more, now they had a luminous orange glow.

I left this stuff on for a while - maybe 10 minutes- before removing it this time. I walked up to the mirror and couldn't believe it. This stuff had actually moved, and was now in both my eyes! Actually floating about in the corner of my eyes! Not only did that totally freak me out, but is that not dangerous? As I wear contact lenses, I'm not afraid of putting my fingers near my eyes to get rid of this, but I was still really shocked.

I gave up, feeling thoroughly disappointed with the product, but even tried it again the next morning, in the hope the crap results from the day before had all been a bad dream. No such luck. In fact things had got worse. Now when I twisted the base of the brush, a big blob of cream would come out from the bottom of the bristles, and wouldn't dispense properly. This meant when the lid was replaced, the cream got smeared all down the side of the pen, so next time I took the lid off, it was covered in dried on concealer.

~Price~

This costs £8.50 from Avon or www.avonshop.com

~Conclusion~

I am so angry about wasting good money on this product. The colour was completely not as described. The stuff doesn't blend at all, and for something that describes itself as anti-ageing, I found it just drew attention to fine lines by sinking into them, and leaving orange track marks under the eyes. My advice would be to avoid this at all costs.

Summary: Rubbish in a stick