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Avon Anew Beauty Eye Lifting Serum Shadow

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4 Reviews

Brand: Avon / Type: Eyeshadows / Subcategory: Eye Serum / Suitable for: Eye / What it does: Lifts,

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    4 Reviews
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    • More +
      14.02.2012 02:15

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      An excellent product, well worth stashing!

      When I first saw this eyeshadow advertised in the Avon brochure I was dubious - an eye-lifting eyeshadow? Is this all hype or does it really work? I was very pleasantly surprised to discover that this product really DOES deliver the goods, not only gliding over the creases around my eyes (well - I AM of a certain age!), but it goes on effortlessly without dragging or creasing, lasts all day, and the choice of colours are really lovely, from soft pinks to champagne and a gorgeous, soft grey-blue shadow.

      This product lasted all day and I noticed a decided lifting effect around my eyelids from the first application. I was concerned that a matte=effect eyeshadow would dry my eyelids but this product left the skin around my eyes feeling very comfortable. Would I recommend this product to others? You bet! Stash it! The matte effect is much softer and less ageing than glittery or sparkley eyeshadow brands and I received many complements from friends when I wore this! A definite winner!

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      25.01.2012 21:04
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      Great value and lovely shades

      I recently purchased Avon's Anew Beauty Eye-Lifting Serum Shadow from my local representative and I am really impressed.

      It is meant to reduce puffiness and wrinkles etc, I am not sure if it does this but for £3.50 (its on offer at the minute) I think its a fab eyeshadow.

      Avon actually say: "Smooth liquid-gel formula for a completely new shadow texture. .115 oz. net wt. Over 75% of women showed a reduction in fine wrinkling after 8 weeks"

      It is available is several shades: Moonlight, Heather, Golden, Mint, Mocha, Sky, Topaz, Rose and Luminescence.

      When you first apply, it does feel a little heavy and sticky but within a couple of minutes its fine. You can either wear alone or for nights out, I have also added a darker powder to the lower lid for that 'smokey eye' effect and found that it didn't smudge.

      I personally like to wear brown shades so I purchased Moonlight and the slightly darker shade of Heather but you do need to be aware when buying the shade you want as I found that the colours lighten slightly as they dry. I found the Moonlight shade dries more pike a pale lilac than a light brown. I would recommend Heather if you are wanting a rich brown shade.

      Its quite a large bottle with an easy slim applicator brush (I have quite long eyelashes and hate the chunky brushes as I seem to get more on my lashes than eyelids!). The bottle and packaging all have a luxurious look and feel.

      Also, I thin covering in the morning and by 6pm at night, its still quite visible and does not have that creased effect where it has ran.

      I have used it everyday now for the last 3 weeks and still have over 75% of the bottle left.

      I think this is a great bargain considering the price of highstreet brands when the tubes are at best, half the size.

      And the plus about Avon is if you are not happy with the product, the have a no quibble refund policy.

      Thanks for reading

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      28.04.2010 19:48
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      lovely eyeshadow that I would recommend trying

      I'm still quite young and luckily for me I don't have any wrinkles yet. I should think I don't really, as most people my age don't, and I don't smoke, or drink, have never taken drugs - and I don't even drink fizzy drinks which recent studies show can actually cause you to get lots more wrinkles.
      So anyway I don't have any wrinkles. You might think it a little strange that I own this eyeshadow then, which is supposed to be lifting and is meant to help 'tighten sagging lids and reduce puffiness'. But I do have it, and I'll explain why now.
      One day I was flicking through my Avon brochure, and I saw a deal on which was to buy any Anew product, and then you will get some other beauty products free. I chose this one as it was one of the cheapest, and I also liked the look of some of the shades.


      SHADES
      There are eight different shades you can get this in, and they are all supposed to make your eyes look youthful. The shades are:
      *Sky
      *Heather
      *Mint
      *Topaz
      *Moonlight
      *Rose
      *Luminescence
      *Golden

      The shade I chose was golden, I think I chose this one because I thought it might suit with my red hair, or maybe I thought it would make my eyes look warmer and friendlier maybe, because it is quite a warm sort of shade.


      PRICE
      This is from the Anew section which to put it simply is the most expensive range that Avon does. You can usually find it nearest the front of the brochures. This eye shadow costs £8.50 which you might think is expensive, or you might not, but its certainly not the cheapest eyeshadow that you could buy.
      As its from Avon if you do want this you will have to either order it online or you could order through your representative if you have one.


      RECOMMENDED
      I recommend this as I think it is worth a try. They have some nice shades so there is a lovely one there for everyone to choose from.
      I really like this and the colour lasts a long time on my eyelids. It also feels quite soothing on my eyes if I have puffy eyes, which I sometimes do have. My mum uses this too and says it seems to make her eyes look younger and I think her eyes look great when she wears this. That might be my biased opinion but a lot of customers who have bought this have been happy with it and some have even bought it again.
      So all in all this is a lovely eyeshadow and is worth trying out.

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      • More +
        09.12.2008 13:23
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        Buy this because it's a good eyeshadow and don't expect too much of the eye-lifting effect.

        This eye shadow comes in a clear plastic tube which I like as it enables you to see how much you have left. It comes with a screw-top applicator brush. There are a choice of ten colours: Bare, Golden, Heather, Luminescence, Mint, Mocha, Moonlight, Rose Glow, Sky and Topaz.

        Avon's description:
        Glide on eye colour that also helps to lift and tighten sagging lids and reduce puffiness.

        That's quite a big promise! On application, the eyeshadow brushes on evenly and smoothly and has a slight cooling sensation on the eyelids. There's metallic sheen to it when wet, and it remains quite smudgeable for a few minutes. It dries to a slightly paler shade, but still with a slightly metallic sheen to it. I've got the Topaz shade which dries to a subtle copper colour, and Moonlight, which dries to a lilac colour. Once dry it's long-lasting and quite resilient to smudging but it washes off quite easily with facial wash.

        As for how well it fits the description, I've found it does have a slight tightening effect on the eyelids. It feels a little bit odd sometimes if I do something that makes me crinkle my eyelids, such as laughing, as that's when I can feel it's tightened the skin a little. It's nothing to worry about and not unpleasant. I don't have puffiness around the eyelids, so it's difficult to say how effective it would be in that respect.

        Overall, it's a pleasant to use, fairly long-lasting eyeshadow, that does do at least some of what it says on the description, but don't expect miracles. It's usually £8.00 which is reasonable for a decent eyeshadow, but currently it's on offer at £5.00 on the Avon website, so not a bad price at all at the moment.

        Avon website: www.avonshop.co.uk

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