“ Brand: Avon / Type: Concealers / Subcategory: Colour / What it does: Smoothes, „
I had a great surprise with these, I bought two of these for my daughter and paid £3 for both, when they got sent out they sent out four. I contacted the seller and told them of their mistake but they said because I had been honest, I could keep the other two, I think now maybe they were desperate to get rid of them but I appreciated the offer at the time.
The packaging of these are a little tacky, the black Color Trend bottom with pink logo with clear plastic lid. The concealer itself was quite thick and I found it didn't really go on or blend in that well. I have quite bad circles under my eyes but when I used this to cover said dark areas; I was left with dark patches of concealer instead. I tried to use a brush to apply it rather than putting it straight on with the stick and trying to blend it in with my fingers, but this option didn't help either, it still didn't really cover well.
The only way I got this to actually be any good was to mix it with a little bit of water, make a kind of paste with it in another pot and using a brush, apply it that way. I guess for the price and the fact I got two free I cannot complain, but yet I still am. I am not in the habit of trying to make products work in other ways, generally if they don't work how they were designed, I give up, throw them away and swear never to try again. However, with this I have got round the serious issue with application and now armed with a concealer brush and my paste, I am ready to face the world, blemish free.
Many regular readers of my reviews will be aware by now that I work as an Avon Representative when my poor health allows. This means that I have great access to many of the great ranges of skincare items and cosmetics within the Avon brand of course. One brand that I am not overly familiar with is the "Color Trend" brand which I have always considered is aimed at the younger - or even teenage- market. I did notice that there was a bit of a promotional offer running in this brand a few months back and decided to make a selection of purchases from the range, with this review discussing my experiences of using the "Avon Color Trend Perfect & Hide Concealer."
It should perhaps be noted that the Avon Color Trend brand has undergone a slight 'facelift' in recent times and the products are now presented in packaging with bold white lines, in place of the rather garish black and pink offerings that the brand carried previously. This earlier packaging design is as shown in the picture at the top of the Dooyoo page here, but please note that the items themselves remain largely unchanged.
The Perfect And Hide Concealer normally retails at the sum of £3.00, but I was able to purchase it for around half this price. It may be worth noting that the Color Trend brand is often subject to promotional offers and discounts, so it may well prove to be beneficial to wait and stock up on your favourite items during one such promotion.
The concealer is basically a 'stick' design, and it resembles your average tube of lipstick. Comprising of an outer plastic lid that can be removed easily, the concealer sits neatly in the inner part of the tube, as you would expect. Rotating this inner tube at the bottom will turn the concealer stick inside, and of course it reveals itself neatly through the top, ready for use. Turning the bottom of the tube in the opposite direction replaces the stick concealer until it is required again.
It is my opinion that the packaging still has a rather basic and slightly 'cheap' look to it, recent facelift or not. It cannot really be denied however that the Color Trend brand offers excellent value for money on the whole, and the Perfect And Hide Concealer is no exception to this.
The idea behind the stick concealer is to apply it over any spots and blemishes or dark spots on the skin and it will help to offer a little camouflage and disguise to these areas. Applying foundation or powder (or both!) over the top of the concealer will allow the disguise to be further enhanced, providing full coverage to the areas without drawing unwanted attention to the blemishes. Or, that is my intended purpose for a product like this one, at least.
I have found that the Avon Color Trend Concealer works quite well, but it is not the best product I have ever used. To explain in more detail, I always like to apply a product like this one to the under eye area as I suffer terribly with dark circles in this area as a result of poor health, fatigue and lack of sleep. I am constantly on the lookout for new concealer products to assist me in my quest to provide full coverage to these unsightly dark areas but with a natural, balanced look.
I have found that the Color Trend Concealer is certainly thick enough in its consistency to apply fully to this area. A lot of concealer products are just too thin to allow the dark skin to be completely covered without any unsightly build up of make up 'gathering' on the skin's surface. I haven't found this to be the case with the Avon product at all, and I thought it actually did a really good job at providing coverage.
I do have one point to mention at this juncture however, in that I found the stick was slightly 'stiff' on the first couple of uses, leaving it feeling slightly 'waxy' when it came into contact with my skin. This may have been down to the shape of the concealer stick itself, or perhaps just because it was a brand new item, and certainly I have found that it became much easier to use after a couple of uses had allowed the top of the concealer to become slightly worn. If you find this is the case with your newly-purchased stick, then it may well be worth persevering until it has been used a handful of times.
The stick was easy to apply too, with it gliding easily over the skin's surface and covering the required areas with ease. I noticed no unpleasant 'dragging' after the first couple of uses allowed the stick to become worn, as detailed above. The concealer feels quite creamy and I found blending it with my applicator sponge or fingertip really took a matter of seconds and thus, it felt convenient and easy to use... perfect for me, as I suffer with mobility issues and health complaints and I have no patience with make-up or skincare items that add either time or fuss to my skincare routine.
I really only have one gripe where the product is concerned, and that is regarding its colourings. There are actually only two shade choices of the Perfect And Hide Concealer available, which are either "Light" or "Medium." I opted to purchase the Light shade as I have extremely pale skin and do not particularly favour orange-like 'hues' when choosing my make-up, which can often occur if I choose shades that are overly dark for my natural skin tone. I was slightly concerned when the product arrived from Avon, because it looked to be a shade or so darker than my usual, much-trusted offering from the Boots Natural Collection range. This concern proved to be absolutely spot on and I would say that the Light shade is slightly darker than most of the other make up that I own, regardless of where it has been purchased.
To be fair, the shade is not so dark that I cannot use the product, but it IS quite a bit darker than I would have liked. I have no idea why Avon have opted to provide only two colour choices with this product, especially considering many of their other ranges carry a whole host of colours and shades to suit almost any complexion. For this slightly 'lazy' approach to consumers' individual skin tones, I feel it is necessary to deduct one star in the product rating score, mainly because the slightly darker hue of this concealer makes it less versatile than I would like. It doesn't go with my everyday powder product for example, as the concealer is just slightly too dark to offer an ample match to the powder's shade.
Other than this gripe however, I cannot really fault the product, and I do feel it was a worthwhile purchase, irrespective of its slightly darker-than-I-would-like colour tone. I would purchase it again, as it does match some of my foundations and other make-up items, but it is just a shame that it is not really pale enough to suit my porcelain complexion.
===Why I Bought This===
Well every woman (and man!) needs a concealer of some sort and these from Avon are very reasonably priced so I always try and have one in stock in my cupboard. As I see the Avon catalogue regularly I can always buy them when they are on offer.
Avon is a long established direct seling network which used to sell just door-to-door but you can order directly from their website these days if you do not have a local representative handy. You can also buy lots of their products (incluing discontinued items) from Ebay.
Colour Trend seems to have been going for many years but I cannot find exactly when it started.
It is the lower priced range of make-up products which is aimed at the younger teenage end of their market.
It has cheap, basic and cheerful packaging.
(Packaging has now been redesigned again.)
Comes in attractive orange colour tube.
However this is just shrink wrap labelling and once removed by ripping down the side the tube itself is white and clear.
The tube is like a twist up lipstick and is 3 inches tall and white.
There is a central band of transparent plastic to enable you to see the colour of the concealer.
When you remove the pull off lid the concealer is housed in transparent plastic so is always visible.
The tube is bigger than the older versions but the concealer itself is only an inch of cosmetic.
Made in Poland.
Use within 24 months.
Light or Medium.
£3 full price but currently on offer for 2 for £4.
Being fairly pale I always use the light concealer and have been buying these Colour Trend concealers on and off for many years.
I was surprised how much bigger the new packaging was, but when you open it up the actual concealer part is quite small in comparison - so you have a 3 inch tube for a 1 inch concealer. This is not a problem for me as I use my make-up at home but if you were carrying items in your handbag to re-apply during the day it seems a bid odd to make it so large.
That aside the white and transparent tubes do look nicer than the very basic older versions.
The concealer itself comes in a stick like lipstick so you just dab a little where it is needed. Being past the age of spots I tend to use mine on a mole I have to make it less noticeable and also after colds as I always have cold sores which usually leave red patches around my mouth and nose which take a while to fade.
I find this concealer quite adequate for what I want it to do. It does cover reasonabe well and although I would not say its staying power was all day it does cover for a good few hours. If going somewhere special i might also use some under my eyes to brighten that area too and it is creamy enough in texture to blend in without dragging your skin.
Being from Avon these are quite often on offer, currently as 2 for £4, but I would often pick up the older versions on 3 for £5, which was good value as the sticks last for ages anyway as you only use a tiny amount at a time.
The concealer covers up slight blemishes but if you had a special area to cover such as a birthmark I would suggest a more expensive product. However for general marks and spots and under eye shadows I think this is fine.
I always tried to have a few of these concealer sticks spare as when I had two teenage sons at home the concealers tended to 'disappear' on a regular basis. My boys did not want to have one bought especially for them, but would sneakily take mine to cover up their odd spots.
4 stars - not a total concealer but great for day to day needs.
===Would I Recommend?===
I don't often use concealer, so I didn't want to spend too much on one to have in my make-up bag in case I had a breakout of spots.
This concealer comes in two different shades, light and medium. I am quite pale and usually use ivory shades of make up, so I opted for the light shade. I found the light shade is quite good for my skin tone, and blends in quite nicely with my make-up.
I found that this concealer covered up my spots quite well, it wasn't too mucky when applied and blended quite nicely leaving my spots much less noticeable than before. I was quite pleased with the results when I put it on, especially because I have found more expensive concealers to be much less effective at covering up blemishes.
The only problem that I have with this concealer is that it doesn't have much staying power, it wore off very quickly and needed topped up by lunch time, this was kind of disappointing as I hate having to top up my make-up during the day as I never have much time on my hands.
You can buy the Avon Color Trend Perfect and Hide Concealer either online or through your Avon representative for £1.50 at the moment, it also goes on offer quite a bit along with other Color Trend products, so it is good to keep an eye out for it if you want to try it out.
Overall I think that this is a good cheap alternative if you don't want to spend loads of money on a concealer and don't mind having to top it up more than once a day. It does provide good coverage and blends nicely with my skin tone, but the fact that it doesn't have a lot of staying power forces me to give this product 3 out of 5 stars.
*also on ciao under lorrainek858
I had seen this product for sale in Avon for a good while before buying it. I don't tend to go for the Colortrend products as I don't think they are more aimed at teenagers and a sort of cheap and cheerful range. When I have used products from this range I have found them to be alright quality but they don't seem to last all that long and also I feel that the colour range is quite limited too.
I bought this when it was on offer. I find that the Mascara from this range is alright, and there was a 3 for £5 offer on, so I bought a Mascara and 2 other products that I had never tried before. I think this normally costs £2.75 on it's own so a not too bad price for a Concealer.
This only comes in 2 shades, which I think is a bit too general. There is Fair and Medium. I chose the fair as I have fair skin, but I do have really pale skin so I wondered if even this Fair one would be too dark.
This looks a bit liks a Lipstick. This is just a plastic packaging and you twist the bottom of this to twist the Concealer up. The end of the Concealer is slightly pointed but after a few uses this gets a bit rounded and is still easy to apply. I think the overall packaging looks quite cheap, but it is a cheap product afterall.
This is more like a Cream and it feels light enough when you rub this on. Just a light brush and this will dab on the area you wish to tackle. Just rub this in gently and this will settle on your skin. Although I use this on Spots I tend to rub this under my eyes too as I tend to get dark circles.
I was right about the shade of this. It wasn't that great a match on my skin. It just looked that bit too orange against my skin and although this rubbed in easy enough I still felt in bright outdoor light then this didn't match in with my skin tone.
This seems to last a good lenght of time as well. I found that my spots stayed covered for a good few hours without this wearing off.
Perhaps worth a buy and especially if it is on special offer, but 1 won't buy it again due to the non colour match.
Color Trend "perfect and hide" concealer Stick from Avon.
Color Trend concealer gives fantastic coverage, even if you only use a small amount.
For the times when you don't fancy smothering your entire face in foundation and powder but you have a few patches or blemishes to hide, Color Trend concealer stick is the ideal solution. For coverage on red cheeks, spots, uneven skin tone and dark circles under eyes, apply a small amount to fingertip and gently rub onto desired area and blend until even and natural looking.
Color Trend concealer has quite a matt finish so there is no real need to apply powder aswell.
The concealer stick looks just like a lipstick. The main part of the outer is black, with the "Color Trend" logo on it, and the lid is just clear plastic.
It comes only in 'light' or 'medium' shades. I have the medium but when applied to quite pale skin, it tends to look a bit orange.
This product retails at £2.75 from the Avon online store, and is currently part of a "3 for £5 mix and match color trend make-up" deal.
Pro's - affordable, effective, fits in you're pocket / handbag so can be taken on days or nights out for quick make-up fixes.
Con's - getting an exact match to skin tone can be difficult.
Overall I'd say that Color Trend concealer is a great little product that works well, is definately affirdable and has a nice natural looking finish when used correctly, but could definately be a complete winner if there were more shades to choose from.
I don't tend to wear make up these days as such, but I do like to have a good concealer at hand for going out. Avon tend to get quite good reviews for their range so I decided to try their Perfect & Hide concealer which, at only £2.75, was definitely worth a go.
Color Trend is a range of make up produced by Avon, and consequently is only available through them. I bought mine online, but it you can order it from the magazine if you get it delivered to you. The colour selection online states 5 shades, but at present only two are available to choose from: light or medium.
I have very pale skin and although I don't have major spots, I do have quite dark circles under my eyes (I'm somewhat of an insomniac) and the odd blemishes/spot scars from years ago.
This product is described as being 'formulated to reflect light and give your skin a smooth, even appearance'. Designed as a concealer, it can be used on any marks/blemishes/areas of skin that you want to hide and help blend in better. I find that, having very pale skin, it's quite hard to find make up that's suitable for me.
I bought the light shade, and when I opened it it looked light a mini lipstick; there's a clear plastic long lid and plastic black main body (initially sealed into place with a plastic tear-off strip), the base of which twists at the bottom to move the concealer up. Looks-wise, it's neat and compact enough to be able to apply easily but pop into your bag unnoticed.
The concealer itself is slanted at the top with a slightly pointy end, making it pragmatic to apply. You can choose to dap the larger flat end onto cheeks/chin etc, put then use the pointier end to dot under the eyes or the side of the nose. I thought it was designed well, and being a stick means it's less messy and easier to control the amount you're applying.
This is relatively creamy without being fragile enough to break into pieces when you're applying it. I was concerned it would perhaps be too dry, but it went on very easily without flaking. If you have dry skin you may notice this when using the concealer, so it's always best to exfoliate and moisturise well before using.
The colour was just right. It was light enough to easily blend to match my pasty face but with enough shade that it covered blemishes. On the whole, I was pleased with the results because blemishes were covered quite well and reasonably effortlessly by dabbing the desired amount on. I tried not to rub this in with my fingers because I found that only small amounts were needed and hardly noticed the colour difference on my skin. I wasn't so convinced about its ability to cover my dark circles, and thought it actually made my skin texture look a little strange after I applied it under my eyes. That said, it's not specially designed for the black under-eye circles of an insomniac, so I can't really complain too much about that.
All in all, at £2.75, this is a great product to add to your make-up bag. It's small and neat so will fit into a bag like a lipstick, is easy to apply and dabs onto skin very well because of its slightly creamy texture. It covers and lasts well, and whilst it may not be the perfect concealer for all your cover-up needs, it does the trick for me.
I buy alot from Avon and I needed a cheap concealer that would do the job. In the past I have bought the more expensive ones-the clicky sticks that are liquid form and found them doing a poorer job then this stick one from Avon so vowed to stick to the cheaper one.
I use for covering spots,blemishes in skin tone and also problem areas like under my eyes and around my nose.
The concealer goes on really well, blends in easily and matches my skin tone perfectly.
It coveres everthing well a must with a concealer!
I also find it lasts all day long with my other makeup on top of it.
I do take out with me on a night out and re apply if I have something big to cver or it is raining but 9 times out of 10 I DO NOT have to reapply as everything is still hidden.
I definetly recomend to anyone to buy this one first and try it before a more expensive one.
It is only a couple of pound from Avon as alot of there Colour Trend products are and is usually in with other offers so works out even cheaper if bought in a bundle. It is definetly worth trying the cheaper versions before splashing out £10 or more on another one.
This concealer is a stick type one that comes up when the bottom is turned-like a lipstick. You get loads of it in the stick and do not need much even if you used alot of it for all your face it would last you months (even though you shouldnt) You get a plastic cover for it to keep it clean and it is smaller then a pen so handy to fit into bags to take out.
You can use straight from the stick or using your finger or brush-to avoid contamination I use my finger as I also find this blends the best.
A must for any makeup bag 10/10!
I used to use Touch Eclait but then one day it started looking dead funny on my skin even though I had used it for a year already. I didn't want to get into the habit of buying another dead expensive concealer so ordered a Color Trend Perfect And Hide Concealer from my cousin when she was doing the Avon.
It was on offer then and you could buy 3 different Color Trend items for £5.00 and that was the only reason I brought it because I know Avon foundations aren't very good and I didn't want to pay the full price of £3.00 for a concealer that I didn't think would work well.
When it come I was glad I'd ordered the Light shade because it suited my skin perfect and was had just the right warmth for my tone. There are only 2 shades available and they are the Light and one that is Medium, my cousin told me that there isn't much difference between the 2 of them though.
It's shaped like a lipstick and that makes it easy to control where I am applying the concealer. It goes on a bit thicker than I would like it to but it blends easy with a brush if you're quick and before it dries because it does dry dead quick.
When I put my foundation on the top of the concealer it goes on smooth and has a good finish. The concealer covers dark circles under my eyes if I haven't had much sleep and even if I don't wear foundation over it it still looks good because it matches my skin colour so well.
It's ok on small spots but cakes a bit if I've had a bigger breakout on my skin so I use a liquid concealer then. Anything smaller though is smoothed out and my skin looks brighter than usual so it does work a bit like the Touch Eclait but obviously not as good as that!
The best thing is that this concealer is usually on special offer so it's rare to have to pay the full price.
Continuing my recent make up shopping and reviewing binge, the latest edition to my bulging make-up bag (oh no, i might have to buy a new one of them too! ;) ) is the colortrend 'perfect and hide' concealer stick. A complete steal at £2.50, or even better in Avons latest brochure 18 offer of 3 for £5. (as of 20/12/08)
The colortrend 'beauty on a budget' range is based on quality and simplicity, and the perfect and hide is no different. Around 2 inches, the concealer is a lipstick shape, with a clear pull off lid and a black base for the concealer. The black plastic has the typical colortrend logo printed onto it, and looks simple but clean.
The concealer is simply the same style as a lipstick, with a twist out function, allowing the stick itself to be protected when its in your bag. The concealer itself is about 1 inch long, and pointed at the end for easy application. The lid clips on which is handy as it stops it falling off and getting broken 2 seconds after buying it!
Personally, i really like this style of concealer. its easy to apply with little dabs to the skin then rub in for an even skin tone. I prefer to use it as a top up to make up to cover those tricky spots (Is it still teenage skin when your nearly 22?!?) and use a thicker stripe under my eyes to keep that insomniac purple tint and bay and keey my eyes looking fresh. The stick seems to also have a slight skin conditioner, which is good for dry skin.
This concealer is very cheap, but offers reasonable and lasting coverage. Honestly, its not fantastic. I prefer my Rimmel 'hide the blemish' as its both thicker and longer lasting, but for a cheap everyday top up it serves its purpose. Id have it as an addition to the make up bag, but if this is your primary concealer, id consider investing in something a little more quality.
Also, i was unimpressed with the smell. I had mentioned in a previous review that some cheaper make up products have a cheap plasticy smell, and this unfortunately has a hint of that smell. Finally, there isnt a good selection of colours for different skin tones. Only 'light' and 'medium' are currently available, so would be unsuitable for Asian or black skin types. I generally reflect the sun, so 'light' is good for me, but i think they alienate many potential customers with the restricting colours.
Where to buy?
As far as i am aware, colortrend products are only available from Avon. There are a couple of different ways to buy there products, my personal favourite is to order online as there are often deals for free postage or to get a little treat extra for free. Plus, you get loyalty points which you can redeem on special offers.
you can order online at www.avonshop.co.uk, email email@example.com, write to Avon Cosmetics Ltd., Earlstrees Road, Corby, Northamptonshire NN17 4AZ or telephone 0845 6014040. Alternatively, contact Avon for your local representative who will be able to supply you with a catalog and take your order directly
(taken directly from my review of 'read my lips' lipgloss)
For £2.50, you have to feel like you are getting a good price with this product. Yes, it has downpoints and it isnt the best concealer in the world, but for an emergency spare and topping up i really thing its worth picking up. Not the usual quality of colortrend, but still a good product.
One thing I do use alot is concealer, it's a main stay in my oversized makeup bag! Unfortunately as time is ticking by on my face not only am I still suffering with the same old spots that have been the bug bear of my life but along come the 'fine lines' (more like huge creases!).
So when my Avon Catalogue popped through the door and this was part of an offer of buy two Color Trend products for £4.00 I thought I'd give it a whirl as I hate to disappoint my rep, Anita who comes whether it's pouring of rain or 15 inches of snow. I feel guilt and always place an order with her!
Black tube like a lipstick with Color Trend written on the side and a pattern in pink with a clear safety cap that goes over and slides on securely. The product twists up and down.
Well I purely bought mine as a cover up stick which is what it's soul purpose is for. Firstly may I just say that I think that the packaging is a bit cheap and young looking. I'm sure this is designed with very young people in mind (I'm 33) and although I know this is cheap for what it is I'd rather have a little less product or a higher price cos even youngsters now like nice packaging!
The product though is easy to use. It twists up and down easy and the end is slightly slanted for ease of use. The product is like a hardened cream and quite solid to use unlike some I've used in the past and the product 'snaps' off this doesn't it's quite robust.
Applying it is easy. Just don't be too heavy handed or you end up with bits breaking off onto your face and you have too much on and it's too thick to work with. I use this on spots in the main as it's useless on fine lines and wrinkles and works best over blemishes and red patches.
Broken capillaries, spider veins, birth marks. No. Great big puss filled zits. No. This is only for very light marks and slight red patches.
A light touch is all you need under foundation. It's not quite sheer upon application but isn't thick either and I find I do need to gently smudge it with a sponge or finger or whatever just to make sure its blended.
When this is done I apply my foundation over the top and continue with my work to transform me from Audrey Roberts to Kylie Minogue.
It's ok. I give it, it's due and will say that it doesn't aggravate my sensitive skin. It doesn't smell of anything, isn't particularly oily and therefore doesn't 'feed' my spots and doesn't dry my skin out. Skin doesn't feel heavy with this on, you can't feel it. It doesn't highlight the problems more. However it doesn't make spots dissapear magically. It calms them down somewhat. It mainly takes some of the colour out of them but if they were 3d before applying this product...they still will be!
This isn't a treatment and doesn't help fight spots or problems it's simply a cover up for the time its on. It does help to conceal a spot and providing you use decent make up over the top it stays put and does it's job till removal. When you want to remove make up this is just the same amount of work to remove as the rest of the make up you want to take off!
It's an ok product. There is much, much better out there but this at it's usual price of £2.50 is far cheaper (and this is usually on offer). I wouldn't go out of my way to recommend it, really if I wasn't writing about it I wouldn't speak of it lol Personally I'd rather pay a bit more but for kids with pocket money it's ok.
Only available from Avon and comes in two colours which are light and medium.
Formulated to reflect light and give your skin a smooth, even appearance /