“ Brand: Avon / Type: Mascara / Suitable for: Eye „
== Avon Dazzling Diva Mascara ==
I wear mascara everyday , and over the years have tried lots of different mascaras from different brands. I don't have a favourite as such and usually buy whatever is on offer at the time . I purchased this mascara from my local Avon representative, the R.R.P is £8.50 but Avon always have offers on, and can today be bought for £3 from a rep or online.
== The Mascara==
The mascara contains 7ml and only comes in the colour black , it comes in traditional mascara tube with screw top that contains the wand . The brush part of the wand is thin and has very short and small little spikes . The outside is black with a gold glitter effect and looks good and feels nice to hold.
Avon claim this mascara will give 5 times fuller lashes with a subtle sparkling finish.
==In Use ==
Applying the mascara couldn't be easier, when you bring the brush out of the tube the perfect amount of mascara is there , its not been overfilled like some , and you certainly don't need to keep putting it back in the tube for more and risk drying out your mascara quicker. The size of the brush is great, small enough to get to the smaller lashes in the corners of you eyes, but still big enough to coat the bigger lashes. The mascara coats the lashes well without lumping and dries quickly .
The colour is a nice dark black and covers the lashes well , unfortunately there is absolutely no sign of any sparkle . I'm sure the picture in the Avon brochure showed lashes with tiny glitter sparkles , but you can not see them either on the mascara itself or when its dry on the lashes.
5 times fuller lashes is a big claim for Avon to make , and sadly it doesn't live up to this claim , but to be honest i never expected it to. What is does give you is nicely covered, opened up lashes that look slightly bigger due to the fact they are coated in mascara.
The mascara is not waterproof , but it does last well on the lashes . I did experience some flaking with the mascara through the day if I have been rubbing my eyes, not from the mascara as this caused no irritation but from staring at a screen too long.
The mascara comes off very easily with soap and water or make up remover , and doesn't require a heavy hand to do so.
All in all I really like this mascara and I think it's a perfect for everyday wear rather than the sparkle going out mascara they advertise it as . It's easy to apply , dries quickly and doesn't smudge and lasts most of the day . When on offer it's well worth the price , the brush is perfect in size for my lashes and I would buy it again . Just a shame there was no sparkle.
4 out of 5 , taken off 1 for no sparkle.
Avon is a brand I've been familiar with for about 2-3 years now, as I get a magazine delivered to my door, I write down the products/items I want and pop it outside the doorstep and the lovely Avon representative I'm fortunate to have, comes for payment and in a short while comes again to deliver my order. It's convenient for myself as I'm often ill or drained with fatigue to hop on the bus to town and bustle through a busy Boots or House of Fraser.
I'm a huge fan of dark, full lashes with some length - length is not a must for me as if I want length, I wear false eyelashes and be done with it, it's more reliable than wearing a mascara that supposedly makes you look like you are wearing false lashes- and 99.9% of my experience with them is, no it does not. Anyway, I was browsing through the catalogue trying to decide whether to stick to my back-up mascara of Supershock or just to try something new, as I only use my back-up mascara if I'm just doing a day to day nothing special thing, but if I go out to college or actually spending time outside I use my regular one (ahem, that works...). According to Avon, Dazzling Diva will make your eyelashes look 5x FULLER lashes with a hint of sparkle so I figured, hey if it'll make my eyelashes look fuller and provide the black colour just like Supershock does, but also provide sparkle that Supershock doesn't, then I can't go wrong. Right? Wrong!
I took the plastic packaging away - no box, just a plastic cover which states the ingredients, colour and etc. I liked the tube as it was black with gold sparkles which were clearly visible (unlike the 'sparkle' in the mascara!) As I opened the top to reveal the wand I was disappointed that it was thin with short thin bristles but the pictures in the catalogue didn't include an image of the wand. As I pulled the wand out I noticed that the smallest amount of mascara was attached to the bristles, so deciding to try to apply it, I did. It didn't seem that any mascara was actually coming off onto my lashes so yet again I tried MULTIPLE times to get some product onto the wand but nothing seem to really come onto it! I was shocked and confused and by that point I didn't have much faith in the product.
So, I decided to give it a shot and apply it as I would any mascara. After applying one coat I stood in the mirror wondering if there was even any mascara in the tube as nothing was on my lashes, or so it seemed there wasn't. After repeatedly doing at least 4-5 coats on all I could see was that it was separating my lashes (a little too far actually and made it look like one of those thin spiders were on my eyes...) and it made my lashes seem the tiniest bit longer than they are...like extremely small amount. It didn't make my eyelashes seem fuller whatsoever, you can not even notice I'm wearing mascara - and for some people they like that and want a natural look...in that case, don't even use this, chances are your lashes will look the same bare! However, I bought this mascara going by Avon's word that it will make them look fuller - okay it's a bit too bold to say that they'll look 5x fuller, but I'd at least expect them to seem at least a bit fuller! Also the colour...it might as well be transparent than black! I had no colour payoff at all and had to coat my lashes individually to have the tiniest bit of black on them. And sparkle? There is none visible unless you're looking on the tube itself!
It might seem that maybe I already have black full lashes naturally and that's why I'm not noticing it? Nope, I have thin light lashes!
Unfortunately, there are is only one positive I can see in using this mascara...
---After many coats (in my experience) you may(!) achieve a natural look with separated lashes. It doesn't clump or stick the lashes to each other like many mascara's do.
At the price of £8.50 from Avon, I would never ever buy this mascara again.
I have been extremely fortunate with mascaras over the last couple of years as I've made very few purchases due to the fact that I had won a couple in some competitions in addition to obtaining a number of smaller sized tubes via freebie websites. However, a few months ago when realising that I had nearly exhausted my supply I decided to seek out something that I hadn't previously used, particularly as I enjoy the challenge of trying out something new. Over the past twelve months I have been purchasing a considerable number of products from Avon and it was the marketing for their Dazzling Diva Mascara that caught my eye and lured me into making a purchase.
As I was not blessed with long and thick eyelashes, I have a number of requirements where my mascaras must be black and non waterproof in addition to being volumising and lengthening to my lashes. Avon claim that the mascara will offer five times more fuller lashes, which is an extremely bold statement and rather difficult to believe. However, it seemed perfect for my needs and as a result I couldn't wait to try it out.
The 7ml tube initially offers a rather plain and uninspiring appearance due to the black cellophane packaging, which displays the list of ingredients on the inner section. However, this is easily removed via the perforations to reveal a luxurious looking black coloured sturdy plastic tube adorned with eye-catching golden sparkles. The 12½ cm in length mascara offers an easy and comfortable grip where it slightly tapers towards the lower side of the tube. I was initially a little alarmed when I unscrewed the wand section, particularly as it is of an identical length to the tube itself, which gave me the impression that it would be a little cumbersome and difficult to use.
The 2½ cm applicator consists of plastic bristles, which may be a little off-putting for some people, particularly as they require a little more skill than brushes. When I first began using such applicators I found them a little awkward to use, as they felt a little prickly on the delicate skin situated beneath my eyes. However, practice makes perfect and these days I find them as easy to use as I would with an applicator consisting of brush bristles.
The first favourable point that I noticed whilst unscrewing and removing the wand from the tube is that it didn't make that familiar slurping sound, which generally indicates that the bristles will be coated with an excessive amount of mascara. Instead, I was able to witness a very slight popping sound, which was when the plastic bristles negotiated the neck of the tube, which appeared to be considerably slim inside and subsequently, removing any excess mascara. As a result, there is no need to wipe any excess mascara on the top of the tube, which over a period of time can become a little clogged and cause the wand to stick.
I've used a considerable number of mascaras during my lifetime; many of which offer different shaped brushes. However, the brush section on Dazzling Diva is identical from the upper to the lower areas, which led me to believe that it would prove a little difficult during the application process, particularly when applying to lashes situated at the inner corner of the eyes. Fortunately, this was not the case, as the slim brush is considerably flexible and enables me to precisely coat my lashes without blobbing any of the good consistency mascara onto the surrounding areas of skin. Coating the lower lashes can often be a tricky process, particularly as they are so much shorter, but the brush allows me to fully coat them with great ease.
The quick drying mascara offers a good coverage with just one coat and effectively separates and fans the lashes whilst creating a volumising and lengthening effect without being clumpy. However, as I prefer a dramatic appearance, I prefer to apply two coats for daytime use and a further coat if I am going out in the evenings. Avon claim that Dazzling Diva contains subtle sparkles, but unfortunately, I failed to find any, which was a little disappointing although I don't suppose I can complain, as I was totally unaware of this claim when I initially made my purchase.
As I had anticipated, the mascara comes nowhere near offering five times fuller lashes, but I was pleased with the additional length with the omission of an unsightly spidery appearance. As I suffer with dry eyes I have to use eye drops several times a day and whilst the mascara doesn't offer waterproof properties, I cannot report of any issues with it running following the use of my drops. The mascara remains intact throughout the day without any issues of flaking or vanishing from the lower lashes, which is the case with some brands I've used and it is easily removed where I use a few cotton wool balls soaked in baby lotion.
Due to the sparkles being non existent I feel a four star rating is appropriate. Due to my positive experience, I have since ordered a further tube of Dazzling Diva, as it is currently on offer and has been reduced from its normal price of £8.50 to just £4, which represents excellent value for money.