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Avon Ideal Flawless Pressed Powder
Size: 10g presented as a 55mm circular flat pressed powder
Packaged in a cardboard outer with icons on the bottom advising the user that the shelf life is 12 months once the product is opened and that the cardboard is recyclable.
The powder itself is contained within a nice blue plastic compact with a mirror. On first opening the power is covered with a layer of clear film to protect the powder in transit and ensure that it arrives in pristine condition. Also included is the obligatory useless little foam applicator.
I love Avon products and always look forward to receiving a catalogue; I don't get out much to browse cosmetics at counters, so tend to do most of my buying on-line or via in this instance the Avon catalogue. This actually plays into Avon's hands, as I tend to buy a lot of their products, when there are probably better items out there, but the catalogue is a convenient way to purchase. This powder is available in three colour choices of Fair; Medium and Toffee, none of which are suitable for dark skins. However, I have one in Fair and Medium as despite being careful I do tan a little in the summer (I also ignore the 12 month shelf life!).
The powder is especially useful to set foundation for day make-up when a glittery or mineral powder is not required. I tend to use daily now that I am a little older and it sets my make-up, banishing shine brilliantly. If I am going to an important meeting I touch up in the afternoon, but generally this is a good daytime product that does its job.
The Avon powder, offers a nice finish and does not seem to settle in lines and creases as much as some powders do.
I tend to apply my foundation with my fingertips and wash my hands before applying the rest of my make-up and finishing with a dusting of powder. I apply my powder with a long handled large powder brush and I get the exact results I set out to achieve. If I need to top up during the day, I have to use the little sponge applicator and tend to concentrate on areas such as cheeks and nose as I find the sponges inadequate wherever they come from. However this serves the purpose of freshening up my look, with a dab of lippy and maybe a touch up of mascara.
The fragrance is barely discernible, but pleasant all the same.
I have yet to find a pressed powder I rave about, but I have discovered I prefer pressed powder to other types of face powder and this is one of the brands I use.
I guess this product will suit anyone who wants a subtle professional finish to their make-up, due to lack of colours though only suitable for fair or medium skin.
CONCLUSION & STARS:
All in all a long lasting subtle powder that does its job of fixing make-up brilliantly when applied with a make-up brush. 4/5 stars.
PRICE AND AVAILABILITY:
Usual price is £9.00, which is slightly more than some high street brands, however Avon frequently have offers on their make-up products, such as 3 for 2, 3 for £10.00 (which is when I bought my second powder). Available via a Representative from the Avon Catalogue, Avon on-line, Sometimes outlets such as eBay or Amazon (see the Dooyoo links).
It is very rare that I will leave my home without wearing make-up and whilst I don't plaster it on and subsequently giving myself a baby doll appearance, I feel totally naked without it. I am quite pale skinned, which is a look that I favour, as I have no desire to be tangoed. However, despite being pale, my skin tone is uneven in a few areas, so I need to carefully apply the appropriate products to achieve a flawless appearance. Whilst flicking through the pages of an Avon brochure a short while ago, I came across the Ideal Flawless range, which as far as I am aware, has only recently been introduced. Drawn in by the marketing I found myself ordering a few items with this review discussing my experience with using the Pressed Powder.
I was surprised to receive my powder contained within a cardboard box, which is rather wasteful and totally unnecessary as far as I am concerned. Located on one of the outer edges on the reverse of the box there is a white coloured dotted line together with an image of a pair of scissors. Consequently, I cut along the appropriate area to discover a short line of text located inside the box, which provided a little information in relation to the product in addition to a very lengthy list of ingredients. I learned that the powder has been formulated with "patent pending Invisiblend Technology"; a concept which sounds rather interesting.
The appearance of the packaging is considerably superior and is identical to Avon's quad eye shadows that I am currently using. The sturdy black plastic compact measures approximately 7½ cm in both length and width and is rather contemporary due to its curved edges. I was pleased to note that the compact is hinged, as I'm not a fan of those that simply offer a lift off lid. The hinges are sturdy and have held the lid firmly in place despite my continued use. Located on the inside of the lid is a good quality large mirror and I say good quality, as it's not one of those where your appearance looks blurred.
The powder itself measures 5½ cm in diameter and when I opened it for the first time I discovered a small piece of transparent plastic hygienically protecting the product, so I had the assurance that it had not been tampered with. The 10g powder is available in three shades, namely fair, light medium and toffee and as I am pale skinned I opted for the palest of the three. I favour the fact that Avon has included a circular puff applicator, as my last few purchases of powder have been from cheaper brands, which have not included an applicator. The applicator is easy to hold and is far superior to those included with Boots No 7 powders, as it is slightly thicker. The upper section is smooth to enable an easy grip with the underside offering a spongy section, which allows the powder to be gently lifted from the container.
It is very rare that I will use powder on bare skin, as I prefer to use foundation with mousses being my favourite. After applying a thin layer of foundation I gently sweep the puff applicator across the surface of my skin and in doing so, a light covering of powder is delivered. The applicator enables me to effortlessly blend the powder into my jaw and hair line and create a totally natural look. I would describe my skin type as T-zone, as I suffer with oil on my forehead and nose with a few dry patches on my cheeks. I find that some of the cheaper brands of powder will clog the pores and offer tell tale signs as they settle in small patches. However, the powder is easily applied over my foundation without dragging it along the surface of my skin. The powder is very lightweight when on the skin and I do not feel that I am wearing a face mask. It offers a silky texture, which perfectly seals my foundation and I would totally agree with the product name, as it offers my skin a flawless appearance.
Some face powders can offer only a short lived flawless appearance, as oily patches tend to break through as the day goes on. However, this is obviously dependent upon skin type and due to mine being T-zone, I find that I need to reapply a little powder to my forehead and nose around lunchtime, which is something that I had expected and find totally acceptable. The fair shade that I chose is perfect for my skin tone and despite being repeatedly used the power has remained intact and not broken up, which is often the case with some brands. As a result, I can make a high recommendation and can give nothing less than five stars to this excellent product.
Avon Ideal Flawless Pressed Power is currently listed on the Avon website with an asking price of £9. However, if you are familiar with Avon you will be aware that the brand frequently discounts their products, so I would recommend waiting for one of the special promotions, so that you can pick it up at a more affordable price.
I hope you found my review useful and thanks for reading.