* Prices may differ from that shown
I bought the In A Blink Shadow and Liner from Avon quite a while ago now, but it is still available in the magazine and online, which shows how popular it is and rightly so if you ask me. It is a great little product that is handy to have although it isn't quite perfect.
The product is a single pencil that has a liner at one end and eye shadow at the other enclosed in a lid. The liner is self explanatory and works like any other pencil eye liner. The shadow is slightly different from anything I've used before in that the other end of the pencil is a thin spongy brush and the shadow is actually in the lid. The idea is that when you put the lid on, the powder coats the brush and then you apply it directly to your eyelid. it works pretty well actually as long as you click the lid on properly. I tend to spin the lid around a bit to make sure the sponge nib is fully coated, but I think that is force of habit and you don't really need to do that.
The sponge end has a point on it which makes it quite flexible when it comes to applying the shadow. You can just use the tip to apply a line either under the eye or over the top if you are using a lighter colour shadow as a base coat, or you can use the sides of the point to cover the lid completely; either way it is very easy to use.
I was a bit worried about how long the shadow would last because I couldn't really see how they could fit much into the lid, but it has lasted me a good while now and is still going strong. There is plenty of powder packed into the lid because it is quite long. As you use it, it just clicks in further down the pencil. i have been using it for a couple of years on and off and i am really pleased that there is still plenty left.
The liner isn't particularly bold and I don't use it as much as the shadow for that reason. It is quite a pale colour and I need to go over it a couple of times to get it to show up a bit more. I usually use a black liner and I tend to use this one as a highlighter rather than a liner. It is fine to use as a temporary measure, but I prefer a darker liner really.
The pencil is brilliant to shove in your handbag on a night out or during the day because it hardly takes up any room obviously, but it serves two purposes so it is really handy. I usually just shove it in my bag in case I need a top up on my eyes during the day or night.
The product is available in five different colours; Espresso, which is a rich brown colour shadow with a dark brown liner, Steel Smoke, which is a metallic silver colour with a grey liner, Violet Smoke, which is a lilac colour with a purple liner, Onyx, which is charcoal grey colour with a black liner and Teal which is quite a vibrant green colour with a bluey green liner. It's a great range that means that whatever your preferences, you'll find one (or more!) that you like.
I have the Steel Smoke one and I absolutely love the shadow part of it because it is a silvery blue colour that has a bit of a shimmer to it which has a really great effect when I put it on my eyes. It isn't too glittery that you can't wear it during the day in a thin coat, but I pile it on when I'm going out so make a really striking look.
The product is currently available for £6.50, which I think is pretty good value considering that it contains two products that, individually, would probably cost £4 each. There is any offer on at the minute that you can get two of them for £10, which is tempting me to buy another couple, maybe in different colours.
I'd definitely recommend the In A Blink Shadow and Liner set because it is a really handy product to have and it's reasonably priced. You can create some good looks with it and the range is pretty good. I have tried various Avon products over the years and they have been a bit hit and miss for me, but this one if definitely a hit.
I first used a product similar to this about 10 years ago, in my teens. I believe it was by Olay and I absolutely loved it and I'd only paid around £1.00 for it in my local drugstore and was gutted when it ran out and the drugstore stopped stocking them.
I got this from Avon a while back in Teal.
~ What is it? ~
It is a double ended pencil. In one end is an eyeliner pencil and on the other end is a sponge eye shadow applicator. The lid that fits over the eye shadow applicator has the eye shadow in it. It is not loose so if you tip the lid upside down the eye shadow would not fall out. It is solid and I really love the idea as carrying this pencil around with you is so much more convenient than carrying an eye shadow so your eye shadow can be topped up on the go.
~ Appearance ~
The pencil is black with a dark green band around it indicating the colour of both the eye shadow and the eyeliner pencil.
I would have preferred not to have a green eyeliner pencil with this dark green shadow and would have preferred black or brown, but the pencil is available in a few different colours.
The lids on either end of the pencil are made from silver metal. The lid of the eye shadow applicator is longer than the lid of the pencil so it is easy to work out which end is which.
The pencil has 'Avon in a blink' in silver lettering on the side of it.
~ Price and availability ~
You can get this eye shadow and liner pencil in 4 colours - Espresso (a brown colour), Teal (the dark green colour that I have), Onyx (a dark grey colour) and Violet Smoke (a dark purple colour).
It costs £6.50 for this pencil, but it is often on offer so I would be reluctant to pay full price. I think I paid about £3.00 for this pencil, which I think is a good price.
~ My thoughts ~
The eye shadow is easy to apply and transfers easily to your skin. When there is nothing left on the sponge applicator you just need to dip it back into the lid and more of the product will transfer onto the applicator.
The eye shadow is very pigmented and it is easy to blend with a brush or your fingertips. It is very long lasting as well and it easily survives an 8 hour day.
I really like this eye shadow and forgot how much I liked it until I have come to review it now.
It looks good on your eyelids and can be applied very precisely using the applicator.
The eyeliner is a lighter colour than the eye shadow. It is more what I would describe as teal. I apply this to my waterline, rather than above my lashes. It transfers well onto my skin if I do want to apply it above my lashes. Applying it to my waterline, the colour initially transfers easily, but only very lightly and it is not very obvious at all so I tend to try to build the colour up a bit by going over the colour repeatedly. I have found that this still does not allow you to build a decent amount of colour up.
It is not as bold or striking as black eyeliner and it is far more subtle than brown. It is not really noticeable and you would probably only notice it if I pointed it out, even once the colour has been built up.
The eyeliner has been a bit of a disappointment to be honest. I wouldn't really choose to wear teal eyeliner very often anyway and I think that the eyeliner should have come in brown.
I would like to try more of these pencils - particularly the brown one and I probably will buy another one when they go back on offer. I think that darker colours transfer easier as well so I imagine the eyeliner will be better on the brown one.
They don't really compare to the Olay ones that I used years ago and paid a lot less for. I had one in a cream coloured eye shadow with a brown eyeliner on the other end and one in a terracotta colour with a brown eyeliner and I preferred the colours and found both the eye shadows and eyeliners were really easy to apply.
Although I'm not too disappointed with this product overall, I give this pencil 4/5 stars.
I remember the first time I saw one of these, my mother bought it and I thought it was really weird. I have since bought one and I love it so much.
Dual purpose is always a line that will catch my eye and get me interested. Anything that saves a little time, does more than one thing is always worth a go. This eye pencil has powder eye shadow at one end with a sponge applicator and an eye liner pencil at the other end. Excellent idea I hear you cry, well exactly it is indeed. The powder is situated in the lid of the pencil and although I generally hate sponge applicators, the one on this pencil is different; it is pointed yet soft and so easy to use. It doesn't drag the skin; it isn't rough in texture like most others and it gives an even application.
The pencil side of the magic wand is an ok product, it isn't the best eye liner pencil Avon do but it goes on easy and doesn't scratch either. I find when I sharpen it, it doesn't sharpen evenly, the wood is a bit splintery, I don't know if that is just me or if others have had the same problems.
There are a few different shades this comes in, Onyx - black, Teal - green, Espresso - Brown, Steel Smoke - silver and Violet Smoke - purple. Surprisingly I didn't buy the purple one, I bought the Espresso and the Onyx. The brown was more for the powder than the eye liner; I have never really understood the need for brown eyeliner. The powder itself is soft and covers well; it gives a nice smoky finish and blends well too. I bought my two when they were on offer two for £7; this I think is a good price although I am not sure I would pay £6.50 for one. Good product that I have no complaints about but just not worth more.
I'm not the best at applying make up so I'm always looking for new products to help me achieve great results with minimal efforts. When I saw the tutortial for this product in the Avon catalogue when it was just being released it looked great, just three simple steps to smokey eyes. The product was priced at £5 for a special introductory offer and it was normally priced at £6.50, I was at first hesitant to pay out £5 for one product, I'm usually a saving expert but that day I thought I'd treat myself.
I ordered the Steel Smoke shade which is silver and grey tones, I thought this would give me the perfect smokey eye look without the colours looking too heavy on my pale skin. I was very pleased to find that applying the product was just as easy as it looked in the book. Just blend the shadow around your eye lids and add the liner in the corner or your eyes and on you lash line, then blend it all together, easy peasy. The only thing I found difficult was the blening part, it's much easier if you have a shadow blending brush, other than that the product is practically perfect to apply.
I really love the way that the silver appears on my skin, it's not heavy at all and has a glimmering effect as you walk past light, perfect for both day time and evening when you add a bit more of the darker shade. The shadow and liner doesn't smudge at all once its sunk into you skin a bit and it lasts right up until I remove it with my make up wipe, I never expected it to last so long so this was a very positive bonus.
- Easy to apply.
- Lasts for a long period, rarely smudges or comes off on its own before I remove it myself.
- Reasonable price compared to other brands on the market.
- Great variety of colours available, from nuetral tones to heavy darks.
- The design of the product is small enough to carry around incase you need to re-apply, which you probably wont!
-A blending Brush is needed for effortless application
-Not waterproof, however it does hold up well in the rain!
I would Recommend this to anyone who wants a good product that can produce great results with minimal effort, this product also pops up in the sale booklet regularly so keep an eye out!
I ordered one of these in the dark blue colour as they were on sale in Avon and being a lover of eyeliners in general I thought this would help me achieve a smokey eye effect and in a cool colour.
I wasn't a fan of the eyeliner end because it didn't come out on my skin dark enough and seemed to vanish throughout the day because it was so pale. I think the reason for this was because it was very hard and not soft or creamy like better eyeliners are.
The eyeshadow end was much more successful and a lot easier to use than other eyeshadows because the little sponge can be used like a pencil so you can apply it directly where you want the colour and go over parts to build up darker colour. I like the shadows in the bottom of the lid of the shadow end too as it saves space in your makeup bag. The only problem with this is you can't tell when it's running and it gets used much quicker than the eyeliner (although I usually use a different eyeliner).
The staying power of the shadow is quite good as well, it fades a little bit but doesn't smudge easier. It's easy to top up through out the day as it's not messy and easy to carry in your bag.
Overall half this product is good but the other end is useless so i can't give it a great rating and I know that there are much bettrer eyeshadows out there too but it's still a cute idea and great to take with you on a night out or something.
This is one of my all time favourite Avon products. It's a dual purpose product containing eyeliner at one end and powder eye shadow at the other. It comes in a variety of complimentary shades but my absolute favourite is Onyx closely followed by Steel Smoke. Onyx is a very dark shimmering grey perfect for creating a smoky eyed look whereas silver smoke is most suitable for a day time look or as part of a very dramatic look when blended with the Steel Smoke shade.
I should say that I'm not a huge fan of the eyeliner on this product. The colours do compliment the eye shadow shades beautifully but they are nowhere near as good as other eyeliners from Avon, in particular the Glimmersticks. I find the In a Blink eyeliner to drag the skin a fair bit so I prefer to use a different liner, but the eye shadow more than makes up for the eyeliner so this still ranks as one of very favourite products from Avon.
You get to the eye shadow by inserting the sponge applicator end into the lid where the powder is housed in the well of the lid. Twist the pencil to coat the sponge applicator and take it back out to find the applicator coated in the perfect amount of polish. It's incredibly easy to apply and the sponge glides effortlessly over the skin. I prefer to go over the eye shadow I have applied with a proper eye shadow brush to properly blend the product but this is matter of personal taste and not strictly necessary.
I'm giving In a Blink 4/5 and that is simply because I don't like the eye shadow. I patiently wait for the day when Avon brings out Onyx as an eye shadow shade on its own. Put me down for several please!
In a Blink costs £6.50 and is available from your local Avon rep or online at www.avonshop.co.uk
I bought the In a Blink Eye Shadow & Liner when it first came out about 4 years ago in the Avon brochure and i haven't bought it since because i was quite disappointed with it. With it being a new product Avon had quite a big feature on it with a close up photo of a model wearing the 'Steel Smoke' shade and her eyes looked flawless! She had the exact smoky eyed look that i'd been trying so hard to achieve, it was priced at £4.50 which seemed a bargain for an Eye Shadow and Eye Liner all in one, so of course i thought i'd give it ago and i bought the 'Steel Smoke' shade that the model was wearing.
First of all there was very little powder at the Eye shadow end of the brush so i knew it wasn't going to last me long at all. Once applied the shadow wasn't very noticeable, i had to put on quite a lot for it to be thick enough for me to properly see which isn't good considering the lack of powder you get in this product. The Eye Shadow was shimmery which was nice but a nightmare to wash off at the end of the night!
Now the Eye liner, it looked like a very nice shimmery silver but once it was on, just like the Eye Shadow, i could hardly see it. I also found the Eye pencil itself very scratchy and uncomfortable to use. I wanted to achieve the smoky eyed look and sadly i didn't get it. Perhaps the shade i chose wasn't dark enough, it was pretty clear that the model in the Avon brochure had obviously been heavily airbrushed.
What's more i can see on Avon's website that this product has now gone up in price and will set you back £6.50 if you buy it. The shades available are;
I am always on the lookout for a bargain, and the pages of my Avon book is usually a good place to start.
Admittedly items are over priced, but when sold as part of the constant deals the Avon books and website run, you can really pick up some bargains, with the next product I will review being one of them!
The item I will now review is - "Avon, in a blink - shadow and liner".
The obvious reason for purchase (aside from the bargain price) is the fact that is does two things in one stick.
The item looks like a normal pencil liner, with the liner being at one end, covered with a silver plastic lid to prevent damage to it.
On the other side is a triangular shaped foam brush end, which when pushed gently and twisted into it's silver plastic lid, comes out with a generous layer of shadow, which is held securely in the top end of the lid.
To use you do as you would with any shadow or liner, and use to either line and accentuate your lower or upper lids, with the shadow part being useful to create a smudged effect around the eye, or even to define or fill in eye brows, though I do prefer using the shadow to make the smudges effect, this is very easy to achieve as the shape of the brush makes it a walk in the park, even for the un-artistic among us....me included!
There are only a few shades available, with a full list along with current prices being available from either your Avon representative or from www.avon.co.uk
This is nice enough pencil, that has so far lasted me a good 6 months with no signs of the shadow running out, and with the pencil end sharpening easily with a bog standard sharpener.
Thanks for reading x
I love trying new products - and it is all the better when they are Avon because they are so affordable!
I tried this for the first time a couple of years ago and to be honest wasn't that impressed, however my memory is short lived because when the new Avon book came round with this on offer what do I do - go and buy it again!
I like the packaging - I think its quite handy to have an eyeshadow and eyeliner in one place - and you can be sure at least that they match!!
The colour range is great and the fact that the eyeliner tones with the eyeshadow is, to me, one of the best selling points.
Price wise - if you get it on offer you can pay as little as £5. I think this is a bargain because if you were to buy each product separately from a shop this would probably set you back between £10-15!
I purchased the Steel Smoke colour and below is how I found the actual product:
- They eyeshadow is basically in the lid of the pencil, so you are given a small amount and a small applicator
- The colour is lovely, shiny and sparkly. But it does require building up and lots of going back and forth with the lid!
- It doesn't stay on for very long, after a couple of hours I am left with the unattractive "crease line" across my eyelid that makes me want to scrub my face!
- The colour is fab, a lovely smoky grey that, in theory, looks good with the eyeshadow
- Difficult to apply to show a "strong" line across your eyelid and, I will be honest, I have poked myself in the eye a couple of times with this one! What I have taken to doing is holding the pencil against my straightners to soften the tip to make it easier to apply. Great for smudgy styles, not so great if you want a clear line!
- Not one of Avons best products, but you never know until you try
- I have simply changed the way I use this product now in a way I feel is more beneficial and still gives me value for money....instead of applying the eyeshadow as an eyeshadow, when I can't be bothered to do a full face of make up or when I'm going for the "au naturel" look, I use the eyeshadow as a liner, across the top of my lid and underneath my eyes, this gives me a lovely dewy eyed look - and is great topped off with mascara!
I would recommend you try it if you like to try new make up and see it on offer, but would suggest you keep an open mind about possible applications!!
I must admit, I wasn't convinced that this product was a good idea even before I bought it. However, when my Avon rep offered me one at an it-would-be-rude-not-to price, I thought I might as well try it. My initial doubts were, sadly, confirmed.
Whoever thought of sticking an eyeshadow on the end of an eyeliner pencil? I can see how it might save space in a handbag, but, as I don't cart eye make-up about with me, that aspect is irrelevant to me. If it's not going to stay on all day, it's not worth buying, let alone cramming into your bag, so I don't really see the point of such products.
An eyeliner pencil lasts for quite a long time, so an accompanying eyeshadow should contain quite a lot of powder. This eyeshadow is in the lid, and consequently is about 5mm in diameter. It is hard to tell how far down the lid it goes, but I imagine that as it wears down, it will become harder to get out with the sponge applicator. Even the brand new product is difficult to extract from the lid, and it takes quite a few episodes of poking around to get out enough to cover even one eyelid. Once the eyeliner is wrestled out of its burrow, it is quite a nice silky texture, and the colour has a nice sheen to it. I don't think that the effect is enough to make the process of applying it worthwhile, though.
The eyeliner is disappointingly scratchy and hard - nowhere near the usual quality and texture of Avon's pencil eyeliners. The consistency of this one makes it difficult to apply, to the extent that drawing a visible line requires a level of pressure that is painful.
The only redeeming feature of this product is the nice range of colours. I tried Steel Smoke, which is a silvery grey. The colour would have been nice if I had been able to apply it more easily.
I won't be buying this again, and I will only be using the one I have in the event of an eye make-up plague that wipes out every other eyeliner and eyeshadow I own.
Avon In a Blink Eye Shadow & Liner
I love avon, I have been using avon products for ages. Not only are they really good but they are also really affordable too. I also love eyeliners and I have loads of them.
I kind of like this product, it is very handy as it has a eyeliner pencil on one end and it also has a very small eye shadow sponge applicator on the other end. I have the steel smoke one, which is a metallic, shimmery silver colour which looks amazing!
I have used so many eyeliners and out of the ones that I have used this is not the best by far. It does not apply to my waterline very well, it is very hard to get a solid strong line of the grey colour - which mean pressing harder with the pencil and going over it again which can hurt sometimes.
But the pencil is really good on the eye lid either as a strong creamy shadow or as a liner close to the lash line which is really good for the smoky eye/ roc chick look.
The shadow is really nice, it is very shimmery and sparkly which is also great for a smoky eye and it can be applied really easily and is blends really well too. The glitter is not really strong and it is quite subtle and you can use as much or as little of the glittery shadow as you want.
The applicator is really quite small and I would have preferred it to be bigger as it would have made applying the shadow easier and a lot less time consuming - as with the little applicator is takes a while to cover the lid and to build you the intensity of the colour, so a bigger brush would be better.
*good high quality brand
*Nice sleek simple packaging
*Handy 2 in 1 eyeshadow and eyeliner
*nice subtle shimmery eyeshadow
*Easy to control
*Lots of other shades to choose from
*Easy to sharpen the pencil
*pencil good on my lid and stays for a few hours - but not waterline
*You can buy it from the avon site for £6.50 - which is a tiny bit expensive for the product
*the small eyeshadow applicator sponge thing is really small so it makes applying the product a bit harder and more time consuming - so a bigger applicator would be better
*The eyeliner does not work well on my waterline - it does not apply well (it is very fain on my waterline) and it does not stay very long on my waterline
* The shadow and eyeliner do not stay very long
Thank you for reading my review
I absolutely love this product! I have one in each colour plus extras for if I run out. I would recommend these to anyone because they are really easy to use, the eyeliner goes on well (you dont have to go over the line a million times before the colour is strong enough) and the eye shadows will stay strong all day and not fade (I i admit to even sleeping in it then going to work the next day, colour was obviously a lot lighter but looked good none the less!). They are also great to mix and match with becuse the colours go well with each other. My favourite combinations are the Onyx/Espresso and Steel Smoke. It is a good product because you do not have to use both the eyeliner and shadow together and depending on how you apply it you can make it suitable for day or night. The Teal shade is quite bright so you only need to apply a small amount but looks great if you can work it with the shadow from steel smoke and onyx!
Why I bought this product?
I bought is because my cousin recommended it to me. She wears it every day and her eyes look amazing like it's been done by a professional.
What does this product promise?
2 in 1 eyeliner and eye shadow at the other end in the lid with a sponge applicator.
Where can I get this product?
You can buy this product from you local AVON representive of you can log online to AVONs website and order from there.
At the moment you are paying £6.50 each or you can chose from a selection of items and take your pick as you are getting 3 items for £12. This product is normally £5 each, I have also seen them in the sale for£3 at certain times throughout the year.
I would advice that if you do have an AVON rep to ask them if they could check there other brochure e.g. the one before or after the book they have given you and ask if they could order the cheapest for you. If like me you're representive would want to get their customers the best price for the product. Ask nicely and you could bag yourself a bargain.
My cousin came over one day for a cup of tea. She looked different but I couldn't work out what it was, until she started blinking. Her eyes looked amazing like a professional had done them. I asked her how she done it and she pulled a little magical number from her bag. After seeing this I had to buy to try.
I ordered it from her local AVON rep as I wasn't one myself at this point. As soon as it came I couldn't wait to try and achieve the results I had seen. So I gave it a try. All you do it sweep the eye shadow end over your eye lids and blend. Then line your eyes with the eyeliner end. It is as simple as that.
I have to be honest here and admit that since I was introduced to this product I have bought every colour that it comes in. I have listed below the shades that are available:
~ Violet smoke
~ Steal smoke
The price for the product it great value for money especially it being two items in one form for the price of one. I love the fact that its stays on most of the day. I would however also recommend before you apply the shadow to your eye lids I tend to cover my eyelids in the eye liner before I start to make my eyes look pretty and flirty. This I finds holds my eye shadow on for longer.
This product is a defiantly a 10/10. A must try product, once you have you will always buy.
If you have already purchased this product and you do not like you can ask you're representive to send it back even if it has been opened. You will be fully refunded as long as it is less than 30 days since you ordered it.
As I have already said in other reviews, I love the Avon, its my one weakness as I love getting a package full of nice things every month or so. Also having a mother in law as a representative, its hard to resist buying from their book as the temptation is always there.
Avon In a Blink Eye Shadow & Liner is a eyeliner and an eye shadow all in one, the shaddow is on one side of the pencil on a spondgey applicator and the eye liner on the other.
The eyeliner is good on this product, it isnt too chalky and doesnt run down your face quickly, the eyeshaddow goes on easily and also has good stay power, which is really important for me on a night out as I never can be bothered touching up my make up and dont want it to fade off during the night out or day.
This product is available in the following colours, Espresso, Onyx, Steel Smoke, Teal and Violet Smoke. The eyeliners and shaddows all match really well and this is a really handy tool to have around when you want to get your eyes done nicely and cant be bothered picking eye shaddows that match up with your eyeliners.
Avon In a Blink Eye Shadow & Liner is normally 6.50 but is on special offer at the moment for 5.00, this is a great price for this product and I really reccommend you try it while it is on offer. You can buy this and many other great products either on the Avon website or through your Avon Representative.
I couldn't believe how much I loved these In A Blink eyeshadows from Avon when my cousin gave me a set of the full range. It's basically a pencil eyeliner at one end and an eyeshadow on the other end and the colours they have used go so nice together that there's no need to carry any other eye product with you on a night out so it'll save a bit of room in your clutch.
The eyeshadow is loose powder and is contained in the lid of the end that has got the spongey eyeshadow applicator on it. The eyeliner is a normal pencil liner which is creamy and easy to get a tidy line above and below my lashes.
To use it you need to use the eyeshadow first by dipping the applicator into the powder and applying as normal. Then complete the look with the eyeliner on the other end. All of the shades act the same when you use them and I think they're brill even though the eyeshadow doesn't last that long and it creases a bit more than my usual Avon eyeshadow.
The shades are:-
This is a very smokey pair of colours which are a grey/silver eyeshadow and dark grey eyeliner. The eyeshadow goes on smooth and it's dead easy to apply even though the dark colour worried me a bit at first in case I made a mistake because it would show up too much.
This is another smokey set but this time they're lighter greys than the Onyx and more suitable for daytime use or for nighttime if you're going somewhere that you don't need very bold make up for.
This one is gorgeous, it's a deep purple eyeshadow that is topped with a very smokey black/grey eyeliner. It gives a gorgeous look that can be just as good in the daytime as at night and you can easily swap and change your look just by applying a bit more or less eyeshadow to give you a dramatic or understated finish.
I love brown eye make up so this one suits me good. It's a brown eyeshadow and rich chocolate brown eyeliner, they go wicked together and like the Violet Smoke it's easy to build up the eyeshadow to create a very dramatic look that is made stronger by applying the eyeliner thickly.
This being a greeney eyeshadow and eyeliner isn't my fave because green doesn't suit my colouring very well. It's a smokey blue/green eyeshadow and mid aqua coloured eyeliner, the colours go brill together and look nice and summery but I don't think they suit me very well because they are a bit bold for my over all look.
These eyeshadows and eyeliners cost £6.50 when they're not on offer and if there's a colour combo there that you usually wear then I reckon it's worth this for the way you don't have to carry 2 different products about with you and anyway £6.50 is cheaper than buying a seperate eyeliner and eyeshadow.
2-in-1 pencil with eyeliner at one end and powder eyeshadow in the lid with sponge applicator / Convenient to take along in your handbag!