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The product I am reviewing is by Avon and is the Super Extend Extreme Mascara. I tend to purchase different mascara's all the time as I always like trying out new products and finding the best ones. This particular mascara was on offer in my Avon book last month which is the reason for purchasing it. The mascara also sounded really good as well. This product claims to lengthen lashes with the help of the lash lifting brush which helps to lengthen lashes by up to 87%. The mascara apparently doesn't flake, clump or smudge. Priced at £10.00 the mascara isn't very cheap so I was hoping this was going to live up to its claims. The mascara comes wrapped in a black plastic wrapper which has a list of ingredients on. The actual product comes in a yellow tube and it states what the product is on the front of the tube. The lid unscrews easily to reveal the applicator brush. The brush is made from a silicone/fibre like material rather than a normal mascara brush.
Using the Product
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I found the product really easy to apply. The brush has a nice coat of mascara on ready to coat your lashes in the product. On this occasion I decided not to use eyelash curlers before applying the product. Although it looks as though there is a good amount of the product on the brush I didn't think this coated my lashes very well so I went over my lashes at least 3-4 times in order to make my lashes look good. The mascara doesn't really separate my lashes but doesn't clump them together too much either. After applying the mascara and looking in the mirror my lashes looked nice as the mascara looked very natural on them and didn't look too dark. I wasn't convinced that the mascara had lengthened my lashes at all as it certainly didn't look it.
As the product claims not too smudge or flake I would see how the mascara lived up to these claims throughout the day. I suffer from sensitive eyes so sometimes certain make up such as mascara's and eye liners can make my eyes react and they can become dry, sore, or watery. The mascara was very kind to my eyes and I experienced no reaction from the product. I did rub my eyes a few times during the day forgetting I had the mascara on and to my surprise the mascara didn't smudge or cause any black marks around my eyes. I noticed that the mascara didn't flake off during the day either so in terms of this the mascara definitely lives up to its claims. I normally use Simple Facial Wipes when removing mascara so would remove it at the end of the evening using one of these. As the mascara isn't waterproof this should come off quite easily without the need to rub too much at my eyes.
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I didn't have huge hopes of this mascara but because of the price I was expecting slightly better results that what I got. The mascara lives up to its claims in terms of not flaking or smudging during the day but I didn't find that the mascara lengthened my lashes at all. The mascara does look quite natural and is great for the day as it doesn't look too thick or too black even after 3-4 coats which is what I apply when using the mascara. I wouldn't use the mascara for a night out as I prefer my lashes to look thicker, fuller and darker. The mascara was kind to my eye and didn't cause any irritation and it was really easy to remove using a Simple Facial Wipe. In terms of value I don't particularly think the mascara is very good value and it doesn't do the main thing that it claims to which is to lengthen lashes. I could purchase mascara half the price of this one and it would do exactly the same job as this one. I wouldn't purchase this mascara again as it doesn't lengthen lashes at all like it claims to. For this reason I wouldn't recommend anyone buying this product as I think you can get better products out there which will cost less than this one.
(review also on ciao)