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Avon Ultra Colour Rich Rubies Lipstick

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£1.99 Best Offer by: amazon.co.uk marketplace See more offers
3 Reviews
  • Glides on easily
  • Staying power is appalling
  • abysmal staying power
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    3 Reviews
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    • More +
      23.09.2014 09:44
      Very helpful
      1 Comment


      • "Glides on easily"


      • "Staying power is appalling"

      A Lipstick That Lasts for Minutes!

      Review of Avon Ultra Colour Rich Rubies Lipstick

      Avon is well known in the United Kingdom and the company has been popular for many years. Avon was one of the first direct sell companies to become a household name. Older readers will no doubt recall the 1960's advertising campaign which involved the ringing doorbell and the cheery 'Avon Calling' sales rep. Products can be ordered via an Avon representative who will provide a brochure for you to choose form or from the company website.

      ==**The Lipstick**==

      This lipstick is a traditional stick type lipstick and it is enriched with moisturiser to hydrate lips. The lipstick is available in many different shades ranging from barely there nudes through to deeper plummy red tones. The lipstick has a glossy finish. The colour I have in front of me is called ‘Fuchsia Fame', and as the name implies it is deep pink shade.
      The packaging is simple, a plastic tube with the twist up mechanism encased inside a silver coloured metal. It is an understated, classic lipstick case design. It looks quite classy in spite of having the Avon logo printed on it.
      I have been a customer of Avon on and off for many years and used to be an Avon rep myself, but have to admit that Avon is not my favourite brand of cosmetics. I purchased from my niece’s Avon brochure in order to help her out, she sometimes struggles to make her targets and of course if she doesn’t reach a certain figure of sales, receives no commission making her efforts go unpaid. When this happens I and other family members take a look at the book and try to place an order. This lipstick was one of my selections and based on previous experience of Avon lipsticks, I did not hold out any great expectations for it as I have not always been 100% satisfied with Avon cosmetics in the past.
      This particular lipstick was purchased at the same time as another lipstick, a Matte finish which I was quite pleased with. Price wise, this retails for around £8, although mine was purchased with other items as part of a promotion.
      The lipstick colour looks good in the tube; it is a warm pink with a hint of shine. It glides on very easily, leaving lips feeling moisturised. This is where the positives end I’m afraid!
      I found the depth of colour very disappointing, I felt it was more like a tinted lip balm than a lipstick and in order to build up the colour I needed several coats of lipstick. The texture is just too soft, in fact to the point of being rather greasy feeling. The lipstick glides on easily and glides off just as quickly. For staying power, this has to be the worst lipstick I have ever encountered. I lost count of how many touch-ups were needed!

      ==**My Thoughts and Conclusion**==
      Of course much depends on skin type when it comes to cosmetics and what suits one person may not necessarily suit another but this lipstick is truly awful and in my opinion would be expensive at £1, let alone £8. I have relegated this lipstick to the bottom of my makeup drawer and I feel its next outing will be to the dustbin. A complete waste of money and I’m just pleased I did not pay full price for it.
      This is one I would have no hesitation in recommending others to avoid!

      Thank you for reading

      ©brittle1906 September 2014

      N.B. My reviews may be found on other sites under the same user name.


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      • More +
        26.04.2013 09:05
        Very helpful



        This is horrible lipstick that does not deserve even 1 star

        WHAT IS IT?

        This is a lipstick that is made by Avon. It is called Ultra Colour Rich Rubies and it is available in many different colours, I have got one that is called Fuschia Fame and that is a bright pink colour.  


        I do not like this lipstick at all because it is very soft and greasy on my lips.  It does not apply very good because of how soft it is and when I have been wearing it for a short time it bleeds into the skin round my lips even if I have used a good quality lip lining pencil. The lipstick does not stay on my lips for very long because it transfers to everything that my lips touch so as soon as I have had one cup of coffee or a sandwich then there is not very much colour left on my lips.

        WHAT I THINK

        Fuchsia Fame is a beautiful colour and I think it is a pity that the lipstick is so bad quality because I would like to wear this shade more often.  I do not like anything about it except for the colour and the bright plastic lipstick tube though so I will not buy or wear it again.  

        I hate the feeling of this lipstick on my lips because it is so greasy that it makes me feel sick and when I rub my lips together it feels very bad.  When I apply it the lipstick is so soft that I can feel that it is melting on my lips and I think that makes it very hard for me to apply it in a tidy way, I have to use a lip brush every time and that does annoy me because sometimes I want to apply my lipstick quick from the tube instead of using a brush.

        The lipstick does not last for as long as I need it to and even if I make sure not to eat or drink anything then it does not stay for very much longer, I think the longest time that I have been able to keep this lipstick on for is about 1 hour and that is not very good.  I am sad for this because I like the colour so much but I cannot use a lipstick that is so ineffective.  I think that if it just weared off quick then I would just apply it again but when it bleeds into my skin it looks very messy and I do not like that so I won't use it any more.


        This Ultra Colour Rich Rubies Lipstick costs about £5 from Avon and even though that is cheap it is not value because the product is so bad.

        1 Dooyoo Star.


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      • More +
        04.04.2013 19:18
        Very helpful



        A disappointing lipstick from Avon

        I'm generally rather fussy when it comes to lipsticks and as a result, I have remained loyal to Boots No 7 for well over ten years. However, as I enjoy trying and testing out new products, several months ago I was tempted by Avon's Ultra Colour Rich Rubies Lipstick, which is claimed to be creamy and moisturising. As the product was on promotion at my time of purchase I decided to try it out and opted for the Noble Nude shade and this review discusses my experience with using.

        The packaging is fairly appealing to the eye although I wouldn't describe it as luxurious, as it is considerably chunky when making a comparison with Boots No 7. In keeping with the claim that the lipstick contains real crushed rubies, the sturdy plastic casing offers contrasting shades of bright red and black. I must admit that I find the inclusion of crushed rubies rather bizarre and this was certainly not a selling point for me, as my initial thoughts were that the lipstick would be scratchy, which of course, couldn't possibly be the case.

        The lid is securely fitted and requires a little pressure to remove and to click back into place, which is always a good point as far as I'm concerned, as I had the assurance that it wouldn't detach itself whilst stored in my make up bag. My initial impressions were good, as the inner casing was rather luxurious in appearance due to its high gloss shiny silver colour. I generally tend to opt for mid range shades of lipstick, as they accentuate my pale skin tone and whilst the name Noble Nude would suggest a light pink colour, it appeared to be well suited to my needs.

        The lipstick offered a good shape for application and try as I might I never seem to be able to retain the shape. Application was a little too effortless for my liking, as the lipstick seemed far too moist, as it rapidly glided over my lips when I was able to witness the creaminess. I would point out that in addition to regularly wearing lipstick for appearance purposes, I also require them to be moisturising as otherwise my lips will become extremely dry and flaky. I was fairly pleased with the colour although it appeared to be much lighter on my lips and the reason for the inclusion of crushed rubies became apparent, as my lips were extremely shiny; a look I cannot bear and one of the reasons why I do not wear lip glosses.

        However, rather than immediately dismiss the product I decided to tolerate the lipstick's appearance and set off on my drive to work. Whilst I cannot admit to the lipstick feeling heavy on my lips, I felt they were greasy and I had to resist the urge to wipe the product away with a tissue. When glancing in a mirror an hour or so later after sipping on a glass of water, I noticed that a fair amount of the colour had worn away. I found this really disappointing, particularly as I always prepare my lips with a good base of mousse foundation and a little face powder, which enables my No 7 lipsticks to last much longer. As a result, I found myself applying the lipstick at least half a dozen times during the working day as opposed to twice with No 7.

        I felt that the lipstick was both far too creamy and moisturising, which subsequently made it much easier to wear away within such a short space of time. On a positive note, I did not suffer with any bleeding effects and it seemed as if the lipstick was gradually vanishing into thin air. The level of colour was very poor and I would compare this product with those that I used to purchase many years ago from Constance Carole, which was a budget range. I attempted to use the lipstick on a further few occasions and experienced similar results. Consequently, the tube has now been placed into my "emergency make up bag", which sits in the bottom drawer of my desk at work.

        I am fortunate that I purchased the lipstick on a special offer, as I wouldn't have been best pleased if I'd forked out the full price of £8.50. Due to the reasons discussed above, I am only able to give a one star rating and no recommendation as this is a bitterly disappointing product. The only positive comments I can make is that during the time the lipstick was actually on my lips I did not suffer with any dryness, which is always the case when my lips are bare. The lipstick is available in six shades with Noble Nude, which is the one I own, being the lightest and Princely Plum being the darkest.

        I hope you found my review useful and thanks for reading.


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