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I wanted a natural looking mascara in brown that performed well and that was suitable for vegans and not tested on animals. From an extensive research session that lasted weeks online I eventually decided on Beauty Without Cruelty. I can say that I am extremely pleased with the mascara. From the applicator and tube to the price this was a great choice for me.
~~Who are Beauty without Cruelty?~~
This of course was a question that I wanted answered before I made my choice. Well in the first instance Beauty Without Cruelty (BWC) are a company with a policy of 'No testing on animals' and are '100% vegan and vegetarian friendly' and they have a recycling commitment too. Well I am off to a good start so lets look further.
This company has been around a long time, 30 years! They are totally within the terms and conditions that are required to be approved by the BUAV and comply with the fixed cut off date terms (Further info on this can be found on the BUAV website) so this is reassuring because it means that the products are cruelty free and that makes me happy to use them. The company are doing there bit to reduce their carbon footprint and are mindful of the need to care for the environment, this is a thumbs up from me as this is an important issue for everyone to consider and in particular businesses.
Well the next bit gets even better! As you may know I prefer natural products if it is possible and guess what, BWC use pure and natural ingredients and they are one of the best companies for offering make up that is great for sensitive skin. Well that also suits me as my skin is super sensitive in some areas and my eyes in particular can be irritated by some eye make up and mascara, this is sounding very appealing to me. Lets look further. BWC is fragrance free and hypoallergenic, so there we are then, this should suit me down to the ground.
~~What else can be purchased from BWC?~~
Well I for one would like to know, my appetite is whetted, my interest is certainly sparked. Lets see.
They have a range of products for the face which include foundations, tinted moisture, blusher and a number of different powders. So many options here depending on what you like to wear.
For the lips they offer lipstick, lip gloss and even lip liner.
For the eyes there is a good range of products including mascara, eyeliner and eyeshadow and they offer a good selection of colours.
They do nails too, a good range of high gloss colours to choose from.
Even a make up bag to put all your BWC goodies in!
Phew, well I am pretty impressed, I really wasn't expecting all of that choice, I thought it may be a very limited range but it certainly has lots to offer.
~~Silver range Mascara~~
Yes the mascara that I purchased is from the Silver range! Sounds good already and we haven't even looked at it yet. I had a choice of three options which were waterproof black, black or brown and yes I chose brown because I fancied a more natural me this time. I normally have black but I just went for a change. The price is so reasonable at £5.95! I normally end up paying double that amount for a mascara but there is a postage charge if you order online ( I managed to get one off eBay for £3.00 with free p&p) it pays to shop around sometimes. The original full volume mascara is what you get and with the additional benefits of sunscreen and conditioners. So that is me with lots of boxes ticked now.
~~What is the mascara like?~~
Well it comes un boxed in a simple but good quality silver tube. It has a screw off lid that has the brush attached and this is a good length to hold comfortably and apply precisely. The brush is great and no clumping was experienced! This is a definite bonus isn't it girls. Good coverage from two sweeps on the lash but I went for a third sweep and hey presto I got lovely effect, natural but nice and long and thick and beautifully separated. Its either the brush or my great technique? I would go for the brush! Plenty in here and will last the duration that is expected of a good mascara before it is time to replace. And when the time comes to replace you don't need to guess what my next mascara purchase will be. Well I can tell you it will be BWC Full Volume Mascara. This is the best I have had in a long time. I am pleased.
~~So how much was that?~~
Full Volume Mascara is approximately £5.95 depending on where you purchase from you may get it for less or manage to get free P&P but as I say my last mascara cost almost double that price so it isn't much different with P&P.
Okay so that is the BWC Full Volume Mascara. I think this is a good price for a product made from natural stuff and that is vegan friendly, and girls there are no clumps on my lashes! I am loving this brown, natural look. I can recommend this one.
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Thank you for reading.
Beauty Without Cruelty is a brand that appeals to me greatly. I am a vegetarian and love animals, and while I can accept that there may be a need to experiment with animals to test certain medications that could save human lives, I see absolutely no reason why testing of cosmetics should be allowed to continue when we already have so many cosmetic products already that we don't need to test any more!
That said, I am certainly guilty of not always checking the labels when I choose my beauty products. However, I do buy cruelty free cosmetics often and one product that I bought recently was Beauty Without Cruelty Full Volume Mascara in Black 1.
Beauty Without Cruelty Full Volume Mascara comes in black and also in cocoa which is of course a dark brown colour. I wanted a dark-looking mascara so went for the black option. Like all Beauty Without Cruelty products, this mascara is made without testing on animals and without animal-derived ingredients. It is also free from pthalates, toluene, and formaldehyde.
This mascara comes in a very pretty metallic silver tube with the Beauty Without Cruelty swan and name printed on it in white printing. You unscrew the silver tube in the middle to reveal a nice, thick mascara wand. I find in general that these thick wands to be better for coverage although not as good for separation of lashes. However, when applying this particular mascara I have found that separation is very good.
This mascara looks very natural when applied. I find it lengthens lashes very well but despite the name it doesn't add an immense amount of volume. You would need to add several coats for a lot of volume from this mascara, but like most mascaras it is buildable so just wait a few seconds between coats and apply again.
This mascara stays on very well and doesn't flake onto my cheeks. It also doesn't irritate my very sensitive eyes.
In terms of price, it costs around £6-8, so about the price of a mascara you would buy in the chemist. You will find Beauty Without Cruelty brand products in most health food shops, or you can order online.
I have never seen Beauty Without Cruelty and I only just discovered it whilst in a whole foods shop in Glastonbury.
I am a vegetarian so of course this was a very appealling company but I am quite girly and I love cosmetics so I couldn't help but have a little look at what they offered. I was immediatly taken by the blush colours as they were very natural colourings and I often suffer when it comes to finding a perfect blush colour.
Beauty without cruelty's blush was remarkably silky soft and had soft highlights in it and looked very natural. For the price, £3.95, I just had to have it. It goes on very softly and it goes on quite light so you can build it up to look as soft and as dramatic as you like and it isn't streaky.
The only problems I find with Beauty Without Cruelty is that it isn't easy to get hold of but you can get it on mail order and if you look around for it on the internet you can find some.
I also find that if you are the type who likes pretty packaging on your dressing table, BWC products are not the most pleasing to the eye and look a bit dated. Also the brush provided is too small so you will need a proper blush brush to put it on or you will have racer stripes on your cheeks but this it the draw back with most brush included blushes on the market.
Overall, morally pleasing and a decent product.
I am a fan of Beauty Without Cruelty Products, mainly because I am an animal lover and hate the way that they are used in the cosmetics industry. Beauty Without Cruelty is one company that do not use animals in this way, either in their research, or in their products. This company was founded in 1963 by Lady Muriel Dowding, a compassionate human being and dedicated animal rights activist, who in 1959 founded Beauty Without Cruelty Charitable Trust. Lady Dowding was a warm, open hearted woman of exceptional beauty and natural grace. Her strong convictions and charismatic qualities made her a natural leader. Generous and charitable in character, her home was a sanctuary for animals in need. She was involved with many animal welfare groups and was the president of the National Anti-Vivisection Society. She remained director of Beauty Without Cruelty until 1980, when the Charitable Trust and cosmetics business grew large enough to become separate entities. In 1978, Lady Dowding's tireless efforts resulted in the appointment of her friend, Joseph Piccioni as managing director. Joseph, an experienced businessman and deeply dedicated to animal rights, contributed his expertise, vision and personal assets to transform BWC into one of the most sought after brands in Great Britain. One of my favourite products in the BWC range is the Lip Difining Pencil. Priced at £1.95 each, this is incredibly good value as each pencil lasts ages and a little goes a long way. The lip pencil is available in 4 colours - Plum, Brown, Rich Red and Pinky Brown. This lipliner is so easy to use and unlike other brands of lipliner it does not break easily. The liner is used to outline your lips before applying lipstick. This prevents 'bleeding' or 'feathering. For scientific minded people, unlike myself the Lip Defining Pencil's ingredients are hydrogenated palm kernel oil, Carnauba (Carnauba wax), hydrogenated coco-glyd
erides, candelilla cera (candelilla wax), rhus succedanea (Japan wax), hydrogenated castor oil, sorbitan hastecrate, disteardimonium hectorite, butylparaben, bha, ci77891, (titanium oxide), ci 77492, ci 77499. ci 77491 (iron oxides. All these ingredients are animal friendly and have in no way been tested on animals during research or manufacture making this product and all other BWC products suitable for vegetarians and vegans. For details on all BWC products you can go to the following website: www.honestycosmetics.co.uk. Here you can browse through the catalogue and order online. I have used this site many times and have found all the products reasonably priced. Orders are usually despatched within 3 working days and free delivery is given if your order is over £40, otherwise it is £4.75. However, I have since found a UK website selling BWC products for as little as £0.50 and p&p is slightly cheaper at £3.95.
Beauty Without Cruelty has too be good. No testing on animals, well do animals need cosmetics, no. Do we need cosmetics? YES. Their packaging is very plain and boring. But however their cosmetics are great. I like their eyeshadows, the brown colours suit everyone. And the eyeshadow lasts all day and blends easily. The best colour is ginger cat. Its a browny gold shade. I recommend it. A lot of small chemists stock Beauty without Cruelty products or you can get the goods mail order. The cosmetics are great value for money.
I've been a fan of BWC ever since I started wearing make-up and this was virtually the only cruelty-free range available. Now, I'm afraid, many of its products have failed to move on, but one of the absolute stars of the range is its loose powder. Prices seem to vary a bit depending on where you buy it, but for about 6/7pounds you get a huge tub of finely milled powder that lasts for about a year. It comes in several shades, but i'm afraid the only one I have any experience with is the translucent. It's not pale enough for the very lightest skins and certainly would look chalky on anyone with Asian or darker tones, but should be about right for everyone in betweem. It's finely milled and works with most foundations without caking or discolouring. Obviously it uses quality ingredients, which is likely to make it suitable for those prone to various sensitivities. Interesting BWC fact: They started selling this range in Harrods in the 1970s and then the store pulled it because too many people were asking what 'without cruelty' meant and what cruelty was involved in other make-up lines. So much so that sales suffered and the other counters complained!
I do not use a vast amount of make up but that which I do use is made by Beauty Without Cruelty. As its name implies the make up is not tested on animals, nor is any of its components, it was one of the first manufacturers to do this, I believe they started this back in the 60s. Not only are they not tested on animals but I think that it is good make up and very reasonably priced.
I use their liquid foundation, powder, blusher and lipsticks and find that they are all great. They have a pretty good choice of colours etc and also sell many other products such as bubble bath, shampoo etc all with the same no animal testing criteria.
They are a British company based in the South of England. The packaging is quite simple and the prices are the similar to most of the other manufacturers that you find on the high street.
Unfortunately the products are not widely available, I get mine from my local chemist. I believe that Holland & Barrett used to sell them but I am not sure if they still do. If you cant find them in a store near you you can order them by mail order or over the internet.