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This mascara is much like the Blinc Mascara (see previous review) in terms of principles. It applies like tubes onto your lashes and while it remians tear and rain-proof, it comes off by applying a little water and gently pulling the "tubes" off.
In terms of quality - it is the same as Blinc. A great mascara that has staying power, cheap to remove (no added cost of face wipes/removal creams etc), and surprisingly great at adding volume and length to one's lashes. The price tag is also pretty similar. The only down side (against Blinc) is that this at the moment is only available in Black whereas it's rivals have brought out a range of colours now.
However, Becca has the added bonus that their mascara is easier to find online - in my humble opinion. There is also a Becca store in London if you want to go and purchase it in person, whereas I have never seen Blinc available anywhere other than HQHair.com
Becca has a great range of products and the quality is always consistently great so you can be confident that you are getting good things for your money.
The packaging is plain, but elegant. And if your name is Becca/Rebecca/Becky then there is the added novelty factor of your make up having your name on it!
And the added bonus is - Becca don't test on animals. I called them to check!