Product Type: Benefit makeup
Newest Review: ... the other. The product will cost you around £14 and it can be bought from the Benefit counter at department stores such as Boots and from... more
I've been a BAD BAD girl..
Member Name: colleen_uk
Advantages: Easy application, smoky eyes are a doddle, easy to smudge, long-lasting
Disadvantages: Somewhat expensive
Benefit provide consumers with quirky products at high-end prices. Can you really justify the high prices in comparison with the results they provide?
With the smoky-eyed trend having a long-lasting affect on the make-up industry there is a constant demand for products which will give girls a sexy, sultry, smoky-eyed professional look without being to tricky to apply. Most eyeliners provide their users with a fine and precise application which is difficult to smudge - perfect if that's the look you are going for - however this makes it harder to accomplish this signature smoky-eyed look. Benefit were leaders of the industry when it came to big "fat" products which gave their consumers the ability to make a statement with their eyes. They describe their bad gal eyeliner saying "This big, BAD, black eye pencil is a beauty addict's dream and a makeup artist's must-have. Dark, smoky, mysterious...being BAD never looked so good! The powdery consistency makes this black pencil ideal for smooth, straight lines, and can also be smudged for a smoky, sexy look." So is it a smoky-eyed beauty must have?
Benefit Cosmetics were founded in San Francisco, California in 1976 by twin sisters Jean and Jane Ford. They initially founded their business as a beauty boutique, and they then specialized in quick-fix products for beauty dilemmas. Benefit Cosmetics have been into a global beauty brand and they are now sold in 30 countries. Their first shop was named The Face Place and their first product was a blush and lip tint called "Rose tint" (now renamed "benetint"). Benetint was originally designed for an exotic dancer who was in need of a nipple tint and remains the company's best-selling product. In 1989, they developed their extensive catalogue of products and soon after the original Face Place was re-named Benefit Cosmetics. In 1991 Benefit opened up in its first U.S. department store - Henri Bendel, in New York City. Benefit went international in 1997 with their expansion into Harrods in London. Soon after, the Benefit Cosmetics product website was launched. They have had continued success and they are ever expanding their product range full of fun and innovative products for every girl's beauty dilema.
*What attracted me
Even before smoky, sexy eyes were the trend I loved eyeliner. I was a complete addict and used to layer on eye-liner to achieve the look that I was going for. I would regularly visit the benefit counter and I was informed of their new range of "Bad-gal" products. I loved the whole idea of it and the gorgeous hot pink and black packaging and therefore I decided to give the eyeliner a try. I bought this Bad Gal Kohl Eye Pencil along with the Bad Gal Lashes Mascara and the Benefit Sharpener (as I was advised by the make-up artist that this would be the best one to use with the eye liner). I always put my trust in Benefit Cosmetics and believe that they offer great products even if they do have a rather higher price tag.
The eyeliner is in keeping with the Benefit range and would fall in the mid-high price range as they charge £12.50 for a 1.4g pencil. The great thing about Benefit is that although you do pay a bit more for their product - they do last and therefore in the long run they are a worthwhile investment. I will tend to have my eyeliner for between 3-6 months even though I make regular use of the eyeliner. You can buy Benefit online from their website (www.benefitcosmetics.co.uk/gp/home.html) and also from ASOS online. Benefit cosmetics are far more readily available on the high street than they used to be and you will now find them in Boots as well as most department stores - for example House of Fraser, Debenhams as well as Harvey Nichols. They are always sold at a benefit counter meaning that you get help and advice with the use of your products and therefore you get a shopping experience far from just making a simple purchase. I would always advise consumers to steer away from buying products from Ebay where I know that they are regularly available because they will not be genuine products (no matter how much they seem to be) instead they will be cheaper products which have been manufactured abroad and then packaged to look like the benefit products you see on the high-street.
The great thing about Benefit is that they always pay extra attention to making their products eye-catching and stand out amongst others. While many cosmetics companies opt for the sleek and subtle approach to their products - Benefit pushes the boundaries and instead they opt for quirky, fun designs for their various different cosmetics. Bad Gal Eyeliner is no different in this sense, as it boasts an eye-catching hot pink, rectangular box with Bad Gal written across the front in big, bold, black letters. I love that their products come in their own little boxes and they always contain a care leaflet which notes the ingredients, directions for use and some great hints and tips about making the most of your product. The pencil itself is lightweight and wooden with a pink outer coating and a black plastic tip at the end which you can slot the corresponding black plastic lid onto during use. The pencil is much wider than a standard eyeliner pencil which is perfect as it means that you are not required to "top-up" your liner with various coats.
The pencil is extremely easy to use as it is a powdery kohl which allows for a precise application, while also provides the wearer with a deep, dark shade of black under the eyes. The intensity of the liner can be varied through the pressure that you exert when using it and this means that it can be suited to different make-up looks. Benefit advise "Sharpen to desired point and line eyes. For a smoky eye look, gently smudge and smoke out liner." and this is a great tip as it shows how you are able to make all different uses of the liner - either by letting your eyeliner blunten or by giving it a precision point through lots of sharpening. I suggest investing in a smudger as this means that you can blend the look and give gradual accentuation from the outer area to directly under the eye. What I loved about this eyeliner is that you don't need to do your eyeliner and then wait for it to settle and work into the skin - meaning that you achieve your desired look an hour after application. Instead you can draw the liner under your eye, smudge it as desired and you have the look you are going for. I would also suggest you buy the specific Benefit sharpener because it avoids snagging on the wood which I have found with cheaper sharpeners and they end up destroying the eyeliner.
As I previously said, you get the look that you want without having to wait an hour for the liner to sink into the skin and look natural. You also "benefit" because your eyeliner does stay in place and doesn't end up smudging out of place out of a couple hours so that you look tired and worn. Instead the eyeliner stays where you want it and you are given a fresh and sexy look which lasts all day/night. All I would suggest is that you put a coat of mascara on after in order to fully ensure that this is the case.
I am a Bad Gal Kohl Pencil addict. I love the product and I can't imagine having to use any other eyeliner to achieve a smoky eyed look for a night out. I suggest teaming it with Smokin' Eyes Eye Palette by Benefit because with them both together you will have truly show-stopping eyes.
Summary: Go on - be BAD.