* Prices may differ from that shown
I am lucky to have naturally long dark lashes so rarely wear mascara as part of my everyday make up routine - especially as I have a bad habit of rubbing my eyes during the day when I get tired at work. However I do like wearing mascara when I go out in the evening and so was looking for a natural and not too heavy mascara which would suit my skin tone. I was recommended Benefit BADgal mascara in plum by a friend and since I have tried it I now use it as my regular mascara
As you will know Benefit is a company that has been around for several years after being developed by twins in San Francisco in 1976 with the philosophy that make up and skincare should be fun and make you smile. Their packaging and promotional materials have a retro and pop art feel to them.
The Badgal mascara comes in typical retro cardboard Benefit packaging, which is plum with gorgeous gold writing on it. Inside the mascara tube is in the same colours with a gold top, which makes it look very stylish sitting on your dressing table.
Using a plum coloured mascara may sound strange and I thought this as well until I used it myself. However it is slightly less heavy and harsh than your normal black mascara and the colour is meant to help your eyes stand out more and give them an extra focus.
On opening the mascara the wand is quite long and thick which helps a good amount of the mascara stick to it. It coats the wand fully without any clumps and is plenty large enough to cover all of your eyelashes in a few strokes. I find it easy to apply to my eyelashes and once applied it instantly separates the lashes and makes them look fuller without being too heavy. You can apply a second coat if you want a more pronounced look.
The plum colour of the mascara is actually hardly noticeable once you have applied it and it definitely does not look strange or like you are wearing brightly coloured mascara. It just seems to help bring out the brown in my eyes and is a softer look than wearing black mascara.
The mascara seems to last all day and does not run (unless I rub my eyes!) It is also easily removed with eye make up remover.
The mascara can bought from all stores that sell Benefit cosmetics including Boots and John Lewis. It costs £17.50 for 8.5g and I find that one tube can last me for about a year.
I really love this mascara and would recommend it for anyone looking for a subtle and natural look.
This review might also be posted on Ciao under my username Star20000
I do love coloured mascaras! I was hooked on BADgal Blue but that's no longer about so I was really excited when Benefit introduced BADgal plum. What I loved about BADgal Blue was that it made my whites appear whiter and my irises appear brighter. Benefit promised similar colour enchancing benefits with Plum. The sales assistant told me that the plum colour is supposed to bring out the colour in your iris more. I told the sales assistant I wanted more green to show through in my eyes (I have hazel eyes) and she assured me that purple was THE colour to do that.
It's not cheap at £16.50 but I purchased it hoping for the same success as BADgal Blue and went on my way. (For your £16.50 you get a lovely looking fat metallic purple tube full of the mascara. It's applied using Benefit's classic fat BADgal brush.) I tried it that afternoon and I have to say I have mixed feelings, which disappoints me as Benefit usually sell such quality products. The first upsetting thing about BADgal Plum may seem really obvious but here goes - it's not purple, it's plum. It's a true plum and quite muted. Don't expect a bright pop of colour, this is too subtle to bring out the colour of your eyes in my opinion. (I should have tried in on for free in the shop but I was already wearing mascara at the time.)
Secondly, even though it has the same style brush as the other BADgals, I had to work really hard to remove the clumps from my lashes. I want them fat, not clumped together! It also seems to lack staying power. I kept finding plum coloured dots under my eyes during the day and if you smudge it, the colour will make you look like you've got a black eye!
If you manage to comb out the clumps, if offers the same big lashes look as the other BADgals in the range but I can't justify the price for something that clumps so much and offers very little in the way of colour. If I'd tried this in the shop, I wouldn't have purchased it.
I really love the idea of coloured mascaras. They always promise to do wonders. I've read in so many places that blue mascara makes the whites of the eyes look whiter and this Benefit one in plum colour is meant to bring out the colour of your eyes to make them look more intense. Unfortunately coloured mascaras remind me of a time when I was about twelve and loved bright coloured clip in hair extensions and plastic jewelery. The first mascara I ever bought was a blue one, I'm not really sure why. I guess it just went well with my amazingly cool roll on glitter lip gloss (yuck!). Anyway I put coloured mascara down as a misguided experiment from when I was too young to know better and have steered clear of it ever since. However I was starting to hear more and more positive things about them. I guess what I wanted was one that could give an awesome effect that black or brown couldn't achieve without looking at all obvious. I think that BADgal plum mascara does achieve this.
Benefit products are always deliciously packaged and this is a major part of their charm. This mascara didn't disappoint. It comes in a plum coloured tube with swirly gold writing and a gold lid. The result is subtle but sophisticated.
The mascara comes with a thicker than average brush. The brush is straight and becomes narrower at the end. This is handy as it means that the thick part can quickly build up product whilst the narrow end can catch the short lashes in the corner of the eyes when held vertically. This means that all lashes are given good coverage. The brush is not curved like some mascaras and so the mascara isn't the quickest to apply. However the extra time spent means extra product being loaded onto the lashes to give a more dramatic effect. I found that the best way to apply the mascara was to circle the brush at the roots and then zigzag it to the ends. This gave thick looking lashes without weighing down lashes with excess product on the ends
As I said I would never normally pick a coloured mascara but when I went looking for a change from the regular black BADgal mascara I was recommended this one. I was skeptical at first but was very pleasantly surprised at the initial results. It wasn't obvious that the mascara wasn't just dark brown. I'm quite pale so find black mascaras look quite harsh. This looked much softer and more natural on me than a black mascara would have. My eyes definitely stood out more; they seemed a much brighter blue. The colour is supposed to work for all eye colours but I think that it is best suited for blue or green eyes as the plum acts as more of a contrast. I think that the effect is diluted for brown eyes but is still more pronounced than the effect from a brown or black mascara. The mascara did leave my eyelashes longer and significantly thicker. BADgal mascara gives a dramatic spiky effect that I love. It was obvious that I was wearing mascara so I wouldn't recommend this if want a natural look. If you are looking for a mascara for nights out this is a great one as it gives such a dramatic look. However I think the colour enhancing effect would be lost in semi-darkness. My conclusion is that it is best worn sparingly during the day.
I found that the extra thickness and length of my lashes lasted all day. However although the mascara initially looked glossy it dried out during the day to leave lashes looking matte and unhealthy. This caused the mascara to flake off onto the cheekbones in very obvious plum coloured flakes. The fact the mascara dries out means that it needs to be completely taken off and reapplied before it looks attractive again, you can't just add another layer before going out in the evening. If you like this mascara my advice would be to invest in a good eyelash serum and apply this before and after using the mascara to protect and nourish lashes and help keep them looking glossy all day.
Value for Money and Overall Verdict
The mascara costs £15.50. I find this is quite expensive for a mascara. Although I did enjoy using it I did decided that it was more of a treat than a necessity. I don't think that BADgal has the best formula out there. I think there are other mascaras (Maybellines Great Lash Mascara being my favorite) that give length and volume whilst nourishing lashes. I found that the tube ran out quickly and after a few weeks it seemed to have become quite dried out. The colour is great but a similar effect can be achieved using plum eyeliners or eye shadows. I'm grateful for the product as it has acted as a great source of inspiration but I don't think that I would ever buy it again.
I love coloured mascaras, especially purple ones, but for some reason they're the hardest to get hold of - I used to use a Collection 2000 one but they discontinued it, I wasn't that impressed with the Urban Decay one, and the 2True one, although a bargain, was absolutely rubbish. Imagine my joy when Benefit brought out a Plum version of their BADgal mascara. I like Benefit and have used the normal black mascara in the past, so I decided to ask for the new mascara for Christmas, as I couldn't really afford £15.50 for a mascara.
Although I got the mascara as a Christmas present, I didn't get round to using it until early March. Like most mascaras this one supposedly has a shelf life of 6 months, but I believe that doesn't apply until you actually open it, and I've never paid much attention to these limits anyway.
I really like the packaging for this product - possibly one of the reasons why I didn't want to disturb it for ages! The mascara comes in a plum and gold box which is quite posh and expensive-looking. The mascara itself is plum with a gold lid. The packaging is simple but attractive, and rather retro too.
I really like the style of the BADgal mascara wand, and this one is just the same. The tip is really big, but the mascara isn't difficult to apply at all - in fact it's really easy to coat all your lashes and create a fab wide-eyed look. I normally apply two coats for the best effect. I find the mascara doesn't clump at all, makes my eyelashes look longer and thicker, and lasts all day.
Some reviewers haven't been impressed with the colour, but I really like it. It's a plum rather than a straight purple, which means it's quite subtle, but is still visibly plum in shade. I have very pale eyelashes, which I think helps the colour to show up better. I also have incredibly pale skin, so black mascara can occasionally look a little harsh on me. My eyes are dark blue and the mascara contrasts nicely. The only issue is choosing an eyeshadow shade that goes with plum - obviously this isn't a problem with black mascara!
You might be wondering why, since I've been really positive about the product, I've only given it three stars. The problem is that it seems to really irritate my eyes! The first time I wore it, I woke up the day after with very red, itchy eyes that were almost stuck together with some sort of pus-like substance (sorry for the graphic detail!)and was convinced I had developed some sort of eye infection. However, it died down after a day or so. About a week later I tried the mascara again and the same thing happened. Perhaps it was coincidence. Or just hayfever. But I've tried it a few times now and the same thing has happened every time. It can't be an eye infection - if it was, my eyes would get reinfected every time I put my contact lenses back in. However the redness dies down after a day or so and only comes back if I wear the mascara again. I wore it again yesterday and woke up again with red eyes oozing pus - they are still red as I type! That's the last time I use this mascara - there's now no doubt in my mind that this is what's causing the problem.
I'm really gutted that this has happened, as I really like Benefit and really like this mascara. To be fair to Benefit, their products are not hypoallergenic and they do not claim that they are, but I've never had any problems using any mascara in the past, and I've used a fair few brands - Rimmel, 17, No.7, Maybelline, Natural Collection, Body Shop, Urban Decay, Collection 2000... even Benefit's original BADgal! I don't understand why this one has caused me so many problems to be honest.
I do recommend this mascara, as it's a nice one, a lovely colour, and makes lashes look longer and thicker. However, if you have eyes that are at all sensitive, you may want to proceed with caution!
I have never used a mascara that is in a colour other than black, but I decided to try the BADgal Plum when the lady in the Benefit store applied some on my eyelashes. It looked surprisingly different and in a completely positive way. However, I do not think this is a good choice for everyone. It looked quite good on me because I have pale skin and dark eyes, so it was a contrasting effect. I believe that this quirky colour would not fit someone with really blue or green eyes. Also, this is not something you would probably wear every day, but it is not too extravagant either. About the quality of the product; I was rather surprised how long this mascara lasts. I know Benefit's products are generally of good quality, but this mascara looked very nice on my eyelashes all day long. I bought this product together with the BADgal eyeliner which smudges nicely (smokey eyes effect) and creates a dramatic effect together with the BADgal plum mascara.
The brush is big and does make it very easy to give yourself a lot of extra volume and eye power!!!!
It is perhaps not an every day mascara as normally having quite thin unimpressive eye lashes it did give a huge boost and make a big statement on my eyes.
I did find the brush size made it slightly awakward to get to the smaller lashes in the corner of my eye and also had to be careful because of the weight of the brush, not to push down on my lower lashes and end up looking like a fighter.
Also the plum wasn't the easiest colour for me to wear (possibly because against pale skin and hazel eyes it look fairly pink - which I didn't really happen to want.....)
I like the mascara in black particularly as a night out wear! It stays on well and dries quickly without being sticky. I also didn't find I got too many clumps.
I bought this mascara at a beauty show, where a big department store had a large presence. They were offering 10% off and so I decided to indulge! I was really looking for a concealer but this was the latest product and the girls were obviously trying to promote it above anything else. I tried the concealer and as I kept hearing about them rave about the mascara I was treated to demonstration and then I bought some!
I've had the black BADgal mascara before and I found that this worked in exactly the same way. It has a lovely big brush with thick bristles which makes the product very easy to apply. The more you apply, the thicker your lashes look - this is a very good product if you want the WOW factor with your lashes. It isn't a pretty spidery look, more a sexy seductress but it doesn't go clumpy or messy looking.
I found I could see the colour and it did look different to the black version but I have no idea what a plum mascara does for the eyes/complexion and it the girls at the fair weren't using it as a selling point either. It just looks quite nice.
My main problem with this mascara is that when I get home from a night out or a day at work I have a messy purple shadow around my eyes. I found this with the black version too. I know - I still bought this one as the overall look still sucks me in, but to be honest, plum/purple undereyes just make you look tired and ill - not a good look and so I wouldn't purchase another.
As for the price - for me it is about average for a mascara, but considering the poor staying power - I would try another premium brand.
I don't think I've got the hang of this Credit Crunch that we're living in at the moment at all. I say this for the simple reason that whenever I go to Boots and see the offer "Buy 2 products and get 500 Advantage Card points" I always think it makes perfect sense to buy two products. No matter how much I tell myself it's still costing me an extra £15 or £20 just to get 500 extra points I seem unable to leave the store until I've bought two products.
Last week I actually went into replace my Dandelion powder that's run out and even gave myself a little prep talk as I walked in along the lines of "Don't buy anything else, you can't afford it, etc." However as soon as I got there the makeup assistant persuaded me somehow to sit down and try out a few products. Before I even knew it I had an extra product in my basket in the form of Badgal Plum Mascara, something I really didn't need!
Benefit is a rather expensive American beauty brand that prides itself on its cutely named products that do tend to produce quite positive results. It's sold in Boots, Debenhams, Selfridges, etc. and the prices do tend to be the same across all the stores. It sells the majority of makeup items and has recently moved into body care products as well. You can expect to pay around £15 for a mascara, £22 for a blusher and £15 for a makeup brush.
They currently offer a range of four different mascaras including the original black Badgal mascara, a blue Badgal mascara, the plum one I bought and the Get Bent mascara. The Badgal mascara in black is definitely their best selling mascara, the blue one they bought out for people to wear in the summer to help lighten their eyes and the plum one is a recent introduction into the winter market. I'd never actually tried any of them before buying this.
The product came in a lovely plum coloured cardboard box with the brand name and product name clearly on it. There was also some additional information on the back as well which I rarely bother to read. Inside was the tube of mascara, this consisted of a plum coloured base (which was like a medium purple colour or very similar to the colour of an actual plum) with a gold lid which screwed on and also had a mascara wand attached to it.
There wasn't really much smell to the mascara, a slightly synthetic one which seems to be unavoidable with mascaras but apart from that there wasn't anything to distinguish this mascara from others. The colour of the mascara seemed to reflect the colour of the tube; it was plum that's to be sure although it did seem to have more of a purple tint in the flesh. I wouldn't say it was garish purple but it was quite a vivid plum colour overall.
You apply the mascara in much the same way as you would with other mascaras, make sure the wand is coated in mascara and then carefully comb it through your upper and lower lashes, repeat for a more dramatic effect. I always find it's best to let it dry before re-applying the mascara for an added impact as well as moving the wand through the lashes from side to side to ensure that the mascara doesn't cause them to clump together.
So what about the results? There are a couple of things I always look for in mascara so I'll discuss them each separately...
^ Colour - colour is probably the most important thing as normally I opt for jet black mascaras to make my lashes look really dark. However in this instance I was hoping for a deep plum effect which would contrast nicely with my green eyes. So what did I get? Well to be honest it was all rather disappointing, the colour didn't show up at all unless I stood directly in front of the bathroom spotlight mirror and even then it wasn't the luxurious and rich plum I'd hoped for.
^ Clumping - I hate brushes that cause the mascara to clump together and then pass this effect onto my eyelashes. However this brush was really defined and moved easily through my lashes, without a single clump in sight. When I replaced the brush in the tube to recoat itself I was pleased when it came out without any clumps or lumps on it at all. The applicator brush itself was a suitable size and had a fair number of bristles on it, perfect to give really coated and defined lashes.
^ Definition - along with colour I also like my lashes to look darker, lengthened and really defined. The mascara itself promises that there is a "voluminous brush for lavishly long lashes" yet I was really disappointed with the extra length it gave to my lashes, to be honest there wasn't any. I'm not sure if this was affected by the colour, as my lashes didn't look overly dark I think that also impacted on how long they looked... or the mascara just failed to meet its claim!
^ Longevity - another important point for me is how long the mascara stays put with and whether or not it smudges easily. I'm pleased to say that the mascara lasted all day when I wore it and that it didn't smudge anymore than any other decent mascara ever does on me. When I rubbed my eyes towards the end of the day I was left with some small purple coloured smudges but during the day it stayed exactly where it was supposed to... on my lashes.
So what else can I tell you? Well to remove the mascara you simply need to use any eye makeup remover. You get 8.5g of product for your money which seems to be a rather standard amount when it comes to mascaras. As for the price it seems more expensive than certain brands and quite in line with Clarins and Clinique mascaras. It now costs £14.19 from the Boots website, the price has obviously decreased recently with the VAT cuts.
As for the icing on the cherry... well I was so disappointed with the effect this mascara had in terms of colour that I actually took it back to Boots! I found that I was still having to apply black mascara and then coat the plum one over the top, if I didn't you couldn't even really tell I had any mascara on! I kicked up a bit of a fuss and I think they were wary of me making a scene that they offered me any other product in exchange for this one!
So would I recommend this? Well no not at all quite frankly. No it didn't clump my lashes in the slightest and yes it easily lasted the day but that's where the positives stop. As for the negatives well... you could hardly tell I had mascara on, the plum colour didn't show up really in the normal light and it didn't add length or volume to my lashes. I really wouldn't buy this for Christmas and I'm even annoyed that I can't give this no stars at all!
Thanks for reading.
It's always tricky to go near the Benefit makeup counter at a larger Boots store without being given a makeover, seemingly with or without your permission! So recently when I went over to have a look at the cheek tints, I wasn't surprised to find myself sitting on a stool and having mascara applied to my lashes!
The makeup assistant chose to use Plum BADgal mascara on me because I have green eyes, and apparantly the purple colour in the mascara is supposed to intesify them.
The Benefit brochure I have promises that the Plum mascara will 'bring out any eye colour', and give you 'lavishly long lashes'. It recommends that if you wear black mascara, you should 'add it to the tips of your lashes' and if you wear brown, then 'this is your new brown!'
The mascara comes in a purple tube with gold writing on and a gold lid. The mascara brush itself is very large and thick, which Benefit is famous for.
What did it look like then? Not great. The purple colour is a bit odd and made my eyes look a little bruised and tired, rather than awake and alert like my usual brown mascara does. Also, the mascara seemed to be very thick, and it made my lashes stick together, leaving them looking clogged up and as though I had gaps between them. I don't think it made them look any longer, if anything it made them look a little stumpy.
However, I can't deny that the colour and thickness of the mascara made my eyes stand out and definately drew attention to them, more than my usual mascara. Unfortunately this just isn't a good enough trade off for my eyes looking bruised, sticky and clogged.
BADgal mascara costs £14.50 and is available in original black, plum or blue.
I think I fell in love at lunchtime today. I wandered into House of Fraser (actually looking for something, not just because!) and got talking to the Benefit lady, who offered to pamper me! What girl could resist.
I have been reading about the wonders of BADgal mascara but kind of always said it can't be that great, its just mascara! But I am loving the purple, and I saw this and she put it on and its fantastic!!
My eyelashes instantly looked longer and thicker, and fuller. It also made them curl beautifully! My eyelashes always look quite stubby and short, but this was different and the colour really really bought out the blue in my eyes! My friend tried it too, and on her lighter blue eyes it made her eyes look almost green! I was so jealous!
Ths colour is not yet available on the UK website, but it is available instore. At £14.95 its the next price range up to what I would normally spend but well worth it in my opinion!
I'm going to get up early tomorrow to make sure I use it!!
Benefit BADgal Plum Mascara 8.5g / Eye Colour intensifying mascara / The ultimate lash definer with a super bad wand creates big thick lashes with a stroke / Get the false lash effect instantly / natural to naughty in the blink of an eye /