Product Type: Benefit makeup
Newest Review: ... feels durable and unlikely to break if i put it in my make up bag. The concealer itself is greasy and very heavy - it does not come wi... more
Oh Boi, That's Good!
Member Name: colleen_uk
Advantages: Long lasting, easy to apply, full coverage, variety of shades
Benefit provide consumers with quirky products at high-end prices. Can you really justify the high prices in comparison with the results they provide?
Luckily I don't yet suffer from lines or circles but like most people I am prone to the odd unsightly breakouts on my face. What I need is a concealer strong enough to mask these imperfections but kind enough not to make any spots even worse! And that's where benefit's Boi-ing concealer comes in handy. Benefit describe Boi-ing by stating "This industrial-strength concealer camouflages dark circles, shadows and discoloration for a seamless, natural-looking finish without creasing or fading. You name it, boi-ing helps hide it! Available in three shades...when in doubt, choose boi-ing" So is their advise worth following or avoiding at all costs?
Benefit Cosmetics were founded in San Francisco, California in 1976 by twin sisters Jean and Jane Ford. They initially founded their business as a beauty boutique, and they then specialized in quick-fix products for beauty dilemmas. Benefit Cosmetics have been into a global beauty brand and they are now sold in 30 countries. Their first shop was named The Face Place and their first product was a blush and lip tint called "Rose tint" (now renamed "benetint"). Benetint was originally designed for an exotic dancer who was in need of a nipple tint and remains the company's best-selling product. In 1989, they developed their extensive catalogue of products and soon after the original Face Place was re-named Benefit Cosmetics. In 1991 Benefit opened up in its first U.S. department store - Henri Bendel, in New York City. Benefit went international in 1997 with their expansion into Harrods in London. Soon after, the Benefit Cosmetics product website was launched. They have had continued success and they are ever expanding their product range full of fun and innovative products for every girl's beauty dilema.
*What attracted me
I first tried this product before my senior ball. We went to get a makeover by benefit in Harvey Nichols in order to free ourselves of any make-up related crisis and to get some professional advise. This involes a make-up artist from the Benefit cosmetics counter using a variety of their products in order to achieve the make-up look that you have specified. Before this I hadn't really been a big consumer of concealers as I would instead just put extra foundation over any imperfections however this admittedly doesn't provide you with the most natural looking coverage. So just my luck that because we had a ball and everyone would be looking their best I had to get a huge spot on my face. And I have to say it wasn't just a little one that could easily be hidden, it was the sort of thing that could have rented out a room for itself. Being a teenager and particularly highly strung when I woke up to this blemish on my face I immediately informed my mum that I wouldn't be going out tonight and instead I would be hibernating until my skin decided to heal. Luckily she convinced me to go get my make-up done (which is free if you have an appointment/a benefit gift voucher) and thankfully I did because I was introduced to a product I have used ever since, Benefit's Boi-ing concealer.
The concealer is quite pricey as you will be charged £16.50 for 3g of the product. However although it is quite a small amount that you get it lasts ages because you don't need to apply too much and it is really long lasting. You can buy Benefit online from their website (www.benefitcosmetics.co.uk/gp/home.html) and also from ASOS online. Benefit cosmetics are far more readily available on the high street than they used to be and you will now find them in Boots as well as most department stores - for example House of Fraser, Debenhams as well as Harvey Nichols. They are always sold at a benefit counter meaning that you get help and advice with the use of your products and therefore you get a shopping experience far from just making a simple purchase.
One thing with is a shame about the product is that they have changed the packaging from the first time that I bought it. When I first got the product it came in a compact style which had a small mirror on the side opposite the concealer. This was really handy as it meant that you could carry it in your handbag and you didn't need to carry a separate mirror. However they have now changed the packaging and it comes in a small circular black tub which has a screw off lid with see-through plastic on the top so that you can see through to the product. The plastic has the "Boi-ing" logo written on it in black letter and I am guessing this is because the product was previously black and sleek but didn't give many clues about the make-up range that it was from. To be fair the new packaging does seem more in keeping with the rest of the Benefit collection - which have a fun and flirty theme. They state that Boi-ing's "See-through lid helps you easily locate boi-ing in your makeup bag or handbag!" so maybe that was the reason for the change and I do agree the product still looks great, it is just that I have a bit of a biased view of it as I first purchased it in its original compact.
Though the Boi-ing range does not come with a large range of shades - this is actually quite handy as sometimes you can be overwhelmed as there are too many to choose from. And you should still blend it with your foundation or tinted moisturised therefore this is in fact more advantageous than it first seems. The shades offered are simple:
~ 01 - Light
~ 02 - Medium
~ 03 - Deep
The shades seem fairly self explanatory - I personally use shade 02 (medium) - but I would always suggest that you go and visit Benefit yourself so that you have an expert's advice as to which colour suits you best. I love that this concealer looks really natural and does help to hide blemishes without sitting on top of the skin and because it is light reflecting it helps to draw attention away from the imperfection.
The great thing about this concealor cream is that the consistency means that you get a great coverage - without it being so creamy that it simply slides off your face within an hour of application. The concealer can cover an unsightly blemish upon application and this result then lasts me the whole day without sliding off or drying out. A good concealer is key because if not you can end up highlighting the imperfection instead of concealing it. Personally I find that Boi-oing provides me with lasting coverage all day long without any need for reapplication.
Another thing that I like about this product is that it is very easy to apply. I personally use a concealer brush to apply it because doing so means that you are not wasting the concealer that will absorb into your skin if you use your finger. It also makes blending a whole lot easier. However Benefit advise that you should "Pat concealer between your thumb and fingertip to warm it up...it will glide on more seamlessly". Whether you choose to use a brush or your finger you should "dab boi-ing on the darkest areas you want to target...underneath each eye, at the inner corners by the bridge of your nose, or over any other flaws. Pat gently outward to blend." I do sometimes use my finger to dab some on if I don't have my brush with me and I find that works just as well.
I love benefit Boi-ing and have never found a concealer that compares. It provides a great product that really lasts, both throughout the day and throughout the products lifespan as you use very little. I would look upon Benefit's Boi-ing concealer as a sensible and worthwhile investment for your make-up bag.
Summary: Bounce back against those unsightly blemishes