Product Type: Benefit makeup
Newest Review: ... the lid ends up with lots of clumpy dried mascara stuck to it. ***Application & Look*** Benefit Get Bent Mascara is described to... more
Something of a god-sen(t); it's 'Get Bent'!
Benefit Get Bent Lash
Member Name: georgeistookl
Benefit Get Bent Lash
Date: 01/03/08, updated on 01/03/08 (115 review reads)
Advantages: It's a good product. Pretty packaging. Unique, not all your friends will have heard of it-score!
Disadvantages: Not much in there. Also dries up quickly and clumps around bottle.
Benefit cosmetics have a reputation of being quite expensive, but exquisitely packaged as well as delivering breathtaking results. The company was founded by twin sisters Jean and Jane Ford in 1979 after realising their love passion for cosmetics and their unique sense of humour which still shines through today in the way the products are produced-and the mascara is no different.
"Get Bent Mascara"-a slightly cheeky name for a mainstream beauty product, comes in a small cardboard box, with a scarlett b ox sporting the mascara's name in attractive swirly writing. There is a small cardboard flap attatched to the box with application techniques, an innovative and personal touch I think. At £14.50 (19dollars) for just 6.5g of this is not a particularly cheap high street product, but by celebrity standards it must surely be a bargain. In the catalogue it is described as "a push-up bra for your lashes" which appeals to the consumer (most probably female) as she weighs up the positivity of having perky breasts...with this mascara she can have perky eyelashes too! In the copy, the founder's love for make-up really does shine, or is it simply a subtle and sneaky marketing technique?!
The mascara itself is similar to its sister Benefit product 'Bad Girl Lashes' with a large, almost comical brush. There is nothing special about the brush, its not a special separating comb or anything, but it is bent at a 45degree angle which makes this product something of a novelty. Layering it on is fine, almost theraputic, as it really does give your lashes a boost. However, a slip of the hand is something you would really want to avoid with a brush of this size-believe me I'd know. The mascara is of the excellent dark black shade you would expect, and I don't think it is available in any other colours. It does quite a good job of separating your lashes, but not to an extent of one of those comb-brush mascaras. However, it is excellent at lengthening and thickening, sometimes lashes can be too thick, but for some there is no such thing as too much mascara.
The one negative thing I would say about this product is that the mascara can gather around the top of the bottle, and harden and dry ON your actual brush which can be a pain. I've had mine for three months now, and on several occassions I thought it had run out, turns out it had just hardened on top of the bottle so be sure not to throw your Get Bent away before it is finished.
The quirky packaging of Benefit products makes it extremely eye catching and enticing. It is styled in a kooky, colourful cartoony manner, reminicent of 1950's classic American Hollywood glamour. A change perhaps from the celebrity-endorsed mundane palette of cosmetics offered to consumers today, as Benefit have very low-key advertising campaigns, hense why they have accumalated something of an underworld cult following.
Summary: I gave it four stars, as it is an excellent mascara, but perhaps not quite worth its charge.