Benefit are an American brand that specialise in facial make up. They are a relatively new rivalry in the cosmetics industry that have put a slight twist on what you would expect from such a brand, introducing a quirky element into all their products. They can be found as a concession within many large department stores such as Debenhams and John Lewis, as well as some larger Boots stores. Their products can also be purchased online, making them widely available to us. --- How it works --- It is a liquid eyeliner and the concept behind it is similar to others of its kind. Its job is to enhance your eyes and there are many things that you can do with it ...  Read the complete review

Benefit Magic Ink is quite a new addition to my make up bag. Not that it ever needs new additions, as it's so full I have my essentials in my 'essential make up bag' and my non essentials and 'special occasions' in another, much larger bag. When I say special occasions, under that banner also falls all the make-up I've purchased on a whim that look fabulous on the shelf/counter and apparantly is instantly going to revitalise me. However when I've given them a proper whirl I realise they are no better than my originals and they then are resigned to life in the secondary make-up bag. Benefit Magic Ink is described as jet black liquid eyeliner. I have quite big ...  Read the complete review

I do tend to wear liquid eyeliner because I find applying it generally easier than pencil liner - depending on the ink and the applicator, of course. Benefit Magic Ink was recommended to me by my sister-in-law who, although she didn't get on with it herself, thought I might benefit from it (excuse the pun!) because she knows I like liquid eye liner. I bought this direct from a Boots High St. store for £14.20 - which I thought was rather expensive but I was wiling to give it a go. When I got home, I came to the conclusion that this was even more expensive that I'd first thought because the little bottle contained just 2.5 mls of the liquid ink as my perfectly good Urban ..  Read the complete review

This is probably my favourite liquid eyeliner that I own (and I own loads!), I've had this for 2-3 months now and have used it almost everyday. I bought it from Boots for £9.50. The RRP is £14.50 but I had a voucher so got £5 off so was over the moon however I do definetly think it is worth the RRP as it is good quality and also lasts very well - considering that the bottle only contains 2.5ml of liquid mine is lasting amazingly well but I think that it's because the application brush is so thin so it provides a small amount which goes a long way. Packaging wise the eyeliner comes in a little gift type box, which is quite 'teenage girl' ish - it's got ...  Read the complete review

Recently been trying out lots of new brands for different make-up products as the usual aren't working well for me anymore and I get bored easily so I like a change every now and then, looking in my make up bag and noticed my black liquid eyeliner is running out, I decided to look at new ones on eBay to try and get the best deal for just trying out a new product as you never really know how it's going to end up and I actually ended up buying Benefit magic ink jet black liquid eyeliner. Benefit say: sexy, sunning and sinfully black, it's the perfect precise liquid eyeliner for drama that lasts. sexy, incroyable and excessivement noir. to use: glide along upper ...  Read the complete review