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Benefit Magic Ink

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£15.50 Best Offer by: debenhams.com See more offers
8 Reviews

Brand: Benefit / Type: Liquid Eyeliner - Black / Sub-Type: Eyeliner

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    8 Reviews
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      25.05.2013 17:17
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      Overall- definitely worth getting this eyeliner!

      I've used this eyeliner for a couple of months now and I love it!

      The brush is really thin, but not so thin that it takes forever to get a decent-sized line, which makes it perfect for painting on any thickness of line that you want. Also, the brush isn't so floppy that it just goes everywhere- it's pretty easy to control and keep it in a straight line.

      The handle is great because it's long and easy to keep hold of, and gets wider as it gets closer to the brush so you can have a better grip of it.

      The colour is as it says- 'jet black', and not like some eyeliners you get, where it tells you that it's black, but really its just a faint black or a dark grey-ish colour.

      I find that the eyeliner stays on really well. I wear this every day- I put it on at about 7am and don't take it off until about 11pm when I go to bed, and it still looks good even then!

      The only problems I have found with this eyeliner is that if you move your eyes around too much, for example if you look up or blink too much, shortly after you apply the eyeliner, it can smudge and get all over your eyelid. But, this is the case with pretty much all eyeliners, so it shouldn't be considered as a reason not to get this one!

      Last problem- it runs out too fast! But again, that happens with all liquid eyeliners because they come in tiny little pots, and to be fair, I do use a lot of it!

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      10.08.2011 21:05
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      Great liquid eyeliner by Benefit

      Benefit are an American brand that specialise in facial make up. They are a relatively new rivalry in the cosmetics industry that have put a slight twist on what you would expect from such a brand, introducing a quirky element into all their products. They can be found as a concession within many large department stores such as Debenhams and John Lewis, as well as some larger Boots stores. Their products can also be purchased online, making them widely available to us.

      --- How it works ---
      It is a liquid eyeliner and the concept behind it is similar to others of its kind. Its job is to enhance your eyes and there are many things that you can do with it to make it appear as subtle or as dramatic as you prefer. It is an alternative to a classic pencil eyeliner, which most people either use or are aware of at least. Many people prefer liquid eyeliner as it allows you to have more control and precision during application.

      --- How to use ---
      As mentioned above, there are many ways that this eyeliner can be used. The application has been made really simple as the product has a small, thin and flexible brush making it ideal if you prefer a subtle look as its easy to apply as little or as much as you want. You remove the applicator from the small pot and you can wipe any excess on the side of the pot. I find it easiest to apply when I close the eye I am wanting the apply the product to and pull the edge of my eye to one side making the surface a little straighter, temporarily removing the natural creases that form on the eyelid. You can also apply it to the lower lash line repeating the process mentioned above, taking extra care not to poke yourself in the eye with the applicator brush!

      --- Price and packaging ---
      You will notice that the prices of this product vary, depending upon the place of purchase. On the high street it will retail for around £14.50 over a Benefit counter. You may find it cheaper online so have a browse if you're looking for a bargain. The packaging of the product typical of what you would expect a liquid eyeliner to look like. It is long and thin with a pot at the bottom of the applicator which is wider than the rest of the product shape. The product is primarily black with 'magic ink' printed on the front in a light green colour. The brand name is above it and the colour is below it which is described as 'jet black'. There is a nice pattern on the top of the applicator brush which is like a swirl so it adds a nice little touch to the overall appearance.

      --- Results ---
      I am a bit of a critic when it comes to products like this as I seem to have accumulated a collection over the last couple of years, so I know how to separate the good stuff from the not so good! I was pleased with the application process as it has been made quite straight forward with the flexible brush. The consistency of the liquid eyeliner itself was thicker than expected but it dried very quickly meaning that it didn't run once I had applied it, but the thickness gave a nice bold line over my upper lash line.

      I was able to wear the product for a full day without it wearing off at all and the colour remained strong throughout. A small amount seemed to go a long way as it isn't at all thin and doesn't feel watered down like many do, making it easier to justify the price as it lasts a long time.

      --- Overall ---
      I feel that this product deserves 5 Dooyoo stars as it delivers on its promises to create 'drama that lasts' and it certainly does that. While it is a little on the expensive side, the price is on par with many other product by Benefit so it is to be expected on one hand. Its performance is also very good and I was surprised at the difference a flexible applicator brush could make to the accuracy of the application.

      I would definitely recommend this product to anyone who is looking for a reliable, long lasting and stunning black eyeliner.

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        09.08.2011 12:38
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        A high quality liquid eyeliner that looks great

        This is probably my favourite liquid eyeliner that I own (and I own loads!), I've had this for 2-3 months now and have used it almost everyday. I bought it from Boots for £9.50. The RRP is £14.50 but I had a voucher so got £5 off so was over the moon however I do definetly think it is worth the RRP as it is good quality and also lasts very well - considering that the bottle only contains 2.5ml of liquid mine is lasting amazingly well but I think that it's because the application brush is so thin so it provides a small amount which goes a long way.

        Packaging wise the eyeliner comes in a little gift type box, which is quite 'teenage girl' ish - it's got graffiti type font on the front in green writing which reads 'Benefit magic ink jet black liquid eyeliner' over a black and white background. It does not look like an expensive product from the packaging in my opinion but at the end of the day that is just my opinion and it doesn't effect my positive views on the product. The eyeliner tube is thick and chunky with a long elegant looking lid which has the brush attatched on the bottom, it screws off easily but I do think it is Benefit have gone a bit OTT with the length of the lid/brush handle, because I have to stretch my arm out to get the brush in the right place rather than been able to just do it how I apply my usual eyeliners, however the brush hande is easy to grip and guide.

        The eyeliner as I mentioned before is a liquid, jet black eyeliner and is extremely well pigmented - very bold and noticeable and it is indeed jet black, it has a lovely glossy finish and looks good quality. It goes on amazingly well - it glides nicely, and although the brush is thin and leaves a thin, neat line, it is really easy to build up the thickness with a few strokes for a more bold, dramatic look which I am really fond of, however I do like having just one layer for days when I want it to look more subtle, or for occasions such as interviews etc, where as I like to layer it up when going out to define my eyes to the max! The eyeliner drys within a minute at the most which is good for when i'm rushing, and it is also waterproof so there is no worry it will run on a rainy day. The eyeliner is quite thick in consistency but as I mentioned glides on to the waterline nicely and because of the thickness it doesn't run. This lasts for ages, i'd say I wear it for around 8-10 hours before I remove it. I personally use cotton buds or cotton pads with a bit of eye makeup remover on them to remove the eyeliner and it doesn't take much effort for it to come off which is great.

        I love using this eyeliner pretty much every day and it is also great for experimenting with more adventurous looks - I have used this to do my top lids with the flicky out look and it actually looked good because of the accurateness of the brush. Overall I would reccomend this, I know it is expensive but it lasts well and the quality shines through!

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        28.07.2011 18:47
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        expensive price to pay for a failed new product.

        Recently been trying out lots of new brands for different make-up products as the usual aren't working well for me anymore and I get bored easily so I like a change every now and then, looking in my make up bag and noticed my black liquid eyeliner is running out, I decided to look at new ones on eBay to try and get the best deal for just trying out a new product as you never really know how it's going to end up and I actually ended up buying Benefit magic ink jet black liquid eyeliner.

        Benefit say: sexy, sunning and sinfully black, it's the perfect precise liquid eyeliner for drama that lasts. sexy, incroyable and excessivement noir. to use: glide along upper lash line, working from the inner corner of the eye out in a smooth, fluid motion, for added intensity carefully line the lower lash line.

        In boots this product is £14.50, I bought this from new in the box from ebay for just under £10. When it arrived I thought the box was squashed at first but then realized that's how it actually is, the box is strangely in a diamond shape, not to sure why but it is quite funky to say the least, inside it is sectioned into two one for instructions an other languages and the other for the product itself.

        As normal liquid liners this has a long stick and a small pot, the brush on the end of the handle is really tiny an thin which id imagine is to create fine detail however is proving to be quite useless when attempting to use for something larger than 2mm. I've also notice this does not stay on as well as my old £1.99 black liquid eyeliner. they go on about how black it is and how sexy, to be honest, you can't get blacker than black, and they're all black, I find that this has been quite a waste of my money and sometimes you should just trust the cheaper products.

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          23.07.2011 23:10
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          Not worth £14.99

          Benefit Magic Ink is quite a new addition to my make up bag. Not that it ever needs new additions, as it's so full I have my essentials in my 'essential make up bag' and my non essentials and 'special occasions' in another, much larger bag. When I say special occasions, under that banner also falls all the make-up I've purchased on a whim that look fabulous on the shelf/counter and apparantly is instantly going to revitalise me. However when I've given them a proper whirl I realise they are no better than my originals and they then are resigned to life in the secondary make-up bag.

          Benefit Magic Ink is described as jet black liquid eyeliner. I have quite big eyes 'panda eyes' as my boyfriend calls them, and I will always give new eye-make up a go to frame them. This product was purchased after my previous liquid eye-liner ran out. I use an eye pencil for my lower lid and on special days or nights out I line the top of my top lid and the bottom of my bottom lid with liquid eye liner and being a Benefit fan thought that this would be a nice change.

          You will struggle to go wrong with liquid eyeliner, they come in limited colours, mostly black, they line with a pen/thin brush and come in small pots. In this case 2.5ml. The curvature of the pot partiular the pen lid which you hold to apply is very helpful as it fits in the fold of your hand nicely when eld between thumb and fore finger like a pencil. This is very useful as means it's easy to apply and adds to it's ability to create a neat line.

          The consistancy of the eye liner is good, it's thick enough to only need one line/application but not too thick that it's lumpy or difficult to keep tidy looking. In turn the brush is very fine and means when you do want to top up your eyeliner it's easy to do so without making a mess or an extra line.

          However if on the off chance you place it too close to your eye you are going to get a nasty shock! It stings like nothing I've used on my eyes before when it gets in to them and is quite difficult to ease unless you removed all of your eye make up and start again-not helpful. Now something with one use, something so small really shouldn't cause pain if you ask me. Especially not for £14.99 when based with high street brands (rather than counter brands) you can purchase one for less than £4.99.

          Therefore it currently resides in my special occasion make-up bag and probably wont get used again for a while unless I'm desperate. I just can't bring myself to throw it away for £14.99! The packaging was nice, very snazzy and as I walked out of the shop I felt content with my little purchase. But other than the packaging and the idea of a great eyeliner, it's obvious poor quality of ingreadiant means it a 2 star buy at most.

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          04.06.2011 21:10
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          An all-in-one eyeliner for newbies or make up experts!

          I have never been one for eyeliner... In fact I have tried the Smokey eye effect numerous times with not much success.

          But the eyeliner still calls me!

          I bought Benefit Magic Ink as a spur of the moment purchase. An expensive one as the small little wand is worth £14.50. But as it has won the praise of many a beauty expert and if it's good enough for them it has to be good enough for me.

          Now this liquid eye liner is jet black, and not for the faint hearted. I for one was a bit apprehensive of having the Adams Family look but after a bit of practise you don't end up with black eyes! The liner itself is so smooth and is almost like using an old fashioned ink pen. The brush itself is very slim and sleek so it lets the liquid literally glide over the skin. You also only need to use a very small amount by using the edge of the wand and literally one layer is all it needs.

          Just like an ink pen, the jet black liquid seeps into the skin of the eyelid and almost slightly expands to cover any missing gaps. A bit like ink spreading over a bit of tissue paper. This is great if you are a bit rubbish at drawing a neat line over your lid. So the whole application of the eyeliner is very easy, manageable and gives you a great sleek finish even with an unsteady hand!

          The eyeliner does smudge well to give that great Smokey eyes effect but it does try incredibly quickly... so no double black lines at the top of your lids! I have managed to wear this on numerous occasions and it hasn't smudged or given me panda eyes before 1am and even being stay-proof it comes off super easy with face wipes! Perfect.

          I would definitely recommend this to all eye line fans... or beginners! As I said before, it is a pretty trustworthy piece of cosmetic that won't fail you. Whether you just want a straight line for a change or you want those huge burlesque eye flicks this will do whatever magic you want it to do on your eyes.

          A must have in any make up bag.

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            01.03.2011 00:17
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            Great - but costs too much.

            I do tend to wear liquid eyeliner because I find applying it generally easier than pencil liner - depending on the ink and the applicator, of course. Benefit Magic Ink was recommended to me by my sister-in-law who, although she didn't get on with it herself, thought I might benefit from it (excuse the pun!) because she knows I like liquid eye liner. I bought this direct from a Boots High St. store for £14.20 - which I thought was rather expensive but I was wiling to give it a go. When I got home, I came to the conclusion that this was even more expensive that I'd first thought because the little bottle contained just 2.5 mls of the liquid ink as my perfectly good Urban Decay liquid eyeliner cost me just £3.99 and it contained £7.5 mls! Comparing these two eyeliners, which I personally would say are about equal in terms of quality, means that 1ml of the Benefit Magic Ink cost £5.68 compared to just 53p for the Urban Decay. That difference in price really seems quite unwarranted and extraordinary.

            So, to the Benefit Magic Ink itself. The ink was described as "Jet Black" and it really was jet black (I never saw any other colours). The eyeliner does indeed look like ink - the type of ink that you used to get at school if you used a bottle of Quink. Its very thin, shiny and glossy and looks pretty rich. When you apply it, the ink dries very quickly and without smudging - which anyone who uses liquid eyeliner will know is a Godsend. I would estimate that the ink is completely dry within about 10 seconds and no matter how much you rub your eyes, it will not smudge or run. As an added benefit, it is also waterproof. It is long-lasting and if it is applied in the morning, it really doesn't loose its effect at all throughout the day - lasting well into the night.

            The applicator is a very thin brush - much thinner than would normally be supplied with a liquid eyeliner. It seems to be of very good quality and you don't find little bits of the brush falling out as you use it. I would say that this applicator is key to being able to apply the ink smoothly and neatly - which 99% of the time I manage to do first time. Because the applicator is thin, you are able to apply a very thin line - or alternatively you can build upon this line if you want something thicker and more dramatic.

            This eyeliner really isn't something you should use if you're aiming for subtle. As I said, it really is very black and the effect is very striking. I find that if I wear this with an sparkling eye shadow then this eyeliner is perfect for a night out - and if you combine it with a more muted colour it is equally perfect for a day.

            Although I think this is a great eyeliner and definitely of high quality, it is simply too high a price for what it is when I can get something which is equally good for a third of the price.

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              07.01.2011 11:18
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              Simply magic - wouldn't be without it

              Product price - around £14.50

              This is a wonderful new product from Benefit that was released towards the end of last year. I am not much good with eyeliner and have tried a number of products, none of which have given me the Claudia Winkleman/Strictly Come Dancing eyes I have been after.

              This is a revelation though. It is really easy to apply, having a super thin brush and a good liquid consistency that moves cleanly with the stroke you are doing. The thinness of the brush means you have the option of doing a really thin line or building it up into something more dramatic. I really am useless at this kind of thing and I haven't had a single problem or had to start again.

              The liquid is also really glossy and looks great throughout the night, without losing the gloss effect. You can dull it down a bit with eyeshadow if you want to, but I don't bother as I like the wonderful jet blackness of it.

              One of the best things for me is that it comes off easily too. I normally am left with smudges on my eyes for days after wearing eyeliner and although I can still see a small trace of it, it is easier to remove than all other products I have used before - (I just use water and a tiny bit of baby shampoo).

              I think Benefit have done it again and this is a real winner.

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            • Product Details

              Benefit Magic Ink jet-Black Liquid Eyeliner / It's eyeliner magic! Magic ink is the perfectly precise liquid eyeliner for drama that lasts / Glide on lash lines for the most intense / beyond black line...how does it do it? Shhh...a magician never reveals her secrets! Watch the video on tips on how to apply! / All skin types.