Benefit's Moonbeam looks like a nail varnish. You dip the brush into the pinky creamy liquid then dot and blend it along your cheekbones, nose and forehead to create a luminous shimmer. The end result is a glittery pink/gold shimmer which makes your skin glow. The results are not as brilliant on darker complexions, however they are equally not as great on fair skin. I felt this product was expensive and not worth the money I spent on it. I felt the result was too natural and subtle and could have been easily achieved by using a blusher or bronzer. Also, you are supposed to wear Moonbeam under makeup or without. I usually apply it over my foundation, it doesn't blend in as well as it could and I fear being left with splodges or smears of the products along my cheekbones! When I use Moonbem (which is not very often), I always dust a blusher over the top of it.