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Benefit They're Real Mascara

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52 Reviews

Brand: Benefit / Type: Mascara / Suitable for: Eye

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    52 Reviews
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      04.02.2014 15:20

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      Not the mascara you'll live and die in but good for a night out.

      A family member bought this as a gift for me so it's now my current mascara, but I don't think I will buy it again for myself, although many of my friends swear by it. It's expensive at £18-£19 for a student on a budget, and I don't think it lives up to the hype. The wand itself is easy enough to use but collects too much mascara at once, which has to be scraped off before it can be used. It is manoeuvrable because of its shorter length but if, like me, you have naturally long lashes right up to the corner of your eyes, you may find that it's difficult to work the mascara into that area without ending up with the spidery look. A big plus for this is that it doesn't make your upper and lower eyelashes stick together at the corners like some cheaper brands have done for me in the past. The reason this mascara is so often recommended to me is because it's incredibly thick. It looks striking on a night out with heavier make-up on and it will definitely last you all night. In fact, it will last quite a bit longer than that unless you have a good make-up remover, because normal make-up wipes won't do it with this! In order to get a curl in your lashes, though, you have to apply several coats, which means that in the day with 'natural' make-up, it can just look clumpy, especially on the lower lashes. If you have the budget and want a mascara for night to match your usual one in the day, or if you wear fairly heavy make-up on a day-to-day basis, this might suit you more than it does me.

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      26.01.2014 13:53
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      A decent mascara.

      About 10 months ago I purchased Benefit's newest mascara 'They're real!' I wanted a mascara that would make my short lashes look bolder and longer, and because a few of my friends had recommended it to me I decided I would try it. You can grab a 8.5 g tube of this from only a few places on the high street, Boots, Debenhams and House of Fraser. Or you can purchase it online through the Benefit website, Ebay and Feel Unique. I actually purchased my mascara in Macy's in America purely because I was there and it was cheaper than buying it in the UK. In the UK the retail price of this is about £19.50. Often they have deals where you can buy the mascara and you get a little half size tube free. Now, does it work? _______________ Having used Benefit products before and been very happy with them I was excited to try this out! It comes in a silver, almost mirror like tube with 'They're Real!' printed on it. It's a fairly plain tube yet at the same time it's modern and attractive. You simply twist the lid and the wand comes out. There is a slight smell when you first open it, sometimes it can be a little overpowering, but it's really not that bad. Over time this scent does fade alot, and today I can barely smell it unless I give it a sniff. The wand length is a little smaller than some other mascaras I have used, and I have found this to sometimes be awkward, a few times I have prodded myself in the eye. However this tends to happen on days when my hand isn't so steady. The actual part of the wand that you use on your lashes is kind of bristle like. The bristle's aren't harsh on your lashes and I find that them being like they are is actually effective. Almost straight away I noticed that my lashes looked bolder (this is a black coloured mascara) and definitely longer! My lashes don't look as good as my friends lashes though, but, when you have short lashes this is to be expected compared to friends with lovely, long lashes. I put a couple of coats on each eye and I didn't get any clumps, however don't put too many coats on because you might end up with a 'spider' effect on your lashes. What I really like about this mascara is that it also flicks out your end lashes, you might have to spend more time on the edges of your lashes and use different angles with the wand but it does give a good flick! What I really noticed about using this mascara is when it comes to my bottom eye lashes. It made them so much longer and bolder. Although I do suffer my bottom lashes sticking together more with this mascara, but with patience you can unstick them. I think they stick together due to the bottom lashes being thinner and the mascara is quite a goopy liquid compared to other mascaras. Now, having used this mascara on and off for around 10 months it does seem that as it gets older you might get a clump or two at times. This hasn't been a problem though and they are easy to get rid off. The big problem I have with this mascara is taking it off! I use make-up wipes and have been using the same ones for a few years and they do the job with everything else except this mascara. It has to be the hardest thing to get off!! Does that mean it's waterproof? No, not really. A few times I've had the mascara smudge due to rain or bad weather, it's not smudged badly and it's been quick and easy to sort out, but it's happened. I've showered with the mascara on and when I get out I end up looking like a panda, so I'm going to say it's not waterproof. I have switched the make-up wipes to eye make-up remover liquid and everything and it still doesn't come off completely, the next morning I wake up with a slight blackness to my eyes. Overall I'm going to give this mascara 3 stars (or 3 1/2 if I could), it is good don't get me wrong, however, I have had other mascaras work just as well and are much easier to get off for less than £19.50! I think you have to have longer lashes than my own to get the full advantages of this mascara, because it makes such a difference to my friends lashes. If you were really undecided to try it, I would probably say do try it if you have the money going spare. It is a good mascara, I just don't think it's for me.

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        03.12.2013 19:09
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        I would buy it again, but it is very expensive.

        I'm quite fortunate in that I have quite long lashes, so basic mascaras are generally good enough to enhance them. I like to have a daytime mascara for work and then an evening mascara for nights out, so I decided to buy 'They're Real!' by Benefit as a nightime mascara. At £20 this mascara certainly isn't cheap, and I had a bad experience before with Benefit's 'Bad Gal' mascara, which I didn't rate very highly. However I saw some glowing reviews on dooyoo, combined with new stands in my local Boots saying that 'They're Real!' is the best selling UK mascara. Having £28 of points on my Boots card I decided to give it go and treat myself! The mascara comes in a cardboard tube which I wasn't too pleased about as I get annoyed by unnecessary packaging, but at least this packaging can be recycled. Inside was an instruction leaflet which was huge with about 20 different languages! The claims on the packaging from a consumer group were pretty impressive; 94% saw dramatic length & volume 90% saw base-to-tip curl 94% saw visible lift 100% saw long-wearing results The mascara itself was shorter than I expected but quite a fun metallic silver. As with most mascaras you screw off the top and the wand is inside. As you can see from the picture the bottle is sloped and it feels comfortable in your hands, and there is plenty of the lid to hold so no problems there. The mascara wand is a weird shape, is it long and thin with plastic spikes, and then the end is spiky in an almost circular shape. It made me think of some kind of medieval weapon, like a mace or something. Apparently it's designed so that using the brush horizontally to achieve maximum volume, length & lift, and use vertically and upward to curl & separate. I had a go but I couldn't see any difference between the two methods. So how was it? I applied my first layer and was underwhelmed. It didn't look much different to my £10 Maybelline so I felt disappointed. My lashes were separated and thin but not that long. However, it was a second application which made my lashes pop and suddenly I had lovely long, separated lashes. I was amazed, they looked like very natural long lashes. Now I was excited about buying the new mascara so I tried it in the morning and wore to work, by chance Mr Stacey was in town after work so we went for food. I fluttered my eyelashes at him and asked if he would see the difference and he said he had noticed that they looked good. I used the mascara again for a night out and found the same results - one application was a bit meh and the second application made my lashes look amazing. I tried a third layer but that was pushing it and it started to look a bit flaky, so I think two is the maximum. I've found that every time I've used the mascara it has lasted long without smudging and looks great. I don't personally need to use eyelash curlers, but I found that my lashes has a lovely curl, especially with the amount of length I got. The best thing is how slim the lashes are, with no clumps or sticking together. I've seen other reviewers say that it takes some getting off, but I haven't had any problems, a bit of good quality make up remover on a cotton pad or two and you're sorted! This is a good mascara and I'd definitely buy it again. I'd say it's very good, but I'm not raving from the rooftops. At £19.50, this is an occasional treat but personally I'd say it's very expensive and not that spectacular, however I am happy with the effect it gets and it's more than good enough for me

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          22.10.2013 19:37

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          A good mascara, not as amazing as expected!

          This mascara I brought recently and was so excited to try it as has many awards etc. I personally like the mascara, I wouldn't say it was the best I've tried but I am enjoying using it and experimenting with it. I do really like the mascara brush, as it has a small ball on the end which you use to wiggle through the lashes to the side of the eye which I find works nicely. You do have to build up layers to create a dramatic effect to the lashes, it does give the lashes a nice curl and lengthens them but like I said I do have to apply a few coats to get that effect and sometimes can get spidery lashes from doing so! And its so difficult to remove, you definitely need to remove this with an oil based remover. I brought this mascara and it came with a mini which is good for travelling or for keeping in small clutch bag! Mixed reviews for this product, but worth 3-4 stars :)

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          21.10.2013 18:22
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          The best make up product I own

          I started using Benefit make up products when I was still at school over ten years ago. The draw at the time was that although they were premium cosmetic brand, Benefit targeted a younger buyer with their packaging and marketing so at the time it suited me well. Now I'm in my mid twenties and I feel too old to often indulge in Benefit cosmetics. Too many times I've stood at their wonderfully girlie and indulgent counter, all full of the familiar excitement at buying their products, until I've looked over and seen the other customers are so much younger than me. I can practically feel the years adding up as I slowly put my intended purchase back and slowly blend in to the background! When I saw this mascara in the shop I was so impressed by the stylish packaging, which was modestly black and white and unusually lacking the usual Benefit glitz in design. Having heard great things about it, I purchased one immediately and threw my previous caution to the wind! Benefit 'They're Real' is now the UK's number 1 selling Mascara and I can understand why because it's by far the best mascara I've ever used. From the first time I used it and every time since, I'm never disappointed with it and I have no intention of trying any other variation of mascara for the foreseeable future. The Tube itself is a slick and metallic tube and the usual size is 8.5g and costs £19.50 but you can also buy a smaller travel size which is 4g for £9.50. I bought mine from Boots, and I usually do because it all helps add up with advantage card points but this is now widely available in most shops that cater for cosmetics, and you can also buy online. Benefit claim that 'They're Real' lengthens, curls, volumizes, lifts & separates lashes. The mascara has a spiked wand instead of the typical brush head that you find in most other mascara's. This can look a bit daunting when you first see it, as it's far from delicate looking! The wand also has thinner spike on the rounded tip too which is designed so that you can also coat the very tiny, inner eyelashes near your tear duct. A smaller wand would usually be needed for this because of the difference in these lashes, but Benefit have just covered the tip which works really well. The affect of this is that when the mascara is fully applied, if you have also coated the very inner and outer lashes as well then you will have a much wider looking eye (check out any make-up application guide!). The colour of the mascara isn't anything revolutionary. It's jet black, just the same as every other black mascara but the thickness of it is different as the texture is a lot more dense. When you are wearing it, you can definitely feel this difference on your lashes at first. If you've never used a thick mascara then you may want to start with a small amount of this as it will make you feel like you've caked your eyelashes out if you aren't used to heavy eye make up. But after a short while, you get used to it. Now it has the opposite affect and when using a normal density mascara, my eyes feel (and look!) naked! Benefit recommend that you position the wand horizontally and wiggle brush from side to side starting at the base going to the tip. This step will help to achieve maximum volume, length & lift for your lashes. They then recommend you hold the wand vertically, using the small spikes on the tip and stroke upward to curl and separate lashes. This is pretty much what I do when applying. I however don't do the second step of using the tip on a daily basis, that stage is just for special occasions when I want the extra 'wow' factor in my make-up. The first step is enough to give an excellent coverage for day to day wear as the spikes on the main wand section also separate lashes too. I find this process can take longer than when using previous mascara's. I put this down to the thick texture, if you don't brush it out through your lashes then it's not going to look good and will cause your lashes to clump together. So you do need to spend time on the application, it's not a quick application product. But the results are absolutely worth it! Although slightly more time consuming than normal, the application is easy once you've got the right technique, which of course will be different for everyone depending on how you like your lashes to look. I tend to find that for day to day wear, one coat is plenty and still gives the required finish. When I'm going on a night out, I will apply several layers which really increases the affect and volume of my lashes and really gives a false lash look-which is exactly what this mascara is designed for. I'm lucky that I have naturally long eyelashes anyway but I've also worn false eyelashes in the past and can say I wouldn't ever bother with them again now I have this as you can get the same affect, if not better from this. The increase in volume, even with just one coat is huge! And one coat will last all day without the need for reapplication. I tend to find that if I try to reapply too frequently then it has the opposite affect and weighs the lashes down. So once I've applied the right amount, that's it for the day, I don't even consider needing to reapply. Because of the thick nature of the mascara itself, the downfall of this is that it's a nightmare to get off. It's definitely a morning after panda eye mascara if you forget to take it off before bed! I think I've nearly terrified my poor postman a few times when he's knocked on the door a little earlier than expected! Generally most make up removers will remove it, although you do need to put some elbow grease in, particularly if you've used multiple coats. It does come off, it's just more stubborn than most mascara's. Being that it's not waterproof either, I wouldn't advise forgetting to take it off before a shower or bath. The water does something to the consistency and it almost dye's your skin and THEN getting it off afterwards is when it's near impossible. You have to rub your eyes hard to remove it from the skin. So try not to forget to do it first! The only other downside to this is the price however considering it's a counter cosmetic it's still quite fairly priced for it's market. If you don't buy counter cosmetics the price may seem high but if you look at top end counter brands like Estee Lauder, Clinique etc then it's still fairly priced. However because it's thicker than most mascara's you do get through it quicker. I have to buy a new tube every other month which is the fastest speed I've ever got through mascara. But even then I wouldn't change to another product. I've never been happier with a make up product than this, the affect is literally amazing and I always get compliments on my eye make up and recommend it to everyone I know. If you aren't keen on heavy eye make up, then this probably isn't the mascara for you but I recommend everyone else gives it a try because the difference is huge, and worth every penny!

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            13.10.2013 18:04
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            A real benefit to my lashes!

            This is a review of Benefit They're Real Mascara in jet black. This product is availabe widely on and offline - I have only ever seen it in jet black. I bought this a few months ago from John Lewis when there was an offer on. I paid £19.50 and for my money got two Benefit They're Real mascaras - one 8.5g and one 4.0g miniature mascara. The box tells you that these mascaras would usually retail at £29.50. I also got a few little freebies including a lip stain and moisturiser, which I was pleased with. It was a bit of an impulse buy as I actually didn't need mascara at the time however I have heard good reports from friends on this mascara and couldn't resist at the price. I have used this mascara now for just over a month on an almost daily basis and my review is a reflection of this use. *How does it look?* The mascaras both come in a very dark grey/shiny plastic tube which looks sleek and stylish. There is not much writing on the actual tubes - and its just gives the brand names and mascara logo. The mascaras come in a cardboard box which is also stylishly designed and in keeping with the brand. There is a leaflet that comes in the box which tells you how to use and the ingredients of the mascara (which I guess would be important if you have any allergies etc). There is nothing on the product to indicate that it is kind to bunnies :( *How to apply* The instructions say to wiggle wand from base to tip for maximum volume, length and lift. Hold wand vertically and stroke upwards to curl and separate. The wand is medium sized in length but consists of small spikes. I have see these spikes before on different types of mascaras (such as the 17 range) and been very critical of them as only a little bit of mascara seems to go onto the wand - this means that application can take forever and you really do need to wiggle the wand around instead of using strokes like you would with other wands. The benefit (ahem) of the little spikes is that when you do apply you don't get many clumps and thus the risk of getting the 'spider effect' is much lower. So apart from application taking a bit longer than I would like how is it? Generally easy although I do have to pay attention so that I get right down to the base of my lashes. *The results* On the box Benefit tell you proudly their survey results of the product. I will comment on each, according to my use and experience of the product. 100% found it long wearing - I would agree with this comment. I have worn this during long days at work and nights out and it is very hard wearing - lasting from 7am until 7pm without the need for application. 94% found it lifted lashes - I would partically agree with this. It did lift lashes although it took a while and a lot of wiggling and application to get to this stage. 94% found it added length and volume - again I would partically agree with this. There wasn't a great deal of length with this mascara - although a lot of volume which more than made up for the lack of length. For this reason I would prefer to use this as a day/work mascara rather than a night mascara. 90% found it curled lashes - I didn't really experience a curl with this mascara and would recommend that if this is what you're looking you go the extra length (ahem) and use an eyelash curler *Would I recommend* All in all I would yes. The mascara gave the volume I wanted and looked good during the day - if I was going out in the night I would probably use a mascara which gave more length or falsies. The colour of the mascara is a bold black. It looked good and very striking with eyeliner and different eyeshadows that I use (cream or grey usually). I have to take a star off for the slightly time consuming application and also the lack of flexibility to day/night use. I do think however this mascara will last a long time as it doesn't tend to clog like some cheaper ones do. In terms of price it does seem like a lot of money for a mascara so I would wait until it's on offer until I purchase it again, as I said though I think it will last longer than other cheaper mascaras I have used so generally I think this is value for money. Thanks for reading and I hope you found this review useful.

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            24.09.2013 14:13
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            Good, single application mascara

            I bought this mascara recently and I could not be happier. I use benefit regularly and keep going back as I find their products of high quality, reliable and worth the money. Often their staff at high street stores are friendly and give great advice and never work the hard-sell. I paid £19.50 for this mascara, not cheap, but with it I got a free make-over in store as well as a free smaller mascara to fit in my purse for a night out! Finally compact mascara! Unlike many other mascaras, I am satisfied with one application a day with 'They're real', usually I am reapplying throughout the day but this mascara has a great brush with a bulbous head so it reaches all your small lashes and with one application they are nicely coated. Despite having very dark hair my lashes are practically transparent so I really try to have as natural as possible looking eye lashes - no spider legs and this one does the trick. The lashes look longer and more importantly in my opinion, fuller so a very dramatic look but not too much. Although I'm sure a more dramatic look can be achieved.

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            16.09.2013 20:50

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            Great mascara if a little to take off!

            They're real! is a fantastic mascara for length and curl, you do need to give it a couple of coats to get a fuller effect but for day use you only need the one coat. The brush is a hard plastic with fine spikes and a ball on the end to reach the inner lashes. It is a great deal if you can get it when it is on offer when they are giving away the free mini along with it as they are doing at the moment. There are a few minor draw backs to it, the main one being it is very difficult to get off, and if you go to sleep with it on you can sometimes wake up with your lashes stuck together. Also once the mascara has dried on your lashes if can be quite difficult to get another coat on without it sticking to your lashes. On the whole a great product!

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            07.09.2013 01:12
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            This mascara prove me wrong!

            About three or four years ago my go to mascara was Benefits BADgal mascara so I don't know why I didn't jump on the newest They're Real mascara when it came out and was 'UKs No 1 Best-Selling Mascara.' There was always a lot of advertising for this in the Boots store or saleswoman convincing me to buy it but for some reason I never did. My friend said she had bought a tube and ended up returning it as she said it was awful and made her lashes look too spidery so I quite pleased with my decision not to have bought it. However a few months back there was a mini test size being sol with Elle magazine and being a very poor student in need of an expensive make up pick me up I thought I can get a magazine and a mascara at the same time (I'll just go with out the milk and bread I had originally gone out to buy). For the full sized version of this product you get 8.5g for £19.50. I paid £4.10 for my small sized 4.0g size, plus my mum also purchased the magazine for me (without knowing I had done so) as there was a free Benefit product in it, so I have almost as much of the product for half the price as well as two magazines (even if they are the same and have Miley Cyrus on...) which I think is pretty good! Benefit are very well known for their creative and beautiful packaging for their products, however I feel it is unnecessary for their mascaras, particularly this one as it is fairly boring compared to other products. It does not make it feel anymore expensive or special as any extra packaging for this particular product goes straight in the bin. The full size packaging differs a little from the mini size but they still provide the same basic information. The mascara comes in a black card box with 'They're Real' written in contrasting fonts and colours, one side has a before and after photo to show how good the mascara will look. Underneath this the Benefit claim that: 94% saw dramatic length & volume 90% saw base-to-tip curl 94% saw visible lift 100% saw long-wearing results Another side of the box repeats the same in French and the other contains ingredients. The mascara tube is about three inches long including the lid. The lid is sliver and the tube is an ugly browny grey colour with 'They're Real' printed on the side in the same fonts as the box. I have a feeling in the full size is fully metallic though which looks a lot nicer. The tube is slightly odd shape as it slightly square but rounded at the top and tapers towards the end and the end is a usual circle shape. I don't know if this is true but I like to think that this means you make the most of all the product inside as the brush will be closer to the sides this far down. The brush itself is in the screw top lid like most mascaras and the brush has all the excess removed as it is pulled out of the neck of the tube with a satisfying noise as all the bristles hit the sides. The brush is a rubber brush which made me think 'ew' as I've never had much luck with rubber brushes before. There are thin spiked bristles spaced evenly all over the brush and the end is special as the spikes are continued to almost create a domed shaped end to help with those pesky, hard to get at lashes. It takes a little extra dipping in the tube to remove further excess from this part. It's easy enough to apply and I have to say all my doubts and negativity were instantly gone when I saw the finished result. There was definite 'length and volume' as the lashes were coated evenly and not clumpy but long and defined. I'm not entirely sure about the 'base-to-tip curl' as I curl my eyelashes before applying mascara but it definitely helps hold this curl longer than my previous mascara and has a better finish to the lashes at the outer corner of my eyes. I'd agree there is a 'visible lift' but I think that's because this isn't a thick mascara so the lashes appear lighter and not so weighed down. I definitely agree with the 'long-wearing results' claim as this mascara lasts all day without flaking or leaving any black marks under my eyes, I can even apply it to my bottom lashes! I find the mascara easy to remove as I use Bioderma (go buy this if you haven't already!) which removed the toughed, most water resistant mascara ever made. I have a feeling this could be hard to remove with any other make up remover as it such a long lasting mascara and they're often hard to remove but I have no problems myself. Overall I am ridiculously impressed with this mascara and wish I'd tried it sooner! I probably would pay full price for this as it really is an amazing product and I do often spend about £20 on mascaras too so it fits in my price range but I would definitely look for the mini travel sizes first as they seem to be better value. Unfortunately loses one star because of this.

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            23.08.2013 17:44
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            4 stars

            A relative newcomer to using Benefit products, I have swiftly become a convert, and have amassed quite a collection of products in the few short months since I have started using their products. A fan of nearly all the products I have tried by Benefit, it is difficult to pinpoint a favourite, however this mascara has to be right up there along with LemonAid. To get the most from this mascara, you really should start out by only applying a small amount, so clear the excess content from the wand by dabbing the end of the wand around the neck of the tube. Start by applying the mascara at the base of the lashes and you see them look fuller and longer immediately. The soft rubbery feeling bristles apply really nicely to the lashes and the effect is instant. They coat the lashes well but rather than clump the lashes together like most mascaras that promise fuller lashes, they separate them at the same time. As I've got a little older, I've noticed that my lashes appear finer and certainly not as long. While I've tried false lashes on the occasional night out, they really aren't for me, thus makes finding the perfect mascara even more important, and I believe I've done it! I can see a noticeable difference when I apply this mascara, while still appearing natural and nice looking rather than spidery and naff! An extra benefit to this mascara, aside from being fab (!), is the tip of the wand has the little spikey bits all around it which means applying to the corner of the eyes is much simpler and doesn't result in you getting mascara all over your face! One aspect of the mascara which doesn't seem too great is the ability to over apply once a coating has dried. I find my lashes can look great, but if I'm on a night out and wanting a heavier eye look, I have attempted to apply another coat on top once the first has dried, but it just doesn't like it, and looks clumped and spidery. Perhaps I am leaving this second coating too late and should try applying when it isn't fully dry.... This mascara is honestly the best mascara I have ever tried, and using it alongside LemonAid, my eyes appear natural but look great. Use LemonAid alone if you don't like wearing eyeshadow and it will cover up any veins / darkness to the lid. You can also apply it under eyeshadow as a primer. My only niggle is I prefer to use a black / brown colour mascara as I think it looks much more natural than jet black, but unfortunately it is only available in black. The packaging has quite a luxurious feel to it, with its pewter tubing and nice angled shape making it easy to hold. Full price you will expect to pay £19.50 for this 8.5g mascara, however as with most things, it can be picked up cheaper online so do shop around.

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              18.08.2013 07:38
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              dont let my bad experience deter you

              I got this as part of a gift set from my mum, it was only a small tube I got, however it is the exact same product shown here only in miniature form! The tub is charcoal coloured with "they're real!" written on it in fancy font. It is a pretty tube but in my opinion not particularly eye catching. However it is not about the packaging, it is about the product inside! The brush for this mascara is long and quite thin, with a little ball shape at the end of it, presumably for catching smaller lashes. I usually twist the wand in and out of the mascara slowly to get product on it, I don't push it in and out fast as this can get air in the tube and ruin the mascara. The brush picks up plenty of products and it brushes on the lashes with ease. I must say this provides the best 'false lash effect' of any mascara I've tried, ever. My lashes looked thick, non clumpy, long and luscious. I only needed one coat for daytime but I guess you could put a couple on if you wanted to make your makeup look a bit more dramatic for a night out. I couldn't tell how long this mascara lasted overall as sadly, something in it made me allergic and my eyes were watering like crazy. After an hour or so enough was enough, so I wiped it off and put on my old max factor mascara. I was gutted as I'm not usually allergic to makeup, and I liked the effects of this mascara when I first put it on. I'm not sure how much this mascara costs for a full sized one but benefit is a premium brand so I'd expect to be paying over a tenner. I got this as part of a free gift set when my mum brought two full sized products for herself in debenhams so watch out for offers there as the set was really nice and came with lotions and primers too. Not for me, but definitely try this out for yourself as the effects are good, it just had something it it which did not agree with me!

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                26.07.2013 18:39
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                A great product for everyone, works miracles on eyelashes.

                I bought this mascara mainly because of the all the hype around it, with everyone saying it was the best mascara they'd ever used. I now see exactly why everyone is so obsessed, it really is amazing. At £19.50, I was doubtful the mascara would be worth that much money, even if it is good, but I was wrong. The mascara boasts a special wand, making it easy to apply to ALL your lashes, and the colour is great too. It also has more product inside the tube that a lot of mascaras, and mine has lasted about 8 months already which is an outstanding life for a mascara, and it shows no sign of running out. When I use it, my lashes look perfect in seconds, and it is customizable on how long, or thick you want your lashes to be. The colour is jet black, and looks fabulous. My eyelashes are quite sparse, but when I use this, they look thick, long and fluttery. I think the mascara is so successful because even beginners get great results from it, proving you don't have to be a top make-up artist to look good. The only problem for me is that they don't do it in brown, which would make it even better. I really can't get enough of this mascara, and I would advise literally everyone to buy it.

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                12.07.2013 22:27
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                Great mascara, but a bit pricy

                I am lucky that I have naturally very long eyelashes, but they are quite sparse in places, so I'm always on the lookout for miracle products to make the most of my natural assets. Benefit are a San Francisco based company founded by twin sisters Jean and Jane Ford, who over time built up a cult following with their 'fake it until you make it' products. I love Benefit products and though they are expensive compared to some brands, I don't mind paying that bit extra, particularly as I don't wear make up every day. A couple of years ago, on one of my regular pilgrimages to the Benefit counter in search of new goodies, they were heavily advertising the new mascara 'They're real'. Being a fan of the 'Bad Gal' mascara, I was intrigued and wanted to sample the mascara that promised to lengthens, curls, volumizes, lifts & separates lashes. It also promises not to smudge or dry out. The mascara comes in a rectangular shaped tube which is a gunmetal grey colour with They're real written on the front. The brush has lots of short, stubby, soft rubber bristles and is designed to coat all of your lashes, even the smaller ones. I am a pessimist by nature, but I was impressed. My lashes looked amazing much longer looking, volumised lashes .I immediately snapped up one of these wonder mascaras, as did my friend who was also impressed with the results. I can't remember the exact cost, as it was an introductory offer, but the RRP is £19.50 for 8.5g of mascara. I also found that even though my eyes are sensitive, this doesn't irritate them, which is another plus in my book, although Benefit do say on their website that it's not tested to be hypoallegenic How to apply Position wand horizontally & wiggle brush from side to side, base to tip, to achieve maximum volume, length & lift. Hold wand vertically & stroke upward to curl & separate. Layer generously as desired. My only complaints with this mascara are that it does sometimes clump together, but that is easily sorted with an eyelash comb. You also need to apply 2 or 3 coats to get the full effect. It is also not waterproof, though at the same time it's very hard to remove, which I can't understand? Having used this mascara since-2011, it is a very good mascara, though I feel it is not worth the hefty price tag and this has discouraged me from buying it again. I have been lucky in that I have received a few Benefit gift sets as presents which have included this mascara, so haven't bought any since my first tube. To sum up, this is definitely a great mascara, but the hefty price tag isn't for everyone, and there are other cheaper mascaras that offer similar results. If you're a massive benefit fan though, and love your mascaras, then this is a definite buy!

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                  27.06.2013 08:09
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                  An excellent mascara product from the Benefit range.

                  I could never be described as the biggest fan of the "Benefit" range of cosmetics and make-up, but it's fair to say there are one or two 'diamond' products among the range that I have come across, and I find their mascara products in particular are usually of a very high quality. I had read some glowing reports online about one of their mascaras, namely the "Benefit They're Real!" mascara, and was finally tempted into purchasing the product following a conversation with a friend, who's pretty, mascara-ed lashes caught my eye during our last outing together. After she commented on how fabulous the product was, I purchased it for myself the very next day. The product is quite pricey, as is usually the case with items from the Benefit range. I paid £19.50 for my mascara from the beauty department in my local branch of Debenhams, although I have discovered that this is currently available online and in store for the reduced price of £16.25. (Correct as @ June 2013). Other stockists include Boots (www.boots.com) and some branches of John Lewis. Postage costs may apply when purchasing from some stockists online. I believe that the They're Real Mascara is only available to purchase in one shade, which is "Jet Black." The product is 8.5g in size, which is fairly standard for a product like this one. The packaging is quite eye-catching, comprising of a black box made of thin cardboard. The tube of mascara is housed within. The "They're Real!" brand name appears in colours of white and bright orange which provides an eye-catching contrast on the black packaging. Several claims are made on the box, which appear underneath some impressive-looking photographs of mascara-ed eyes, giving a sort of 'Before and After' feel, with the 'After' photo looking rather impressive. I thought the packaging was nice enough, but what impressed me was the inclusion of a paper leaflet inside the box which gave specific instructions regarding the product's application. This is quite unusual where mascara products are concerned, I think, with most other offerings giving very little - or no - indication of how the product should be best applied. The mascara is housed in a classy-looking tube that is made of plastic, but has a sort of 'pewter' coloured plastic on its casing, with a shiny 'chrome' type finish. This is quite attractive, but I find the tube's shape is its best feature; it has slightly 'angled' sides which allows a steady grip to be maintained during use. This is ideal as a steady hand is certainly required during the application of eye-make up. When purchasing the product from the Benefit 'Stand' within my local branch of Debenhams, I found that the sales assistant was extremely helpful and after enquiring as to whether I had used the mascara before, she offered some useful tips. In my own words, this is what she advised: * The mascara has a 'curling' ability, and so I should 'rotate' the brush upwards through my top lashes during the application process. * NEVER 'pump' the mascara's wand repeatedly into its tube. This will easily cause a build up of air to 'settle' inside the tube which will result in your mascara drying out and being ruined. * Less is more. Start of by 'dabbing' the wand's head around the opening of the tube, to remove excess product. Too much product will 'clump' on the lashes. More 'layers' can always be added to achieve the desired effect, but it can be difficult to correct a heavy-handed application. I have found the helpful assistant's words come flooding back to me every time the They're Real Mascara has been used, so I do think this advice was extremely helpful. What I have found is that the 'wand' included in the They're Real Mascara is slightly different from other mascaras that I own. The 'head' of the wand is extremely flexible, so it moves quite easily during application. I have found this helpful when applying the product to the inner and outer corners of my eyes, as more 'static' mascara wands are slightly more cumbersome to use during this aspect of the mascara-applying routine. This can cause smudging and mess, with these annoying issues being completely removed when the They're Real product is used instead. I have found too that the 'bristles' on the brush or wand provided for use with the They're Real Mascara are quite unique. Whilst at first I thought the wand's head looked quite odd, with its rather 'jagged' appearance causing faint alarm as I gingerly 'brushed' a finger over its surface, I have found in the past that sometimes, the most bizarre-looking mascara wands turn out to be the best, so I was determined not to be put off. I have actually found that the little bristles are made of a sort of thin rubber-type substance, or some sort of flexible plastic, I think, which adds to the 'flexibility' of the whole of the wand's head, with both the head itself, AND its bristles being extremely easy to move during the mascara's application, which allows for full coverage of each and every lash. Whilst I wouldn't normally go on so much about the particular aspects of a product's packaging, I do feel that this has a huge part to play in the success of the They're Real Mascara, and I do feel that the application of the product is best after the correct 'technique' is developed......and then mastered. Certainly, this has been the case with myself, and I did find the mascara took a little getting used to at first. I found at first that too much product would attach itself to the wand's bristles. I remembered the advice administered at the time of purchase, and quickly developed a routine that found me 'dabbing' the wand head at the tube's neck, to remove surplus mascara. This allows just the right amount of mascara to remain, which allows for the initial 'coating' of product to be applied. This 'glides' through the bare lashes easily, with the jagged bristles helpfully separating the lashes as I pull the wand's head, or 'brush' through. As a result of the wand brush's design, I find my lashes are separated and coated perfectly after only one or two 'drags' through the lashes themselves. This is my preferred look for a more 'understated' occasion or event, perhaps an 'everyday' sort of result that is suitable for co-ordinating with more 'natural' looking make-up. For a more dramatic result, I simply allow the initial coat (or two) to dry a little. During the time I am waiting, I will focus my attention on my lower lashes. With both the more understated look, AND the dramatic look, the application of the They're Real Mascara to my lower lashes is the same. I simply turn the wand horizontally, as per the helpful instructions enclosed in the mascara's box, and 'wiggle' the brush slightly from side to side as I pull it through the lashes, from base to tip. This allows a full coating of the product to be delivered to my lower lashes, which are quite long in their natural state. This single application to the lower lashes is enough for my own needs, due to my natural lashes being quite dark and long. Consumers with lighter or shorter lashes may find it beneficial to apply a further coat at this stage, but one is ample for my own lashes. After applying to my lower lashes in this way, I find they too are completely separated and coated fully, with the flexible wand brush and its spiky bristles managing to catch each and every lash - or so it seems. I find too that the lower lashes at the corners of my eye may need a separate 'touch-up' from the brush, but this is extremely easy and quick to do, thanks to the flexibility of the wand's head. This may sound complicated or 'fussy', but this is not the case at all, and I find that I am able to give my top and bottom lashes an initial coat of the They're Real Mascara in a jiffy. I simply wanted to share the pointers and tips I have learned along the way with those consumers interested in trying the product for themselves; there is nothing complicated or difficult to learn, but a slightly different technique from the norm may provide a better end result. In the moment it has taken me to apply the product to my lower lashes, I find my top lashes have dried a little, at which point I tend to apply the second coat to my top lashes if I wish to achieve a more dramatic, 'volumnised' end result. At this stage, I will adopt the method advised by the sales assistant at the time of my purchasing the product, and will make a conscious effort to 'turn' the wand's 'handle' in an anti-clockwise direction during the product's application to my top lashes. I will admit that this technique was new to me, so I found it took a little practice to perfect it. The results are worth waiting for, however, so I do really advise persevering to perfect this technique. I find that by 'turning' the wand through my top lashes, they become separated again, with a second coat of mascara being administered to their length. Their tips, however, take on a more 'curled' appearance than they did previously, which is presumably down to the mascara and its 'magic wand' working in perfect harmony together to deliver a pretty, 'curled' appearance. This aspect of the mascara's results is not the most noticeable, I don't think, but it certainly adds to the overall effect, with a feminine, 'fluttery' appearance being evident. Indeed, the product claims that in a "Consumer Panel Survey", "90% saw base-to-tip curl" which is pretty impressive. I don't have any complaints in this regard, finding the mascara administers a curling appearance to my lashes, even though they are quite long in their natural state. For me, however, the main selling point of the They're Real Mascara is one of the other impressive claims made on the packaging, concerning the same survey; "94% saw dramatic length & volume." I believe it is this aspect of the product that has made it "The UK's Best-Selling Mascara", if the manufacturer's hype is to be believed. I do find that this is where the product really excels, with a volumnised result being delivered quite easily. I do find that this is really only achievable as the mascara is 'layered' on the lashes, however, as the product seems to respond very well to this practice; I'd be surprised if the same effect could be achieved from a single application. With two or more applications, however, my lashes are not only separated, with a 'curled' appearance being evident, they are significantly lengthened, which gives a very attractive end result. I find too that they are 'fuller' looking, and are volumnised and appear to be 'lifted' somehow, with the culmination of these effects resulting in a very attractive look. To my delight, I find that this beautiful result is surprisingly long-lasting, with my lashes still looking pretty and rather 'preened' in the early evening, even if the application has been administered in the morning. This result knocks spots off other lash-boosting mascara products that I have used before that worked well, yes, but the result seemed to 'die down' and wear off during the course of the day, meaning that I had to carry the product around with me to 'touch up' the mascara whilst out and about. The They're Real Mascara lasts... and it lasts well, so I've never had to reapply it whilst out and about. This is extremely convenient of course, and saves time. I also feel that it goes some way to justifying the slightly high price tag, as whilst some cheaper brands may perform well in terms of the effect achieved, I do find I need to reapply them much more frequently than the They're Real product, so of course I end up using much more of some of these cheaper products, as a result. The They're Real Mascara has lasted me for almost two months now, and it is showing no signs of drying up or running out. I do feel that this is one product where 'you get what you pay for' and certainly in terms of the product being economical, I have no complaints. The They're Real Mascara is easily removed; I tend to use a liquid eye make-up remover, dabbed onto some cotton wool. I find this works very well at removing all traces of the black liquid. I never 'rub' or 'manipulate' the lashes, as this can cause damage and can cause them to fall out. Instead, I 'dab' the remover product along my lashes until it is removed. I have, on occasion, used a moist facial cloth to remove the product, and this works fairly well, but occasionally some of the black fibres will stubbornly 'cling' to the lashes, so a second wipe is required. I find the mascara is quite thick, and I tend to wear several layers as I outlined previously, so it stands to reason that it will take a little longer to remove. I can't see any mention of the They're Real Mascara's suitability for contact lens wearers on its packaging. What I CAN confirm, however, is the product's suitability for those consumers who, like me, suffer with sensitive skin. I have developed nothing in the way of irritation or sensitivity during the use of the product and I do therefore feel it carries quite a mild and gentle formulation. I was slightly cautious of the product prior to use, as I find it has a very strong scent that is quite noticeable during the application of the mascara to my lashes. This quickly fades once the product has dried, and I find I can no longer detect it. Taking everything into account, I do feel the Benefit They're Real! Mascara is extremely worthy of all the praise and good reports I have encountered online and in the press. Certainly, based on my own experience, I have only good points to share, with nothing negative coming to mind as I consider every aspect of the mascara. It's true to say that I do find its purchase price to be expensive, but I find that the They're Real Mascara has replaced all three other mascaras that I was using previously - I had one 'lengthening', one 'curling' and a basic one in my make-up collection that I rotated, depending on my requirements at the time. The They're Real Mascara has taken the place of all three of these rival products, so I do feel I will save money in the long run, should I completely convert to this product instead. In addition, I find the results achieved from its use are extremely attractive and pretty, and they are extremely easy to achieve, which suits me down to the ground. Based on these results, the product unsurprisingly comes with my full recommendation, together with top marks in the Dooyoo rating score.

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                    04.06.2013 14:45
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                    A good dark thick mascara, with staying power

                    I recently got a little bottle of Benefit They're Real Mascara thrown in with another purchase on ebay. Don't know if it was a freebie that the seller had got, but have been dying to try it, so that swung the purchase for me! The bottle is just 4.0g - maybe it was a sample or part of a set - and I was anxious to try it before I splashed out the £20 for the regular size bottle. The bottle is a greyish brown with a sliver lid to which the wand is attached. The wand doesn't look like a brush with bristles - more like little spikes (reminded me of those bats they used to hammer each other with on Gladiators!). As I only got the bottle and no box or instructions I am very grateful to other dooyooers for instructions on how to use! The wand is totally loaded with thick black mascara, and aparently the trick is to hold it horizontally and wiggle the brush from the tip to the end of the lashes. You need to give it a couple of minutes to dry and apply again. I did find it very slow to dry - a good few minutes after applying I did a huge sneeze and had two big imprints left on my cheeks! The mascara is a fantastic dark BLACK!BLACK!BLACK! (anyone remember the Fast Show?) and it does make my lashes look longer. However it goes on very thickly and does tend to clump the lashes together. It doesn't make them look false as the adverts claim, but it does make them look nice, thick and dark - but it is quite obvious that you are wearing mascara and quite a lot of it. It's also hard to put on lower lashes, as there's not really room to wiggle! The mascara lasts very well throughout the day, does not flake or look old, but it does lose its impact as the day goes on. I tried a re-application but it just made my lashes really clumpy. It takes a bit of a rub with a make-up removing wipe to get it off but that's a good sign as it obviously has staying power. I wore it on holiday and although I didn't dare swim with it on, I was warm & perspiring and it stayed put. I'm quite pleased with it, but I don't think I'd pay the full whack - there are other mascaras out there which are just as good but not as pricey - but if there was a little offer I'd be tempted!

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                  • Product Details

                    Benefit They're Real Mascara / It's the mascara that's beyond belief! This jet-black mascara lengthens / curls / volumises / lifts & separates lashes for a spectacular out-to-here look / The exclusive brush is specially designed to maximize the performance of the long-wearing / glossy formula-revealing lashes you never knew you had! Staggered bristles grab close to the root / boosting length & volume beyond belief / The precision bristles on the custom-domed tip lift / define & curl even your tiniest lashes / The end result...luxurious / silky lashes that won't smudge / clump or dry out / All skin types.