Benefit They're Real Mascara is designed to lengthen, curl, volumise, lift and separate lashes for a spectacular 'out-to-here' look. It's priced at £19.50.
The packaging is ok, but compared to most of Benefit's packaging it's quite plain and boring really. It does have a fairly expensive look to it though. The brush is the modern plastic type with little spikes rather than proper bristles. It has a little kind of dome of spikes on the end of the brush which is meant to make it easier to get the smaller lashes in the corners of the eyes.
The brush is easy to use and it's easy to apply the mascara. It goes on pretty smoothly and evenly and doesn't feel like it's just making a clumpy mess. The size of the brush is nice and I don't end up with mascara on my eyelids with this one. I don't find the little dome bit at the end of the brush helpful at all though, it's no better at getting the smaller lashes than any other brush I've used.
To say I was disappointed with how this mascara looks is a massive understatement! I was expecting long, thick, fluttery lashes, but it really didn't deliver. It adds just the tiniest amount of length and a touch of volume to my lashes, but it doesn't have a natural lash look to it, it looks quite dirty and unnatural.
Adding extra layers doesn't add any more length and it doesn't give my lashes any curl whatsoever. All the extra coats do is stick the lashes together more and more making the look more and more unnatural and frankly I would not leave the house with my lashes looking such a dirty mess!
It flakes a lot, so I get a lot of black dots appearing under my eyes, and it also comes off onto my skin where my lashes touch near my browbone. Despite how easily it smudges and comes off onto my skin, it takes quite a bit of effort to get off, even with a dedicated eye makeup remover.
No. Never. Absolutely not. It doesn't deliver on a single one of it's promises and it just looks hideous! I expected better from Benefit as I they're not a cheap brand and I usually love their makeup!
The mascara is from benefit cosmetics , a well known company that has been around for 40 years. They sell many different beauty products from foundations to eyeshadows. There products are quite expensive but no where near as much as brands such as mac, bobbi brown ,Estée Lauder , or ysl etc. benefit products are sold in many different places. Online or install. It is available in debenhams and boots etc.
The benefit they're real mascara is around the price of £19 however you can get a travel size version which is great if you just want to try it out. The packaging of the mascara is quite bulky. It is like a shiny grey tinny plastic. The wand of the mascara is a very good size and has very fine bristles. The effect of the mascara is very good. It makes your lashes very long and adds a lot of volume. It makes your lashes look very fluttery and there are barely any clumps at all.
Hope this review helps you all x x x Imogen x x x
=== Introduction: ===
Benefit was first created in 1976, so it''''s been around for nearly 40 years and are now well established and well known for their high quality beauty products!
This is the second mascara that I have owned by Benefit after my Sister gave me their ''''Bad gal'''' mascara because she had 2. After using that for a while and loving it, I decided to look for something else to give my eyes a little more definition (I have very light eyelashes and dark blonde hair!)
=== Design and Advertising: ===
When I purchased my mascara after my friend had been going on about it for weeks, I was pleasantly surprised when I received a normal sized mascara and a little travel one! Nice one, I thought, as it means that I can have it in my main make-up bag and have the other one with my in my handbag! What a brilliant Idea! The larger mascara is 8.5g and the travel one is just 4g.
The large tube is silver with the worlds ''''they''''re real'''' in black and orange
The smaller one is similar, except with a brown bottom and silver top.
The advertising of this product has come under some scrutiny, with slogans like ''''If Easy was a Crime, she was guilty'''' and images which some people believe are derogatory to women. At the end of the day, they use what sells, and I suppose that''''s up to personal opinion. I think they shouldn''''t need to use such tactics because their products sell on their own...
=== Application: ===
As with most mascaras, this is fairly easy to apply. Just apply as you normally would, it takes about 4-5 strokes to get good coverage. I would say to make sure there is not too much on the brush, or it will go clumpy which is not good!
=== Results: ===
I have been very happy with the results of this product, I find that I have had nice even coverage on both eyes, and it definitely gives some good definition to my eyes. It''''s fairly easy to get off - I use simple eye make-up remover and it''''s off in under 2mins!
=== Price and Availability: ===
This product is only available at Benefit approved suppliers, and sells for £19.50 in Debenhams. It can be pruchased for the same price on the benefit website - http://www.benefitcosmetics.co.uk/product/view/theyre-real
It is a little on the pricey side, but lasts well , and I still have a lot left - I would say that after a few months of use that the brush needs cleaned in order to get rid of any bacteria, just to prevent infections etc
=== Overall: ===
I really like this mascara. I would normally buy something so expensive, but I could see the difference it made to my friends eyes and thought that it would be a good investment, and I have not been disappointed!
Review can be found on Ciao under same username
I''ll start with the good stuff; Benefit''s THEY''RE REAL mascara ticks all of the mascara dreamlist boxes for me; Great separation, added length and amazing volume increase. I''ve not experienced flaking or smudging, plus it holds my curl all day and is easy to remove. The brush is a regular size with short rubber bristles so it is easy to use and It grabs, coats and pushes every lash out and up. However what is unique is that the end of the wand also has bristles, to catch those little straggly hairs in the inner and outer corners of the eye.
Bad points? I don''t have anything negative to say about the formula, or the results. But whilst the shape of the brush is important to create the shape and definition, the shaped end can be a bit of a hindrance. One eye on me always looks great because of the shaped end, but I don''t like flipping my wrist to do the other eye as I don''t like the feeling of a lack of control, so my other eye rarely has the same level of definition. My main issue with this problem is that the inner corner of one eye always looks less defined as the bristled end of the brush is on the wrong end, and the outer corner of the problem eye can be prone to a few minor clumps.
Of course, if you are comfortable flipping your wrists during mascara application you can just ignore the last paragraph :)
The price [19.50] is also a bit of a put off for me, as I can find cheaper mascaras that can produce similar results on me. So whilst I will consider buying this mascara again, I''ll always be on the look-out for a alternative mascara as whilst I think They''re Real is good, my niggles over the brush and price mean it isn''t a I-must-have-it-now product for me.
A family member bought this as a gift for me so it's now my current mascara, but I don't think I will buy it again for myself, although many of my friends swear by it. It's expensive at £18-£19 for a student on a budget, and I don't think it lives up to the hype.
The wand itself is easy enough to use but collects too much mascara at once, which has to be scraped off before it can be used. It is manoeuvrable because of its shorter length but if, like me, you have naturally long lashes right up to the corner of your eyes, you may find that it's difficult to work the mascara into that area without ending up with the spidery look. A big plus for this is that it doesn't make your upper and lower eyelashes stick together at the corners like some cheaper brands have done for me in the past.
The reason this mascara is so often recommended to me is because it's incredibly thick. It looks striking on a night out with heavier make-up on and it will definitely last you all night. In fact, it will last quite a bit longer than that unless you have a good make-up remover, because normal make-up wipes won't do it with this! In order to get a curl in your lashes, though, you have to apply several coats, which means that in the day with 'natural' make-up, it can just look clumpy, especially on the lower lashes. If you have the budget and want a mascara for night to match your usual one in the day, or if you wear fairly heavy make-up on a day-to-day basis, this might suit you more than it does me.
About 10 months ago I purchased Benefit's newest mascara 'They're real!' I wanted a mascara that would make my short lashes look bolder and longer, and because a few of my friends had recommended it to me I decided I would try it.
You can grab a 8.5 g tube of this from only a few places on the high street, Boots, Debenhams and House of Fraser. Or you can purchase it online through the Benefit website, Ebay and Feel Unique.
I actually purchased my mascara in Macy's in America purely because I was there and it was cheaper than buying it in the UK. In the UK the retail price of this is about £19.50. Often they have deals where you can buy the mascara and you get a little half size tube free.
Now, does it work?
Having used Benefit products before and been very happy with them I was excited to try this out!
It comes in a silver, almost mirror like tube with 'They're Real!' printed on it. It's a fairly plain tube yet at the same time it's modern and attractive.
You simply twist the lid and the wand comes out. There is a slight smell when you first open it, sometimes it can be a little overpowering, but it's really not that bad. Over time this scent does fade alot, and today I can barely smell it unless I give it a sniff.
The wand length is a little smaller than some other mascaras I have used, and I have found this to sometimes be awkward, a few times I have prodded myself in the eye. However this tends to happen on days when my hand isn't so steady.
The actual part of the wand that you use on your lashes is kind of bristle like. The bristle's aren't harsh on your lashes and I find that them being like they are is actually effective.
Almost straight away I noticed that my lashes looked bolder (this is a black coloured mascara) and definitely longer! My lashes don't look as good as my friends lashes though, but, when you have short lashes this is to be expected compared to friends with lovely, long lashes.
I put a couple of coats on each eye and I didn't get any clumps, however don't put too many coats on because you might end up with a 'spider' effect on your lashes.
What I really like about this mascara is that it also flicks out your end lashes, you might have to spend more time on the edges of your lashes and use different angles with the wand but it does give a good flick!
What I really noticed about using this mascara is when it comes to my bottom eye lashes. It made them so much longer and bolder. Although I do suffer my bottom lashes sticking together more with this mascara, but with patience you can unstick them.
I think they stick together due to the bottom lashes being thinner and the mascara is quite a goopy liquid compared to other mascaras.
Now, having used this mascara on and off for around 10 months it does seem that as it gets older you might get a clump or two at times. This hasn't been a problem though and they are easy to get rid off.
The big problem I have with this mascara is taking it off! I use make-up wipes and have been using the same ones for a few years and they do the job with everything else except this mascara.
It has to be the hardest thing to get off!! Does that mean it's waterproof? No, not really.
A few times I've had the mascara smudge due to rain or bad weather, it's not smudged badly and it's been quick and easy to sort out, but it's happened.
I've showered with the mascara on and when I get out I end up looking like a panda, so I'm going to say it's not waterproof.
I have switched the make-up wipes to eye make-up remover liquid and everything and it still doesn't come off completely, the next morning I wake up with a slight blackness to my eyes.
Overall I'm going to give this mascara 3 stars (or 3 1/2 if I could), it is good don't get me wrong, however, I have had other mascaras work just as well and are much easier to get off for less than £19.50!
I think you have to have longer lashes than my own to get the full advantages of this mascara, because it makes such a difference to my friends lashes.
If you were really undecided to try it, I would probably say do try it if you have the money going spare. It is a good mascara, I just don't think it's for me.
I'm quite fortunate in that I have quite long lashes, so basic mascaras are generally good enough to enhance them. I like to have a daytime mascara for work and then an evening mascara for nights out, so I decided to buy 'They're Real!' by Benefit as a nightime mascara.
At £20 this mascara certainly isn't cheap, and I had a bad experience before with Benefit's 'Bad Gal' mascara, which I didn't rate very highly. However I saw some glowing reviews on dooyoo, combined with new stands in my local Boots saying that 'They're Real!' is the best selling UK mascara. Having £28 of points on my Boots card I decided to give it go and treat myself!
The mascara comes in a cardboard tube which I wasn't too pleased about as I get annoyed by unnecessary packaging, but at least this packaging can be recycled. Inside was an instruction leaflet which was huge with about 20 different languages! The claims on the packaging from a consumer group were pretty impressive;
94% saw dramatic length & volume
90% saw base-to-tip curl
94% saw visible lift
100% saw long-wearing results
The mascara itself was shorter than I expected but quite a fun metallic silver. As with most mascaras you screw off the top and the wand is inside. As you can see from the picture the bottle is sloped and it feels comfortable in your hands, and there is plenty of the lid to hold so no problems there.
The mascara wand is a weird shape, is it long and thin with plastic spikes, and then the end is spiky in an almost circular shape. It made me think of some kind of medieval weapon, like a mace or something. Apparently it's designed so that using the brush horizontally to achieve maximum volume, length & lift, and use vertically and upward to curl & separate. I had a go but I couldn't see any difference between the two methods.
So how was it? I applied my first layer and was underwhelmed. It didn't look much different to my £10 Maybelline so I felt disappointed. My lashes were separated and thin but not that long. However, it was a second application which made my lashes pop and suddenly I had lovely long, separated lashes. I was amazed, they looked like very natural long lashes. Now I was excited about buying the new mascara so I tried it in the morning and wore to work, by chance Mr Stacey was in town after work so we went for food. I fluttered my eyelashes at him and asked if he would see the difference and he said he had noticed that they looked good. I used the mascara again for a night out and found the same results - one application was a bit meh and the second application made my lashes look amazing. I tried a third layer but that was pushing it and it started to look a bit flaky, so I think two is the maximum.
I've found that every time I've used the mascara it has lasted long without smudging and looks great. I don't personally need to use eyelash curlers, but I found that my lashes has a lovely curl, especially with the amount of length I got. The best thing is how slim the lashes are, with no clumps or sticking together. I've seen other reviewers say that it takes some getting off, but I haven't had any problems, a bit of good quality make up remover on a cotton pad or two and you're sorted!
This is a good mascara and I'd definitely buy it again. I'd say it's very good, but I'm not raving from the rooftops. At £19.50, this is an occasional treat but personally I'd say it's very expensive and not that spectacular, however I am happy with the effect it gets and it's more than good enough for me
This mascara I brought recently and was so excited to try it as has many awards etc.
I personally like the mascara, I wouldn't say it was the best I've tried but I am enjoying using it and experimenting with it.
I do really like the mascara brush, as it has a small ball on the end which you use to wiggle through the lashes to the side of the eye which I find works nicely. You do have to build up layers to create a dramatic effect to the lashes, it does give the lashes a nice curl and lengthens them but like I said I do have to apply a few coats to get that effect and sometimes can get spidery lashes from doing so! And its so difficult to remove, you definitely need to remove this with an oil based remover.
I brought this mascara and it came with a mini which is good for travelling or for keeping in small clutch bag!
Mixed reviews for this product, but worth 3-4 stars :)
I started using Benefit make up products when I was still at school over ten years ago. The draw at the time was that although they were premium cosmetic brand, Benefit targeted a younger buyer with their packaging and marketing so at the time it suited me well. Now I'm in my mid twenties and I feel too old to often indulge in Benefit cosmetics. Too many times I've stood at their wonderfully girlie and indulgent counter, all full of the familiar excitement at buying their products, until I've looked over and seen the other customers are so much younger than me. I can practically feel the years adding up as I slowly put my intended purchase back and slowly blend in to the background!
When I saw this mascara in the shop I was so impressed by the stylish packaging, which was modestly black and white and unusually lacking the usual Benefit glitz in design. Having heard great things about it, I purchased one immediately and threw my previous caution to the wind!
Benefit 'They're Real' is now the UK's number 1 selling Mascara and I can understand why because it's by far the best mascara I've ever used. From the first time I used it and every time since, I'm never disappointed with it and I have no intention of trying any other variation of mascara for the foreseeable future.
The Tube itself is a slick and metallic tube and the usual size is 8.5g and costs £19.50 but you can also buy a smaller travel size which is 4g for £9.50. I bought mine from Boots, and I usually do because it all helps add up with advantage card points but this is now widely available in most shops that cater for cosmetics, and you can also buy online.
Benefit claim that 'They're Real' lengthens, curls, volumizes, lifts & separates lashes. The mascara has a spiked wand instead of the typical brush head that you find in most other mascara's. This can look a bit daunting when you first see it, as it's far from delicate looking! The wand also has thinner spike on the rounded tip too which is designed so that you can also coat the very tiny, inner eyelashes near your tear duct. A smaller wand would usually be needed for this because of the difference in these lashes, but Benefit have just covered the tip which works really well. The affect of this is that when the mascara is fully applied, if you have also coated the very inner and outer lashes as well then you will have a much wider looking eye (check out any make-up application guide!).
The colour of the mascara isn't anything revolutionary. It's jet black, just the same as every other black mascara but the thickness of it is different as the texture is a lot more dense. When you are wearing it, you can definitely feel this difference on your lashes at first. If you've never used a thick mascara then you may want to start with a small amount of this as it will make you feel like you've caked your eyelashes out if you aren't used to heavy eye make up. But after a short while, you get used to it. Now it has the opposite affect and when using a normal density mascara, my eyes feel (and look!) naked!
Benefit recommend that you position the wand horizontally and wiggle brush from side to side starting at the base going to the tip. This step will help to achieve maximum volume, length & lift for your lashes. They then recommend you hold the wand vertically, using the small spikes on the tip and stroke upward to curl and separate lashes. This is pretty much what I do when applying. I however don't do the second step of using the tip on a daily basis, that stage is just for special occasions when I want the extra 'wow' factor in my make-up. The first step is enough to give an excellent coverage for day to day wear as the spikes on the main wand section also separate lashes too. I find this process can take longer than when using previous mascara's. I put this down to the thick texture, if you don't brush it out through your lashes then it's not going to look good and will cause your lashes to clump together. So you do need to spend time on the application, it's not a quick application product. But the results are absolutely worth it! Although slightly more time consuming than normal, the application is easy once you've got the right technique, which of course will be different for everyone depending on how you like your lashes to look.
I tend to find that for day to day wear, one coat is plenty and still gives the required finish. When I'm going on a night out, I will apply several layers which really increases the affect and volume of my lashes and really gives a false lash look-which is exactly what this mascara is designed for. I'm lucky that I have naturally long eyelashes anyway but I've also worn false eyelashes in the past and can say I wouldn't ever bother with them again now I have this as you can get the same affect, if not better from this. The increase in volume, even with just one coat is huge! And one coat will last all day without the need for reapplication. I tend to find that if I try to reapply too frequently then it has the opposite affect and weighs the lashes down. So once I've applied the right amount, that's it for the day, I don't even consider needing to reapply.
Because of the thick nature of the mascara itself, the downfall of this is that it's a nightmare to get off. It's definitely a morning after panda eye mascara if you forget to take it off before bed! I think I've nearly terrified my poor postman a few times when he's knocked on the door a little earlier than expected! Generally most make up removers will remove it, although you do need to put some elbow grease in, particularly if you've used multiple coats. It does come off, it's just more stubborn than most mascara's. Being that it's not waterproof either, I wouldn't advise forgetting to take it off before a shower or bath. The water does something to the consistency and it almost dye's your skin and THEN getting it off afterwards is when it's near impossible. You have to rub your eyes hard to remove it from the skin. So try not to forget to do it first!
The only other downside to this is the price however considering it's a counter cosmetic it's still quite fairly priced for it's market. If you don't buy counter cosmetics the price may seem high but if you look at top end counter brands like Estee Lauder, Clinique etc then it's still fairly priced. However because it's thicker than most mascara's you do get through it quicker. I have to buy a new tube every other month which is the fastest speed I've ever got through mascara. But even then I wouldn't change to another product. I've never been happier with a make up product than this, the affect is literally amazing and I always get compliments on my eye make up and recommend it to everyone I know.
If you aren't keen on heavy eye make up, then this probably isn't the mascara for you but I recommend everyone else gives it a try because the difference is huge, and worth every penny!
This is a review of Benefit They're Real Mascara in jet black. This product is availabe widely on and offline - I have only ever seen it in jet black. I bought this a few months ago from John Lewis when there was an offer on. I paid £19.50 and for my money got two Benefit They're Real mascaras - one 8.5g and one 4.0g miniature mascara. The box tells you that these mascaras would usually retail at £29.50. I also got a few little freebies including a lip stain and moisturiser, which I was pleased with.
It was a bit of an impulse buy as I actually didn't need mascara at the time however I have heard good reports from friends on this mascara and couldn't resist at the price. I have used this mascara now for just over a month on an almost daily basis and my review is a reflection of this use.
*How does it look?*
The mascaras both come in a very dark grey/shiny plastic tube which looks sleek and stylish. There is not much writing on the actual tubes - and its just gives the brand names and mascara logo. The mascaras come in a cardboard box which is also stylishly designed and in keeping with the brand. There is a leaflet that comes in the box which tells you how to use and the ingredients of the mascara (which I guess would be important if you have any allergies etc). There is nothing on the product to indicate that it is kind to bunnies :(
*How to apply*
The instructions say to wiggle wand from base to tip for maximum volume, length and lift. Hold wand vertically and stroke upwards to curl and separate.
The wand is medium sized in length but consists of small spikes. I have see these spikes before on different types of mascaras (such as the 17 range) and been very critical of them as only a little bit of mascara seems to go onto the wand - this means that application can take forever and you really do need to wiggle the wand around instead of using strokes like you would with other wands. The benefit (ahem) of the little spikes is that when you do apply you don't get many clumps and thus the risk of getting the 'spider effect' is much lower.
So apart from application taking a bit longer than I would like how is it? Generally easy although I do have to pay attention so that I get right down to the base of my lashes.
On the box Benefit tell you proudly their survey results of the product. I will comment on each, according to my use and experience of the product.
100% found it long wearing - I would agree with this comment. I have worn this during long days at work and nights out and it is very hard wearing - lasting from 7am until 7pm without the need for application.
94% found it lifted lashes - I would partically agree with this. It did lift lashes although it took a while and a lot of wiggling and application to get to this stage.
94% found it added length and volume - again I would partically agree with this. There wasn't a great deal of length with this mascara - although a lot of volume which more than made up for the lack of length. For this reason I would prefer to use this as a day/work mascara rather than a night mascara.
90% found it curled lashes - I didn't really experience a curl with this mascara and would recommend that if this is what you're looking you go the extra length (ahem) and use an eyelash curler
*Would I recommend*
All in all I would yes. The mascara gave the volume I wanted and looked good during the day - if I was going out in the night I would probably use a mascara which gave more length or falsies. The colour of the mascara is a bold black. It looked good and very striking with eyeliner and different eyeshadows that I use (cream or grey usually).
I have to take a star off for the slightly time consuming application and also the lack of flexibility to day/night use. I do think however this mascara will last a long time as it doesn't tend to clog like some cheaper ones do. In terms of price it does seem like a lot of money for a mascara so I would wait until it's on offer until I purchase it again, as I said though I think it will last longer than other cheaper mascaras I have used so generally I think this is value for money.
Thanks for reading and I hope you found this review useful.
I bought this mascara recently and I could not be happier. I use benefit regularly and keep going back as I find their products of high quality, reliable and worth the money. Often their staff at high street stores are friendly and give great advice and never work the hard-sell. I paid £19.50 for this mascara, not cheap, but with it I got a free make-over in store as well as a free smaller mascara to fit in my purse for a night out! Finally compact mascara!
Unlike many other mascaras, I am satisfied with one application a day with 'They're real', usually I am reapplying throughout the day but this mascara has a great brush with a bulbous head so it reaches all your small lashes and with one application they are nicely coated.
Despite having very dark hair my lashes are practically transparent so I really try to have as natural as possible looking eye lashes - no spider legs and this one does the trick. The lashes look longer and more importantly in my opinion, fuller so a very dramatic look but not too much. Although I'm sure a more dramatic look can be achieved.
They're real! is a fantastic mascara for length and curl, you do need to give it a couple of coats to get a fuller effect but for day use you only need the one coat. The brush is a hard plastic with fine spikes and a ball on the end to reach the inner lashes. It is a great deal if you can get it when it is on offer when they are giving away the free mini along with it as they are doing at the moment.
There are a few minor draw backs to it, the main one being it is very difficult to get off, and if you go to sleep with it on you can sometimes wake up with your lashes stuck together. Also once the mascara has dried on your lashes if can be quite difficult to get another coat on without it sticking to your lashes.
On the whole a great product!
About three or four years ago my go to mascara was Benefits BADgal mascara so I don't know why I didn't jump on the newest They're Real mascara when it came out and was 'UKs No 1 Best-Selling Mascara.' There was always a lot of advertising for this in the Boots store or saleswoman convincing me to buy it but for some reason I never did. My friend said she had bought a tube and ended up returning it as she said it was awful and made her lashes look too spidery so I quite pleased with my decision not to have bought it. However a few months back there was a mini test size being sol with Elle magazine and being a very poor student in need of an expensive make up pick me up I thought I can get a magazine and a mascara at the same time (I'll just go with out the milk and bread I had originally gone out to buy).
For the full sized version of this product you get 8.5g for £19.50. I paid £4.10 for my small sized 4.0g size, plus my mum also purchased the magazine for me (without knowing I had done so) as there was a free Benefit product in it, so I have almost as much of the product for half the price as well as two magazines (even if they are the same and have Miley Cyrus on...) which I think is pretty good!
Benefit are very well known for their creative and beautiful packaging for their products, however I feel it is unnecessary for their mascaras, particularly this one as it is fairly boring compared to other products. It does not make it feel anymore expensive or special as any extra packaging for this particular product goes straight in the bin. The full size packaging differs a little from the mini size but they still provide the same basic information. The mascara comes in a black card box with 'They're Real' written in contrasting fonts and colours, one side has a before and after photo to show how good the mascara will look. Underneath this the Benefit claim that:
94% saw dramatic length & volume
90% saw base-to-tip curl
94% saw visible lift
100% saw long-wearing results
Another side of the box repeats the same in French and the other contains ingredients. The mascara tube is about three inches long including the lid. The lid is sliver and the tube is an ugly browny grey colour with 'They're Real' printed on the side in the same fonts as the box. I have a feeling in the full size is fully metallic though which looks a lot nicer. The tube is slightly odd shape as it slightly square but rounded at the top and tapers towards the end and the end is a usual circle shape. I don't know if this is true but I like to think that this means you make the most of all the product inside as the brush will be closer to the sides this far down.
The brush itself is in the screw top lid like most mascaras and the brush has all the excess removed as it is pulled out of the neck of the tube with a satisfying noise as all the bristles hit the sides. The brush is a rubber brush which made me think 'ew' as I've never had much luck with rubber brushes before. There are thin spiked bristles spaced evenly all over the brush and the end is special as the spikes are continued to almost create a domed shaped end to help with those pesky, hard to get at lashes. It takes a little extra dipping in the tube to remove further excess from this part.
It's easy enough to apply and I have to say all my doubts and negativity were instantly gone when I saw the finished result. There was definite 'length and volume' as the lashes were coated evenly and not clumpy but long and defined. I'm not entirely sure about the 'base-to-tip curl' as I curl my eyelashes before applying mascara but it definitely helps hold this curl longer than my previous mascara and has a better finish to the lashes at the outer corner of my eyes. I'd agree there is a 'visible lift' but I think that's because this isn't a thick mascara so the lashes appear lighter and not so weighed down. I definitely agree with the 'long-wearing results' claim as this mascara lasts all day without flaking or leaving any black marks under my eyes, I can even apply it to my bottom lashes!
I find the mascara easy to remove as I use Bioderma (go buy this if you haven't already!) which removed the toughed, most water resistant mascara ever made. I have a feeling this could be hard to remove with any other make up remover as it such a long lasting mascara and they're often hard to remove but I have no problems myself.
Overall I am ridiculously impressed with this mascara and wish I'd tried it sooner! I probably would pay full price for this as it really is an amazing product and I do often spend about £20 on mascaras too so it fits in my price range but I would definitely look for the mini travel sizes first as they seem to be better value. Unfortunately loses one star because of this.
A relative newcomer to using Benefit products, I have swiftly become a convert, and have amassed quite a collection of products in the few short months since I have started using their products. A fan of nearly all the products I have tried by Benefit, it is difficult to pinpoint a favourite, however this mascara has to be right up there along with LemonAid.
To get the most from this mascara, you really should start out by only applying a small amount, so clear the excess content from the wand by dabbing the end of the wand around the neck of the tube. Start by applying the mascara at the base of the lashes and you see them look fuller and longer immediately. The soft rubbery feeling bristles apply really nicely to the lashes and the effect is instant. They coat the lashes well but rather than clump the lashes together like most mascaras that promise fuller lashes, they separate them at the same time.
As I've got a little older, I've noticed that my lashes appear finer and certainly not as long. While I've tried false lashes on the occasional night out, they really aren't for me, thus makes finding the perfect mascara even more important, and I believe I've done it! I can see a noticeable difference when I apply this mascara, while still appearing natural and nice looking rather than spidery and naff!
An extra benefit to this mascara, aside from being fab (!), is the tip of the wand has the little spikey bits all around it which means applying to the corner of the eyes is much simpler and doesn't result in you getting mascara all over your face!
One aspect of the mascara which doesn't seem too great is the ability to over apply once a coating has dried. I find my lashes can look great, but if I'm on a night out and wanting a heavier eye look, I have attempted to apply another coat on top once the first has dried, but it just doesn't like it, and looks clumped and spidery. Perhaps I am leaving this second coating too late and should try applying when it isn't fully dry....
This mascara is honestly the best mascara I have ever tried, and using it alongside LemonAid, my eyes appear natural but look great. Use LemonAid alone if you don't like wearing eyeshadow and it will cover up any veins / darkness to the lid. You can also apply it under eyeshadow as a primer.
My only niggle is I prefer to use a black / brown colour mascara as I think it looks much more natural than jet black, but unfortunately it is only available in black.
The packaging has quite a luxurious feel to it, with its pewter tubing and nice angled shape making it easy to hold.
Full price you will expect to pay £19.50 for this 8.5g mascara, however as with most things, it can be picked up cheaper online so do shop around.
I got this as part of a gift set from my mum, it was only a small tube I got, however it is the exact same product shown here only in miniature form!
The tub is charcoal coloured with "they're real!" written on it in fancy font. It is a pretty tube but in my opinion not particularly eye catching. However it is not about the packaging, it is about the product inside!
The brush for this mascara is long and quite thin, with a little ball shape at the end of it, presumably for catching smaller lashes. I usually twist the wand in and out of the mascara slowly to get product on it, I don't push it in and out fast as this can get air in the tube and ruin the mascara.
The brush picks up plenty of products and it brushes on the lashes with ease. I must say this provides the best 'false lash effect' of any mascara I've tried, ever. My lashes looked thick, non clumpy, long and luscious. I only needed one coat for daytime but I guess you could put a couple on if you wanted to make your makeup look a bit more dramatic for a night out.
I couldn't tell how long this mascara lasted overall as sadly, something in it made me allergic and my eyes were watering like crazy. After an hour or so enough was enough, so I wiped it off and put on my old max factor mascara. I was gutted as I'm not usually allergic to makeup, and I liked the effects of this mascara when I first put it on.
I'm not sure how much this mascara costs for a full sized one but benefit is a premium brand so I'd expect to be paying over a tenner. I got this as part of a free gift set when my mum brought two full sized products for herself in debenhams so watch out for offers there as the set was really nice and came with lotions and primers too.
Not for me, but definitely try this out for yourself as the effects are good, it just had something it it which did not agree with me!
Benefit They're Real Mascara / It's the mascara that's beyond belief! This jet-black mascara lengthens / curls / volumises / lifts & separates lashes for a spectacular out-to-here look / The exclusive brush is specially designed to maximize the performance of the long-wearing / glossy formula-revealing lashes you never knew you had! Staggered bristles grab close to the root / boosting length & volume beyond belief / The precision bristles on the custom-domed tip lift / define & curl even your tiniest lashes / The end result...luxurious / silky lashes that won't smudge / clump or dry out / All skin types.