Product Type: Benefit makeup
Newest Review: ... leaflet which was huge with about 20 different languages! The claims on the packaging from a consumer group were pretty impressive; 94... more
Benefit They're Real Mascara
Member Name: burtybookworm
Benefit They're Real Mascara
Advantages: eventually does achieve the look it claims
Disadvantages: takes a lot of elbow grease, quite a 'wet' mascara
These mascara's aren't cheap....
This little silver tube will set you back about £18, and although not expensive compared to the one I was going to buy from Lancome, it does really need to live up to all it's claims and the poster boasting it's cleverness on lashes. At the counter, just to make sure I wasn't making a terrible mistake and being fooled by some huge marketing ploy, I asked the benefit lady (ok, so someone that isn't totally impartial!!) if it really was any good. She stated, rather matter of factly, that it has recently been voted the best mascara on the market or some such line. I have to say this was good enough for me - plus I was curious - so I bought it.
I am very fussy when it comes to mascaras...
I've written several reviews on mascaras and really only two get the thumbs up from me and that is my regulary mascara, maxfactor masterpiece (which is considerably cheaper) and when I'm feeling indulgent, the aforementioned hypnose by lancome. I have fairly decent lashes and these mascaras make use of these, giving my volume, good colour, curl and length. So what does Benefit's claim to do?
"lengthens, curls, volumizes, lifts & separates. Our jet black, long-wearing formula won't smudge or dry out. A specially designed brush reveals lashes you never knew you had!"
After pulling the wand from the tube, I felt a little disappointed by the brush and was extremely dubious as to how they were going to live up to their claims. The wand was short and seemed overloaded with product and after wiping some of it off, I could tell by the bristles that it was still going to go on thick.
First Coat Impressions...
They advise (as most makeup artists do) to apply the brush horizontally to your lashes at the base and almost 'wiggle' them up tot the tips to get the maximum coverage. The product felt quite wet going on to my lashes which again made me wonder how it was ever going to achieve all of its claims.
The verdict after applying my first coat - not as bad as I envisioned, but not great eather. My lashes still look short and I definitely need a second and perhaps third coat to really make a difference...
Second Coat & Final Look Impressions...
I applied the second coat hoping to see the dramatic difference they claimed on that first poster I saw. My lashes, after the second coat, DID look longer and dramatic - but they also looked horribly clumpy. I then spent the next 20 minutes going through my lashes with my eyelash comb trying to seperate them a little more.
A decent enough mascara, but I really was terribly underwhelmed. They DO do what they claim but only if you put a lot of effort in. After a couple of mornings of using this I have worked out how to reduce the clumpiness - the mascara has quite a wet formula so you need some time between coats (more than usual) to let it dry and therefor you will have less clumps. You WILL need still go over it with a lash comb and actually, an eyelash curler will still finish it off for you.
I'm mainly disappointed because it claims so much more and I didn't realise the elbow grease involved to achieve the look they promised. I can achieve the same look, with less effort from my max factor mascara for half the price. I wouldn't buy again for this very reason.
Summary: Not one I'd buy again for the price.