“ Brand: Benefit / Type: Eyeshadows / Suitable for: Eye „
I am quite fussy with the eye shadows that I use and I am quite loyal to the L'oreal brand but when I was browsing in the shops recently I tried a tester of the Benefit Velvet Eyeshadow and instantly liked what I saw. The shadows promised to be give your eye lids a sweep of velvety colour and light.
There are plenty of shades available which range from pinks to purples and browns to blues. They each come with cute but cheeky names such as Buckle Bunny, Blow Job, Nice Melons, Bo Peep and Like what you sea? I went for Rich Beach which is a deep brown colour.
How do you use them?
The colour is to be swept over the eye lid using a eye shadow applicator and then blended to hide any harsh edges.
Packaging and Price
The shadows are packaged in a really pretty compact. The outer part is silver and it has metallic birds flying across it. Part of the compact is transparent so you can see the exact colour inside. It has a flip top lid and it is fairly solid so the powder can withstand being thrown around in your handbag. Each eye shadow costs around £13 and it can be bought from any department store with a Benefit counter and also from a variety of online websites.
The shadow goes on very smoothly and it has a silky consistency which doesn't pull or drag the lids as it is applied. The product is packed fairly hard so there is no more powder fall out as you apply the shadow to the eye. It feels completely comfortable and velvety on the eyelid (hence the name of the product) and it hasn't caused any irritations on my sensitive skin. It is easy to blend so you won't have any harsh edges.
The shadow looks really pretty on the eyelid and the colour is really quite pigmented, despite the product being advertised as sheer. I would say that the eye shadows work better as a day shadow rather than a day shadow as it isn't too heavy. This isn't one that I would choose to wear on a nice out as it isn't dramatic enough for me. The colour looks matte and classy, and the colour will still be in place at the end of a long day in work although it will have faded ever so slightly. It doesn't crease, even when I use it without using a primer.
All in all, this is quite a good eye shadow for day wear. It gives a sweep of pretty colour on the lid which has a silky finish. It doesn't crease and it is long lasting, staying in place for most of the day. As a day eye shadow, this fits the bill really well.
Ok like in my previous reviews of Benefit products I will give a little overview about how it all started; Back in 1976 twin sisters Jean and Jane Ford opened up their first Boutique in San Francisco known as " The Face Place", The sisters passion for make-up mixed along with the high quality of the products sold, their originality and the sisters combined sense of humour which is depicted through the sassy packaging and witty product names that we still see on the products today started to attract a lot of attention and in 1990 they re branded and became as what we know it today "Benefit". At that point they had 5 Boutiques within the San Francisco area but with the help of word of mouth, popularity and high demand it soon started to see Benefit counters opening in Department stores across the world. They had literally put fun into make-up and girls and women were loving it.
Now I absolutely love Benefit make-up and have done for a couple of years now, Make up is one of my Penchants in life and when I pass one of the Benefit counters in any of my local department store I am a nightmare, I cannot stop myself from looking, seeing if they have released any new products or any new shades and without a doubt it usually involves me purchasing another of their products to add to my collection (to my bank cards dismay lol)
Now I must admit that the Benefit Velvet Eye Shadow is one of my favourite eye shadows available on the market at the moment, I use other Benefit eye shadows but this really is my favourite.
Now to my disappointment the packaging seems to leave a lot to be desired, compared to their usual cute, sassy colourful packaging that I have always associated with Benefit products in the past. It's more contemporary and to be honest in my opinion boring compared to products like Coralista, Thrrob, Miss popularity etc. No witty quotations or sassy images, just black and white patterns across the box and a block of colour to the front.
The Packaging itself is a small square shaped box primarily in black and white design with different patterns around the sides, the back is black and to the front is a block of colour in red/pink tones (depending on the shade of shadow purchased)with the word benefit printed at the bottom. Also to the front is a small square window which enables you to see the product inside and the shade which you are purchasing. At the top is a black and white birds design and within that is the shade of the shadow written clearly centre.
The Shadow itself is housed in a square black plastic flip top eye shadow container, the flip lid is white opaque which has a clear window to the middle with the same white birds design (which can be found on the box) which allows you to see the shade of the shadow inside.
Benefit currently produce the velvet eye shadow in 9 different shades.
Fawn Over Me
Gimme some plum
Like what you see?
Where theres smoke
Although like I've said about other different Benefit products on the market I have noticed that depending on where you purchase your Benefit products from can depend on the shades which are available to purchase.
The texture of the shadow itself is velvety soft and smooth to the touch. All of the shades are very natural and fresh looking but with a little shimmer to them which looks great once applied.
I apply the shadow using a cosmetic eye shadow brush but that's just my own personal preference, I just find it easier, the colour picks up really well and I find that it glides on to the lids more easily so makes application much easier and its less messy than using the finger. It also makes it far easier to blend and to be able to build up the colour on the lids if you desire for a more dramatic look. The shadow also has staying power too and does not smudge, that hours after the application the eye shadow can still be found as perfect as when you first applied it.
This is definitely a high quality eye shadow although I really hope they decide to bring some more shades out soon.
This product retails at approx £13.50 so expensive for a powder eye shadow although because the high quality Benefit products provide and results it provides it's definitely worth it.