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As a mum to three young children, my beauty regime is, by necessity, pretty minimal. I rarely wear any make up other than black mascara every day which I feel opens up my eyes slightly, making me look slightly less sleep deprived.
After years of using pretty mediocre brands of mascara, I discovered a completely new kind of mascara from Blinc. The strapline to this mascara, as printed on the tube is ‘Stop painting your lashes...tube them!’ Basically, the mascara dries around the hairs on your eye lashes and forms a sort of cover or ‘tube’ that can only be removed using lots of warm water and pressure from your fingertips. The clear advantage of this design is that the mascara is waterproof and, crucially for me, smudgeproof too. I wear contact lenses and I am also prone to rubbing my eyes throughout the day which usually results in smudged panda eyes. I can rub my eyes as much as I like and there is no visible sign left behind whatsoever, making this ideal for me.
The coverage of this mascara is fantastic. I use the black shade and find that it applies easily and the tubes form really quickly, giving me extra confidence in my appearance. Removing the tubes at the end of the day is straightforward. No specialist products are required - I just use hot soapy water and find that the tubes slide off with a little bit of pressure. The only issue is that I do tend to lose a few eyelash hairs with some of the tubes, perhaps if I'm applying a little too much pressure.
The only other drawback with this product is that it is not readily available. I used to be able to buy this from Boots online but they no longer seem to sell it. I now have to buy from Feelunique.com where a single tube costs a rather pricey £21.50. Even at that price, I'm still happy to recommend this mascara for its staying power and results.
I've always had issues trying to find mascara that lives up to its claims; and I don't know about you, but I am sick of always seeing adverts for mascaras that are claiming to make your lashes super long and super thick, whilst having a disclaimer at the bottom saying that the lashes you see on the model were styled with inserts. Great, if professional makeup artists can't even make the lashes of a model look that good using these mascaras *without* the use of inserts then what hope do we mere mortals have?
I suppose I am quite lucky in that my lashes aren't *too* shabby, they're dark and generally noticeable to some degree even without any mascara on! I still find though, that a lot of mascaras don't really emphasise my lashes in the way they made me believe they would on the adverts and to me this is a big disappointment as when you spend your hard earned on something, you expect that it would do what it said it would do.
I found out about the blinc brand whilst browsing online and thought it sounded great... mascara that doesn't just paint your eyelashes, it tubes them. Yes that's what I said, TUBES them! What it does is creates little waterproof tubes around your lashes, and once applied (and set) the tubes apparently cannot run, smudge, clump or flake... even if you end up crying whilst wearing it, or do what I do and forget about your carefully applied eye makeup when you start rubbing your eyes.
Applying the mascara is very easy; you just need to make sure you move the wand sideways as well as back to front to make sure your eyelashes are not going to set when they're stuck together. If you're used to putting on normal mascara then you really shouldn't have any problems in applying this successfully.
You have about 2 minutes to get all the coats that you want on before the product starts to set and you can no longer apply any more, this is plenty of time to me as I found that I didn't actually need that many coats as I may have done with other brands of mascara that I have tried. The mascara does need longer to dry than any other I have used, so you need to be aware of this before you start messing with things or blinking excessively.
The brush is a big asset to this product as it is quite thin so is more precise when you apply the mascara, it also has a comb like effect that separates lashes as you apply the product and also allows you to get to the shorter and harder to reach inner lashes without either poking yourself in the eye, or getting mascara on your freshly done foundation and/or eye shadow; thus requiring you to restart your makeup!
Once the mascara has set, your eyelashes do feel a bit plastic to the touch but you get used to this quite quickly and it doesn't feel weird on your actual eye when blinking etc. The finish of the mascara was amazing, I was actually really shocked to see how long my lashes looked - and I hadn't even used any primer, in fact after trying it with my Clinique lash building primer I actually preferred it without; however as this isn't your usual kind of mascara this could be why I preferred it without the primer. Blinc do a primer, which may be formulated to work better with this kind of mascara so I would recommend that if you wanted more volume in your lashes than this mascara provides on its own, that you should be looking to get this primer above any others for use with this mascara.
I put its staying power to the test accidently by rubbing my eye without even thinking about it... panic set in, I knew I had mascara on but forgot it was this one so was expecting the worst. Thankfully I was wearing this as it had not budged, not even one millimetre - hallelujah, finally mascara that stays put! It can be used every day if you wish with no adverse effects to your lashes, and will actually last the full day without any loss of impact of the effect it creates. This is perfect for those people who don't have chance, or inclination to keep reapplying their makeup through the day; for those that go from work to the pub or even for brides on their wedding day.
I really couldn't believe it when I found that I could apply it in the morning and it still be looking like I'd just applied it when it was well after midnight. I have actually (accidently) slept in it after wearing it and forgetting to remove it (blame the alcohol that night) and it was still in its place the next morning, now if that isn't impressive then I don't know what is.
The longer lasting formula also applies to the product whilst in the tube, because of its chemical formulation it does not dry out as quickly as traditional oil based paint mascaras.
To remove the mascara you need warm water and a bit of gentle pressure from your fingers or a washcloth to tease and then slide the tiny tubes off your lashes. There's no residue left once removed, and it is suitable for those with sensitive eyes and also those who wear contact lenses. It also does not drag your eyelashes out when you take it off, which I admit I was worried about; I mean I want nice looking lashes when using mascara but not at the expense of them being pulled out of the skin, never to be seen again. This does still take a bit of getting used to, but it's worth it as you save money on eye makeup remover by using this and money saved is always a bonus!
The retail price of the mascara is £18 but it's currently selling in boots at around £14.68 which is a total bargain. It's also available in a variety of colours including black, dark blue, medium brown, dark brown, dark green and dark purple and is not tested on animals. I was using the black one, which was sent to me by the lovely people at blinc to test and review for my website.
More information about the product is available on the website: http://www.blincuk.co.uk/index.php
Blinc Mascara was the first mascara to use TUBES to coat your lashes. The original water resistant mascara forms tiny tubes aoround your lashes rather than conventional mascara which paints your lashes. The difference? Once applied, the tubes bind to your lashes and cannot run, smudge, clump or flake. They say you can even cry or rub your lashes and it wont come off. Even in the rain it won't come off, as even though it is getting wet, you need both water AND presure to remove it, so rain is not going to spoil the effect. Brides magazine ranked Blink as a top 10 mascara to wear on your wedding day!!!
When you want to remove it, you use water - that's right, you can do away with bothersome, time consuming, costly make up removal products! Just wet your lashes with water and gently (you are just trying to remove the mascara not your lashes themselves!), slide the tubes off your lashes. I use running water and rinse my fingers after each pass so that they are nice and wet to slide over each time. Takes seconds and is truly hassle free. This has made me very lazy and using conventional mascara now seems like a real pain. I also think that I am being kinder to my lashes as I am not rubbing them compared to removing conventional mascara.
The colour I use is dark brown. I have brown hair, blue eyes, and dye my eyelashes a blue/black, so my lashes don't need the black. I know everyone uses black these days what with all the celebrities and their false eyelashes etc, but I find it too harsh for everyday wear. There are six colours available - black, dark blue, medium brown, dark brown, dark green and dark purple.
Blinc mascara gives your lashes added volume and length and they look nice and glossy - it doen't go the flat matt way some mascaras do. It is not heavy on the lashes, and I never had problems with flaking which other mascaras can do by the end of the day.
It is clinically tested to be non-irritating, and is really good for sensitive eyes and contact lens wearers. It has not been tested on animals.
Cost in the Blincuk website is £18. Sometimes they send offers if you create an account with them, but I have mainly purchased it from ebay and other cheaper websites. It is becoming more widely available and you can now purchase it from Boots online for £14.48, however they may not have the full colour range available.
Positives - great staying power and easy to remove. Doesn't dry out in its container as fast as other mascaras.
Negatives - only that the packaging is a bit excessive. It comes inside a metal 'tube' container, and the mascara itself is sealed, so I think the container is an unnecessary gimmic and not very environmentally friendly.
A very hard to obtain item in the high street and pricey when you do find it, but as mascara's go this is a great long lasting product that give you a wide eyed look that won't smudge or budge until you want it to.
This mascara works by creating tubes of the product around your lashes - essentially protecting them from damage whilst you wear it and when you take it off. Us the brush to apply the mascara - one coat is perfect for day whilst two for night give you more of a false lash effect (and four coats will give you crazy anime girl style lashes - yes I was bored and gave it a try) but remember to do these coats fast - it then takes about a minute to "set" once this has happened it will not move until you remove it.
To remove simply take a warm wet cloth and gently (very gently) rub in a circular motion to take away the mascara. At this point look at your cloth and scream like Penelope Pitstop - it looks like all of your eyelashes are ON the cloth. But compose yourself, breathe, and look in the mirror - your lashes are still right where you left them, these are simply the "tubes" from around your lashes. This may take a couple of rubs but they will remove easily and without force. Hey presto, no panda eyes, no soreness...but a messy cloth.
Great for those who don't like to or don't have time to touch up but want a polished pretty look for day or night. Warning, do not accidentally stick this wand in your eyes - it really stings!
If like me, you are sick of having panda eyes after a day at work, sick of womndering if the rain is going to smudge your mascara all over your face, then this is the mascara for you.
Blinc's mascara forms tubes over your eyelashes that stay in place without smudging. The thought of "tubes" on your eyelashes might sound a little bizarre - but it looks like any other mascara, and feels just the same.
To remove the tubes, you wet your fingers with a little warm (unsoaped) water, and simply run them over the eyelashes. The tubes come off in one long piece. So no need for specialist make up removers, or even face wipes. Just water and your fingers.
Even though the mascara comes off with water, it is still rain and tear proof - how they do it is total magic!
The only down side to this mascara is that you cannot layer it up. With lots of other mascara you can apply layer after layer. But this one dries very quickly, so be sure you have applied as much as you want before moving to the next eye - there is no going back!
But to me, that is a small price to pay, for make up that does what it is supposed to, and stays where it is supposed to!
When it comes to mascaras, the consumer is utterly spoilt for choice - do you go for volumising, curling, waterproof, thickening, lengthening, or smudge proof? What you want from a mascara is a very individual thing and finding one that works for you in the way you want is often a lengthy process. I have gone through too many brands of mascara to count - Lancome, YSL, Rimmel, L'oreal, Maybelline - I've probably tried them all. Being blessed with dark thick hair (or cursed, depending on where the hair in question is!), I don't require my mascara to have extra special volumising powers, but simply to lengthen my lashes and not to smudge during the day. A smudge under the eye and a mascara is straight in the bin for me! You would imagine these criteria are not too difficult to meet, but Japanese brand Blinc's Kiss Me mascara is one of the only mascaras I have tried which has managed to satisfy both of these criteria and really impress me.
I remember the first time I came across Blinc's Kiss Me mascara which was about 10 years ago now in Pout in Covent Garden. At the time I remember it struck me as a novel and new form of mascara - instead of coating your lashes, it is a gel-like liquid which once applied it works by drying around your lashes to form tiny plastic tubes which Blinc claim will not smudge or flake all day. At the time it was a revolutionary product and to be honest I'm surprised it's not been more heavily copycatted by cheaper brands. It is now established as a cult beauty product and has been lauded by Beauty magazines too many times to mention and in my opinion is still the best of its kind.
The packaging is pretty plain, although they have redesigned it more recently to give it a rather classier look than it had previously. It comes in a maroon metal tube containing the mascara tube itself and instructions on how to use the mascara. I really like the tube of the mascara itself - the top that you pull the wand through is quite thin and pretty tight, so it doesn't end up with lots of clumps stuck around the rim, or let lots of air in when you have the wand out for application. The wand itself is also well designed, being slightly thinner than I am used to and slightly spiralled. It acts as an eyelash comb for me, separating out the lashes as you apply, ensuring each lash is coated individually. It's also shaped a little bit like an hourglass, meaning it is easy to angle to get those tricky lashes at the corner of the eye.
The formula of the mascara feels very light and looks a little shinier than others I've used. It does take a little longer than normal to dry so it is easy to get little dots of it on your upper eyelids where your lashes have touched. For this reason I would recommend doing your eye-makeup after applying your mascara! After a couple of minutes the mascara will have dried and you are tubed up and ready to go! It dries to a lovely glossy black, and looks really natural, not at all the 'dry' greyish black that some mascaras give and the effect is very sleek.
In terms of lengthening, I find this does a great job. My lashes look much longer and are more defined (thanks to the lashcomb effect) and generally more inclined to flutter! I always like to curl my eyelashes and this manages to hold the curl very well throughout the day. The volumising effect I find is not especially dramatic, but since this isn't one of my must-have criteria, I'm not too bothered by that. However, Blinc do a separate mascara primer which works to add volume before applying mascara, so if volume is your thing, this may work well for you. But the best thing about the Blinc mascara is that it absolutely positively will not budge. The tubes are not water-soluble, so you can get caught in the rain, watch a weepy film, have a fight with the boyfriend, and you know these won't budge as long as you don't rub. Because they are not water soluble, they are recommended for people with sensitive eyes or contact wearers as you won't end up with flakes or tiny bits of mascara in your eyes. There is no flaking as the day wears on - they can make it through a day at work and then head on into the evening without needing reapplying. I have pushed this mascara through rainy days, snowy days, nights out, stage shows under hot lights, and even trips into the shower (even I was surprised it passed that test!) and it has never let me down.
Removal is another quirk of this product - you don't need to use eye make-up remover, simply soak a flannel in warm water and use it to apply pressure to the eye and the tubes simply slide off. I was worried about this initially, thinking that I could easily lose lashes in this process, but they slide off easily and I have never lost a lash. They do look a bit weird on removal - a bit like little spider legs! It certainly saves on forking out on eye makeup remover though.
Blinc mascara retails at £18 which puts it on a par with premium brand mascaras like Lancome or Benefit's Bad Gal. I would rate it much higher than the Lancome Hypnose mascara, as I find it flaky and they clump easily. I really like Benefit's Bad Gal mascara for its volumising qualities, so if I'm looking for a more dramatic look, I will tend to go for that, but for everyday use, this is my mascara of choice. It is available in black (as far as I'm concerned, the only choice!), blue, dark brown and medium brown.
It used to be the case that Blinc products were really difficult to get hold of, but with so many beauty websites now stocking it, you shouldn't have too much difficulty. I bought my most recent tube from www.beautybay.co.uk and was very impressed - only £15 and it arrived the next day, or you can buy from hqhair.com or numerous other stockists.
Water resistant mascara that won't clump or smudge /